体验商务英语-综合教程2-U1-Fast-Track-Inc省公开课金奖全国赛课一等奖微课获奖.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,暨南大学精品课程项目,外国语学院大学英语教学部制作,单击此处编辑母版标题样式,*,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,暨南大学精品课程项目,外国语学院大学英语教学部制作,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,暨南大学精品课程项目,外国语学院大学英语教学部制作,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,a new language course for tomorrows business leaders,体验商务英语,Course Book 2,综合教程第二册,intermediate Business English,MARKET LEADER,JNU QUALITY COURSE,暨 南 大 学 外 国 语 学 院,1/13,MARKET LEADER BOOK TWO,UNIT ONE,CAREERS,暨南大学精品课程,JNU QUALITY COURSE,外语学院大学英语教学部外招生教研室制作,JNU QUALITY COURSE,暨 南 大 学 外 国 语 学 院,2/13,Listening,Human resources,and recruitment,JNU QUALITY COURSE,ML Book Two Unit One Overview,Reading,Female train,drivers,Vocabulary,Career moves,Language Focus,Models 1:ability,requests and offers,Skills,telephoning:making,contact,Case study,Fast-Tract Inc.,暨 南 大 学 外 国 语 学 院,3,3/13,Sales result,Sales revenue,Sales representative,Sales team,Sales contract,Develop sales,Achieve result,Unit 1 Careers,Unit 1 Careers,Words review:,sales,Case study,4/13,Sales ability,Organizational skills,Interpersonal skills,Academic background,Suitable experience,Numeracy skills,The ability to handle,administration,Linguistic ability,Unit 1 Careers,Case study,Unit 1 Careers,Words review:,job and job description,Candidate,Applicant,Staff turnover,Vacant position,5/13,Unit 1 Careers,Unit 1 Careers,Words review:,Personality adjectives,skills,Motivated,Dynamic,Effective,Natural,Energetic,Enthusiastic,Determined,Confident,calm,relaxed,creative,practical,Reliable,quiet,nervous,outgoing,aggressive,6/13,Company,Activity,Based in,Recent sales performance and reasons for this,Nature of new sales position,Number of candidates,Qualities required,Fast-Track Inc.,Training videos and management training courses,Boston,US,with a subsidiary in Warsaw,Poland,Poor(30%below target)because,Sales reps not motivated,High staff turnover,Previous manager-no clear strategy,Only a few contracts with senior managers at client companies,Developing sales and increasing numbers of customers,Managing sales team-more motivated,dynamic,effective,3,Natural leader;energetic,enthusiastic and determined;confident,outgoing;strong sales ability;organisational and interpersonal skills;good academic background and experience;numeracy and admin skills;languages;must like travelling in business,7/13,Sales representatives are not motivated and staff turnover is high.,The previous manager had no clear strategy for developing sales in the area.,Only a few sales contracts were made with client companies senior managers.,Background,Fast-Track Inc.,based in Boston,US,sells corporate training videos and management training courses.Fast-Track is looking for a new Sales Manager for its subsidiary in Warsaw,Poland.Fast-Track advertised the vacancy only inside the company as it believes in offering career opportunities to its staff.,The subsidiarys recent sales results were poor.Sales revenue was 30%below target.,The reasons are:,Case study,8/13,A new appointment,There are three candidates for the position of Sales Manager,Central and Eastern Europe.They all already work for Fast-Track either in Boston or in Poland.The successful candidate will be based in Warsaw.Here is an extract from the job description for the position.,The successful candidate will be responsible for:,developing sales,achieving results and increasing customer numbers,managing the sales team so that it is more motivated,dynamic and effective,He/She will be:,a natural leader,energetic,enthusiastic and determined,confident and outgoing,He/She will have:,strong sales ability,organisational and interpersonal skills,a good academic background and suitable experience,numeracy skills and the ability to handle administration,linguistic ability,The position will involve frequent travel throughout the region.,Case study,9/13,Profiles of the candidates,Read the essential information about each candidate on page 13.Then listen to the interview extracts.,Case study,1.6 1.7 1.8,10/13,Joanna Pelc,Polish,aged 30,Education,Finished secondary school.,Diploma in Marketing.,Experience,Has worked for Fast-Track as a,sales representative since leaving school.,Has a good knowledge of computing.,Achievements,Has had the best sales results of the team during the last five years.She looks after some of the companys most important customers.,Languages,Excellent Polish and Russian.English-good,vocabulary but not very fluent.,Interviewers comments,Very strong personality.Energetic and confident.Sometimes appeared aggressive during the interview.Will she be a good team player?,11/13,Robert Kaminsky,Polish,aged 52,Education,University degree(Engineering),Experience,Wide experience in a variety of,industries.Joined Fast-Track five years ago,as Regional Manager for the south of Poland.,Achievements,Has been fairly successful,increasing sales by 12%over the five-year period.,Languages,Fluent Polish and English.,Interviewers comments,Very calm and relaxed,he moves and talks slowly.A hard worker.He never leaves the office before seven in the evening.Not creative but happy to get ideas from the creative members of a team.Respected by previous staff.Current staff think he is practical and reliable.,12/13,Anna Belinski,German,aged 42,Education,University degree(History),Experience,Over 15 years as a sales,representative in Germany,the US and Poland.,Joined Fast-Track a year ago.Has some,experience designing websites for companies.,Achievements,A good sales record in all her,previous jobs.In her first year with Fast-Track her sales results have been satisfactory.,Languages,Fluent German,English and Polish.,Interviewers comments,Quiet but knows her own mind.Rather nervous at the interview.Might be good at team building but would probably depend too much on other people.Had some interesting ideas for developing our website.Good at computing and handling figures.Likes administration.Didnt seem to have many ideas about the future of the company.,13/13,