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!#$!#$%&()*+,-%&()*+,-./0123./0123!#$!#$!#$%&()(*+,-弱品牌形式反白形式!#$%&()*+,-./0123/!#$%&()*+%&(,-./0!#$%&()%&*+,-./0123456789:;?A#$BCDEFGHIJ.KLMN3OPQRSTNUVWXYZD.DMN_456789:abcdef.Dghi3QRcdjklmnopqr789:scdef.tu3vwefD3abefe_sxyz|.E3fD.|k_mBAk?3mB/“”f_QRcdjk-mUm 78f1tu-3 u45678tu.a_3QRcdef*?*+p78EF378AQRcdef3ft45678.hi3=Ty.cd3sZf.E3=cdef.STNUVvu_1234567.89*:;?ABCD!456789:hi./33GH_/“.3P9b.345678ZM3H|Z_u6.h3.6Oh3*45678tu3O5=b.ef_ms!.%&/k3#U 78f1tu3V$%45678&f4.()5*_QRcdjk-mUm 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,(,(!#$!%&(,J4.7J4.7J250J250:nhDUs783!”f|数据来源:百度生成式AI营销创意生产平台(擎舵)企业使用数据,2023.6-2023.10jklmnoXupq-I-Df:783!_7C.Dwf数据来源:百度生成式AI营销创意生产平台(擎舵)企业使用数据,2023.6-2023.10,气泡大小代表不同行业企业使用数量差异m45678r4jklmnoXufefhstuvstuv *wxywxy m t y C D0 0 C D4z4z#C D /|/|r W r W#-5 5 O w O w .-.-|(:|:|M M m Y m YfDhD数据来源:百度生成式AI营销创意生产平台(擎舵)企业使用数据,2023.6-2023.10;b4.43a2./4.43a0m45678r4jklmno/Xupq!#!#$!%!%&$&#%&#&%#()#(#(#(#*#(%+#()#!#!#$!%!%&$&#%&#&%#()#(#(#(#*#(%+#()#!#!#$!%!%&$&#%&#&%#()#(#(#(#*#(%+#()#s|!fs|!fvw|!fvw|!fxy|!fxy|!f;b4.43a2./4.43a0;b4.43a2./4.43a0“G783!_7C.3MN)*+,-./0123456789:-.;3?AB6CDEFGHIJKL3MNCOPXYZQREF4STU?V5%&MNLWXYZ_a9:_ab+,cdbcde4SbLWbCDb-67zn%&,/*%&-.-.n:CD3/_d3d3/z8#VW_xHDBd3/783!-_:0Mu素材来源:根据擎舵/轻舸合作伙伴访谈、共拓计划等资料整理ffgghhiijjkkBP2Rl7nv4PIbn7PL4CDPB,)EU4oLW01R;P.!4n#$%#$stWP&Eo()!*+!,-.3/0Pa|/01P2r34o4mYN5607(rP8.9:;?31P/2r34oAPB4C7=/0Z4PDEoP3FRGHIJ4KLW4MvNROP,QP?R43!#!$%gwf#&#wf(#hDy_783!YDCvf!#$%k!%4.4.ujI!W!4.43ujI!W!QQSm45678P.aS3d&45678.D/._”“”“”“”“”S*S*“()RSTKy*ab*783!_G;*:ab*Z01TU=#$D?no7$pqr7klmY=Rg_a|8.rbc!#$defghija|klmno;p013H”g_#$!%!,-&()fgk_:v*+,-MNDram443 3vxCDvxCD“AB”“AB”tEFt”tEFt”_#$!.783!YDfV/-wwgjfggjfg)_eifyZ_ei_7)!#R$upup.&e=h&a.&e=h&a7877873U)u.ye=!*2345eS6:7Bexy.63%u&.p*+y.63%u&.p*+:qrs 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