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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Lesson 1,Lesson 1,Lesson 2,Extended Exercises,Checkpoint,Agenda,UNIT GOALS,Give shopping advice,Discuss your/peoples reactions to ads,Persuade someone to buy a product,Describe consumer shopping habits,Write about an online service,Lesson 1,Lesson,1,Lead-in,Listening,Speaking,Reading,Writing,3,3,3,3,1-Lead-in,Lead-in,On-the-Street Interviews:I think theres too much of it,Exercise A,Exercise B,3,3,1-Listening,Listening,Part 1,Part 2,New Words,Proper Names,3,1-L-Part 1,Part 1 Talk About Ads,A Sound Bites,B Pair Work,1-part-1,A Sound Bites,Read and listen to a couple talking about ads in a catalog.,BOB:,I think its about time I got myself one of these electric massage chairs.,ANN:,What on earth for?,BOB:,It would just be nice to have one.Thats all.,ANN:,Sounds like a waste of money to me.Dont they have anything useful in there?,BOB:,See for yourself.,ANN:,Now heres something Id like to get my hands on a self-watering flowerpot.,BOB:,Youve got to be kidding.,ANN:,No,Im not.I think one of these could come in really handy.,1-L-Exercise B Pair Work,B Pair Work,Listen to the conversation again.Read about eight advertising techniques.With a partner,write the letter of the example that you think each technique uses.Explain your answers.,Examples,a.A professional soccer player recommends a particular brand of shirts.,b.A hotel chain shows a businesswoman in her room,calling home to talk to her children.,c.A soft drink manufacturer shows young people having a great time drinking its product at the beach.,d.A car manufacturer states how quickly its car can go from 0 to 100 kilometers per hour.,1-L-Exercise B Pair Work,B Pair Work,e.A coffee manufacturer shows people dressed in formal attire drinking its brand of coffee at an art exhibition.,f.A credit card company claims that its card is used by more people than any other card.,g.A clothing manufacturer promotes its clothes by saying they are made by and for people in this country.,h.A laundry detergent manufacturer suggests that it will be socially embarrassing if your white clothes are not really white.,1-L-Exercise B Pair Work,B Pair Work,Eight techniques used by successful advertisers,1.Provide facts and figures,Prove the superiority of a product with statistics and objective,factual information,2.Convince people to“join the bandwagon”,Imply that everyone is using a product,and that others should too,in order to be part of the group,d,f,1-L-Exercise B Pair Work,B Pair Work,3.Play on peoples hidden fears,Imply that a product will protect the user from some danger or an uncomfortable situation,4.Play on peoples patriotism,Imply that buying a product shows love of ones country,5.Provide“snob appeal”,Imply that use of a product makes the customer part of an elite group,h,g,e,6.Associate positive qualities with a product,Promote a product with words and ideas having positive meanings and associations,7.Provide testimonials,Use a famous person or an“average consumer”to endorse a product so the consumer wants it too,8.Manipulate peoples emotions,Use images to appeal to customers feelings,such as love,anger,or sympathy,1-L-Exercise B Pair Work,B Pair Work,c,a,b,3,1-L-Part 2,Part 2,Persuade Someone to Buy a Product,A Listening Comprehension,B Pair work,1-L-2Exercise-A,A Listening Comprehension,Listen to each ad.Then listen again.Decide which technique or techniques the advertiser is using to persuade the consumer to buy the product.Explain your answers.,Technique(s)used,_,Technique(s)used,_,Technique(s)used,_,Play on peoples,hidden fears,Associate,positive qualities,with a product,Associate positive qualities with a product,Provide,testimonials,Provide snob,appeal,Associate positive qualities with a product,3,1-L-2Exercise B Pair work,B Pair work,Describe some ads you know and explain which techniques you think they use,.,DISCUSSION,Builder,Now persuade someone to buy a product,.,Step 1 Group Work,Step 2 Discussion,1-L-Step 1 Group Work,Step 1 Group Work,Choose a product and create a magazine,newspaper,TV,or radio advertisement for it.Choose one or more advertising techniques to persuade your classmates to buy the product.Make notes on your notepad.,Plan your ad,Type of product:,Name of product:,Type of ad:,Technique(s):,1-L-Step 2,Step 2.Discussion,Present your ad to your class.Show it,read it,or act it out.Analyze your classmates ads and discuss which techniques were used.As a class,assign awards for these categories.,1-New Words,New Words,flowerpot,n.a plastic pot for which plants can be grown,花盆,funky,adj.attractive and fashionable;having a simple and direct style and feeling,时髦的；质朴无华的,kid,v.joke;deceive esp.playfully,开玩笑，取笑,lemonade,n.a drink made from lemons with sugar and water added,鲜柠檬汁,1-New Words,New Words,mouthwash,n.a liquid used in the mouth,for making it feel fresh,curing infection,漱口剂，洗口药,paradise,n.a place,state,or condition of perfect happiness;Heaven,极乐地；天堂，天国,refine,v.make pure,净化，使纯净；精练,1-Proper Names,Proper Names,Bernard,伯纳德牌汽车,James Bond,詹姆斯,邦德,Sean Connery,肖恩康纳利（影片“,007”,男主角詹姆斯邦德的扮演者）,3,3,1-Speaking,Speaking,Give Shopping Advice,A Conversation Snapshot,B Vocabulary,C Listening Comprehension,1-S-A,A Conversation Snapshot,A:I think Id like to pick up a few souvenirs,before I go back home.Any suggestions?,B:What do you have in mind?,A:Nothing in particular.Just something to,help me remember my trip.,B:Well,the central market would be a good,bet if you want to find a bargain.,A:Can you haggle over the prices?,B:Of course!,Rhythm and intonation practice,1-S-Strategies for Speaking,A Conversation Snapshot,Soften a wish or a statement of intent with,I think,Ask questions to narrow scope,Say,Of course,to make an affirmative answer stronger,Strategies for Speaking,1-S-B-1,B Vocabulary.Shopping Expressions.,browse,take ones time looking at goods in a shop without necessarily wanting to buy anything,Im not looking for anything in particular.Im just browsing.,bargain-hunt,look around for goods that one can buy cheaply or for less than their usual price,The best time to go bargain-hunting is at the end of the season when the stores have big sales.,window-shop,look at goods in store windows without going inside or intending to buy them,The prices in the shops downtown are a bit steep,but I like to window-shop.,1-S-B-2,B Vocabulary.Shopping Expressions.,haggle/bargain,discuss the amount of money one is willing to pay for something,I hate haggling over prices./Its a great place if you like to bargain.,shop around/comparison shop,go to different stores in order to compare the prices and quality of things so one can decide which to buy,I think Ill shop around first before I make up my mind./Id suggest you comparison shop before you buy that new computer.,1-S-C,C Listening Comprehension,Listen to the conversations about shopping.Decide whether or not the people think the shops prices are high.Then listen again and choose the best shopping expression to complete each statement.,Do they think the price is high?,they,dont,Yes no say.,1.,Theyre(bargain-hunting/haggling).,2.,Theyre going to(window-shop/comparison shop).,3.,Theyre just(browsing/haggling).,4.,They just want to(bargain-hunt/window-shop).,5.,Theyre going to(browse/bargain).,3,3,1-Reading,Reading,Text A,Text B,Vocabulary Exercise,Vocabulary Activity,3,3,Text A,Text A,Warm-up,Text,Exercises,Warm-up,Warm-up,1.Which country do you think does the most online shopping?,2.What do you think is the most popular online purchase?,TA-Text-1,Text A,Upward Trend in Global Online Shopping,According to a recent,survey,by AC Nielsen,more than 627 million people one-tenth of the worlds population have shopped online.Books were the most popular,purchase,with 212 million people reporting books as among the last three items they bought on the Internet.Books were followed by DVDs and Video games,airline tickets,clothing/shoes/accessories,CDs and music downloads electronic devices,computer hardware,and hotel,reservations,and tour bookings.,Among the 21 000 people from North America,Europe,Latin America,the Asia Pacific region,and South Africa who were surveyed,the Germans and British turned out to be the worlds most frequent online shoppers.In the month before the survey,Germans made an average of seven purchases,Britons six.In general,European countries had the highest average purchase,followed by Canada and Asian Pacific countries,with an average of five.U.S.online shoppers made four purchases on average.Latin American shoppers made the fewest purchases,an average of three.,TA-Text-2,Text A,Why do European consumers shop online?One of the main attractions of Internet shopping for Germans is the ability to buy at any time of the day or night,as store hours in Germany are limited by law.British consumers similarly cite convenience,while Italians think online shopping is fun(according to a survey by GfK Ad Hoc Research Worldwide).,In countries with widespread Internet access,some reasons people give for not shopping online include the expense of surfing,nervousness about using credit cards online,worries about companies collecting information about their shopping likes and dislikes,and,reluctance,to purchase goods from retailers they dont know.,purchase,purchase,v.buy,the act of buying,购买,采购,The new couple purchased a new house in the country.,John will use this money to purchase a new coat.,reluctance,reluctance,n.unwillingness,勉强,不情愿,He answer the questions with a certain reluctance.,He agree to help,but with great reluctance.,reservation,reservation,n.an arrangement made advance,预订；保留,Customers,are advised to make seat reservations well in advance.,I had serious reservations about his appointment as captain.,survey,survey,v.Examine or look at,or consider in a comprehensive way,做调查,Almost 60%of those surveyed said they supported the presidents action.,We were pleased with our first survey of the house.,3,Exercises,Exercises,Exercise A,Exercise B,TA-Exercises A,Exercise A,Answer the questions.,1.Were you surprised by the most popular online purchase?,2.Why do you think people buy more books than any other product online?,3.Do any of the reasons listed for not shopping online concern you?Why or why not?,TA-Exercises B,Exercise B,Complete the chart by listing some advantages and disadvantages of shopping online.,Advantages,Disadvantages,It is easier to comparison shop.,You cant try on clothes or see other products in person.,You can buy at any time of the day or night.,Theres no sales person to assist you.,You save time because you dont have to travel to the store.,You may worry about security and privacy.,You can read other consumers reviews of a product youre planning to buy.,3,3,Text B,Text B,Warm-up,Text,Comprehension Exercises,TB-Warm-up,Warm-up,1.Are you a careful shopper,or do you buy things on impulse?,2.How is compulsive shopping a problem?,TB-Text-1,Text B,Compulsive,Shopping:,The Real Cost,Just in the last century,the way in which we consume material goods has shifted,radically,.For our grandparents,and some of our parents,shopping meant buying provisions to satisfy physical needs.Today,in addition to buying necessities,we shop to,indulge,ourselves,in,luxuries,high-priced gym shoes or the latest,most high-tech entertainment system.And we shop for the sheer fun of it.Most of us acquire continuously everything from groceries to cars,from clothing to toiletries,from home furnishings to sporting equipment and through our acquisitions,we express a sense of identity,taste,and lifestyle.,But some people go overboard.Their spending becomes excessive and often carries troubling consequences.Some people cannot resist the temptation,and very often they buy merely to acquire.This type of,impulse,buying can become so,obsessive,that people find themselves in considerable financial debt and psychological,distress,.Recent studies suggest that extreme impulse buying is on the increase,affecting an estimated 5 to 10 percent of the adult population in many countries.,TB-Text-2,Text B,We tend to define ourselves by what we buy and have.This often affects how we feel as well.For many,buying things,on impulse,is a way of avoiding or hiding feelings of anxiety and loneliness.,However,shopping as a way of dealing with internal distress is seldom effective for long.In fact,research suggests that people who consider shopping to be a priority in their lives tend to experience more anxiety and depression as well as a lower level of well-being than those who dont.,The long and short of it is this you cant buy happiness.,TB-Text-3,Text B,Tips for Controlling Impulse Buying,When youre just browsing and get the urge to buy something,ask yourself first if you really need it.,Avoid sales.Spending any money on something you dont need is overspending.,Follow the“24-hour rule.”Dont buy anything new,on the spot,.Come back the next day if you think you really need it.,Stick to a budget.Plan to splurge on the occasional wild purchase,but dont buy if it isnt in your budget.,compulsive,compulsive,adj.resulting from a compulsion or very difficult to stop or control;having the capacity to compel,强烈冲动,难以抑制的,Compulsive spending is often a symptom of deep unhappiness.,An organization had been formed to help compulsive gamblers.,distress,distress,n.a great suffering of the mind or body;pain or great discomfort,痛苦,苦恼,Beatrice stared at me in great distress.,Andrew experienced a sudden sensation of distress.,impulse,impulse,n.a sudden wish to do something;sudden urge,冲动；动力,Gerry couldnt resist he impulse to skip work and go down to the beach.,It is necessary to give an impulse to industrial development.,luxury,luxury,n.something that is very pleasant and en joyable,but not necessary,奢侈品,We can not afford luxuries like piano lessons any more.,He gave up every luxury,even smoking.,obsessive,obsessive,adj.of or being an obsession,着迷的；缠住不放的,She is becoming obsessive about hygiene.,Jane is obsessive about punctuality.,radical,radical,adv.having wide and important effects;thorough,and complete,重要的；彻底的,There are radical faults in the design of this car.,If she want to change thin,she must make a radical change in her diet.,on the spot,on the spot,当场,As a man on the spot,Coen was in a position to take vital decision.,Whenever she needed,she is quickly on the spot.,indulge in,indulge in,沉湎于,Most of us were too busy to indulge in heavy lunching drinking.,Eva had never been one to indulge in self pity.,on impulse,on impulse,一时冲动,On impulse,I picked up the phone and rang my sister in Australia.,She had invited Joseph on sudden impulse but was now regretting it.,3,TB-Comprehension Exercises,Comprehension Exercises,Exercise A,Exercise B,TB-Exercises A,Exercise A,Check whether each statements is true(T)or false(F).,1.Over the past few generations,our shopping habits have shifted completely.,2.We shop to indulge ourselves in luxuries,which can express a sense of identity,tense,and life style.,3.Recent research shows that the impulse buying is on the d
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