1、articulate:tikjuleit口才好的 coherent kuhirnt 条理清楚的 eloquent elkwnt 有说服力的;雄辩的 fluentfocussed hesitant inhibited inhibitid拘谨的;羞怯的 lucid lju:sid明了易懂的 persuasive rambling 漫无边际;杂乱无章responsive sensitive succinct sksikt,ss-简洁的;简明的 tongue-tied1精品Vocabulary Exercise C:Use a prefix to form the opposites of these
2、 words from Exercise A.a)articulateb)coherentc)focusedd)Inhibitede)responsivef)sensitiveinarticulateincoherentunfocusseduninhibited unresponsive insensitive 2精品Vocabulary Common prefixes that form opposite meanings.dis disadvantage;dislikeil illogical;illegalim impossible;impolitein incomplete;incap
3、ableir irregular;irresponsiblemis mislead;misunderstandnon nonsmoker;nonstopun unfair;uncomfortable3精品ListeningCommunication is key.People have to _ what youre trying to tell them to do.They have to have a long-term _ in terms of their career _.You must make it clear,as a manger,what those _ are._ i
4、s more important than written.People can talk to you on a _ basis.You actually encourage _,then and you actually get a _ and a _ with the individual.understand strategy development aims Verbal one-to-one rapportrelationshipconfidencePenny says it is not possible to be a good manager but a poor commu
5、nicator.Complete this extract of what Penny goes on to say.4精品For each of the following sentences,choose the best reporting verb.1)Ill send you the revised figures by the end of the week.a)apologise b)warn c)promise2)Sorry about the delay.a)apologise b)remind c)suggest3)I could come in early tomorro
6、w to speed things up a bit,if you like.a)admit b)promise c)offer4)Our after-sales service isnt always up to scratch(达到标准,情况良好),lets face it.a)suggest b)acknowledge c)advise5)Dont forget to bring the sales figures.a)remind b)deny c)insist5精品6)If I were you,Id take a closer look at what our competitor
7、s are doing.a)advise b)insist c)promise7)Youll never clinch(达成协议)the deal if you procrastinate(拖延,耽搁).a)promise b)warn c)deny8)It wasnt me who sent you an infected file.a)apologise b)deny c)suggest9)Weve got to launch our new BX2 model by the end of September,its crucial.a)offer b)insist c)acknowled
8、ge10)What about hiring more temporary staff?a)suggest b)offer c)promise 6精品VocabularyExercise 1:Work in pairs and complete the statements with suitable marketing expressions from the box.1.Because of tight _ company profits could not be taken out of the country.2.Red tape and other examples of _ hin
9、der(阻止)a companys entry into a market.3.The country is attractive to exporters(出口商)because it has enjoyed _ for the last 50 years.4.The purchasing behaviours of consumers can be described as their _.5.The _ is improving leading to a rise in employment.6._ is a term used by economists to describe how
10、 wealth is shared in a country.monetary/currency regulationsgovernment bureaucracypolitical stabilitybuying habitseconomic situationIncome distribution7精品Reading New wordsIntegration,intireinDifferentiate,difrenieitExorbitant igz:bitntChassis si(plural chassis siz)Cereal siril Conform knf:m Spectrum
11、 spektrmCompromise kmprmaizAdvent dvntAccelerate kselreit Laboratory lbrtriMeld meldModule mdju:lMarkedly ma:kidliGauge eidSimultaneously saimlteinisliSequentially sikwenliPremium pri:mimChronometer krnmitLifebuoy laifbiAntibacterial,ntibktiril8精品Reading New wordsSubsidise sbsidaizgourmetumeiViagra
12、vair;vi:rErgonomic,:unmikWhisk hwiskForward-lookingVex veksEliminate ilimineitMount mauntGloriously gl:risliProspect prspekt Daunting d:ntiBounty bauntiFlexibly fleksbliTackle tkl9精品Reading New expressionsSingle outBe content to/withReward withDead setTake offGourmet umei mealsErgonomic,:unmik chair
13、sGarden allotments ltmntLay onWhisk sb.To do sth.Take-over bidSever fromStay-putIssue with 10精品Complete each sentences with the correct form of the word in bold.Sometimes you will need to use a negative form using a prefix(un-,dis-,de-).1.Satisfya)Women are more _ with their jobs than men in many co
14、untries.b)Low pay and poor working conditions create _ workers.c)Small European countries are at the top of job _ league tables.2.Motivatea)What are the strongest _ factors in peoples lives?b)Workers become _ if they work long hours for low pay.c)What was your _ for becoming a salesperson?3.Fulfila)
15、Becoming Department Head was the _ of a lifelong ambition.b)He _ his role as manager very effectively.c)I feel _ in my job because I am not given enough responsibility.4.Inspirea)Jack Welch was an _ business leader who motivated employees.b)He has been an _ to the new members of staff.c)After an _ l
16、aunch,the new model quickly failed.5.Frustratea)You could see the _ building up in the workforce.b)I find talking to him _ because he never listens to anything I say.c)I felt so _ with their attitude that I decided to resign.satisfieddissatisfiedmotivatingsatisfactiondemotivatedmotivationfulfilmentf
17、ulfils/fulfilledfulfilledinspiringinspirationuninspiringfrustrationfrustratingfrustrated11精品Match these halves of sentences from newspaper extracts.1.Internet businesses2.We can reduce risk3.Trying to minimise risk4.It is impossible to 5.It is difficult to foresee the risks6.Actuariesktjuriz精算师,保险计算
18、员 calculate risk7.Its important to consider the a)risks involved when sending staff to work in dangerous locations.b)in order to advise insurance companies.c)involved in setting up a new business.d)eliminate all risk when entering a new market.e)face increasing risks of running out of money.f)by spr
19、eading our lending to more businesses.g)is an important part of business strategy.12精品Pre-reading:New wordsGenerate denreitIncreasinglyinkri:siliVolatilevltailConsultancyknsltnsiPrecipitateprisipitit,-teitInternal fraudfr:dCorruptionkrpnExacerbateekssbeit,iz-Revealrivi:lUnprecedented,npresidntidAppr
20、ehension,prihennPlethoraplerInternational sanctionss,knzDevaluation,di:vljueinExtortionikst:nPollpulConsumer activismktivizmForemostf:mustRespondentrispndntSophisticatedsfistikeitidStaticsttikIncidence insidns13精品New words and expressionsExtranetekstrnetFlexible fleksiblSki gear iLiquidation,likwide
21、inAuction:knBrokerage brukrid BidbidTraverse trvs,-v:s,trv:s,tr-Refer toRetirement benefitsExpense reportsRequisition,rekwizinDiskette disketDisplay racksrkEnlistinlistFreelancefri:l:nsMarketer m:kitAwait weitInvoiceinvisDemographic,demrfikdata14精品Case Study New WordsMegastore mest:售货种类繁多而方式如同超级市场的商
22、店 Expenditure ikspendit 支出,花费;经费,消费额Exploiteksplit,iks-开发,开拓;利用Forthcomingf:kmi即将到来的Outsource atss外包外包Segment semnt,sement,sement 某一市场特定的产品某一市场特定的产品15精品1)The internetwould not havetaken off so fast if peoplearenta bit technically minded.hadntwouldntwerent2)If everyoneowneda computer,the volume of e-
23、commercewouldincrease rapidly.owncouldwould ownmightneed3)If I had beenyou,I wouldcontact an Internet consultancy.werewillwould beshould4)I wish all e-commerce companieshave toprove their value and reliability,somehow!had towill have to5)If the economic climateisright,our e-commerce industrieswillfl
24、ourish.wasmaywere6)Suppose we allwill abandonold ways of doing business,what do you thinkwould happen?abandonwill16精品ReadingNew wordsReadingNew words resolu;on,rez resolu;on,rezlu:lu:n infiltrateinfiltreitn infiltrateinfiltreit nooknuk crannykr nooknuk crannykr鎛鎛ii synergysin synergysind di culpritk
25、i culpritklpritlprit retribu;on,retribju:retribu;on,retribju:n confinekn confineknfainnfain albeit albeit:lbi:it demoralisedim:lbi:it demoralisedimr rlalzlalz disastrousdiz:str disastrousdiz:strs explicitiksplisits explicitiksplisit compensatek compensatekmpenseit catalystkmpenseit catalystk鎡鎡listli
26、st17精品ReadingNew wordsReadingNew words delightdilait delightdilait使使高兴高兴 baolebatl baolebatl 同同 作对;战斗作对;战斗 sHmulatesHmjuleit sHmulatesHmjuleit 激发激发 woew woewuu悲痛,悔恨,问题悲痛,悔恨,问题 avert avertvv:t:t避免,防止避免,防止 induceindju:s,indu:s induceindju:s,indu:s诱导,引起诱导,引起 rapportrap rapportrap:t:t和谐和谐 reassure,ri:re
27、assure,ri:u u 令人安心令人安心;放心放心 faultyf faultyf:lH:lH有故障的;有错误的有故障的;有错误的 vouchervaut vouchervaut 代金券代金券 empathyemp empathyempii同感,共鸣同感,共鸣 outrageautreid outrageautreid 愤怒,愤慨愤怒,愤慨 unclaimed unclaimednkleimdnkleimd无人认领的无人认领的 vitalvait vitalvaitll必不可少的,极其重要的必不可少的,极其重要的 answerable:ns answerable:nsr rblbl对某人负责;对某事承担责任对某人负责;对某事承担责任18精品Unit 8 vocabulary CUncommunicative Indecisive 绝不犹豫地 Inefficient 效率低下的Unenthusiastic 不热情的 Inflexible 不屈不挠的Unfocussed Unimaginative 缺乏想象力的Disloyal 不忠的 disorganised 杂乱无章的Unpopular impractical Unsociable 不善交际的 unstable 不稳定的Intolerant 不可思议的19精品