2023海外手游市场洞察.pdf

2023?2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?/?2?2022?2023?6?App Store?Google Play?2023 Sensor Tower Inc.-All Rights Reserved?/?Whiteout Survival?录3 2023 Sensor Tower Inc.-All Rights Reserved4?2023 Sensor Tower Inc.-All Rights Reserved5?200?400?600?2020?34%?540?2021?2022?2023?265?2022?Sensor Tower?App Store?Google Play?Google Play?2019?2023?2023?融?:Sensor Tower?预测下载量 2023 Sensor Tower Inc.-All Rights Reserved60?200?400?600?800?Sensor Tower?App Store?Google Play?IAP?(?)?2019?2023?2023?融?:Sensor Tower?预测收?2020?28%?645?2021?10%?710?2023?309?30%?2023 Sensor Tower Inc.-All Rights Reserved70?60?120?180?H?Top?2021?22%?164?2022?150?2023?75?24%?50%?30?Sensor Tower?App Store?Google Play?IAP?(?)?2019?2023?300?:Sensor Tower?150?2023 Sensor Tower Inc.-All Rights Reserved82023?H?2023?180?57%?2023?21%?其他9%东南亚4%中国台港澳6%韩国8%欧州16%本22%美国35%?Sensor Tower?App Store?Google Play?Google Play?Sensor Tower?App Store?Google Play?IAP?(?)?2023?:Sensor Tower?其他15%美国8%东南亚16%印度18%拉美21%欧州21%2023 Sensor Tower Inc.-All Rights Reserved?Subway Surfers?Stumble Guys?创?Candy Crush Saga?创?2023?26%?18%?92023?H?Sensor Tower?App Store?Google Play?Google Play?2023?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved102023?H?Sensor Tower?App Store?Google Play?IAP?(?)?2023?:Sensor Tower?创?RPG?Clash of Clans?创?2023?RPG?25%?17%?RPG?2023 Sensor Tower Inc.-All Rights Reserved11?2023 Sensor Tower Inc.-All Rights Reserved122022?H?-?H?2023?RPG?75?2022?50?凭?RPG?Sensor Tower?App Store?Google Play?IAP?(?)?2022?2023?:Sensor Tower?2023?RPG?75?0?20?40?60?80?RPG?H?H?-?%-?%+?%-?%+?%-?%+?%+?%+?%-?%2023 Sensor Tower Inc.-All Rights Reserved132022?H?-?H?Sensor Tower?2022?7?2023?6?1?7300?RPG?1200?7300?1?620?8.5%?RPG?197?109?33?RPG?20?1?1?RPG?16%?1?劲?Sensor Tower?App Store?Google Play?IAP?(?)?2022?2023?1?1?凭?1?劲?创?:Sensor Tower?600?1?RPG?1000?-5000?5000?-1?1?%?%?%?%?%?%?%?%?%?%2023 Sensor Tower Inc.-All Rights Reserved142023?H?2023?创?28?38%?RPG?27%?2023?7.9?6.2?Sensor Tower?App Store?Google Play?IAP?(?)?2023?300?:Sensor Tower?其他12%模拟4%射击8%动作11%RPG27%策略38%0?10?20?30?RPG?2023 Sensor Tower Inc.-All Rights Reserved?2023?6?:Sensor Tower?15?1?23456Age of OriginsCamelGamesMobile Legends:Bang Bang?Last FortressIM?Lords MobileIGG?IM?78910Clash of ClansSupercellEvony:The Kings ReturnTOP GAMEState of SurvivalFunPlus?1CamelGames23456TOP GAMEIGG?78910SupercellFunPlus?IM?2023?H?Top?2023?50?55%?2023?7?Top?Last Fortress?Rise of Empires?IM?3?2023 Sensor Tower Inc.-All Rights Reserved?2023?6?:Sensor Tower?16?1Puzzles&Survival?23456?MNCSOFT?DRAGON BALL Z DOKKAN BATTLEBANDAI NAMCO?GungHo Online?WNCSOFT78910?mixi?CyberAgent?-?Aniplex?1BANDAI NAMCO23456?SQUARE ENIXGungHo OnlineKakao Corp78910NCSOFTCyberAgentSony Corporationmixi?RPG?2023?RPG?75?RPG?27%?10?RPG?7?RPG?2023?3.7?同?再?RPG?7?2023?H?RPG?Top?2023 Sensor Tower Inc.-All Rights Reserved?2023?6?:Sensor Tower?17?1FishdomPlayrix23456Candy Crush Soda SagaActivision BlizzardToon BlastPeak GamesJunes Journey:Hidden ObjectsWoogaTriple Match?DBoombox GamesProject MakeoverMagic Tavern78910Candy Crush SagaActivision BlizzardGardenscapesPlayrixHomescapesPlayrixRoyal MatchDream Games?2023?10%?48?Candy Crush Saga?7.5?Top?7?Travel Town?Gossip Harbor?Merge Mansion?3?再?6?8?10?2023?H?Top?1Candy Crush SagaActivision Blizzard23456Travel TownMagmatic GameHomescapesPlayrixGossip Harbor?Junes Journey:Hidden ObjectsWoogaMerge MansionMetacore Games78910GardenscapesPlayrixRoyal MatchDream GamesHomescapesPlayrixTriple Match?DBoombox Games 2023 Sensor Tower Inc.-All Rights Reserved182023?H?Top?2023?20%?9?8?Survivor!.io?Archero?SSSnaker?PunBall?2023?Top?1Happy Hospital?23456SSSnaker?Art of WarFastone GamesSlime LegionPerfeggsBricks Ball CrusherPoseidon GamesPunBall?78910Survivor!.io?Kingdom Guard?Archero?Crazy HospitalSmart Fun0?0.5?1?1.5?Sensor Tower?App Store?Google Play?IAP?(?)?2023?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved19?2023 Sensor Tower Inc.-All Rights Reserved202022?H?-?H?2023?110?70?2022?好?7%?Sensor Tower?App Store?Google Play?IAP?(?)?2022?2023?:Sensor Tower?+?%+?%+?%-?%+?%+?%-?%+?%0?40?80?120?好?H?H?2023 Sensor Tower Inc.-All Rights Reserved212023?H?RPG?Sensor Tower?App Store?Google Play?IAP?(?)?2023?100?:Sensor Tower?0?5?10?15?20?好?RPG?2023?20?16?50%?好?好?RPG?2023 Sensor Tower Inc.-All Rights Reserved?2023?6?:Sensor Tower?222023?110?2022?20?Puzzles&Survival?2023?1?Whiteout Survival?Frozen City?2023?H?Top?1?23456?PUBG MOBILE?Last FortressIM?Project MakeoverMagic Tavern?IM?78910?&?Puzzles&Survival?Age of OriginsCamelGames?1Age of OriginsCamelGames23456Frozen City?Last FortressIM?Gossip Harbor?Crazy HospitalSmart FunHappy Hospital?78910?MARVEL SNAP?Whiteout Survival?Call of Dragons?2023 Sensor Tower Inc.-All Rights Reserved?TOP?2023?6?:Sensor Tower?232023?70?16?2023?TOP?1?23456科?&?&?Age of OriginsCamelGames78910?Puzzles&Survival?!Music?1Survivor!.io?23456?&?&?The Legend of NeverlandArk Games GlobalDislyte?78910?Sky Entertainment Network&?Pandada Games?!Music?2023?H?Top?2023 Sensor Tower Inc.-All Rights Reserved?RPG?2023?6?:Sensor Tower?242023?24?6?RPG?2023?10?RPG?MMORPG?M?Devil M?RPG?2023?3100?2?1Whiteout Survival?23456RO?Valor Legends:Build Bridges?78910?Devil M?Survivor!.io?1Dislyte?23456Chaos PortalShark EntertainmentImmortal Soul?Pandada GamesValor Legends:Build Bridges?78910Devil M?RO?Whiteout Survival?2023?H?Top?2023 Sensor Tower Inc.-All Rights Reserved25Whiteout Survival?:2023 Sensor Tower Inc.-All Rights Reserved?2023?6?:Sensor Tower?26?D?4X?Whiteout Survival 点点互动?Whiteout Survival?同?科?,?,?略?,?,?2023?2?710?+?$7500?+?评分（App Store）：?2023 Sensor Tower Inc.-All Rights Reserved?2023?6?:Sensor Tower?27?Sensor Tower?App Store?Google Play?IAP?(?)?Whiteout Survival?2023年2推出以来，Whiteout Survival海外收持续增。截2023年6底，该游戏全球收突破7500万美元，韩国和美国是收最的市场，贡献了31%和24%的总收。0?1000?2000?3000?Feb?Mar?Apr?May?Jun?Whiteout Survival全球收持续攀升 2023 Sensor Tower Inc.-All Rights Reserved?2023?6?:Sensor Tower?28Whiteout Survival成后末题材游收增冠军?Sensor Tower?App Store?Google Play?IAP?(?)?2023?融?1?23456Last FortressIM?Windplay7Whiteout Survival?Frozen City?&?&?2023?H?Top?2023?5?96%?10?W h i t e o u t Survival?同?预测收0?5?10?2023 Sensor Tower Inc.-All Rights Reserved?Whiteout Survival?29?:Sensor Tower?Whiteout Survival?Sensor Tower?Whiteout Survival?留存率时()?Whiteout Survival?iOS?Whiteout Survival万国觉醒 2023 Sensor Tower Inc.-All Rights Reserved?Whiteout Survival?30?:Sensor Tower?3D?Whiteout Survival?Whiteout Survival?iOS?%?2023 Sensor Tower Inc.-All Rights Reserved31Whiteout Survival 告素材采多种策略吸引户?Whiteout Survival?2023 Sensor Tower Inc.-All Rights Reserved?32?2023?265?309?2022?2021?2022?150?50%?30?RPG?2023?38%?27%?2023?36?50%?Whiteout Survival?同?2023 Sensor Tower Inc.-All Rights ReservedSensor Tower 简介全球信息覆盖 平台提供移动市场关于下载和应内收 最全的数据信息，其中App Store 全球数据覆盖率达到99%Sensor Tower?商店数据获取 通过API从App Store以及Google Play商店获取数据以天为单位及时更新精准数据指标 多次业验证产品对标程碑事件 数据误差5%产品功能创新 平台持续更新产品功能，致于更 好地服务合作伙伴和客户33 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?Store Intelligence?&?App Intelligence 应情报 Ad Intelligence 告情报 Usage Intelligence 使情报 App Teardown 应拆解 Consumer Intelligence 户情报?DAU/MAU?SDK?SDK?融?34L O N D O NS A N F R A N C I S C OK O R E AC H I N AJ A P A N