《新境界-综合教程1》unit4.pptx

Add your text,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击鼠标编辑标题文的格式,单击鼠标编辑大纲正文格式,第二个大纲级,第三个大纲级,第四个大纲级,第五个大纲级,第六个大纲级,第七个大纲级,第八个大纲级,第九个大纲级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,Company Performance,Unit 4,新境界职业英语,综合教程,1/164,Part I Text A,Part II Applied Writing,Part III Text B,Part IV Reading Skills,2/164,Part I Text A,Pre-reading Activities,Reading of the Text,Grammar Review,Task 1,Task 2,Task 4,Comprehension,Task 1,Task 2,Vocabulary,Task 3,Task 4,Syndicate Activities,Task 5,Task 7,Translation,Task 6,Task 3,Task 1,Task 2,Comprehensive Exercises,Mini Text,Background Information,Text A,Task 3,Task 4,Home,Phonetics Review,3/164,Discuss with your neighbor the following questions:,Task 1,Pre-reading Activities,Back,4/164,What do you know about company performance?,2.What do you think is the performance of Coca-Cola Company?,3.Which product is the Coca-Cola company best known for?,Company performance is the result of the activities of an organization over a given period of time.,Coca-Cola Company is placed at the top 10 percent of the largest 2,500 companies in the world.,Coca-Cola Company is best known for its soft drink Coca-Cola which is the most popular and biggest-selling soft drink in history,as well as the best-known product in the world.,Back,5/164,4.How many different Coca-Cola beverages do you know?,5.What was Coca-Colas sales last year?,Coca-Cola Company has a portfolio of more than 3,300 beverages,from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks,waters,sports and energy drinks,teas and coffees,and milk-and soy-based beverages.,The company reported profits of$6.82bn(4.36bn)for -a rise of 17%on the previous year.,Back,6/164,Read the following Mini Text and find the words or expressions that match the context meaning given.,a),_,:make changes in,b),_,:put money in a project for profit,c),_,:brand or trade name,d),_,:air that all animals depend on to,breathe,e),_,:consider as coming from,f),_,:,someone who owns or holds a share,of stocks,invest,innovate,trademark,oxygen,attribute to,shareowner,Task 2,Back,7/164,Mini Text,Growing Our Business through Trademark Coca-cola,“Trademark Coca-Cola is the oxygen for our Company.The profits from its sales enable us to invest in innovating new products,create new marketing strategies and,improve our market presence,allowing us to return value to our shareowners.We are,focused on,continually growing the trademark and further connecting it with consumers.”,Gary Fayard,Executive Vice President,and Chief Financial Officer,1,2,Back,8/164,Mini Text,The sales of Trademark Coca-Cola are what fuel our business.,The growth and success of Trademark CocaCola enables the CocaCola system to further invest in programs,marketing and innovation.Over the past 20years,Trademark CocaCola has sold an additional 5.8 billion unit cases.This additional,unit case,growth covers every operating group,with the largest growth in Latin America,Europe,and Eurasia and Africa.,While a significant amount of this growth is attributed to developing markets,Trademark CocaCola continues to also grow in developed markets,and we are confident that it will continue to grow globally.,3,4,5,Back,9/164,Mini Text,Back,10/164,Trademark Coca-Cola Unit Case Volume Growth,(select markets),Back,11/164,Background Information,Gary P.Fayard,Executive Vice President and Chief Financial Officer,joined the company in 1994 as Vice President and Controller.He was promoted to the role of Senior Vice President and Chief Financial Officer in 1999 and to his current position as Executive Vice President and Chief Financial Officer in.He also currently serves on the board of directors of Coca-Cola FEMSA.,(to be continued.),Back,12/164,Background Information,Mr.Fayard also serves on the board of the Atlanta Area Council of the Boy Scouts,the Atlanta Symphony Orchestra,the University of Alabama Board of Visitors and the University of Alabama Presidents Cabinet.He is a member of the American Institute of CPAs.He previously has served on the Financial Accounting Standards Advisory Council and the American Assembly at Columbia University,as well as the boards of Coca-Cola Enterprises,the Alliance Theater and the American Kidney Foundation.,(to be continued.),Back,13/164,Background Information,Prior to joining the Company,Mr.Fayard served 19 years with Ernst&Young,concluding his service there as a partner,area director of audit services,and area director of manufacturing services.,Mr.Fayard received his bachelors degree from The University of Alabama College of Commerce and Business Administration.,(The end),Back,14/164,Language Points,1.improve our market presence:,提升我们市场拥有率,2.focus on:,to concentrate on something and pay particular attention to it 集中（注意力）于，专注于,e.g.,We will focus on three main topics.,我们将集中讨论3个主题。,The gallerys show focuses on works painted after 1945.,那家美术馆展览把注意力集中于1945年后创作绘画,作品上。,Back,15/164,Language Points,3.The sales of Trademark Coca-Cola are what,fuel,our business.,fuel:,to make something happen or increase 促进,e.g.,Easy credit terms helped fuel the economic expansion.,宽松信贷条款有利于促进经济增加。,Translation:,可口可乐销售促进了我们业务发展。,4.unit cases:,标准箱,Back,16/164,Language Points,5.While a significant amount of this growth is,attributed to,developing markets.,attribute to:,to believe that something is the result of a particular situation,event or persons actions把归因于,e.g.,We tend to attribute a childs problems to the parents.,我们往往把孩子问题归因于家长。,Her teachers attributed her learning difficulties to,emotional problems.,她老师们把她学习困难归因于感情问题。,Translation:,这些主要集中在发展中国家及地域.,Back,17/164,立足可口可乐商标 大力发展业务,“可口可乐这一商标已成为我们企业氧气，它销售利润使我们能开发新产品，制订新市场战略，以及提升我们市场拥有率，并回馈价值给股东们。我们都在关注这一不停上升品牌，而且深化它与消费者联络。”,可口可乐企业执行副总裁,兼首席财务官贾利.费亚,Translation of Mini Text,Back,18/164,可口可乐销售促进了我们业务发展，它成长和成功强化了整个可口可乐系统在项目、市场以及创新方面投资。在过去20年里，可口可乐企业销售增加了58亿（美金）。这一增加值涵括了全部业务区域，其中增加最快地域为拉丁美洲、欧洲、欧亚大陆、非洲。这些主要集中在发展中国家及地域，同时可口可乐品牌也将继续在发达国家市场发展，而且我们相信它会连续全球化发展。,Translation of Mini Text,Back,19/164,Work with your partner,and answer the following questions according to the Mini Text and the graphs above.,1.According to Gary Fayard,what enables them to invest in innovating new products?,2.What do they concentrate on?,The profits from its sales enable them to invest in innovating new products.,They concentrate on continually growing the trademark and further connecting it with consumers.,Task 3,Back,20/164,3.How many additional unit cases has trademark Coca-Cola sold in the past 20 years?,4.Looking at the graph of trademark Coca-Colas global growth,in which area has the sales increased the most from 1989 to?,Trademark Coca-Cola has sold an increase of 5.8 billion unit cases in the past 20 years.,Latin Americas sale increased the most from 1989 to,and its sales increased from 1.8 billion to 4.3 billion meaning a 2.5 billion increase.,Back,21/164,5.From the chart“Trademark Coca-Cola Unit Case Growth”,would you say that the developing countries seem to have a higher percentage growth?,Yes,the developing countries seem to have a higher percentage growth because the five countries with the highest percentage growth are developing countries.,Back,22/164,Fill in the blanks in the following summary of Text A with words given in the box.,confront,focusing,communicating,enhance,generated,surpassed,Task 4,Back,23/164,Reading of the Text,Chairmans Letter,24/164,Text A,From Coca-Cola Annual Review,Chairmans Letter,Dear Fellow Shareowner:,Para.1,We are pleased to share with you that the passion and determination belonging to the women and men of Coca-Cola helped our Company continue to grow during the worst economic environment since World War II.,Our intense focus on growing our brands,gaining share,driving revenue growth and improving productivity enabled our Company to meet our volume and profit growth goals,in line with our long-term targets.,1,2,Back,25/164,Text A,Para.2,We entered with a simple and clear purpose:to confront the global economic uncertainty by focusing on what we could control,.,We worked to ensure that we came out of this crisis in an even stronger position by communicating with our consumers and retail customers;investing in innovation;and to enhance our distribution,sales and production capabilities around the world.,3,4,Back,26/164,Text A,Para.3,Working with our more than 300 bottling partners,we added approximately 650 million unit cases of volume to our business,a 3%gain over.,The additional unit case volume from China,India,Mexico and Brazil alone was equal to adding another Germanyour sixth-largest marketto our business.,We also grew individual brands,including our Simply trademark which reached retail sales of more than$1 billion.,5,6,Back,27/164,Text A,Para.4,In,our Company generated$8.2 billion in cash from operations,up eight percent from and marking the first time we have surpassed the$8 billion mark.,We reinvested$2 billion back into our business,repurchased$1.5 billion in Company stock and paid$3.8 billion to shareowners through dividends.Indeed,marked our 47th continuous year of increased dividend payments.,7,Back,28/164,Text A,Para.5,The past year was one chapter in an ongoing growth story for our Company.,It was an important year because it reaffirmed our confidence in our Companys ability to overcome an extraordinary global economic crisis and continue to grow.,Para.6,And most of all,we thank you,our fellow shareowners,for your support.,There is no greater responsibility than earning your trust and confidence,and rest assured we will work tirelessly to keep our commitments and protect and grow the value of your investment in our Company.,8,9,10,Back,29/164,Text A,With sincere gratitude,Muhtar KentChairman and Chief Executive Officer,March 22,Muhtar Kent,Back,30/164,Background Information,The Coca-Cola Company(TCCC),headquartered in Atlanta,Georgia,is the worlds largest soft-drink company.The company owns four of the top five soft-drink brands(Coca-Cola,Diet Coke,Fanta,and Sprite).Other brands include Minute Maid,Powerade,and Dasani water.In North America it sells Groupe Danones Evian.Outside of Australia,Europe and North America,the company sells brands from the Dr.Pepper Snapple Group.Coca Cola makes or licenses over 3,000 drinks in some 200 countries.,(to be continued.),Back,31/164,Background Information,It owns 32%of Mexicos bottler Coca-Cola FEMSA and 23%of European bottler Coca-Cola Hellenic Bottling.In late,TCCC bought out its leading bottler,Coca-Cola Enterprises(CCE),and renamed it Coca-Cola Refreshments USA.,In the fiscal year ending in December of,the company reported sales of approximately$35.2 billion dollars and had 92,800 employees.Coca-Cola Co.s CEO,Muhtar Kent,earned over$24 million in.,(The end),Back,32/164,Language Points,1.(Para.1),We are pleased to,share,with you that the,passion and determination belonging to the women and,men of Coca-Cola helped our Company continue to grow,during the worst economic environment since World War II.,Paraphrase:,We are glad to tell you that our company,continued to grow during the worst economic environment,since World War II.This is due to the passion and,determination of all the staff members of Coca-Cola.,(to be continued.),Back,33/164,Language Points,Structure Analysis:,“that the passion and determination.”,is an object clause.“belonging to the women and men of,Coca-Cola”is a present participle used as an attributive,to modify“the passion and determination”.,share:,to tell other people about an idea,secret,problem etc.,把（想法、秘密、问题等向他人）诉说，告诉,e.g.,Sonia shared a very touching story with the group.,索尼娅给全组讲述了一个非常感人故事。,They meet to share secrets and relive old memories.,他们碰面是为了分享秘密，重温回想。,(to be continued.),Back,34/164,Language Points,have something in common.共享（某事、某物）,e.g.,Children should be taught to share their toys.,应该教育孩子们共享玩具。,Translation:,我们非常喜悦地想和你们分享一个好消息：我们企业业绩在二战后最恶劣经济环境下得以连续增加，这一切都归功于各位可口可乐同仁们热情和决心。,(The end),Back,35/164,Language Points,2.(Para.1),Our intense,focus,on growing our brands,gaining share,driving revenue growth and improving,productivity,enabled,our Company to,meet,our,volume and profit growth,goals,in line with,our long-,term targets.,Paraphrase:,We paid particular attention to grow our,brands,gain share,drive revenue growth and improve,productivity.All that weve done made our company to,achieve our volume and profit growth goals,which,is in accordance to our long-term targets.,(to be continued.),Back,36/164,Language Points,Structure Analysis:,This is a subject+predicate+object+,object complement structure.“Our intense focus,productivity”is the subject;“enabled”is the predicate;,“our company”is the object;“to meet targets”is the,object complement.,focus:,particular attention paid to something 关注；注意,e.g.,Id like to see more focus on economic policy.,我希望看到对经济政策更多关注。,The school puts a strong focus on academic achievement.,学校尤其关注学术结果。,(to be continued.),Back,37/164,Language Points,enable:,to give someone the ability or opportunity to do,something 使能够，使有机会,e.g.,This will enable users to conduct live video,conversations.这将使用户能够进行视频交谈。,meet a goal/target:,to achieve an aim etc.,到达目标/指标/目标,e.g.,Will the government be able to meet their spending,targets?政府能够实现他们开支目标吗？,(to be continued.),Back,38/164,Language Points,in line with:,in accordance to 按照，与一致,e.g.,Your plan is in line with my ideas.,你计划符合我想法。,Our counter offer is in line with the international,market.我方还盘与国际行情是一致。,Translation:,我们专注于扩大品牌影响力，赢得市场份额，拉动收入增加，提升生产率，从而完成了我们在年得销量和利润增加目标，同时这也与我们长久目标相一致。,(The end),Back,39/164,Language Points,3.(Para.2),We entered with a simple and clear,purpose:to,confront,the global economic uncertainty,by focusing on what we could control.,Structure Analysis:,“by focusing on what we could,control”is an adverbial of manner.“what we could,control”is an object clause used as the object of the,preposition“on”.,(to be continued.),Back,40/164,Language Points,confront:,to face,meet or deal with a difficult situation or,person 面对；反抗,e.g.,We try to help people confront their problem.,我们试图帮助人们勇敢地正视问题。,It takes courage to confront your fears.,克服恐惧心理需要勇气。,Translation:,我们带着一个简单而又清楚目标迈入年，就是要把工作重心放在我们能控制领域，来反抗全球经济不可靠性。,(The end),Back,41/164,Language Points,4.(Para.2),We worked to ensure that we came out of this,crisis in an even stronger position by communicating,with our consumers and retail customers;investing in,innovation;and to,enhance,our distribution,sales and,production capabilities around the world.,Paraphrase:,We worked to communicate with our,customers and retail customers and invest innovation,in order to ensure an even stronger position after this,crisis.We also worked to develop our capabilities in,distribution,sales and production around the world.,(to be continued.),Back,42/164,Language Points,Structure Analysis:,“to enhance our distribution,sales,and production capabilities around the world”is an,elliptical sentence(省略句),in which the subject and the,predicate“we worked”are omitted.,enhance:,to improve somet