管理学专业英语chapter9-ORGANIZATIONAL-DESIGN-&-LEARNING.ppt

Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,CHAPTER 9,ORGANIZATIONAL DESIGN&LEARNING,Organizational Design&Learning,Organizational,Structure,Organizational,Organiza-tional learning,people,documents,competition,Environments,Computer,networks,published information,Reactions to Decline,Down sizing,Core business,Mergers,Alliances,Different cultural responses,Text,A Cos environments include,Its publics,suppliers,and distribution,channels,INTRODUCTION(Continued)The Firm and Its Publics,Government Public,Citizen-Action Public,Media Public,Financial Public,General Public,Local Public,The Firm,Reading 1#Building a Core Competence(continued),the implication of building a core competence;,ways to build a core competence;,ways of determining a core competence;,whether it helps a company get into a wide variety of markets;,whether it adds something important to the final product;,should be difficult for competitors to imitate or copy;,Core competence,Provide consumer benefits,Not easy for competitors to imitate,Leveraged widely,to many products and markets.,Core competence,Core competence,The Diversified Corporation,有些公司的房子很好看，但地基不稳，一有大风就倒了,.,-,马云,READING#2Knowledge is Everybodys Business,features of a knowledge-creating company:,not a specialized activity;,the job of everyone;,workers ideas become a part of the new information;,upper management to coordinate the ideas.,READING#2,(CONTINUED),Benchmarking,Unrelated businesses,Senior Managers,Middle Managers,Workers,R&D,Past experience,Sources of New,Knowledge,Sources of New,Knowledge,READING#2,(CONTINUED),Now fill in the blanks with the appropriate word.Try not to repeat the same word.Sometimes,the appropriate word may,not,be on the list:,learning company settingcrucial,productionmethodnew knowledge continuallycreategenerateoperate,distributedo researchinformation,levelproduce,READING#2,(CONTINUED),If a company wants to be competitive,it must,continually,create,new knowledge,.This should happen at every,level,from the lowest to the highest.In other words,the,production,of,new,knowledge,is everybodys business.Teams provide a good,setting,for new ideas.They allow people to exchange,ideas freely.Once new knowledge is,created,it is,crucial,to,distribute,it to the rest of the company.,READING#2,(CONTINUED),Spreading,new knowledge is one of the roles of upper management.,New knowledge is,generated,in many ways.Traditionally,a,company has an R&D department that,does research,.But there are,many other sources and many kinds of knowledge.These include new,products and new,methods,of producing them.In the future,every,successful company will be a,learning,company,.Its chief business will be,producing,new,knowledge.,KEY TO EXERCISES,Intro.EXERCISE#2,.,What kinds of raw materials would you need to manufacture the,following products?,Furniture:,wood,metal,leather,plastic,glass,Office equipment:,wood,metal,leather,plastic,glass,Cars and trucks:,metal,rubber,glass,leather,glass,Company,Core Competence,Products,Honda,electronics,maps-nav.systems,engine maintenance,Toyota,electronic display,systems,maps-nav.systems,engine maintenance,Casio,electronics,calculators,monitors,Miniature TVs,car dashboards,Canon,optics,copiers,cameras,image scanners,As you read,look for this information and fill in the blank boxes:,EXERCISE,EXERCISE,EXERCISES TO READING#1,EXERCISES TO READING#2,Knowledge is Everybodys Business,If a company wants to be competitive,it must,continually,create,new knowledge,.This should happen at every,level,from the lowest to the highest.In other words,the,production,of,new,knowledge,is everybodys business.Teams provide a good,setting,for new ideas.,EXERCISES TO READING#2,Knowledge is Everybodys Business,They allow people to exchange,ideas freely.Once new knowledge is,created,it is,crucial,to,distribute,it to the rest of the company.,Spreading,new knowledge is one of the roles of upper management.,New knowledge is,generated,in many ways.,EXERCISES TO READING#2,Knowledge is Everybodys Business,Traditionally,a company has an R&D department that,does research,.But there are,many other sources and many kinds of knowledge.These include new,products and new,methods,of producing them.In the future,every,successful company will be a,learning,company,.Its chief business,will be,producing,new,knowledge,.,EXERCISES TO READING#2,Knowledge is Everybodys Business,Traditionally,a company has an R&D department that,does research,.But there are,many other sources and many kinds of knowledge.These include new,products and new,methods,of producing them.In the future,every,successful company will be a,learning,company,.Its chief business,will be,producing,new,knowledge,.,WORDS&MEANINGS,Classifying.Which topics do these words belong to?Put the word in the correct category:,benchmarkingbest practices customer transportation,failuresmediapublicsretailer,storagebankssupplierswholesaler,Normal,Environments of,Distribution Channel,a company New Ideas,storage,media,customers,transportation,banks,benchmarking,retailer,suppliers,best practices,wholesaler,failures,WORD STUDY,Put the right form of the word in the correct space:,1.,relate(v),relationship(n),related(v,adj),There are many,related,factors that affect the development of an economy.Some of these,relationships,are obvious,such as the,relationship,between productivity and peoples health.In the same way,there are many factors that motivate workers on the job.,WORD STUDY,One of these is how well an employee,relates,to his boss.,The boss-employee,relationship,is the most important element in a workers satisfaction;even more than pay and other extrinsic factors.,WORD STUDY,2.,employ(v),employment(n),employer(n),employe(n),Another word for a boss is an,employer,.Another word for a worker is an,employee,.Another word for work is,employment,.,When a company,employs,a worker,it gives him a salary and,other benefits.In return,an,employee,tries to do a good job for the,employer,.,Until recently,most companies in Japan gave their,employees,lifetime,employment,.However,with their current economic,problems,they no longer have such guarantees.In contrast,employees,in the US expect to change jobs several times during their lifetime.,WORD STUDY,3.,interview(v,n),interviewer(n),interviewe(n),When a person applies for a job,he usually has a job,interview,.The,interview,is usually conducted by a manager of the department that,the,interviewee,is applying to.Or it may be done by somebody from the Human Resources Department.Either way,the,interviewer,normally asks the,interviewee,(the applicant)a series of standard questions about his life,his goals,why he wants to work for the company,etc.,WORD STUDY,When you are going for a job,interview,it is important,to prepare your answers beforehand.You should also prepare a series of questions to ask the,interviewer,.These questions should show that you are interested and that you know something about the company and its problems.,WORD STUDY,4.,an effect(n.),to effect,to affect,to be affected,Remember:,1.an effect=a result,2.to effect=to cause,3.to affect=to have an effect(on),Many factors,affect,the modern corporation.These factors include new technologies and new ways of doing business.For example,what,effect,will,e-commerce have on peoples buying habits?Will multinationals,effect,major changes in local industries?Almost all aspects of business will,be,_,affected,by computer technology.We do not always understand the,effects,_,of these changes.But we know that they will,affect,our businesses and our lives.,WORD STUDYWords that Go Together.,As we have seen,certain words appear with other words.Decide which words go with the following words.Choose them from the list below.,Waste conduct deal withlose find,take meet solvereject,do spend make,1.What do people do with time?They,waste,take,spend,time.,2.What do people do with a problem?They,solve,deal with,a problem.,3.What do people do with business?They,conduct,do,business.,4.What do people do with demands?They,make,reject,demands.,5.What do people do with an interest?They,take,an interest in something.,WORD STUDY,ACRONYMS,a.a major influence in global business today,b.one of the major international economic blocs,organized on the basis of a single product,c.the major international political and cultural,organization,d.a special form of training,e.the name of a new small specific economic,bloc,f.the value of goods and services produced by a country in a certain period of time(e.g.,one year),g.a management policy that emphasizes continual,improvement of products and processes,h.the major Western cultural and economic bloc,WORD STUDY,ACRONYMS,EG:UN,c,United Nations,1.,MNC,a,multinational corporation,2.,OPEC,b,Organization of Petroleum,Exporting Countries,3.,TQM,g,total quality management,4.,OJT,d,on the job training,5.,GNP,f,gross national product,6.,SADC,e,Southern African Development,Community,7.,EU,h,European Union,Thank You!,