高中英语Unit 1 AdvertisingWord power 1课件牛津版必修四 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 1 Advertising,-Word power,Li Yang-Crazy English,Suppose you are Li Yang,and you wish to produce a new kind of electrical dictionary(,电子词典),what preparations should you make in order to attract most customers?,Technology,Market research（,市场研究/调查）,Advertisements,Brain storming:,Market research,sales/marketing department,consumers,market share,sales targets,market leader,high quality,sales figures,sales and marketing,Market research,sales/marketing department,consumers,market share,sales targets,market leader,high quality,sales figures,sales and marketing,消费者,市场份额,销售目标,市场主导者,高质量,销售量,(,产品),销售和市场营销,销售/营销部门,Before a company starts making a new,p,_,they must collect and study information about what people want and need.So,they do,m,_.The boss of the company needs a lot of information about the,s,_ of the product.So,the,s,_,led by a sales/marketing manager,will present the information from their market research to the boss.The company can then choose the right product to produce,the one which is expected to be most popular with,c,_.One of the most important pieces of information is the,m,_-the percentage of a market that the company has.Also important are the,s,_-the amount which they think they will sell in a future period.If they want to become the,m,_,the company must ensure that their product is of,h,_.Once the product goes on the market,its,s,_-the amount which has been sold-should be reported every day,so the company can check the progress of their product.,roduct,arket,research,ales and marketing,ales/marketing department,onsumers,arket,share,ales targets,arket,leader,igh,quality,ales figures,Practice:,Challenge!,Pair work:,Complete the dialogue between,Mr,Carter and Ms Jones on page 7 in your textbook.,Mr,Carter,:Our new _ has been on the market for two weeks.What is its _ now?,Ms Jones,:We have about 15 per cent share of the market at the moment.The _ rose by 2 per cent yesterday across the whole country.,Mr,Carter,:Thats quite encouraging.I think it might be because_ really like the design and _ of the product.I would like you to do some further _ about young peoples views on the product.The _ should also finish the report on the _ by next week.,Ms Jones,:Were doing it right now.I,ll,present it to you tomorrow morning.,Mr,Carter,:Thats great.If we want to be the _ in our field,we need to get as much information about,_ as we can.,product,market share,sales figures,consumers,high quality,market research,sales/marketing department,sales target,market leader,sales and marketing,When the new product is produced after the market research,we still need design some,helpful,exciting,and,attractive,advertisements so that the advertisements can,help,us,excite,the readers and,attract,more customers to buy the product.,Attention!,Question:,Whats the relationship between these two different colored groups?,More examples:,1.This book is of great,help,that is to say,it is very _.,2.I dont think it has any,use,that is to say,I think it is _.,3.The message is very,valuable,.That is to say,it is of great _.,4.The old man is in good,health,.-He is _.,5.Drunk drivers are a great,danger,to people on the road.that means they are _ drivers.,helpful,useful,value,healthy,dangerous,Noun +,y,+,ly,+,ic,+,al,+,ous,+,ful,health health,y,week week,ly,hero hero,ic,origin origin,al,danger danger,ous,help help,ful,Verb +,ed,+,ing,+,ive,amaze amaz,ed,excite excit,ing,attract attract,ive,compete competit,ive,Ways of forming adjectives:,Using suffixes,（,后缀）,Competition:,Work in groups and write down more words that are created this way.The group that has the most words,wins,the game!,Come on!,Best Clothing Shop,Do you want _(love)and _(attract)clothing at low prices?Are you tired of wearing the same,plain(,素色的,),_(,bore),outfits(,服装,),every day?Do you sometimes feel like your friends are,trendier(,更时髦的,),than you are,and wear more _(create)outfits?,We can tell you where your friends found their _(fantasy,幻想,),clothes.Best Clothing Shop has opened two new stores in the city,centre,.An _(excite)film star look is now available to every teenager!Our shopping environment is _(friend)and enjoyable.Our highly _(compete)prices mean you dont have to be rich and _(fame)to look great.,lovely,attractive,boring,creative,fantastic,exciting,friendly,competitive,famous,Jeans,shirts and dresses are on sale now.If you are one of the first ten _(luck)shoppers this weekend,you will receive a,discount(,折扣,),card.So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!,lucky,c,o,m,m,e,r,c,i,a,l,1 commerce,2 health,3 hero,4 attraction,5 help,6 excitement,7 origin,8 danger,1,2,3,4,5,6,7,8,Hidden word,Food and _ are quite important to,our human beings.,h e a,l,t h y,h e r,o,i c,a t t r a c,t,i v e,h,e l p f u l,e x c,i,t i n g,o r i g i,n,a l,d a n,g,e r o u s,clothing,Puzzle!,Thanks!,Bye-bye!,