高中英语Unit 1 Advertising--reading 3课件牛津版必修二 课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Advertisements,Unit 1 reading,Quick look,Take a quick look at the title and subtitles(,副题,),in the article to find out what you will learn in it.,Fast reading(skimming),1),What do advertisements encourage people to do?,2),What does,PSAs,stand for?,3),What are,PSAs,meant to do?,To buy a product or service or believe in an idea.,Public Service Advertisements,.,To educate people about health,safety or any other issue which affects public welfare.,Detailed-reading,1,Where are the advertisements most commonly found?,2,What is the difference between commercial advertisements and,PSAs,?,They are most commonly found in newspapers and,magazines,on billboards,the Internet,radio and TV.,A commercial advertisement is one which someone had paid for to promote a product or service,while a PSA is often placed for free,and is intended to educate people about issues which affect public welfare,.,3 Why are some of the ads clever according to the article?,4 When did China begin a nationwide public service advertising campaign?,5 Why should we follow the advice in,PSAs,?,Because although the ads do not lie,they do not,tell you the complete truth.,In 1996.,Because they are meant to be helpful,and by,following the advice in,PSAs,we,can often learn a lot.,T /F,1 Advertisements are found in many places.,2,PSAs,are only found in newspapers.,3 All advertisements tell the complete truth.,4,PSAs,and commercial ads use some of the same methods.,5 Commercial ads can give us valuable information about how to live our lives.,6 An ad warning people against smoking is an example of a PSA.,Task Two,not only,Not all,PSAs,Careful-reading,Please read the article carefully and then try to find some information about commercial ads and public service ads.,Commercial ads,Public service ads,1.A commercial ads is one which someone has _ to _ a,producet,or service.,1.A PSA is often placed _,and is intended to educate people about health,safety,or any other _ which affects_.,2.Not all ads tell people the _ truth,so people must _the methods used in ads to try and sell us things,2.,PSAs,also use attractive and _ images and _ language,but they are made to serve the public.,PSAs,are _ to teach people and help people lead better lives.,paid for,promote,complete,be aware of,for free,issue,public welfare,exciting,persuasive,meant,The similarities and the differences between commercial ads and public service ads,Similar,Different,Places found,Purposes,Methods used,Validity(,正确性,),Fill in the chart,Types of ads,Similarities,Differences,exam-,ples,places found,metho-ds,used,purposes,Validity,正确性,Commer-cial,ads,PSAs,?,?,?,?,?,?,?,?,Similarities,Places found,Methods used,_,language,_images,Billboards,Newspapers Magazines,The internet Radio,Television,persuasive,exciting,Types,Differences,purposes,validity,确实性,Comme-rcial,ads,PSAs,To promote a product or,service,To educate people,about health,safety or any,other issue which,affects public,welfare,They do not tell you the,complete truth.,They are helpful and,we can learn a lot by,following the advice,they give.,Types,examples,Commerc-ial,ads,PSAs,“Bright-teeth fights bad breath!”,“You are proud of your cooking,so shouldnt you buy the very,freshest food?”,“Yes to life,no to drugs”,“Knowledge changes life”,“Project Hope schooling,every child”,“Smoking is committing,suicide slowly”,Discuss the structure of the text,introduction of advertisements,commercial and public service ads,authors opinions/suggestions,How to read expository writing?,Reading Strategy,Pay attention to the,information that follows the statement.,Take,Public service ads,for example:,1 What is expository writing meant to do?,2 What is the format of expository writing?,It is meant to introduce you to basic information on a topic,.,Introduction of subject,supporting details,conclusion,Subject:,Information support the idea:,(1),(2),(3),Conclusion:,PSAs,use some of the same methods,but they are made to serve the public.,PSAs,are meant to teach us and help us lead,better lives.,There are also,PSAs,that educate people about,public service projects.,Other,PSAs,teach people how to live healthy lives.,We can learn a lot from them.,How can we divide the article?,Part 1,Part 2,Part 3,Para 1 introduction,Paras,2-5 supporting details,Para 6 conclusion,Advertisement,Good to the last drop,滴滴香浓，意犹未尽。（麦斯威尔咖啡）,Obey your thirst,服从你的渴望。（雪碧）,The new digital era,数码新时代。（索尼影碟机）,We lead,Others copy,我们领先，他人仿效。（理光复印机）,Impossible made possible,使不可能变为可能。（佳能打印机）,Just do it.,只管去做。（耐克运动鞋）,