1、?2021?2021CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CB
2、NData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:140532?2022/3/1?l?研?APP?够?APP?研?BAT?l?研?l?Analysys?导?l?l?去?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData
3、ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 3?2022/3/1?Step 1?Step 2?Step 36 6?6 6?4 4-5 5?2 2-3 3?18-24?2 2-3 3?25-30?2 2-3 3?30?2 2-3 3?务?6 6
4、?3 3?500500?30003000?一线新一线二线三线及以下20%35%25%20%?&?&?&IP?&?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBND
5、ata ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053?CONTENTS010203CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053C
6、BNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053?01CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID
7、:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNDat
8、a ID:14053CBNData ID:14053 6?2022/3/1?DIY?IP?/?/纸?GK/?/BJD?叛?去?BJD?/?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData
9、 ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 7?2022/3/1?65.62%56.01%50.09%43.44%36.60%27.73%19.41%12.94%8.87%67.28%51.02%45.29%39.56%33.09%26.62%23.29%?研?2021?N=3000?去?去?叛?叛?去?导?20?90?去?CBNDa
10、ta ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053C
11、BNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 8?2022/3/1?IP?GDPGDP?30003000?GDPGDP?/?/?/?PC?娃?娃?IPIP?IP?IPIP?1900?1960?1980?2021?BERBRICK?务?IP?majorette?BRIO?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:1
12、4053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 9?2022/3/1?GDPGDP?6.64.
13、161.043961542005010015020025030035040045001234567?GDP?2019?务?GDP?研?研?NPD?2000-2010?GDP?GDP?GDP?务?GDP?0.931.241.653.6214.0614.3430.22%0.30%0.41%0.00%0.05%0.10%0.15%0.20%0.25%0.30%0.35%0.40%0.45%00.511.522.533.544.552000?2005?2010?15-39?IP?GDP?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID
14、:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNDat
15、a ID:14053CBNData ID:14053 10?2022/3/1?GDPGDP?32801076027201085001000020000300004000050000600001962196319641965196619671968196919701971197219731974197519761977197819791980198119821983198419851986198719881989199019911992199319941995199619971998199920002001200220032004200520062007200820092010?10390020
16、004000600080001000012000200020012002200320042005200620072008200920102011201220132014201520162017201820192020?1962-2010?GDP?2000-2020?务?GDP?研?研?1978?GDP?60?去?去?宇?映?80?去?IP?1980?GDP?80?去?去?IP?务?90?去?务?映?IP?务?2010-2019?务?GDP?4000?映?POP?52TOYS?2019?务?GDP?1?务?GDPGDP?务?务?CBNData ID:14053CBNData ID:14053CB
17、NData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:140
18、53CBNData ID:14053CBNData ID:14053CBNData ID:14053 11?2022/3/120192019?务?务?20192019?务?务?-?20192019?务?务?-?115194050100150200250?91.9?4200.050.0100.0150.0200.0250.0300.0350.0400.0450.0?281.2?17490.0200.0400.0600.0800.01000.01200.01400.01600.01800.02000.0?IPIP?2020?2019?务?15%?务?务?2021?务?18.74%26.82%36.
19、71%62.25%0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%2016?2017?2018?2019?务?务?务?务?研?2020?研?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:1405
20、3CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 12?2022/3/1?IPIP?1010?1980-2017?研?粉?10?粉?IP?IP?IP?020406080100120140160180200020406080100120198019811982198319841985198619
21、87198819891990199119921993199419951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017?1995-2020?IP?05010015020025030035040019951996199719981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020?1980?IP?1979?IP?1995?IP?10?IPIP?CBN
22、Data ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:1405
23、3CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 13?2022/3/1?20202020?IPIP?20282028?研?研?IP?映?IP?映?1990?2010?2020?2040?IP?的?2028?务?GDP?4000?务?PC?的?90?80?娃?纸?POP?52TOYS?务?的?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053
24、CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 14?2022/3/1
25、20252025?15001500?8002500280080030003500-300020007000120001700022000270002010?2019?2025?IP?IP?0.0370.82100.024453640.024455250.06363200200400600800100012001400160018002010?2019?2025?IP?IP?研?2021?N=3000?POPMART?5050?280280?+15001500?+?70.6%62.2%58.7%42.7%27.6%20.6%13.6%12.2%10.5%7.7%63.4%59.2%61.8%49
26、.6%28.2%23.9%20.2%17.2%16.4%13.9%?务?35%?2025?1500?IP?525?撑?24.34%?210?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNDat
27、a ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 15?2022/3/120282028?2 2-3 3?0%10%20%30%40%50%60%70%80%90%100%2010?2019?2025?2028?务?务?研?2021?N=3000?POPMART?5 5?IPIP?58.40%28.44%10.50%2.10%0.57%0
28、.00%10.00%20.00%30.00%40.00%50.00%60.00%?务?务?去?务?务?务?IP?务?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CB
29、NData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 16?2022/3/1?52TOYS52TOYS?1 12 23 35 54 4?IPIP?IP?IP?够?够?1000+?12000+?+?&?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBND
30、ata ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053
31、 17?2022/3/152TOYS52TOYS?IPIP?IPIP?IPIP?IPIP?7.3%10.1%10.1%13.4%13.6%13.6%15.3%18.5%19.3%24.6%26.3%27.5%52.7%?IP?IP?IP?/?IP?IP?IP?IP?IP?/?/?IP?IP?IP?IP?IP52TOYS52TOYS?IPIP?研?2021?12?N=3000?IP?IP?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData I
32、D:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 18?2022/3/1?IP?78?-?
33、IP?IP?IP?IP-?IP?-?-?-52TOYS52TOYS?52TOYS52TOYS?52TOYS52TOYS?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053
34、CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053?02CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData I
35、D:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 20?2022/3/1?IPIP?IP?IP?20252025?1 1?IPIP?研?研?务?务?务?务?l?务?IP?300?l?的?
36、300?3000?IP?映?l?的?1?IP?去?IP?IP?IP?/BJD?IP?IP?0%10%20%30%40%50%60%70%80%90%100%?IP?IP?研?2021?N=3000?300300?30003000?1 1?20102010?20192019?20252025?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID
37、:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 21?2022/3/1?22002200?1.52%3.82%4.96%10.50%13.17%14.50%16.60%22.14%27.
38、86%45.80%60.11%60.88%67.37%?BJDGK?研?研?2021?12?N=?3000?3?500?1?TOP3?3550341323582332209719901775164015811556-400100600110016002100260031003600?BJD?22002200?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053C
39、BNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 22?2022/3/1?60.81%39.19%32.33%67.67%?务?务?TGI=111TGI=8242.3%3
40、5.4%18.9%16.7%26.5%27.5%5.7%10.3%6.6%10.1%24?24?30?31?35?36?40?41?17%26%21%18%11%7%?务?务?务?务?2%13%36%32%17%?务?务?务?TGI?/?*?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBN
41、Data ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 23?2022/3/1?43%43%?14.69%7.25%5.92%12.60%9.16%16.79%13.55%21.18%25.19%26.72%38.17%41.41%55.34%
42、?GKBJD?研?研?2021?12?N=?3000?41.14%?够?务?43%43%?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:1405
43、3CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 24?2022/3/1?IPIP?IPIP?IPIP?7.3%10.1%10.1%13.4%13.6%13.6%15.3%18.5%19.3%24.6%26.3%27.5%52.7%?IP?IP?IP?/?IP?IP?IP?去?IP?IP?/?/?IP?IP?IP?IP?IP?研?研?2021?12?N=?3000?务?IP?务?去?务?
44、确?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID
45、:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 25?2022/3/1?0.95%16.60%34.73%46.18%46.86%52.48%52.86%52.86%?(?)?研?研?2021?12?N=?3000?务?DIY?匹?38.55%25.95%22.14%12.79%0.57%?DIY?38.55%25.95%22.14%12.79%0.57%CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID
46、:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNDat
47、a ID:14053CBNData ID:14053 26?2022/3/1?愿?愿?务?37.56%49.22%40.98%40.75%44.39%34.80%35.61%34.80%24.39%26.65%29.76%21.94%23.90%22.88%15.12%23.82%3.41%2.51%?40.31%43.57%52.50%57.14%41.86%35%45%50%42.64%39.29%33.33%30.36%37.21%46.43%25.83%23.21%26.36%27.86%20%23.21%24.81%17.86%30%26.79%24.03%20.71%26.67%1
48、7.86%13.18%24.29%25.83%25%1.55%2.86%2.50%1.79%?愿?u?愿?叛?娃?u?0102?u?务?u?u?叛?愿?研?研?2021?12?N=?3000?44.66%40.84%38.55%35.11%25.76%25.00%23.28%20.42%2.86%CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData
49、 ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053 27?2022/3/1?务?-?研?研?2021?12?N=?3000?0.78%5.43%8.53%16.28%24.81%35.66%37.98%29.46%18.60%0.00%2.14%2.86%5.71%12.14%14.29%33.57%51.43%46.43%0.83%6.67%5.00%11.67%22.50%21.67%45.00%37.50%26.67%5.36%7.14%3.57%7.14%17.86%30.36%48.21%48.21%16.07%?叛?叛?叛?叛?叛?叛?叛?叛?叛?叛?2 2?叛?叛?叛?叛?叛?叛?导?导?CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData ID:14053CBNData