新职业英语1-基础篇-Unit4.ppt

,*,职业综合,英语,1,Unit 4,Product,Unit 4,ENGLISH FOR CAREERS,Unit 4,Product,新职业英语,职业综合英语,1,第,2,版,Contents,Listening&Speaking,4,Warming-up,1,Reading A,2,Reading B,3,Language Lab,7,Language Lab,7,Writing,5,Mini-project,6,Warm-1-1,Task 1,Work in pairs.Choose one product from each pair and,explain why to your,partner.,Sample,Warm-1-2,Warm-2,Task 2,Work in pairs,and discuss the following questions.,What factors do you need to consider before you buy a product?Which one is the most important for you?Why?,Before you make purchase of any product,there are some factors you should consider.,Necessity,:Do I really need this?,Property,:Do I really like this?Am I really satisfied with the,quality,color,shape,packaging,etc?,Price,:Do I have any spare money right now?Is it a bargain,or is it too much money?,Brand,:What brand is the best choice for my purchase?,After-sales service,:Does it come with a warranty?,Shipment,:How can it be sent to my house?,Warm-2,Task 3,Watch the video clip and learn how the presenter,organizes her product introduction.,Warm-2,Task 4 The following sentences are often used for product,introduction.Read aloud and try to memorize some.,1.This model of typewriter is efficient and endurable,economical and practical for middle school students.,2.The computer we produced is characterized by its high quality,compact-sized,energy-saving and its also easy-to-learn and easy-to-operate.,3.They are not only as low-priced as other makers,but they are distinctly superior in the following respects.,4.You will get a 30%increasing production upon using this machine and also it allows one person to perform the task of three persons.,5.This product will pay its own way in a year.,6.This machine will pay back your investment in 6 month.,Warm-2,7.The new type of suitcase card designed by our engineers is very,ingenious and practical.,8.This kind of bicycle can be folded in half and handy to carry around,especially useful during traveling and traffic jams.,9.The maximum speed of this kind of variable speed bicycle is 30 K/H.,10.These machines have few breakdowns and easy to maintain,because of their simple mechanical structure.,11,Compared with other brands,this kind of tire costs less per mile,and wears much longer due to its topnotch rubber.,12.This kind of tire is characteristic of nonskid stop on wet road.,Warm-2,13.As our products have all the feature you need and 20%cheaper,compared with that Japanese made,I strongly recommended to you.,14.Vacuum cleaners of this brand are competitive in the international,market and are the best-selling products of their kind.,15.“Forever”multiple speed racing bicycles are sure to be sellable in,your market.,16.Owning to its superior quality and reasonable price our silk has met,with warm reception and quick sale in most European countries.,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Reading A,Reading A,Watch a video clip about an introduction to a digital touch pen and list as many as possible the advantages it brings to your life,work and the environment.,Text A-1,Reading A,Our,Heritage,1,Every day,we go to work hoping to do two things:share great coffee with our friends and help make the world a little better.It,was true,when the first Starbucks opened in 1971,and its,just as true,today.,Text A-2,2,Back then,the company was a single store in Seattles historic Pike Place Market.From just a narrow storefront,Starbucks offered some of the worlds finest fresh-roasted whole bean coffees.The name,inspired,by Moby Dick,evoked,the romance of the high seas and the seafaring tradition of the early coffee traders.,3,Howard Schultz first walked into a Starbucks store in 1981.From drinking his first cup of Sumatra coffee,Howard,became drawn to,Starbucks and he joined them a year later.,Reading A,Text A-3-1,Reading A,4,In 1983,Howard traveled to Italy and became,captivated,by Italian coffee bars and the romance of the coffee experience there.He had a,vision,to bring the Italian coffee house tradition back to the United States.It has since become our vision:a place for conversation and a sense of community,a third place between work and home.Howard left Starbucks for a short period of time to start his own coffee houses and returned in August 1987 to purchase Starbucks with the help of local investors.,Text A-3-2,Reading A,5,From the beginning,Starbucks set out to be a different kind of company,one that not only,celebrated,coffee and its rich tradition,but also brought,a feeling of connection,.,6,Its just a moment in timejust one hand reaching over the counter to present a cup to another outstretched hand.But its a connection.We make sure everything we do,honors,that connectionfrom,our commitment to,serving the highest quality coffee in the world,to the way we,engage with,our customers and communities to do business responsibly.,Text A-4,7,Today,with more than 18,000 stores in 62 countries,Starbucks is the premier roaster and retailer of specialty coffee in the world.And with every cup,we strive to bring both our heritage and an exceptional experience to life.,8,From our beginnings as a single store over 40 years ago,in every place that weve been,and every place that we touch,weve tried to make it a little better than we found it.,Reading A,A-Trans-1,Reading A,我们的传统,1,每天，我们上班都想做两件事：与朋友们分享美味的咖啡和让这个世界变得更好一点。这是,1971,年第一家星巴克咖啡店开业之时我们的想法，也是我们至今坚守的信念。,A-Trans-2,2,回首过去，星巴克只是西雅图历史上著名的派克市场上的一家小店。在一家狭窄的店面里，星巴克售出了世界上最美味的现磨纯正咖啡。星巴克这一名称的灵感来自,白鲸,，让人不禁想起早期咖啡贸易商的远海传奇故事和航海传统。,3,1981,年，霍华德,舒尔茨初次走入一家星巴克咖啡店。从喝第一杯苏门答腊咖啡开始，霍华德就被星巴克所吸引，一年后他加入了该公司,。,Reading A,A-Trans-3-1,Reading A,4,1983,年，霍华德远赴意大利并被意式咖啡吧和极富浪漫色彩的咖啡体验所倾倒。他萌生了要把意式咖啡馆传统带回美国的想法。这个想法使所有人得偿所愿：咖啡馆成了一个交流和融入社区的场所、一个除工作和家庭之外的第三生活空间。霍华德曾经短暂离开星巴克去创立自己的咖啡馆，但,1987,年,8,月他重返星巴克，并在当地投资者的帮助下收购了星巴克公司。,A-Trans-3-2,5,自诞生之日起，星巴克就致力于成为一家与众不同的公司。它不仅将咖啡及其丰富的内涵发扬光大，也成为某种联系的纽带。,6,虽然只是短暂的一瞬,一只手越过柜台将一杯咖啡递给另一只伸出的手，但它是一种联系。我们确信我们所做的一切都是为了实现这种联系,从我们承诺全世界最佳品质的咖啡，到对顾客和社会担负的责任。,Reading A,A-Trans-4,7,如今，星巴克在,62,个国家拥有,18,000,多家分店，雄踞全球特色咖啡烘焙商和零售商之首。每一杯咖啡，我们都倾注心血，让它生动诠释我们的传统和一种独特的生活体验。,8,从,40,年前的一家小店开始，在任何所到之处，任何触及的地方，我们都在试图带来优于过去的些许改变。,Reading A,It was true when the first Starbucks opened in 1971,and its just as true today:,Today,it is,just as true as,it was in 1971 when the first Starbucks opened.,Reading A,e.g.,His sad childhood,inspired,him to write a novel.,Reading A,inspire,v.,to give(someone)an idea about what to do or create,e.g.,These pictures,evoked,his memories of those old movies.,Reading A,evoke,v.,to cause(a particular reaction or response)to happen,Reading A,From drinking his first cup of Sumatra coffee,Howard,became drawn to,Starbucks and he joined them a year later:,From drinking his first cup of Sumatra coffee,Howard,was attracted by,Starbucks and he joined them a year later.,v.,to attract and hold the attention of(someone)by being interesting,pretty,etc.,e.g.,Her stories,captivated,the imagination of millions of children.,be captivated with/by,e.g.,He became captivated with the idea of creating a,piece of music that might be interesting to all.,We were immediately captivated by the beauty of,this valley.,Reading A,captive,e.g.,When he was still at college,he had a,vision,of,building the highest tower in the world.,Reading A,vision,n.,someones idea or hope of how something should be done,or how it will be in the future,e.g.,The event was,celebrated,by poets and historians.,Reading A,celebrate,v.,to do something enjoyable because of a special occasion or to mark someones success,Reading A,a feeling of connection,a feeling of being connected with each other,or a sense of being close to each other,v.,to do what you said you would do,Reading A,honor,e.g.,He informed us that he was unable to,honor,his,contract with the company.,e.g.,You should never forget,your commitment to,your people.,Reading A,our commitment to,Here“to”is a preposition followed by a noun.,to make an effort to understand and deal with someone or something,Reading A,engage with,e.g.,This famous actor knows how to,engage with,his,audience.,A-Task 1,Reading A,Task 1,Tick off the facts about Starbucks mentioned in the passage.,It is a refreshing drink.,It is an Italian coffee bar.,Howard Schultz founded the company.,There are 18,000 Starbucks all over the world.,The name of the company comes from Moby Dick.,A-Task 2,Reading A,Task 2,Decide whether the following statements are true,(T)or false(F)according to the passage.,Statements,True,False,The vision of Starbucks is to open many stores in the world.,2.In the passage,Sumatra is a kind of coffee.,3.The word“connection”means a feeling of,having something in common.,4.Starbucks tries to give its customers a special,experience.,5.The heritage of Starbucks refers to the Italian,coffee tradition.,T,F,T,F,T,Business Know-how,Making a Catalog,A catalog usually includes a description of,the goods,prices and pictures;,Select carefully the goods,the pictures and,the language used;,Keep it simple.Limit the number of the,pictures used;,Ensure high quality of design,photography,paper and printing.,Reading B,Reading B,Text,Task 1,Task 2,Text B-1,iPod Safety Manual,Important Handling Information,Failure to follow these handling instructions could result in damage to iPod or other property.,Carrying iPod,iPod contains sensitive components.Do not bend,drop,or crush iPod.If you are concerned about scratching iPod,you can use one of the many cases sold separately.,Reading B,Text B-2,Using connectors and ports,Never,force a connector into a port.If the,connector and port dont join with,reasonable ease,they probably dont match.,Make sure that the connector matches,the port and that you have positioned the,connector correctly in relation to the port.,Keeping iPod within acceptable temperatures,Operate iPod in a place where the temperature is always between 0,o,and 35,o,C(32,o,to 95,o,F).iPod playtime might temporarily shorten in low temperature conditions.,Reading B,Text B-3,Reading B,Store iPod in a place where the temperature,is always between-20,o,and 45,o,C(-4,o,to 113,o,F).Dont leave iPod in your car,because,temperatures in parked cars can exceed this,range.,When,youre using iPod or charging the,battery,it is normal for iPod to get warm.,The exterior of iPod functions as a cooling,surface that takes heat from the unit inside,to the cooler air outside.,Text B-4,Keeping the outside of iPod clean,To clean iPod,unplug all cables,turn iPod off,and slide the Hold switch(if available)to HOLD.Then use a soft,slightly damp cloth.Avoid getting moisture in openings.Dont use window cleaners,household cleaners,or other chemical cleaners to clean iPod.,Reading B,B-Trans-1,Reading B,iPod 安全手册,重要操作信息,注意：不遵守下列操作指示可能导致iPod或其他物件受损。,携带,iPod内装敏感组件。切勿弯曲、摔落或挤压。如果担心划伤iPod,您可以购买一个外壳。外壳另有出售。,B-Trans-2,Reading B,使用接头和端口,不要强行将接头插入端口。如果接头不能顺畅地插入到端口中，说明它们可能不匹配。连接时，确保接头与端口匹配，并且将接头对准端口。,确保合适的温度,须在温度为摄氏0到35度（华氏32到95度）之间的地方使用iPod。在低温条件下，iPod的播放时间可能会暂时缩短。,B-Trans-3,须将iPod存放在温度为摄氏零下20到零上45度（华氏零下4到零上113度）之间的地方。不要将iPod留在停泊的车内，因为车内的温度可能会超出上述范围。,在使用iPod或者给电池充电时，机壳发热是正常现象。机壳将设备内部的热量传导给外部的冷空气，起到散热的作用。,Reading B,B-Trans-4,保持外壳干净,清洗iPod时，拔下所有电源线，关闭机器，,并且将”锁定”,转换开关（如果有）置于“锁定”位置。然后用微湿软布擦拭。避免开口处受潮。切勿使用玻璃水、家用洗涤剂或其他化学清洗剂清洁。,Reading B,B-Task 1,Reading B,Task,1,Decide whether the following,statements are true(T)or false(F),according to the manual.,(),1.,A case can protect your iPod from being bent,dropped or crushed.,()2.You should fit a connector into a port,correctly and join them with ease.,()3.iPod playtime might shorten if its stored in a,place where the temperature is below 0,o,C.,()4.Dont leave your iPod in parked cars unless it,is switched off.,()5.You can use a soft and slightly damp cloth,with household cleaners to clean your iPod.,F,T,F,F,F,B-Task 2,Reading B,Task 2,Choose the right things to do in each of,the following,situations.,No.,Situation,Right things to do,1,You are swimming and sunbathing on a beach.,Leave your iPod in a locked waterproof case.,Put your iPod,directly in the sunlight while sunbathing.,Listen to your iPod at 50%volume for more than two hours on the beach.,2,The headphone is dirty.You want to clean it yourself.,Unplug the headphone and place the iPod out of harms way,(,在安全的地方,),.,Use a cotton ball with rubbing alcohol,(,外用酒精,),.,Use a fine toothbrush with water.,3,There are some scratches on the iPod.You want to deal with them yourself.,Use a polishing cloth(,抛光布,)and rub(,擦拭,)the iPod up and down or from side to side.,Use a soft paper towel with toothpaste.,Keep liquids away from the ports.,Listening,Listening&Speaking,Task 1,Task 2,Task 3,Task 4,Task 5,L-Task 1,Listening&Speaking,Task 1,A salesgirl is introducing one of their printers,to a,customer.Listen to the conversation and,fill in the,blanks with what you hear.,M:Could you give me the size of the printer?,W:Yes.Its 15 centimeters .,M:How about its?,W:Its 30 centimeters wide.,M:How long is it?,W:The is centimeters.,M:By the way,how much does it weigh?,W:Its is 5 kilograms.,high,width,length,65,weight,L-Task 2,Listening&Speaking,Task 2,A customer is asking about some furniture.Listen to the,conversation and,complete the table with what you hear.,Script,MODEL,MATERIAL,COLOR,WEIGHT,PRICE,1,Wood,Black,186kg,$360,2,Wood,Brown,158kg,$400,3,Wood,Brown/White/Black,135kg,$515,L-2-Script,Task 2,Script,Listening&Speaking,L-Task 3,Listening&Speaking,Task 3,Mike and Anne are discussing which gifts to give at the,coming trade fair.Listen,and note the reasons for and,against the gifts.,Script,Item,For,Against,pen,practical,not original(,新颖的，独创的,),mouse pad,_,；,_,；,carries the logo,；,business card case,nice,_,conference bag,carries the logo,；,_,；,_,；,practical,not original,good price,attractive,expensive,contact details,free ad,L-3-Script,Task 3,Script,Listening&Speaking,L-Task 4,Listening&Speaking,Script,Task 4,A shop assistant is presenting a new model of,language translator to her,customer.Listen to the,conversation and choose the points the woman,mentions,in her description.,Language Translator Model Latest,Attractive shape Weight:80g,Two colors Length:12cm,Safe to use Width:6cm,Easy to use Height:3cm,Advanced technology Power:40w,Reasonable price Languages:5,L-4-Script,Task 4,Script,Listening&Speaking,L-Task 5-1,Listening&Speaking,Task 5,Listen to the,passage,twice and fill in the blanks with what you hear.,When describing your product for a business plan,you should start by asking yourself,“What product am I selling?”In answering the question,you can explain what the product is and what the product,.Then you can list the special points that make your product different from others.,_,you should state how your product will benefit customers.,The description of your product should clearly state,.Describe the special,is used for,More importantly,goals and objectives,L-Task 5-2,Listening&Speaking,points of your product and how or why it will attract customers.Emphasize any special points that you feel will attract customers and explain how and why these points are attractive.Try to describe the benefits of your product from your customers,.Suc