Business-Card.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,BE Translation in Practice,Business Card,Prepared by,Cherryliwen,Background,How useful your business card is?,self-introduction,Keep in contact,Business card is the most widely-used and economic instrument in Interpersonal Communication.,Tasks,任务一 知识链接,任务二 商务名片的笔译,任务三 实践操练与能力拓展,Objectives for Practice,Competence Goal:,1.To properly make use of frequent technical expressions for Business Cards.,2.To properly translate various Business Cards.,Objectives for Practice,Knowledge Goal:,1.Stylistic structure and linguistic characteristics of Business Cards.,2.Principles of Business Card Translation.,3.Techniques of Business Card Translation.,本章重点：,专名英译,lunar exploration satellite,Translate the following items,销售顾问,党委书记,人力资源部,系办,Vice Section Chief,Purchasing Agent,宁波天一文化传媒有限公司,Linguistic Characteristics,任务二 商务名片的笔译,I.Basic knowledge,Definition,Business card is a kind of introductory cards for convenient interpersonal contacts,with the holders name,identification,position etc,therefore is indispensable to show personal identification in business activities.,Function,Twofold of functions:,Informative and Interpersonal,信息功能：传递信息,for future contacts.,人际功能：人际交往,-for personal relationship.,C-E Translation,business card,name card,visiting card,calling card.,Structure,Name of the business;,Holders name;,Holders position or ones title of technical post;,Contact information,More Possible information:,business covering,business motto/logo,A/C No.(Banking Account Number),etc.,II.Linguistic characteristics of BC and its translation,Name of a business,Holders name,Position or title of a technical post,Address,Name of a Business,“公司”,Company,Registered and qualified with legal person.Small and medium-sized trading companies dealing with business buying-and-selling.,Peoples Insurance Company of China,中国人民保险公司,Corporation,Big company,registered and qualified with legal person.Usually referring to the head office or controlling company.,Microsoft Corporation,微软公司,Incorporation,Usually referring to stock company,abbreviation as Inc.,General Incorporation,通用联合公司,Firm,A business organization run buy at least two persons.,Usua,.translated as“,商号”、“公司”、“事务所”,etc.,Consulting Firm,咨询公司,Law Firm,律师事务所,Agency,A business entity,acting on behalf of someone in a responsible position,(,从事代理业务活动的组织,),China Ocean Shipping Agency,中国外轮代理总公司,Stores,“,百货公司”,一般为复数形式,Zhongxing,Stores,中兴百货公司,Service(s,),一般指服务性质的公司,China Express,Service(s,),中国快递服务公司,Line(s,),Usually for business organizations in marine and airlines,Beijing Air lines,北京航空公司,China East Air lines,中国东航,C-E Translation,通用联合公司,麦肯锡咨询公司,中国外轮代理总公司,宁波银泰百货公司,顺丰快递,中国东航,上海第二纺织厂,东阳市海天电器厂,长春汽车制造厂,宁波春光无线电厂,“厂”,mill,一般指轻工厂或手工业厂。,毛纺织厂,a woolen mill,木材厂,a timber mill,面粉厂,a floor mill,plant,多指电力或机械制造等行业较大型工厂,电器厂,an electric appliance plant,电厂,a power plant,机械厂,a machinery plant,works,一般指较大的工厂,铸造厂,a foundry works,汽车制造厂,an automobile works,炼钢厂,a steel works,水泥厂,a cement works,factory,指成批生产出产品或商品的工厂和单位。,无线电厂,radio factory,卷烟厂,cigarette factory,服装厂,clothing factory,C-E Translation,通用联合公司,麦肯锡咨询公司,中国外轮代理总公司,宁波银泰百货公司,顺丰快递,中国东航,上海第二纺织厂,东阳市海天电器厂,长春汽车制造厂,宁波春光无线电厂,C-E Translation,通用联合公司,General Incorporation,麦肯锡咨询公司,Mckinsey,&Company,Ocean Shipping Agency,宁波银泰百货公司,Ningbo In-time Dep.Stores,顺丰快递,Shunfeng,Express Services,中国东航,China East Airlines,上海第二纺织厂,Second Textile Mill,东阳市海天电器厂,Dongyang,Haitian,electric appliance plant,长春汽车制造厂,Changchun Auto.Works Co./,Manufacturer,宁波春光无线电厂,Ningbo,Chunguang,Radio Factory,Holders name,English name-,Chinese name,Sequence:,名和姓的顺序,Given name+Family name,Translating Principle:,Lucky and auspicious;Genders,William Shakespeare -,威廉,.,莎士比亚,Susan Qin -,秦苏珊,Ordinal Number,序数词人名,George IV,乔治四世,Abbreviation:,缩写字母,Thackeray,W.M.-,萨克雷,.W.M,Chinese name-,English name,姓名顺序：,Family name+Given name,单姓单名,:,李娜,-,单姓双名,:,曹雪芹,-,复姓单名,:,欧阳海,-,复姓双名：鲜于玉莲,-,单姓单名,:,李娜,-,Li Na/LI Na,单姓双名,:,曹雪芹,-,Cao,Xueqin,/CAO,Xueqin,复姓单名,:,欧阳海,-,Ouyang,Hai,/HOUYANG,Hai,复姓双名：鲜于玉莲,-,Xianyu,Yulian,/XIANYU,Yulian,Hyphen&Notes:,连字符和隔音符,王华恩,-,Wang,Huaen,高喜安,-,Gao,Xian,Position/Title of a Technical Post,职务或职称的翻译,原则：约定俗成,Convention,Post,董事长：,chairman,president,总裁：,CEO,总经理：,General Manager,名誉主席：,Honorary Chairman,代厂长：,Acting Factory Director,副职,Vice,Deputy,Associate,Assistant,Sub,C-E Translation,副校长：,副省长：,营销部副主任：,副主任医师：,副总裁：,助理经理：,副县长,Vice,Vice-,常与,president,，,chairman,chancellor,等职位较高的词连用,Deputy,Deputy,主要用来表示企业、事业及行政部门的副职,Deputy Marketing Director,：,Deputy Chairman of the club,：,Deputy Director,：,副省长：,副秘书长：,Associate,主要用来表示技术职称副职,Associate Professor,副教授,副研究员,Associate Research Fellow,副主任医师,Associate Chief Physician,Assistant,主要用来表示助理,Assistant Engineer,助理工程师,助理研究员,Assistant Research Fellow,助理经理,Assistant Manager,Sub-,Sub-,一般有“比较”的意味。指级别较低的,Sub editor,助理编辑,海军中尉,Sub-Lieutenant,副代理,Sub-Agent,Sub-Prefect,副县长,C-E Translation,副校长：,副省长：,营销部副主任：,副主任医师：,副总裁：,助理经理：,副县长,C-E Translation,副校长：,vice president,副省长：,deputy governor,营销部副主任：,deputy director in sales department,副主任医师：,associate chief physician,副总裁：,vice president/chancellor,助理经理：,assistant manager,副县长,:sub prefect,Address,地址的翻译,顺序与邮编,地址：（中国）辽宁省沈阳市皇姑区崇山东路,46-2,号,邮编：,110032,译：,Address:,No.46-2 East,Chongshan,Road,Huanggu,District,Shenyang City,Liaoning Province,110032,China,隔音符与单字地名的翻译：,西安路,-,Xian Road,华县,-,Huaxian,County,New Jersey State-,新泽西州,Abbreviations in English Address,英文常用地址缩略词,Room=,Rm,No.,Floor=F.,A/B/C/D,甲乙丙丁,*,Apartment=Apt.,公寓,*,Com./*Corp./*Co.,LTD.,公司,Mailbox*,邮箱,*,Block,街区,*,Province=Prov.,省,*,Street=St.,街,*,Avenue=Av.,大道,Boulevard=Blvd,林荫大道,*,Square=Sq.,广场,East,South,West,North=E,S,W,N,东南西北,Post Code=P.C.,（美）邮编,Zip Code=Zip,（英）邮编,*,Alley,胡同,*,Main Street,大街,*,Feeder Road,支路,商务名片的翻译原则,Accepted expression,定译原则,Concision,简明原则,Acronym,缩略语原则,【,背景资料,】,Administrative Regionalization of China,中国行政区划,国家：,the Peoples Republic of China;P.R.C;,P.R.China,;China,省级：,省（,province,）、自治区（,autonomous region,）、直辖市（,municipality,）、特别行政区（,special administration region,）,地级：,地区,/,盟（,prefecture,）、自治州（,autonomous prefecture,）、市（,municipality/city,）,县级,：县,/,旗（,county,）、自治县（,autonomous county,）、市（,city,）、市辖区（,district,）,乡级：,乡（,township,）、民族乡（,ethnic township,）、镇（,town,）、街道办事处（,sub-district,）,Summary of this Item【,项目小结,】,通过学习商务名片的文体结构和语言特点，掌握商标商务名片应遵循的一般规律和翻译方法，达到熟练运用商务名片中常用词汇和句式，真正领会商务名片的文本功能和目的。,After-class Homework,1.Design for yourself a business card both with Chinese and English descriptions.,2.You may imagine to work for a certain business in a certain position.,3.Please submit your job by Nov.8 at,betranslation,