商务英语--Unit-4-Lesson-1+3-.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,Business English,Overview of this Semester,Slide,*,of 12,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,Business English,Overview of this Semester,Slide,*,of 15,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Slide,*,of 12,Scope,Review,Exercise,Reading,Background Knowledge,Exercise,Review,What is balance sheet?,Exercise,根据以下中文材料编制一份英文版资产负债表，并计算,该公司总资产和总负债。该公司相关业务数据如下：,货币资金8679，应收账款9419，无形资产3423，短期借,款13766，累计折旧20169，长期投资13957，应付票据,567，应付税费743，固定资产原值40202，在建工程,9978，存货1900，应付账款2578，应付职工薪酬478，,长期借款1765，股东权益47492,5.,spiral,:,to increase rapidly,价格飞涨失去控制。,飞涨的成本/快速增加的债务,6.bring sth/sb down,:,to end sb/sths period of success or power.,快速增加的债务最终击垮了这家公司。,Reading,7.,based on,:,这份报告以来自六个国家的数据为依据。,8.,outlay,:,the money that you have to spend in order to start a new project,.,总支出为150万元。,Reading,9.,payroll,:,the total amount paid in wages by a company.,10.,collapse,:,to fail suddenly or completely.,11.,capital,:,an amount of money that is invested in or is used to start a business,Reading,Itsbuzzine,创建于,1998,年，是一家网络服装销,售企业。公司的启动资本是,120,，,000,，,000,美元，,在几个月之内，其估价就达到了,380,000,000,美元,。然而在,2000,年五月，该公司就面临着破产清算,2.,首先，对于服装产品的市场分析是不准确的。一系列错误的经营措施导致成本飞涨，最终击垮了整个公司。,Reading,3.其次，公司的整个经营费用太高。在网络技术上投资太高；在线目录需要被翻译成好几门欧洲语言，这非常昂贵，同时保持目录更新还需要花费更多的钱。,员工的大量增加导致了薪酬支出的增加。公司提供免费送货，这带来了很高的邮寄成本，而货物遭到退货时，邮寄成本又增加了一倍。,4.最后，大股东亏了很多钱，对广告公司的欠款超过25,000,000美元，很多员工的工资也没有发。,Reading,What lessons can be learned from,the experience of I?,Reading,Background Knowledge,How to reduce business costs?,(1)What do business costs include?,Material costs distribution costs,development costs advertising expenditure,finance costs administrative costs,labor cost operating costs overheads,Background Knowledge,（2）How to reduce business costs?,Train workers,Barter service,Rent equipment,Hire the right number of people,Exercise,Look at this worksheet and come up with,ideas for cost savings.Work with a partner,and exchange ideas.Use the language box,to help you.,Exercise,A well-known hamburger and fast-food chain wants to improve its margins.It has targeted material costs as the simplest area to make savings.,A successful clothes and fashion retailing chain wants to reduce the overheads in its stores,which are located in shopping malls and city centers.,Exercise,The market for postal services has recently been opened to competition from other private companies.In this context,the historical Post Office finds that its general operating expenses are too high.It cant increase postage prices because of competition.,A German car makers manufacturing costs are too high,making its cars uncompetitive in the market.,Exercise,The market for postal services has recently been opened to competition from other private companies.In this context,the historical Post Office finds that its general operating expenses are too high.It cant increase postage prices because of competition.,A German car makers manufacturing costs are too high,making its cars uncompetitive in the market.,Exercise,Homework,Preview Lesson 5,Thanks!,