资源描述
单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,LOGO,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,LOGO,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,个人品牌概述,正文,.,第一章,LOGO,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,个人品牌价值与资产,正文,.,第二章,LOGO,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,个人品牌建设理念,正文,.,第三章,LOGO,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,个人品牌建设实施,正文,.,第四章,LOGO,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Social Media,1/24,Learning Objectives,After studying this unit,youll be able to:,guess the meaning of unknown words from word-building;,appreciate the narrative and argumentative techniques employed in the text;,learn how to use social media for improving lifestyle and study,2/24,Social media:computer-mediated tools that allow people to create,share or exchange information,career interests,ideas,pictures and videos in virtual communities and networks.,What social media do you often use?And what are they used for?,3/24,4/24,Passage A Social media is changing our daily lives,In what ways can social media change our daily life?,How we meet and stay in touch with people,Where we get news,How we start and do business,What we can influence,5/24,Topic sentences:,Para.1 Social media have profoundly changed our lives and how we interact with one another and the world around us.,Para.2 Social media have changed the way people meet and stay in touch with people.,Para.3 Social media is increasingly being used to find and maintain both old and potentially new friendships.,Para.4 Social media has also changed our ways of getting information.,Para.5 Friends in social media are increasingly becoming peoples trusted sources of information,even more than search engines.,6/24,Topic sentences:,Para.6 It is easier than ever to start and launch a business today thanks to social media.,Para.7 With social media,power is increasingly more widespread.,Para.8 No topic sentence.,Para.9 The average persons influence is increasing as communication channels become more open and fluid.,Para.10 Our world has been more impacted than anything else by social media.,7/24,Passage B How can social media be used in education?,In what ways can social media be used in education?And what are the advantages respectively?,Marketing(recruiting new students),Classroom blog,Video learning,Teacher Microblog,Fake account,8/24,Advantages:,Build up a positive image of the school and allow parents to get a feel for how unbelievably awesome it is.,Give them a sense of achievement and inspire other students to work harder.,People love video and the students could re-watch the videos at home.,Establish a harmonious relationship with students.,Get into the life of that person,great fun and a better way of learning about famous person of the past.,9/24,Debating,Social media in class,Pros VS Cons,10/24,Reading Skills,Guess the Unknown Words from Word-building,We know there are quite a lot of words in English derived from a stem by adding a prefix or suffix,or both prefix and suffix at the same time.,Knowledge about stems,prefixes and suffixes would be of great help for readers to guess the meaning of some unknown words without stopping reading.,11/24,Affixes,Affix is a collective term for the type of morpheme that can be used only when added to another morpheme(the root or stem),so affix is naturally bound.,Three subtypes;,-prefix:e.g.mini-macro-dis-para-,-suffix:e.g.-ment -en -ize -ful,-infix:e.g.f,oo,t,f,ee,t,g,oo,se,g,ee,se,12/24,Prefix and suffix,Large majorities of words are formed by adding bound morphemes to the beginnings(called,prefixes,)or the ends of words(called,suffixes,),e.g.unaware,reuse,telephone,e.g.actor,friendly,pitiful,useless,These words are called derivatives,13/24,Prefix,English and Chinese prefixes both typically change the meaning of a word but do not alter its lexical category,Ir+Adjective:Adjective(,ir,regular,ir,relevant,ir,replaceable,ir,resistible,),ex+Noun:Noun(,ex,-England cricketer,ex,-wife,ex,-port,),dis+Verb:Verb(,dis,appear,dis,charge,dis,courage,dis,own,),re+Verb:Verb,(,re,verse,re,tell,re,play,re,fuel,re,fund,re,gain,),无,+,形容词,:,无能、无用、无条件,老,+,名词,:,老王、老三、老玉米、老一套,14/24,Change of word category,be-+Noun:Verb,:,be,friend,be,little,贬低,;,em-/en-+Adjective:,Verb,：,en,sure,en,large;,a-+Verb:,Adjective,:,a,sleep,a,float;,un-+Noun:Verb,:,un,earth,挖掘,;,post+Noun:Adjective,:,post,war,可,+,动词,:,可恨、可爱、可怜、可靠,非,+,名词,:,非法、非人、非正式,15/24,More examples,Negation:,un,fair,non,smoker,in,edible,dis,loyal,ab,normal;,Reversion:,un,cover,de,duce,dis,courage,counter,-offer,;,Pejoration,语义转贬,:,mis,judge,mal,treat,pseudo,-classic;,Attitude:,pro-,American,anti-,Japanese;,Location:,in,doors,ex,port,ad,here,de,scend,over,head,sub,way,inter,national,trans,atlantic;,Degree or size:,super,market,over,dressed,under,feed;,Time and order:,pre,school,fore,tell,post,graduate,ex-,wife;,16/24,Suffix,Suffixes,in most languages transform a word into another word that has a related meaning but belongs to a different lexical category,Noun+-ful:Adjective(,beauti,ful,doubt,ful,grate,ful,wonder,ful,),Adjective+-ly:Adverb,（,beautiful,ly,doubtful,ly,，,grateful,ly,real,ly,）,Verb+-ion:Noun(,discuss,ion,transmiss,ion,emiss,ion,divis,ion,),Verb+er/or:Noun(,act,or,instruct,or,teach,er,rid,er,thrill,er,),17/24,More examples of Suffixation,Noun+suffix:Verb,(beauti,fy,telev,ise,computer,ize,),Noun+suffix:Adjective,(rainy,poisonous,child,ish,tires,ome,),Noun+suffix:Adverb,(home,ward,eas,tward,clock,wise,),Verb+suffix:Noun,(industrial,ization,move,ment,discuss,ion,expecta,tion,),Verb+suffix:Adjective,(depend,ent,reli,able,cheer,ful,excit,ing,),Adjective+suffix:Noun,(cold,ness,happi,ness,social,ism,loyal,ist,ten,th,),Adjective+suffix:Verb,(industria,lize,puri,fy,sharp,en,),Adjective+suffix:Adverb,(cold,ly,happi,ly,mad,ly,),18/24,名词,+,化：名词,（,工业化、当代化、妖魔化、系统化,名词,+,吧：地点名词,(,酒吧、网吧、氧吧、咖啡吧、音乐吧,),名词,+,头：名词,(,上头、前头、石头、念头、甜头、想头,),动词,+,者,:,名词,（,作者、学者、笔者、读者、告密者,）,19/24,Infix,Some languages have,infixes,referring to a morpheme inserted“inside”the word,In English,irregular plurals such as man/men,tooth/teeth,mouse/mice,In Chinese,the word“,里,”,is regarded as an infix as in,糊里糊涂,、,土里土气,20/24,21/24,22/24,23/24,通信技术,谢谢观看,24/24,
展开阅读全文
浙ICP备2021020529号-1 | 浙B2-20240490 
