投资项目商业计划书样本.doc

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商业计划书（编制参考）项目单位地址电话传真电子邮件联系人第一部分项目标关键技术关键技术和产品描述 (关键介绍拟投资技术和产品优异性和独特征) _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 简述产品生产制造过程、工艺步骤 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技术持有属性（专利、专有技术、配方、品牌、销售网络、许可证、专营权、特许权经营等。) _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 关键技术起源（自主开发、合作开发） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技术开发合作对象和方法 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技术判定和获奖情况（包含技术判定情况、获国际、国家、省、市及相关部门和机构奖励情况） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 企业现有和正在申请知识产权（专利、商标、版权等）___________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 请说明相关知识产权转让或授权许可协议 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 产品毛利润率是多少？纯利润率是多少 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 技术和产品竞争优势 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 企业是否和掌握企业关键技术及其它关键信息人员签定竞业严禁协议，若有，请说明协议关键内容 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 请说明，企业对知识产权、技术秘密和商业秘密保护方法 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 第二部分市场潜力和收入模式目标市场（新技术和产品应用领域） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 行业情况（行业发展历史及趋势，哪些行业改变对产品利润、利润率影响较大，进入该行业技术壁垒、贸易壁垒、政策限制等） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 市场销售有没有行业管制，企业产品进入市场难度分析 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 市场潜力（市场规模、市场前景及增加趋势分析） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 过去3 ~ 5年各年全行业销售总额：（一定要列明资料起源。）（万元）年份前5年前4年前3年前2年前1年销售收入销售增加率未来3 ~5 年各年全行业销售收入估计：（一定要列明资料起源。）（万元）年份第1年第2年第3年第4年第5年销售收入企业收入模式 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 第三部分关键管理者关键董事会组员名单序号职务姓名工作单位职务 1 董事长 2 副董事长 3 董事 4 董事 5 董事董事长姓名_____________性别_____________年纪_____________籍贯______________ 学历_____________学位____________所学专业__________职称______________ 毕业院校____________________户口所在地____________联络电话___________ 关键经历和业绩：（着重描述在本行业内技术和管理经验和成功事例，和技术发明人及持有些人关系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 总经理姓名_____________性别_____________年纪_____________籍贯______________ 学历_____________学位____________所学专业__________职称______________ 毕业院校____________________户口所在地____________联络电话___________ 关键经历和业绩：（着重描述在本行业内技术和管理经验和成功事例，和技术发明人及持有些人关系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 关键技术开发人员（一）姓名_____________性别_____________年纪_____________籍贯______________ 学历_____________学位____________所学专业__________职称______________ 毕业院校____________________户口所在地____________联络电话___________ 关键经历和业绩：（着重描述在本行业内技术水平、经验和成功事例，和技术发明人及持有些人关系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 关键技术开发人员（二）姓名_____________性别_____________年纪_____________籍贯______________ 学历_____________学位____________所学专业__________职称______________ 毕业院校____________________户口所在地____________联络电话___________ 关键经历和业绩：（着重描述在本行业内技术水平、经验和成功事例，和技术发明人及持有些人关系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 其它对企业发展负相关键责任人员（一）姓名_____________性别_____________年纪_____________籍贯______________ 学历_____________学位____________所学专业____________________________ 毕业院校____________________户口所在地____________联络电话___________ 关键经历和业绩：（依据企业需要，来描述不一样人员在特定方面专长，和技术发明人及持有些人关系） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 其它对企业发展负相关键责任人员（二）姓名_____________性别_____________年纪_____________籍贯______________ 学历_____________学位____________所学专业____________________________ 毕业院校____________________户口所在地____________联络电话___________ 关键经历和业绩：（依据企业需要，来描述不一样人员在特定方面专长，和技术发明人及持有些人关系。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 企业董事和关键管理人员之间有没有亲属关系 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 请说明企业是否存在关联经营和家族管理问题 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 请说明企业董事、管理者和关键雇员之间是否有实际存在或潜在利益冲突 _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 第四部分企业基础情况企业成立时间_________________________企业性质 ______________________ 注册资本____________________________ 实际到位资本____________________ 其中现金到位________________________ 无形资产占股份百分比____________% 注册地点_____________________________________________________________ 主营业务为_________________________________________________________。企业沿革：（说明自企业成立以来主营业务、股权、注册资本等企业基础情形变动，并说明这些变动原因。） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ 现在企业关键股东情况：（列表说明现在股东名称及其出资情况。）现在企业内部部门设置情况：以组织机构图来表示。企业现在职员情况：企业经营财务历史：（销售收入、毛利润、纯利润）（单位：万元）项目本年度前1年销售收入毛利润纯利润总资产总负债净资产第五部分竞争对手企业竞争优势说明（成本、价格、性能、品牌、销售渠道） _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _________________________

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