FEDEX对比UPS及顺丰企业分析.ppt

By 徐楚威、史江莉、付豪、娄佳颖2024/5/22 周三1Company BackgroundCompany Background1Company AnalysisCompany Analysis2Comparison with UPSComparison with UPS3Comparison with SF ExpressComparison with SF Express4ConclusionConclusion5目录2024/5/22 周三2Company Background零2024/5/22 周三3 FedEx Corporation2024/5/22 周三4HistoryThemodernair/groundexpressindustrywaspioneeredwiththefoundingofFederalExpressin1971;thecorporationwascreatedin1998asFDXCorporationandbecameFedExCorporationinJanuary2000.Headquarters Memphis,Tenn.Principal Officers FrederickW.Smith,Chairman,PresidentandCEONYSE Listing FDX(sinceDecember1978)FY12 Revenue$42.7billionRecent Awards FORTUNE magazine:No.6amongWorldsMostAdmiredCompanies(2012)Wal-Mart:SmallParcelCarrieroftheYear(2012)Black Enterprise magazine:Top40“BestCompaniesforDiversity”(2012)FORTUNE magazine:“100BestPlacestoWorkFor”(2010)2024/5/22 周三5Set UPSet UPRemoveRemoveFirst profitFirst profitstock-market listingstock-market listing联邦快递发展历史19711973197519782024/5/22 周三6Into ChinaInto China60 Cities60 CitiesFederal Express-DTW Co LtdFederal Express-DTW Co LtdFedEx Asia Pacific operation centerFedEx Asia Pacific operation center 1984199619992008FedExInChina2024/5/22 周三7MissionStrategyValues ValuesMission Strategy2024/5/22 周三82024/5/22 周三92024/5/22 周三10BarcodeBarcode&ScannerScanner Logistics Information TechnologyIII-III-GenerationGenerationDIADDIADThe wireless communication network2024/5/22 周三11Internal capability analysis壹2024/5/22 周三12Resources factor analysis 在联邦的企业文化中，有一条写着“员工至上”，联邦会对每一位员工负责，用真诚对待客户的态度对待自己的员工。不仅如此，联邦快递还拥有一套独特的员工管理法则SFA。通过推行此法则，联邦能最有效的管理员工，从而推进整个企业有效地运行。HumanResourcesHumanResources1 1TechnicalResourcesTechnicalResources2 2无线手持设备、GPS跟踪系统、掌上电脑、蓝牙、区域无线网等2024/5/22 周三13Resources factor analysis FinancialResourcesFinancialResources3 32024/5/22 周三14Stock Analysis2024/5/22 周三15Ability factor analysis CarryoutdiversifiedbusinessservicesCarryoutdiversifiedbusinessservices1 1Expand business scope Integrated logistics businessE-commerce Service DiversificationofmarketingmodeDiversificationofmarketingmode2 2Innovation ability Innovation ability 3 3Corporate Culture Corporate Culture 4 42024/5/22 周三16贰Internal Factors Analysis 2024/5/22 周三17StrengthsPersonalized service Personalized service 1 1IT technology strategyIT technology strategy2 2BrandBrand3 3Corporate Culture 4 4Service quality5 5 Economic Power Economic Power 6 62024/5/22 周三18WeaknessThe product price is highThe product price is high1 1high Operating costhigh Operating cost2 22024/5/22 周三19叁External Factors Analysis 2024/5/22 周三20关关键键内部要素内部要素权权重重等等级级加加权权分数分数加加权权分数分数对应权对应权重重优势优势财务管理状况0.124.00.48人力资源机制0.104.50.45网络铺设能力0.164.00.64订单处理及运输能力0.144.50.63技术支持及应用0.154.80.72产品差别化0.134.60.5980.803.5183.518劣劣势势营运成本0.102.50.25产品定价0.102.40.240.200.490.49总计总计1.04.0084.0082024/5/22 周三21OpportunityHuge marketHuge market1 1fewer competitorsfewer competitors 2 2global economic rebound 3 3Cost-down Cost-down 4 4The rapid development of electronic commerceThe rapid development of electronic commerce5 52024/5/22 周三22Threaten The volume of business cant catch up with the The volume of business cant catch up with the shipping costshipping cost1 1The changes of management styleThe changes of management style2 2Global economic depressionGlobal economic depression3 32024/5/22 周三23关键外部要素权重（A）等级（B）加权分数（C）机会O国民经济增长0.135.00.65城市发展水平0.104.50.45个性化服务需求0.104.70.47品牌认知度0.104.50.45电子商务发展水平0.114.60.506本地航空公司进入0.094.50.405基础设施建设0.084.00.320.713.251威胁T政策法规影响0.183.00.54本地物流人才供应0.053.00.15国内供应商压力0.062.50.150.290.84总和1.04.0912024/5/22 周三24由SWOT模型分析结果显示，联邦应该主要进行SO战略（集中战略）和ST战略（多元化、一体化战略）。WW0.490.843.518S S 3.251T TO OStrategy2024/5/22 周三25SO战略1 12 23 34 4用优质服务满足人们对高质量生活的追求，同时量身订制个性化服务。提高客户的忠诚度。加大技术创新和研发力度，建立适于市场需求的信息技术体系。独特的企业文化作为企业的精神力量，通过打造优秀服务团队，提高品牌知名度。成本调整2024/5/22 周三26ST战略1 12 23 34 4快递服务的基础就是广阔的网络覆盖面，将先进技术融入网络覆盖中，将有助于加快网络覆盖速度。通过与全球性的物流企业进行战略联盟提高国外邮件的收益性及服务为了确保企业顾客，树立积极的市场战略为弥补本地人才短缺，必须加强培养优秀的专业技术人才，以配合于联邦的在华扩张计划。2024/5/22 周三27伍FedEx&UPSComparisonComparisonComparisonComparison肆2024/5/22 周三28Company Background2024/5/22 周三291.UPS2.FedEx3.DHL4.TNT2024/5/22 周三30FedExFedEx7%7%OthersOthers57%57%DHLDHL18%18%TNTTNT10%10%UPSUPS8%8%Market Share（20102010）In EuropeIn Europe2024/5/22 周三31Market ShareFedEx FedEx 10%10%EMSEMS40%40%UPSUPS10%10%DHLDHL30%30%In ChinaIn ChinaMarket Share（20112011）2024/5/22 周三32Market Position12024/5/22 周三332024/5/22 周三34Business Features22024/5/22 周三352024/5/22 周三36Company Culture32024/5/22 周三372024/5/22 周三38Hardware Technology42024/5/22 周三392024/5/22 周三40Software Technology52024/5/22 周三412024/5/22 周三42The Price62024/5/22 周三432024/5/22 周三44伍FedEx&SFComparison2024/5/22 周三45Company Background2024/5/22 周三461In ChinaIn ChinaMarket Position2024/5/22 周三47VSsmall package Document&small package 2024/5/22 周三482In ChinaIn ChinaBusiness Areas2024/5/22 周三49VS More than 200 cities More than 200 citiesChinese Mainland:Chinese Mainland:250 cities&1300 250 cities&1300 townstownsHong Kong:Hong Kong:17 of 17 of the the 18administrative 18administrative area area Tai Wan:Tai Wan:almost 9 almost 9 citiescities2024/5/22 周三503In ChinaIn ChinaHardware Technology2024/5/22 周三512024/5/22 周三524In ChinaIn ChinaSoftware Technology2024/5/22 周三53III型DIADHHT2024/5/22 周三545In ChinaIn ChinaThe Price2024/5/22 周三552024/5/22 周三56OurAdvice2024/5/22 周三57Thank You2024/5/22 周三58