齐齐哈尔制药厂假药案分析概论.ppt

Drugs false advertising药品虚假广告问题Health is everyones good wishes.False drug advertising filled with major mainstream media,including television,radio,newspapers,and the rapid development of the Internet.The temptation of huge profits,public health that do not,therefore,to blatant false advertising Drug Information,delay treatment for patients with mild re-life crisis.单击此处编辑母版标题样式 健康，是每个人的美好愿望。健康，是每个人的美好愿望。而现在各种虚假药品广告信息充斥而现在各种虚假药品广告信息充斥着各大主流媒体，包括电视、广播、着各大主流媒体，包括电视、广播、报纸以及发展迅速的互联网。在巨报纸以及发展迅速的互联网。在巨大利益的诱惑下，他们把公众健康大利益的诱惑下，他们把公众健康于不故，公然发布虚假广告药品信于不故，公然发布虚假广告药品信息，对于患者轻者延误病情，重则息，对于患者轻者延误病情，重则危机生命。危机生命。What is false drug ads?What is false drug ads?So-called false drug advertising,principals drug advertising in the ad deceptive or deliberately exaggerated,unrealistic propaganda for drugs,or may have been damaging to the interests of consumers of advertising所谓虚假药品广告，是指所谓虚假药品广告，是指 药品广告发布主体在广告药品广告发布主体在广告 中中采用欺骗或者故意夸大的采用欺骗或者故意夸大的 方法，对药品作不切实际方法，对药品作不切实际 的宣传，可能或已经损害到的宣传，可能或已经损害到 消费者利益的广告。消费者利益的广告。The dangers of false advertising!The dangers of false advertising!False advertising not only consumers legitimate rights and interests have been compromised,but also other legitimate interests of the operators suffered losses from the point of view of far-reaching,affecting the rational allocation of social resources and disrupt the normal order of market economy,is not conducive to building aharmonious society.虚假广告不仅使消费者的合法权益受到了侵害，同时还使虚假广告不仅使消费者的合法权益受到了侵害，同时还使其他合法经营者的利益受到损失，从深远来看，还影响着其他合法经营者的利益受到损失，从深远来看，还影响着社会资源的合理配置和扰乱了正常的市场经济秩序，不利社会资源的合理配置和扰乱了正常的市场经济秩序，不利于构建和谐社会。于构建和谐社会。Accordance with the provisions of the Drug Accordance with the provisions of the Drug Administration Law,the following drugs should not Administration Law,the following drugs should not be advertising:be advertising:1 1、Narcotic drugs,Narcotic drugs,psychotropic psychotropic drugs,drugs,toxic toxic drugs,radioactive drugsdrugs,radioactive drugs2 2、Treatment of cancer,AIDS,improve drugs and Treatment of cancer,AIDS,improve drugs and treatment of sexual dysfunction,family planning,treatment of sexual dysfunction,family planning,epidemic prevention products epidemic prevention products 3 3、RehabilitationRehabilitation medicine and pharmaceutical medicine and pharmaceutical preparations dispensed by medical treatment unitspreparations dispensed by medical treatment units1 1、麻醉药品、精神药品、毒性药品、放射性药品、麻醉药品、精神药品、毒性药品、放射性药品;2 2、治疗肿瘤、爱滋病，改善和治疗性功能障碍的药品，计划生育用药，、治疗肿瘤、爱滋病，改善和治疗性功能障碍的药品，计划生育用药，防疫制品防疫制品;3 3、戒毒药品及医疗单位配制的制剂。、戒毒药品及医疗单位配制的制剂。麻醉毒性戒毒防疫here are so few false drug here are so few false drug advertising performance:advertising performance:1,the concept of fuzzy drugs and health products.The ads do not end drugs or health products.This is contrary to the drug advertising review the advertising account for a large proportion of false drug advertising.1、模糊药品和保健品的概念。现在从广告中看不出商品到底是药品还是保健品。这种违背药品广告审查办法的广告，在虚假药品广告中占有较大的比重。2,Pirates of the name deceive.Borrowed heavily from the doctor,on behalf of the patients,and even the use of star patients.Brag about the efficacy of advertising drugs2、盗名欺世。大量借用医生、患者的名义，甚至是利用“明星患者”。吹嘘广告药品的疗效，欺世盗名3.Work hard in the ad,demagogic,self-deception.Played the xx disease nemesis,invalid refund and the like with a commitment to the nature of advertising language,在广告词上下功夫，蛊惑人心，自欺欺人。打出“xx病的克星”、“无效退款”之类带有承诺性质的广告语言THANK YOUSUCCESS2024/5/7 周二11可编辑4,lied to overcome medical problems and some illegal drug advertisements played under the guise of cure incurable diseases,attractive high prices to buy their products.4、谎称攻克医学难题.有些违法药品广告打出疑难杂症特效药的“幌子”，诱人高价购买其产品。疑难杂症5.Look like news,but in reality no ads labeled drug advertising.Illegal advertising the release of the ad made news the way,deliberately let patients misunderstanding in the news,to increase the credibility of the product.看似新闻，实则是没有广告标记的药品广告。违法广告的发布者将广告做成新闻的样子，故意让患者误解成为新闻，增加产品的可信度。6,like selling general merchandise to sell drugs.Engage in love big gift,buy one get one free,tens of millions of yuan to send drug action.像推销一般商品一样做药品推销。搞“爱心大赠送”、“买一送一”、“千万元送药大行动”等。Why is there such a phenomenon?Why is there such a phenomenon?1,advertising operators and lack of social responsibility1 1、广告经营者社会责任缺失、广告经营者社会责任缺失2.Government,as the absence of regulators2 2、政府作为监管者的缺位、政府作为监管者的缺位3 consumer recognition is not strong,consumer guide work in place3 3、消费者识别能力不强，消费引导工作不到位、消费者识别能力不强，消费引导工作不到位4.Social supervision needs to be strengthened,strengthen the supervision of the media and industry associations4 4、社会监督有待加强，加强媒体和行业协会监督、社会监督有待加强，加强媒体和行业协会监督The improvement of system of legal The improvement of system of legal regulation of false advertisingregulation of false advertising(A)false advertising concepts need to be clear and Certification Standard（一）虚假广告概念和认定标准需要明确(B)to expand the extension of false advertising（二）扩大虚假广告的外延(C)to increase penalties（三）加大处罚力度(D)the establishment of sound Juzhengdaozhi system（四）建立健全举证倒置制度 举证倒置举证倒置指基于法律规定将本应由提出主张的一方当事就某种事由不负担举证责任，而由他方当事人就某种事实存在或不存在承担举证责任，如果该方当事人不能就此举证证明，则推定原告的事实主张成立的一种举证责任分配制度。淘宝网于2008年6月为保证买家利益提出了新的服务制度举证倒置“买家申诉，卖家举证”.(E)strengthening the news media,public opinion（五）加强新闻媒体的舆论监督(F)be held criminally responsible（六）追究刑事责任 Supervision and management,on the one hand the better protection of the masses drug safety,the full implementation of the Governments responsibility;On the other hand,is also a good drug competitive market order to maintain,protect law-abiding drug production and operation of the legitimate pharmaceutical advertisementsinterests.对于药品广告进行监督管理，一方面可以较好的保对于药品广告进行监督管理，一方面可以较好的保障广大人民群众的用药安全，充分履行政府的责任；障广大人民群众的用药安全，充分履行政府的责任；另一方面，也是对良好药品竞争市场秩序的维护，另一方面，也是对良好药品竞争市场秩序的维护，保护那些守法药品生产经营者的合法利益。保护那些守法药品生产经营者的合法利益。please give some questionsTHANK YOUSUCCESS2024/5/7 周二21可编辑