新职业英语Unit5.pptx

*,职业综合,英语,1,Unit 5,Tade,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,职业综合,英语,1,Unit 5,Tade,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Unit 5,ENGLISH FOR CAREERS,职业综合英语,1,新职业英语,Unit 5,Trade,1/68,Contents,Listening&Speaking,4,Warming-up,1,Reading A,2,Reading B,3,Language Lab,7,Language Lab,7,Writing,5,Mini-project,6,2/68,Warm-1,Task 1,Work in pairs.Discuss with your partner and match slogans A-H with pictures 1-8.,()A.Shift the future.()B.Think Different.,(),C.Just do it.(),D.Ideas for life,！,()E.Good to the last drop!()F.Lets make things better.,()G.Enjoy myself on my zone.()H.Fresh-up with Seven-up,！,7,1,5,3,2,4,8,6,3/68,Warm-2,Task 2,Work in pairs.Please tell where you have seen or heard,the above slogans.Discuss with your partner and list,three places.,poster,newspaper,TV commercial,outdoor signs,etc.,4/68,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,5/68,Text A-1,International Trade,Every,time we walk into a store,restaurant,theater or any other place of,business to buy something,we trade.Basically,international trade does not differ from,trade with other people in our country.The,key to understanding trade is to remember,why it takes place.The reason people trade,regardless of,where they live,is that they,believe they will be,better,off,by,trading.,When we consider the,alternative,each of us,producing everything for ourselvestrade,simply,make,s more,sense,.,Reading A,6/68,Text A-2,The,process,of importing and exporting,creates a greater variety of goods and services,because it permits countries to,specialize,in,what,they do best.By specializing in the goods,it can produce most efficiently,a country can,increase production and have the opportunity,to make more sales and profits.Profits can,turn into increased wages for the work,force and additional investment in plants,and equipment.The process also provides,consumers,with more goods at lower prices.,Reading A,7/68,Text A-3,The,benefits,of trade can be explained,using the economic principles of,absolute,and,comparative,advantage.For example,suppose,there are a lawyer and a,legal,assistant.If it,takes the lawyer less time to prepare briefs,or to type letters than it does the assistant,in economic language,the lawyer has an,“absolute advantage”both in preparing legal,briefs and in typing letters.If we stopped here,we might,be inclined to,say that the lawyer,should produce both,because the lawyer is,better at both.,Reading A,8/68,Text A-4,According to comparative advantage,the lawyer should specialize in his or her,strongest skillthe law,and the legal,assistanttyping letters.If they do,they,actually will produce more than if each,of them had tried to do both tasks alone.,Specializing in what they do best and then,trading their products for the other things,they need will make both,parties,better off.,Reading A,9/68,Text A-5,Through international trade,countries,exchange,goods they produce most efficiently,for goods other countries produce most,efficiently.The more consumers there are,in the market,the greater the ability of,each country to specialize in what it does,best.It is important to note that both the,lawyer and the legal assistant would benefit,from specialization and trade.,Likewise,international trade is a win-win situation for,all countries that,participate,.,Reading A,10/68,A-Trans-1,Reading A,国际贸易,每当我们走进商店、餐馆、剧院或者任何别商业场所进行消费时候，我们就在进行交易。从根本上说，国际贸易同我们在国内进行贸易并无差异。了解贸易关键是切记贸易发生原因。不论是哪里人，他们进行贸易理由是因为他们相信经过贸易能够获益。当我们想想另一个选择，即我们每个人都自给自足，那么贸易意义就更轻易了解了。,11/68,A-Trans-2,经过进出口能够创造出愈加多样化商品和服务，因为各个国家都能够专注于自己最有优势产品。一个国家经过专门生产自己生产效率最高商品，就能提升产量，就有机会来提升销量，并增加利润。更多利润则可转化为员工更高工资和对工厂及设备更多投资。进出口也会为消费者提供更多廉价商品。,Reading A,12/68,A-Trans-3,我们能够用绝对优势和相对优势经济学原理来解释贸易带来好处。假设有一名律师和一名法律助理，假如这个律师准立案情摘要或打印信件所花费时间比法律助理少，那么用经济学术语来说，该律师在准立案情摘要和打印信件方面都拥有“绝对优势”。假如到此为止，我们就有可能会说这个律师两件事都应该做，因为他这两方面都更在行。,Reading A,13/68,A-Trans-4,按摄影对优势原理，该律师应专注于发挥其最强项打官司，而法律助理则应专注于打印信件。假如各取所长，他们实际工作效率会比各自都做这两项工作要高。经过专门从事各自最擅长事情，然后以自己产品去换取所需，双方均可获益。,Reading A,14/68,A-Trans-5,经过国际贸易，不一样国家得以用自己最高效生产产品去换取别国最高效生产产品。市场上消费者越多，每个国家专营自己优势产品能力就越强。需要着重强调是，律师和法律助理都会从专业化分工和贸易中获益。一样，国际贸易对全部参加国来说都是一个双赢局面。,Reading A,15/68,paying no attention to,Reading A,regardless of,e.g.,The law requires equal treatment for all,regardless,of,race,religion or sex.,16/68,e.g.,Since my husband was made the manager,we,are,better off,.,Reading A,better off,in a better situation,especially in financial terms,17/68,e.g.,Is there an,alternative,to what you propose?,Reading A,alternative,n.,something you can choose to do or use instead,of something else,18/68,e.g.,Read this and tell me if it,makes sense,.,Reading A,make sense,to have a clear meaning and be easy to understand,19/68,e.g.,Getting fit again has been a long slow,process,.,Reading A,process,n,.,a series of actions that are done in order to,achieve a particular result,20/68,e.g.,Finally Alice decided to,specialize in,contract law.,Reading A,specialize(in),v.,to limit all or most of your study,business,etc.to a,particular subject or activity,21/68,e.g.,There are a wider choice of goods for the,consumers,in big cities.,Reading A,consumer,n.,someone who buys and uses products and services,22/68,e.g.,This aid program will bring lasting,benefits,to the,region.,Reading A,benefit,n.,something that gives you advantages or improves,your life in some way,23/68,a.,unlimited;complete;true,correct and not changing,in any situation;not in comparison with other things,Reading A,absolute,e.g.,1.,An,absolute,ruler need not ask anyone for permission to do anything.,2.A child usually has,absolute,trust in his mother.,3.You have an,absolute,right to refuse medical treatment.,4.In,absolute,terms wages have risen,but not in comparison with the cost of living.,24/68,e.g.,After a lifetime of poverty,his last few years,were spent in,comparative,comfort.,Reading A,comparative,a.,measured or judged by comparing,25/68,a.,connected with or in accordance with the law,Reading A,legal,e.g.,Mr.Smith is my,legal,advisor.,26/68,to have a tendency or wish to do something,Reading A,be inclined to,e.g.,I,am inclined to,start at once.,27/68,n.,one of the people or groups involved in an argument,agreement,etc.,Reading A,party,e.g.,The two,parties,are having difficulty agreeing with each other.,28/68,v.,to give something to someone and at the same time,receive the same type of thing from them,Reading A,exchange,e.g.,I shook hands and,exchanged,a few words with the manager.,n.,an act of giving something to someone and receiving something else from them,e.g.,Would you like my old TV in,exchange,for this camera?,29/68,ad.,the same;in a similar way,Reading A,likewise,e.g.,Nanny put up a hat and told the girls to do,likewise,.,30/68,v.,to take part in or become involved in an activity,Reading A,participate(in),e.g.,Everyone in the class is expected to,participate,actively,in,these discussions.,31/68,A-Task 1-1,Reading A,Task 1,Answer the following questions,according to the passage.,1.What is the reason for people to trade?,2.Why can a great variety of goods and services be,created in the process of importing and exporting?,The reason is that they believe they will be better off by trading.,Because countries are permitted to specialize in what they do best and they can increase production.,32/68,A-Task 1-2,Reading A,3.Why can plants also benefit from,international,trade?,4.What does comparative advantage refer to?,Because the profits gained from international,trade can be turned into additional investment,in plants.,It refers to a principle that when people,specialize in what they do best and then trade,their products for the other things they need,they will all be better off.,5.Who would benefit from international trade?,All countries that participate.,33/68,A-Task 2,Reading A,Task 2,Decide whether the following statements are true (T)or false(F)according to the passage.,Statements,True,False,1.Trading often takes place in our daily life.,2.A country has the opportunity to make more,profits if it decreases wages for the work force and,investment in plants and equipment.,3.If a country specializes in what it produces best,it,would make fewer profits because it loses the,opportunity to sell other goods.,4.According to comparative advantage,people,should specialize in what they do best and then,trade their products for the things they need.,5.A win-win situation means that both the country,and its consumers can benefit from international trade.,T,F,F,T,F,34/68,Business Know-how,Sales Promotion Methods,Discount;,Coupons(a kind of ticket that may be used,instead of money);,Gift with purchase;,Point-of-sale displays.,35/68,Reading B,Reading B,Text,Task 1,Task 2,36/68,Text B-1,Reading B,37/68,Text B-2,Reading B,38/68,B-Trans-1,Reading B,39/68,B-Trans-2,Reading B,40/68,B-Task 1,Reading B,1.The sales confirmation is made between,and Tesko Co.,Ltd.,2.The total value of the goods is (in figures).,3.The Childrens Jackets are priced at each piece.,4.The Seller agrees to sell the Buyer pieces of Mens Jackets.,5.The Seller shall ship the clothes on .,Task,1,Read NaturaJam Sales Confirmation and,fill in the blanks in each of the following,statements.,NaturaJam Co.,Ltd.,USD15.00,500,5 June,USD16,500.00,41/68,B-Task 2,Reading B,Task 2,Complete the following sales confirmation,with the given,information.,Situation:The Seller has agreed to sell the Buyer 200 dozen SMT TOYs at,USD15.00 per dozen.The toys are to be packed in 20 cartons and,shipped on 20 Oct.,经买卖双方同意成交以下商品，订立条款以下：,This contract is made by and agreed between the BUYER and SELLER,in accordance with the terms and conditions stipulated below:,唛头,Marks and Numbers,品名,Description of Goods,数量,Quantity,单价,Unit Price,金额,Amount,总值,Total Value,装运期,Shipment Date,K.C.T.,Sydney,1/20,SMT TOY,US DOLLARS THREE THOUSAND ONLY,20 Oct.,200,DOZEN,USD15.00,PER,DOZEN,USD3,000.00,42/68,Listening,Listening&Speaking,Task 1,Task 2,Task 3,Task 4,Task 5,43/68,L-Task 1,Listening&Speaking,Task 1,Rose Winn is discussing price with Tom Green.Listen to the conversation and choose the best answer to each question you hear.,Script,1.A.Canada.,B.America.,C.Japan.,D.China.,2.A.By 3%.,B.By 4%.,C.By 5%.,D.By 6%.,3.A.This is their first cooperation.,B.Other suppliers offers are 15%lower.,C.The woman can give the man a 5%discount.,D.,They finally settled the question of price,.,44/68,L-1-Script,Listening&Speaking,Task 1,Script,45/68,L-Task 2-1,Listening&Speaking,Task 2,Cathy Brown is showing some products to Ryan Bush.Listen to the conversation and fill in the blanks with what you hear.,W:Nice to meet you,Mr.Bush.What products are you interested in?,M:Im interested in your companys printer.Can I have a look at your printers on display first?,W:Sure.Here are our which may help you make a good decision.,M:Could you give me some idea of your prices?,W:Here is .,M:Let me see.Er its a little expensive.Could you give us?,catalogs,the price list,a special discount,46/68,L-Task 2-2,Listening&Speaking,W:Im sorry.This is our lowest price and we cant go any,further.,M:Well place a large order this time,if the price is more,favorable.,W:When you consider the quality of our products,youll,see our price is .,M:Well,Ill call our head office and see what they have to,say.,W:No problem.Thank you for your enquiry.If you need,any more ,please call me.This is my card.,M:Thank you.,quite reasonable,information,47/68,L-Task 3,Listening&Speaking,Task 3,Jim Weeks is discussing an order with Molly Smith.Listen,to the conversation and decide whether the following,statements are true or false.Then write key words to,support your answers.,Script,1.Pure silk shirts are an old style for last year.,True False,2.The minimum order is 800 pieces at US,16.,True False,3.The man requires that the woman reduce the minimum,order to 300 pieces.,True False,4.In the end,the woman reduces the minimum order with a,slight increase in price.,True False,newest style for this year,US15,500 pieces,48/68,L-3-Script,Task 3,Script,Listening&Speaking,49/68,L-Task 4,Listening&Speaking,Mr.Mailers Notes,a()discount for an order of US,100,000,and over in value,2.,A()must be signed within one month.,3.,()will be made within two months after the sales confirmation has been signed.,Task 4,Mr.Mailer is discussing some terms with Miss Wright.Listen to the conversation and complete Mr.Mailers notes.,Script,3.5%,contract,Shipment/Delivery,50/68,L-4-Script,Task 4,Script,Listening&Speaking,51/68,L-Task 5-1,Listening&Speaking,Task 5,Listen to the passage twice and fill in the blanks with what you hear.,Negotiating is the process by which two or more parties with different needs and goals work together to find a mutually acceptable solution to an issue.Understanding more about the negotiation process allows you to manage your negotiations with confidence and it increases _.,Before the negotiation,you should _,clearly:determine what you want and what your bottom line would be.,set your,goals,the,chance,of,success,52/68,L-Task 5-2,Listening&Speaking,During the negotiation,start by talking about something with which no one could disagree.You can recite _ that the other party will say yes to.Give them a chance to tell you what they want.They may have an offer more favorable than you expected.If you disagree with something,state your disagreement in a _ way.Dont quarrel with the other party or get into a struggle.Remember negotiation does involve compromise.Unless you can get the other party to want exactly what you want,you will have to compromise.But you dont have to compromise your,principles.,Negotiating is a complex process but one _.If you follow the tips above,you will find the process easier.,basic facts,gentle but firm,worth masterin,g,53/68,Writing,Writing,Task 1,Task 2,54/68,W-Task 1,Writing,Task,1,Read and complete the memo with the given words.,appointed act inform place respect,MEMORANDUM,TO:All employees,FROM:Daniel Krammer,General Manager,DATE:August 20,SUBJECT:Change of Sales Manager,I am writing to _ you that Mr.Owen Smith,the sales manager,resigned his position on August 15,.He therefore has no authority to _ for this firm in any _,from that date.,Mr.Leo Brown was _,the new sales manager by the board to take the _ of Mr.Owen Smith.,inform,act,respect,appointed,place,55/68,Task 2,You work in Quality Control Department.You discovered that something has gone wrong with a machine in a routine test.Write a memo to Mr.Rick Smith,Quality Control Manager,to report this matter and offer a suggestion for a thorough check of the whole production line.,W-Task 2,Writing,Sample,Memo,TO:Mr.Rick Smith,Quality Control Manager,FROM:Morgan Draper,DATE:March 18,SUBJECT:Machine Problem,In the routine test yesterday,I discovered some serious problems with a machine on the production line,which may greatly affect the quality of new products.In order to ensure the quality of the new products,I suggest a thorough check of the whole production line.Im waiting for your permission.,56/68,Mini,Work in groups.You work part-time in a store on campus and are asked to sell something to passers-by at a,stand.Discuss with your partn