关于书籍销量下跌ppt.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,About decline in book sales over four quarters,The possible reasons,Single species,Sales channels restricted,The,affect,of Online bookstore and,e-reader,Compared to the online bookstore price is too high,Without the right target customers,Lack of brand awareness,Location of shops,Sales staff service level is not high,Smaller share of the market,Lack of understanding of the competitors,Dont understand customer needs,How to improve this situation,Develop the,ancillary products,For example:,Stationery products,Artistic products,Expand sales channels,Analysis target customers to expand sales,Set up the,awareness,of brand,Choose appropriate market position,Improve service levels,Make study,Atmosphere,Thank you,