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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2015/7/26,#,Something About Creativity,1/11,Creativity is defined as the tendency to generate or recognize ideas,alternatives,or possibilities that may be useful in solving problems,communicating with others,and entertaining ourselves and others.,Three,reasons why people are motivated to be creative:,need for novel,varied,and complex,stimulation(advancement),need to communicate ideas and values,need to solve,problems,In order to be creative,you need to be able to view things in new ways or from a different perspective.Among other things,you need to be able to generate new possibilities or new alternatives.Tests of creativity measure not only the number of alternatives that people can generate but the uniqueness of those alternatives.,By xy1154 the,ability to generate alternatives or to see things uniquely does not occur by change;it is linked to other,more fundamental qualities of thinking,such as flexibility,tolerance of,ambiguity(,uncertainty,),or,unpredictability.,From,Human Motivation,3rd ed.,by Robert E.Franken,2/11,Here we will show some examples of creative advertising,in order to give everyone insights into the creativity.,3/11,Broken Sprinklers Waste Water,As we can see,the designer imagined the pole as the pipe and painted some water-like colors on it.Whats more,at the top of xy1154 the advertisement is a drawing of pumping water,which will raise our awareness of saving water.,4/11,No one grows Ketchup(tomato sauce)like Heinz.,In this case,the designer placed many pieces of raw tomatoes together,and finally formed a shape that resembling a ketchup bottle.,5/11,Bibendum,the mascot of Michelin tire company,While attending the Universal and Colonial Exposition in Lyon in 1894,the founders of Michelin company noticed,a stack of tires that suggested to,them,the,human-shaped figure,of,tires.This inspired them xy1154 to create the Bibendum as the mascot of their company.,Today,Bibendum is one of the most well-known mascots in the whole world.,6/11,Chimneys or cigarretes?,7/11,Many different cellphones combing together,Colorful,Resembling a hand gesture,Targeted at young users,8/11,Use a mobile while driving,your head is somewhere else.,This is an advertisement that suggests people not to be absent-minded while driving.However,instead of showing the situation of accident,in this creepy picture we can see that a head-less driver is using his cellphone while driving,which warns us the importance of driving safely.,9/11,W,e,are naturally creative and as we grow up we learn to be uncreative.Creativity is a skill that can be developed and a process that can be managed,.,Creativity begins with a foundation of knowledge,learning a discipline,and mastering a way of thinking.You learn to be creative by experimenting,exploring,questioning assumptions,using imagination and,synthesing(forming),information.Learning to be creative is,akin(similar),to learning a sport.It requires practice to develop the right muscles,and a supportive environment in which to,flourish.,10/11,Thanks for viewing.,11/11,
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