AINative商业全景应用实践指南.pdf

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,(,(!#$!%&(,J4.7J4.7J250J250:nhDUs783!”f|数据来源：百度生成式AI营销创意生产平台（擎舵）企业使用数据，2023.6-2023.10jklmnoXupq-I-Df:783!_7C.Dwf数据来源：百度生成式AI营销创意生产平台（擎舵）企业使用数据，2023.6-2023.10，气泡大小代表不同行业企业使用数量差异m45678r4jklmnoXufefhstuvstuv *wxywxy m t y C D0 0 C D4z4z#C D /|/|r W r W#-5 5 O w O w .-.-|(:|:|M M m Y m YfDhD数据来源：百度生成式AI营销创意生产平台（擎舵）企业使用数据，2023.6-2023.10;b4.43a2./4.43a0m45678r4jklmno/Xupq!#!#$!%!%&$&#%&#&%#()#(#(#(#*#(%+#()#!#!#$!%!%&$&#%&#&%#()#(#(#(#*#(%+#()#!#!#$!%!%&$&#%&#&%#()#(#(#(#*#(%+#()#s|!fs|!fvw|!fvw|!fxy|!fxy|!f;b4.43a2./4.43a0;b4.43a2./4.43a0“G783!_7C.3MN)*+,-./0123456789:-.;3?AB6CDEFGHIJKL3MNCOPXYZQREF4STU?V5%&MNLWXYZ_a9:_ab+,cdbcde4SbLWbCDb-67zn%&,/*%&-.-.nCD3/_d3d3/z8#VW_xHDBd3/783!-_:0Mu素材来源：根据擎舵/轻舸合作伙伴访谈、共拓计划等资料整理ffgghhiijjkkBP2Rl7nv4PIbn7PL4CDPB,)EU4oLW01R;P.!4n#$%#$stWP&Eo()!*+!,-.3/0Pa|/01P2r34o4mYN5607(rP8.9:;?31P/2r34oAPB4C7=/0Z4PDEoP3FRGHIJ4KLW4MvNROP,QP?R43!#!$%gwf#&#wf(#hDy_783!YDCvf!#$%k!%4.4.ujI!W!4.43ujI!W!QQSm45678P.aS3d&45678.D/._”“”“S*S*“()RSTKy*ab*783!_G;*:ab*Z01TU=#$D?no7$pqr7klmY=Rg_a|8.rbc!#$defghija|klmno;p013H”g_#$!%!,-&()fgk_:v*+,-MNDram443 3vxCDvxCD“AB”“AB”tEFt”tEFt”_#$!.783!YDfV/-wwgjfggjfg)_eifyZ_ei_7)!#R$upup.&e=h&a.&e=h&a7877873U)u.ye=!*2345eS6:7Bexy.63%u&.p*+y.63%u&.p*+:qrs 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588?#$*CPQL策略下，后效数据也可能波动，需及时监控数据，及时调优:;%SC$%&b!-k_:m;C2C22D2D22tMNKL|MN-4oJCghtC#txKL?#$:;%6SC$%&9!-:;Val?ABCL.R|S1k39_k?#$=B?%yzGP?HQA=DM!#$OZ=OQmZ=bqrGGGb16HJc|GG#$d4efd./g1hirCD2da-|ljXVWk+IJIJd/lH6befkCRm=KGKGLnalLalLD#$z#$?#$#y#$BCDEFGHI+%,-k_”:!k_op?%BqrHI*”3JTNZ?PpdaE4pda#$vZPoqryp*33B!B!DDvw|vwvw|vwgTU78vVBCJD#$z#$?#$#y#$JK%!78-LmMST:-LV:L_N C_xz8Bm*8 0(m2!&$25)&$BSTKVASTQ!0*#$%K%h&Knd(KRvK+5opMDD#z#$?#$#y#$mOPQR%!*$K-:M:!;随着以大模型为代表的AI2.0时代的到来，生成式AI已经在多行业得到了广泛应用。同时，生成式AI全面重构营销系统，在洞察决策、内容创作、销售转化、客户服务多个环节全面应用。mf456789:*+W2yF23Xp456745fD,|l01;qr|4cw:1百度营销打造了以1套方法+4大能力+4大场景为核心的“AI Native 商业全景应用”，助力企业把握新机遇。基于文心大模型4.0，百度营销将打造“智能体商业”，奔向新未来。NOPQNOPQRST:RST:?UV?UVxyz|lPx014#$o|01PX#$l4“nS弱品牌形式反白形式!#$%&()*+,AI/0123/生成商业新未来