春节促销陈列.ppt

*,促销创意,Motorola Confidential Proprietary,MOTO,好礼亮新年,MOTO,新年大方送 双重好礼亮新年,Promotion Report(Final),north regionJan.9,2005,Promotion Outline,Promotion Achievement,S/O,Product,Com.Rate,Successful Execution,Display guideline,Coverage Place,outstanding display,Programm,evevt,Competitor Information,Work,No Work,Next Steps,Content,Slogan,：,MOTO,好礼亮新年,Subheading,：,MOTO,新年大方送，双重好礼亮新年,Timing,:,Dec.9,2006-Jan.8,2006,Product,:,all rang products,Market,:,10 provinces of North Region,3000 stores,Target,:,S/O 370K,Mechanism,:,1)buy-one-get-one 2)Lucy-draw with www.,(RMB,20),Premium,:,V3/V3c,，,赠舒暖厚靠垫或香浓咖啡壶,A732/A780/A728/E680i/A768/A668/MPX220,，赠精英电脑包,V360/V600i/V220/V872/V690/V500/V303/V300/V226/V80/E375/C381/C117,赠炫酷运动包,C261/C257/C168/C139,，赠时尚笔记本,E685(C),，赠迷人化妆镜套装,Promotion Outline,S/O grow vs.,previous 4 weeks average,Promotion Achievement,-S/O GSM part,38.8%,Promotion Achievement,-S/O CDMA part,All CDMA phones,S/O grow,vs.,V3c&E685,S/O grow,vs.,previous 4 weeks average,54%,50%,底端机增长率较高,重点机型,V3,表现出色,新产品,A732,表现良好,Promotion Achievement,-Product,GSM part,FRI,SAT,SUN,MON,TUE,WED,TUR,Com.,S/O,Target,Com.,Rate,W1,11719,11922,10293,10558,10269,10870,14596,80227,70302,116%,W2,10167,10710,10974,10794,11505,11983,9741,75874,74002,104%,W3,15739,15221,15074,13330,14371,12549,11341,97625,96203,102%,W4,13601,14185,19275,13869,11923,7894,13974,94721,129503,73%,Promotion Achievement,-S/O Rate GSM part,S/O target:370010,S/O actual:348447,94%,Com.Rate,Promotion Achievement,-S/O Rate CDMA part,S/O target:14000,S/O actual:13436,96%,Com.Rate,Fri,Sat,Sun,Mon,Tue,Wed,Thu,Com S/O,Target,Achi,rate,Week1,259,326,561,597,699,362,522,3326,3500,95%,Week2,584,287,276,678,396,475,600,3296,3500,94%,Week3,899,589,767,299,749,400,418,4121,3500,118%,Week4,454,634,323,361,374,331,216,2693,3500,77%,通过陈列规范的指引，指导,FME,的终端陈列，更加准确快速地与消费者进行沟通。,通过陈列规范的指引，营造整体气氛，有助于促销活动主题的突出。,Successful Execution,Display guideline,POSM/Premium/Display,Beijing:658stores,Shanxi:146 stores,上海,山东,POSM/Premium/Display,Liaoning:227 stores,Heilongjiang:196 stores,Jilin:144 stores,POSM/Premium/Display,Hubei:392 stores,Henan:403 stores,POSM/Premium/Display,Hebei:426 stores,Neimeng:284 stores,Tianjin:112 stores,HB/NM/TJ,BJ/SX,HB/HN,LN/HLJ/JL,Successful Execution,Place,High Coverage Rate:total cover 2988 stores,Beijing,Guoyi,Beijing,Dixintong,Successful Execution POSM,(Regular POP),Dangler,Impactful,Beiijng,Dazhong,Successful Execution POSM,(Regular POP),Dangler,Impactful,Hebei,Hubei,Xiangfan,smart using of dangler,Successful Execution POSM,(Regular POP),Tend-card,Banner,on-counter,Henan,Guomei,Successful Execution POSM,(Regular POP),Banner,in-counter,Information in-counter card,Hebei,smart using of,leaflet,Beautiful Poster,Successful Execution POSM,(Regular POP),Big:1Panel+16 boxes+premium,Jilin,siping,Successful Execution POSM,(Special POP),Big:1Panel+16 boxes+premium,Successful Execution POSM,(Special POP),Medium:1standee+12 boxes+premium,Hubei,ezhou,Hebei,Zhangjiakou,Successful Execution POSM,(Special POP),Henan,jiaozuo,Small:1X-shelf+9 boxes+premium,Successful Execution POSM,(Special POP),Beautiful,Chrismas,Tree,Hebei,hengxin,Successful Execution POSM,(Special POP),Beijing,Dixintong,Hebei,Langfang,Successful Execution POSM,(Premium),Jilin,siping,Hubei,Xiantao,Successful Execution POSM,(Display outside),BEIJING XIDANKEGUANG,Henan,Xinxiang,Successful Execution Promotion event,(Road Show),Successful Execution Promotion event,(KA Cooperation),Beijing,Jinfeihong/Dixintong,Lucy Draw,Successful Execution Promotion event,(KA Cooperation),Beijing,Guomei/Suning,Lucy Draw,Successful Execution Promotion event,(KA Cooperation),Beijing,Dixintong/Guomei,Successful Execution Promotion event,(KA Cooperation),Special Dangler for Beijing,Dixintong/Zhongfu,：,200pcs,Successful Execution Promotion event,(KA Cooperation),CNY Lantern for Beijing XIDANKEGUANG,：,300pcs,Special Dangler for Beijing,Jinfeihong,：,100pcs,Successful Execution Promotion event,(KA Cooperation),Newspaper for Beijing,Dixintong,Theme:,心喜诺基亚 新年乐无暇,Timing:-Dec.21,，,2005,Product:All,Coverage:National-wide,Mechanism:,买一赠一，,Premium:6681/6600/6670/7610/N-gage QD,送动感雪具背包,6060/6108/6101/6230i/7270/7260/6170/6260,送妙趣雪人抱枕,3120/6020/3120/6021/3230/3220/6030,送温馨滑雪帽及围巾组合,1110/3100/1600/2112/2300/3125/2600/6235/2650/6255,送酷炫滑雪镜,Supporting:Regular in-store POSM Premium display,In-store promoter,Competitor-NOKIA,Work,Material:,Deliver:100%arrival on time,Color:,Impactful,Peaceable,Sort:Enough,Display:,Festive/Attractive,widely coverage,Special display-Christmas tree,Premiun,:,Applied:laptop bag and notebook are,papulared,Fashion:good match color,POP,：,Christmas tree poor quantity,Premium,：,Sports bag poor,commercioganic,Promotion photo:,poor quality,No Work,Work /No work,Incentive System for T-Promoters,Training system on,FMEs,/Promoters,Display,Promotion,Knowlege,Enhance the more efficient,management-Program event of Local Market,Next Step,Next Step,End.,