体验商务英语unit1-communication.pptx

,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Unit 1 Communication,1/49,Contents,Glossary,Starting up,Vocabulary,Listening,Language Review,Skills,Case Study,Reading,2/49,1.What do you think are the purposes of communication in business?,2.Can you list some forms of communication in business?,Warmer,3/49,Rreceived,Understood,Accepted,Responses,Purposes,Your ideas,4/49,Forms of communication,Advantages,Direct,Sincere,Get immediate response,Advantages,Fast,Long distance,Less nervous,Advantages,Convenient,More information,Telephone,Internet,Talking face to face,5/49,Quotation,Everything that can be said can be said clearly.,-Ludwig Wittgenstein(1889-1951),6/49,Starting up,Think of a good communicator you know.,View this video and explain why he is a good communicator(what factors make a good communicator)?,C:UsersjiangliDesktop,建文件夹,乔布斯,iPhone4,苹果大会（汉字翻译）,.flv,7/49,Starting up,Factors that make a good communicator:,Fluency,Sense of humor,Vocabulary,Grammar,Listening skill,Not being afraid of making mistakes,Physical appearance,Body language,Makes your ideas clear and easily received and understood,_,8/49,Starting up,Discussion:,What other factors are important for communication?,Eye contact,Smile,Organized and logical language,Visual aid,Charisma Arts,9/49,Starting up,Discussion:,Which forms of written and spoken communication do you use most?Why?,10/49,Vocabulary,Part A:,Good communicators:,articulate,coherent,eloquent,fluent,focussed,lucid,persuasive,responsive,sensitive,succinct,Bad communicator:,hesitant,inhibited,rambling,tongue-tied,11/49,Vocabulary,Part B:,1.focussed,succinct,2.hesitant,inhibited,tongue-tied,3.rambling,4.fluent,eloquent,sensitive,5.articulate,coherent,lucid,6.persuasive,responsive,12/49,Vocabulary,Part C,inarticulate,incoherent,unfocussed,uninhibited,13/49,Listening,Part A,1.New technology and the idea that communications,education and training are important.,2.E-mail means companies can talk to clients more easily.This will go on improving as people become more sophisticated at sending e-mail attachments.,3.an intranet is a confidential computer network where information is only accessible to people in specific organisations.VW empoyees can gain access to any work that her consultancy is doing for them in order to suggest changes,etc.,4.she mentions a number of instances where her consultancy has nearly lost clients because of communication breakdown.,14/49,Listening,Parts B,1.understand,2.strategy,3.development,4.aims,5.verbal,6.one-to-one,7.confidence,8.rapport,9.realationship,15/49,Reading,Discussion:,What are the benefits of effective organizational communication?,Whats the meaning of the title?,Whats the main idea of this passage?,16/49,Benefit of effective organizational communication,Effective,communication,Improved,Stakeholder,response,Increased,productivity,Quicker,Problem,solving,Stronger,Decision,making,Steadier,Work,flow,Stronger,Business,relationships,Promotion of,products,Enhanced,Professional,image,17/49,Brief introduction to Flat organization and Tall organization,Flat organization(also known as horizontal organization)refers to an organizational structure with few or no levels of intervening management between staff and managers.The idea is that well-trained workers will be more productive when they are more directly involved in the decision making process,rather than closely supervised by many layers of management.,This structure is generally possible only in smaller organizations or individual units within larger organizations.,18/49,A hierarchical organization is an organizational structure where every entity in the organization,except one,is subordinate to a single other entity.This arrangement is a form of a hierarchy.In an organization,the hierarchy usually consists of a singular/group of power at the top with subsequent levels of power beneath them.This is the dominant mode of organization among large organizations;most corporations,governments,and organized religions are hierarchical organizations with different levels of management,power or authority.,Members of hierarchical organizational structures chiefly communicate with their immediate superior and with their immediate subordinates.Structuring organizations in this way is useful partly because it can reduce the communication overhead by limiting information flow;this is also its major limitation.,19/49,20/49,Formal Communication,21/49,Formal and Informal Communication Networks in An Organization,22/49,Reading,Read the first 2 paragraphs and finish the chart on page 9.,23/49,Larger organization,Larger organization need either a,hierarchical structure,or a,line management,system,Costs:,1.Information can only flow along certain channels because only certain people contact each other regularly.,2.Lack of personalized contacts means,Less personal commitment.,3.Favors will only be done where there is a clear quid pro quo(where there is a clear and immediate benefit to doing so).,4.Large organizations are less flexible.,One solution,Divide large organizations into smaller units.,In addition,Avoid maintaining too formal a structure by allowing staff to:,Build reciprocal alliances.,Interact in a casual way.,24/49,Reading,Careful reading,(p.1),quid pro quo,Translate:,moreover,the lack of personalizedrather than being a matter of mommunal obligation.,交换物，相等物,另外，个人交流缺乏意味着个人缺乏负担义务意识，而就是这种意识能够推进各小组之间信息流通,。,25/49,Reading,Careful reading,(p.2),cohesive,reciprocal alliances,Translate:,However,merelyof the organization.,Maitaining too formala system works.,adj.,整体，凝结,互惠联盟，相互往来联盟,尽管如此，仅仅只是将大企业划分成只有,150,人小组部门，并不能完全处理企业内部交流问题。,保持过于正式人际关系，难以防止会妨碍企业系统运行。,26/49,Reading,Careful reading,(p.3),be drawn to ones attention,purpose-built accomodation,fall apart,not to say,Translate:,The work seemed more difficult to do,not to say less satifying.,引发某人注意,尤其建造地方,瓦解，破碎,近乎，甚至能够说,工作似乎更难做了，甚至能够更让人不满意。,27/49,Reading,Careful reading,(p.4),turn out,Inadvertently,Translate:,And with that,theywhole organization.,结果是,非有意,他们这种废除咖啡室决定无意中破坏了那种能够促进企业发展亲密社交关系。,28/49,Reading,Careful reading,(p.5),Translate:,It was these kinds ofa less successful one.,正式这种在咖啡室偶遇，在复印机前闲聊能让企业变得愈加成功。,29/49,Reading,C(possible answers):,1.a.the decision not to have a coffee room,b.the architects who designed the new building.,2.a.destroyed without realising it,b.small groups of people who know each other well.,c.drove forward,3.a.,4.a,5.designed and built with a particular use in mind.,30/49,Task,Can you give some channels/ways of informal communication on campus?,And give some suggestion to improve the communication in your class.,31/49,Languege Review,Meanings of the idioms,A:,put sb.in the picture,get a word in edgeways,talk at cross pursposes,beat about the bush,get straight to the point,hear on the grapevine,have a quick word,on the same wavelength,让某人了解情况,插嘴,话不投机,旁敲侧击，说话拐弯抹角,有话直说,小道消息,（打搅一下）谈几句,有共同语言，含有相同思绪,32/49,Languege Review,Meanings of the idioms,B:,talk shop,on the tip of tongue,gift of the gab,at a loss for words,off the cuff,talk the same language,off the top of ones head,not make head of tail of,谈本行事，三句不离本行,话到嘴边,能说会道,哑口无言，无话可说,即兴,有共同语言，能沟通，谈得拢,没有经过仔细考虑或计算,对,一无所知，不了解,33/49,Business Idioms,1.Have an ace up your sleeve,If you have an ace up your sleeve,it means that you have something in reserve with which you can gain an advantage.,秘藏王牌；应急妙计；锦囊妙计,2.A blank cheque,If you give someone a blank cheque,you authorize them to do what they think is best in a difficult situation.,给予某人全权,让某人廉价行事,Tom was given a blank cheque and told to negotiate the best deal possible.,3.Above board,If a situation or business is described as above board,it is open,honest and legal.,光明正大，诚信公开,“There are no secret negotiations.Our dealings have always been above board.”,34/49,Business Idioms,4.Get down to brass tacks,People who get down to brass tacks start to discuss and deal with the practical details of something.,开门见山，讨论实责问题,It was decided to get down to brass tacks and discuss the cost of the project.,5.Pass the buck,If you say that someone is passing the buck,you are accusing them of not taking responsibility for a problem and expecting someone else to handle it.,踢皮球，推卸责任,6.A cash cow,A product or service which is a regular source of income for a company is called a cash cow.,摇钱树，利润丰厚项目,His latest invention turned out to be a real cash cow.,35/49,Business Idioms,7.Make cold calls,If you make cold calls,you telephone potential customers from a list of people you do not know.,做电话推销,8.Corner a market,If a company dominates an area of business,and leaves no room for competition,it is said to have cornered the market.,垄断市场,9.Dead wood,The term dead wood refers to people or things which are no longer considered useful or necessary.,无用人或物,The management wants to reduce costs by cutting out the dead wood.,36/49,Business Idioms,10.Dog eat dog,This expression refers to intense competition and rivalry in pursuit of ones own interests,with no concern for morality.,人吃人,各人顾各人,;,残酷无情竞争,The business world is tough today.Theres a general dog-eat-dog attitude.,11.In the doldrums,To say that a person,a business or the economy in general is in the doldrums means that the situation is gloomy and that nothing new is happening.,(,经济,商业等,),无生气,停滞不前,Despite the recent measures,the economy remains in the doldrums.,12.If you,have all your eggs in one basket,you depend on one planor one source of income.,孤注一掷,“If you invest your savings in one bank,youll have all your eggs in one basket.”,37/49,Business Idioms,13.Fiddling while Rome burns,If you say that somebody is fiddling while Rome burns,you mean thatthey are doing unimportant things while there are serious problems to be dealt with,要处理存在严重问题时候，在做不主要事情,14.,Get the show on the road,If you manage to put a plan or idea into action,you get the show on the road.,开始做，着手做，开始创业,15.Golden handcuffs,The term golden handcuffs refers to a large sum of money or a generous financial arrangement granted to an executive as an incentive to stay in their job,or to ensure long-term cooperation after their departure.,金手铐,:,诱人安于现职而不他觅高就一大笔津贴或其它福利,38/49,Business Idioms,16.One hand washes the other,有来有往,;,相互利用,17.Knuckle down to something,If someone knuckles down to something,they start to work on it seriously.,忙于做某事,认真做某事,If you want to succeed,youll have to knuckle down to some serious work.,18.Learn the hard way,If you learn the hard way,you learn through your own experience,good and bad,rather than from the advice or guidance of others.,经过艰难困苦而学到，吃一堑，长一智,His refusal to accept any help meant that he had to learn the hard way.,39/49,Business Idioms,19.let me bounce this off you,You say this when you present an idea or plan to someone in order to test their reaction or obtain feedback.,和某人谈论想法，并听取某人意见,I think Ive found a way of making money.Let me bounce this off you.,20.Golden parachute,A golden parachute is a clause in an executives employment contract stating that the executive will receive certain large benefits if their employment is terminated.,金色降落伞：商工业高级管理人员就业时跟企业签署有利条件,(,如因企业与人合并等原因而须离职时,能够拿到甚为优厚酬劳,),21.Pay Lip Service,If you pay lip service to an idea or cause,you give verbal support or approval but fail to actually do anything.,敷衍，嘴上说好听,40/49,Skills,1.Discuss the question in Part A.,Eg.:,Delivery:late delivery,delivery to the wrong place,delivery of the wrong goods,damaged goods,Payment:late payment,payment sent to the wrong place,bouncing cheuqes,non-payment,Quality control:goods not to agreed specifications,defective goods,breakdowns,41/49,Skills,Listen to 1.2 and answer the questions in Part B.,Key:,Problem:theres a labour problem at the suppliers plant,and they cant deliver the air conditioning equipment ordered by the customers firm on time.,Solution:Martin(the supplier)suggests that Elnas(the customer)firm might be able to get similar equipment from a German supplier.,42/49,Skills,PA.,A personal assistant or personal aide(PA)is someone who assists in daily business and personal tasks.In design PDA or personal design assistant is common.,For example,a businessman or businesswoman may have a personal assistant to help with time and diary management,scheduling of meetings,correspondence and note taking.The title of a business personal assistant is often shortened as PA.There are also personal assistants who work specifically for disabled people,and whose salaries may be paid by an individual or by social services on an individuals behalf.Families in which both parents work may also employ personal assistants,often referred to as household managers.The role of a personal assistant can be varied,and in many cases is quite similar to a role which would have been described as secretary 20 years ago.,43/49,Skills,D:,The managers(Patricia)flight has been delayed and she cant get back on time to chair an important meeting.Her PA suggests that participants deal with the less important points first,by which time Paticia might be back.The PA suggests the meeting could be chaired by Rachel.Patricia agrees to the idea,and says she will think of other possibilities in case Rachel cant do it.,44/49,Case Study,1.Read the Background section,the letter from Aldo Renato to the editor of the company magazine,and the e-mail from the new Communications Director to KMBs Chief Executive,2.Finish the following chart.,45/49,Company,KMB,Activity,Based in,Structure,Key Points of Aldo Renatos letter to the editor of the company magazine,Key points of Communications Directors e-mail to KMBs Chief Executive,Construction and engineering,Munich,Germany,Manufacturing subsidiaries and associated companies all over the world,Feels isolated and uniformed,At recent sales conferences,other members of staff felt the same.,Wants more information about new developments,e.g.the strategy behind a recent takeover,Should share knowledge of best practice between the subsidiaries.,New Communications Director should improve communications so that all staff are informed of the groups strategy,Renatos complaint quite common,Overseas staff do not have enough information about developments within the group,acquisitions,etc.,Need to improve communication systems so as to strengthen sense of common purpose,46/49,Case Study,In your group,brainstorm possible suggestions for improving the communications system.If more than 3 ideas are suggested,please have a quick vote for each suggestion and shortlist the agenda into 3 items.,And discuss the cost and advantage of each suggestion.,47/49,Assignment,Finish the exerceises in,Practice File,and check the answers.,48/49,Thank You!,49/49,