外贸函电讲练.ppt

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Offer,-,报盘,导入,：,就本课报盘关于电子计算器图片样品展示 并讨论产品信息引入正题（,5,分钟）,Step 1,报盘样品展示及新课讲解：,Dear Sirs,In reply to your letter of July 14,we are,giving you an offer,subject to your reply here by 5 p.m.our time,Tuesday,August 5,as follows:,Commodity,:Electronic Calculators,（电子计算器）,Specification,:,As per attached list.,（参阅附件）,Packing,:,As per the buyers option,.,（由买方选择）,Quantity,:3,000 pieces,Price,:US,$9,00 net per pieces CIF Lagos.,拉各斯,尼日利亚首都,。,Shipment,:,September/October,2010,Payment,:,Confirmed,Irrevocable,Letter of Credit payable by draft at sight to be opened 30days before the time of shipment.,Under separate cover,we have sent you sample books of various brands as per your request.,We are expecting your early reply.,Yours faithfully,Step 2,内容框架,-,报盘（,Offer,）,Commonly Used,Expressions and Sentences,Translation skill,Definition,Contents,常用专业术语以及,句式结构,报盘的翻译技巧,报盘的内容,报盘的定义,Definition:Offers are made when a seller,promises to sell goods at a,stated price within stated,period of time,.,报盘的定义（,Definition,）,教学方式与目的：,讲授法：通过信函样本的展示让学生从理论上认识报盘这一概念，并且对报盘的专业用语以及内容产生直观印象。,Contents:,教学方式与目的：,小组讨论法：通过小组讨论让学生按照条列式归纳报盘的内容，加深印象，并通过内容讲解注意关键专业术语的中英文表达。这是本课的重点，因为这是撰写报盘最基本的要素。,C,ommodity,商品名称,Specifications,规格,Packing,包装,Quantity,数量,Price,价格,Shipment,装运,Payment,支付,课程的重点,：报盘的内容（,Contents,）,Your fax of February 10 asking us to make an firm offer to you of the subject article has received our immediate attention.,对于贵方,2,月,10,日要求我方报上述商品的实盘的传真，我方已给予立即的关注。,教学方式与目的：,英汉对比翻译法：翻译是这门课程最重要也是最难掌握的技能之一，采用英汉对比翻译方式以及学生讨论翻译技巧能使学生体会到在对外贸易往来中所使用的语气，态度，交易技巧，用语措辞等细节，以便学生在今后的工作中能更好的胜任。,课程的难点,：报盘的翻译技巧 （,Translation Skill,）,FOB,专业,术语解释,报盘的常用专业术语以及句式结构（,Useful,incoterm,and expressions,）,教学方式与目的：,套用法和口头问答法：通过对常用术语和句式结构的反复口头问答练习，使学生产生条件反射，能自如套用相关句式以及信函的翻译，起到举一反三的效果。,FREE ON BOARD (named port of shipment),即装运港船上交货（,指定装运港）。此术语是指卖方在约定的装运港将货物交到买方指定的船上。,(1)In reply to your enquiry of,we have the pleasure of offering,(2)Thanks for your inquiry,wed like to make you an firm offer of,(3)This offer will be remain effective until,报盘常用句型,随堂练习,句子翻译练习,此报盘以我方最后确认为准。,This offer is subject our final confirmation.,我方的产品质量好,价格合理,因此相信贵方能大量订货,.,We believe that you will place a large order with us because of,the high quality and reasonable price of our products.,如对我方报价感兴趣，请于,10,月底前有电报接受。,If our offer is of interest to you,please cable your acceptance,before the end of October.,专业术语练习,实 盘,firm offer,包 装,packing,报价单,quotation sheet,下订单,place order,变更报盘,alter an offer,支付条件,payment term,交货,make delivery,发盘有效期,offering period,Step 3,针对本次报盘所设计的,情景模拟和评估,主体：学生,角色,:,进口商 出口商,（,importer,）,(exporter),实物,:,雨伞（,umbrella,）衣服,(clothes),手提包,(handbag),表演：模拟贸易洽谈，进行报盘。,评价：通过三组同学们的实物表演，同学们发表对表演的商务礼仪，专业术语的运用，报盘的技能等方面的优点以及不足之处进行评价，并及时讨论改正，达到理论与实践相结合的最佳效果。,情景模拟练习（买方,-,卖方）,Step 4,小结,&,作业,Summary&Assignment,小结：,总结报盘的内容,口头复习和归纳关于报盘的常用句型,Step 5,课后作业,找搭档，情景训练,课后练习,:,翻译,