高中英语 M10 U4 Project课件 牛津版选修10 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,高三年级 英语,Project,M10 U4,You and intellectual property,The main idea for each part,Part 1,_,intellectural,property,Part 2,_ protecting intellectual property,Part 3,_ piracy that we are facing,Part 4,_ the problem,the definition of,the reasons for,the problem of,the solutions to,Listen and answer:,1.What is,intellectural,property?,2.Why do you think it necessary to protect intellectual property?,3.As consumers,what can we do to,protect intellectual property?,It,is defined as,ideas,including inventions,writing,artwork,symbols and designs used in business.,1.What is,intellectural,property?,Intellectual property,Industrial property,Copyright,Inventions,Trade marks,Industrial designs,Novels,Films,Music,Artwork,Architectural designs,Because it means protecting the inventors or creators benefits.,2.Why do you think it necessary to protect intellectual property?,Firstly,we must pay to download,music that is protected by copyright.Secondly,we should not buy pirated CDs or download music from websites that are offering free music illegally.,3.As consumers,what can we do to protect intellectual property?,Language points,1.which,applies to,novels,films,music,artwork (L6),We should,apply the theory to practice,.,The teaching method,doesnt apply to,my students.,2.,Laws,have been passed in most countries,that make,it,illegal to copy,intellectural,property without paying the inventor or creator,.(L9),3she,deserves to be paid for,it.(L11),deserve,sth,./to do,sth,.,What had he done to deserve this punishment?,They certainly deserved to win that match.,sb,deserves a medal,get what you deserve/deserve all you get,罪有应得,4.,Research and development,is,very important in todays business world,and ideas are more valuable than many material things.(L14),When and where,to go,is,unknown.,Trial and error,is,very important.,The writer and actor,is,popular.,5.-one of the conditions of belonging to the organization,is,that these laws must be enforced in member countries.Because of this,the Chinese government has,added,its,signature,to,several laws pro-,tecting,intellectural,property.(L27),6.In 2005,alone,film companies in Hollywood(L37),alone,仅仅，单，只,(,用于名词或代词后以加强语气,),Superman alone can save the world in the film.,The price alone was enough to make me change my mind.,7.In 2003,it was estimated that,35 per cent of,software,on computers worldwide was pirated,which,equaled a loss of,$29 billion for the original producers.Even more widespread,is,the copying of music,especially with the development of new computer programs.(L39),8.People who do these things,cost worldwide industries billions of dollars,annually.(L45),The sofa really,cost,.,那沙发可真值钱。,The best goods,cost much money,.,How,dear,the lesson,costs,!,这个教训的代价真大啊！,The work,cost,me much time and effort.,The mistake alone almost,cost,him his life.,At last I bought the film rights of a novel,at a reasonable cost,.,The scientific books will be sent,without cost,.,I promise,all costs,will be readily returned.,We must finish the work,at all costs,before midnight.,cost,n.,价格,成本,费用,代价,损失,9.We should remember that many companies,expecting payment for their copyright material,will not simply accept an apology.(L55),Useful expressions,1.,处于法律的困境,be in legal straits(L21),2.,假冒或盗版产品,fake or pirated goods (L23),3.,品牌手表的廉价复制品,(L23),cheap copies of designer watches,4.,促进国际贸易平稳发展,to smooth the progress of international trade (L25),5.,有版权的材料,copyright materials (37),6.,对,构成严峻的挑战,(L48),to pose a serious challenge to,7.,打击盗版,to discourage piracy (L52),8.,为了帮助反盗版斗争更加深入,to help further the fight against piracy (L53),9.,耗尽,的生命力,Im very worried about my business.Many people are moving away from the city center,which is sucking the life out of my shop.,suck the life out (L49),Dangerous currents can,suck,swimmers under.,Dont teach your grandmother to,suck,eggs.,不要班门弄斧。,Dangerous currents can,suck,swimmers under.,Dont teach your grandmother to,suck,eggs.,Homework checking:,D1,D2,P125,Prepare M11 unit 1,