2023抖音消费品营销报告.pdf

?.com?0.53.34.354.60 034.217.712.412.18.52.54.44.93.91.70 0-3.5-11.1-6.73.12.75.42.5-0.5-5.9-1.80 010.618.412.73.1-15-10-505101520253035400500010000150002000025000300003500040000450008月9月10月11月12月1月2月3月4月5月6月7月8月9月10月11月12月1月2月3月4月5月6月7月8月9月10月11月12月1月2月3月4月5月6月7月社会消费品零售总额当期值(亿元)社会消费品零售总额同比增长(%)?2.5%?+2.23%+2.53%?+0.69%+0.62%?+0.64%+0.35%?+0.46%+0.17%?+2.18%+0.21%?-3.87%-6.20%?0-5050-100100-150150-200200-300300+?+3.67%+0.17%?-0.19%-0.36%?-0.10%+0.06%?-0.01%-0.01%?+0.02%-0.61%?+0.11%+0.11%?0-5050-100100-150150-200200-300300+?0-5050-100100-150150-200200-300300+?+1.80%+0.12%?-0.34%-0.99%?-0.04%+0.06%?+0.03%-0.62%?+0.04%-0.12%?+0.19%-0.14%?-22.67%-9.70%?+3.68%+12.21%?+1.16%+2.17%?+1.39%+2.60%?+0.99%+1.92%?+2.48%+3.77%?0-5050-100100-150150-200200-300300+?+3.56%-0.02%?-0.04%-1.38%?-0.03%-0.35%?-0.01%-0.33%?+0.02%-0.75%?+0.08%-0.75%?0-5050-100100-150150-200200-300300+?383%?695%?206%?1417%?6078%?148%?2075%?103%?1138%?62%?335%?1159%?388%?433%?79%?72%?-4%?120%?334%?620%?170%?99%?50%?312%?23%?156%?206%?66%?45%?45%?0%?202%?28%?8%?234%?103%?141%?87%?32%?93%?1%?81%?61%?-11%?-18%?43%?223%?108%?248%?203%?175%?60%?64%?38%?-19%?119%?-3%?364%?203%?126%?7%?52%?647%?139%?29%?87%?65%?-4%?52%?122%?68%?23%?73%?2%?20%?20%?56%?560%?46%?38%?1756%?21%?285%?18%?-38%?859%?-50%?-63%?69%?14%?28%?1820%?-32%?22%?18%?14%?182%?21%?6%?133%?3 3%?10 10%1 1%13 13%?16%57%?42%42%58%58%33%33%67%67%24%24%76%76%53%53%47%47%34%34%66%66%23%23%77%77%?50%50%24%24%39%39%45%45%53%53%50%50%23%23%34%34%52%52%36%36%41%41%17%17%27%27%44%44%24%24%34%34%14%14%23%23%40%40%21%21%?32%111%33%54%26%?-8%-22%-6%-32%-34%?55%55%64%64%45%45%36%36%?47.90%47.90%62%62%62.40%62.40%68.20%68.20%70.30%70.30%0.00%20.00%40.00%60.00%80.00%0200004000060000800002018.122020.32020.122021.122022.12?104%?37%?-33%?8%?010203?010203?04?05?58%58%54%54%59%59%51%51%55%55%28%28%39%39%29%29%32%32%32%32%?-30%30%-30%30%?1?31%2?13%3?9%4?33%5?37%6?29%7?37%8?17%9?6%10?21%?11?12%12?16%13?15%14?30%15?30%16?35%17?36%18?38%19?9%20?5%?1?42%2?55%3?45%4?41%5?39%6?37%7?45%8?36%9?40%10?44%?11?38%12?35%13?43%14?37%15?31%16?46%17?45%18?49%19?41%20?35%?1?36%2?46%3?26%4?27%5?19%6?24%7?11%8?18%9?16%10?10%?11?28%12?17%13?23%14?25%15?30%16?53%17?23%18?40%19?3%20?12%?1?36%2?38%3?44%4?14%5?54%6?6%7?27%8?44%9?37%10?21%?11?33%12?31%13?43%14?32%15?68%16?43%17?50%18?8%19?46%20?43%?1?2%2?39%3?32%4?56%5?25%6?5%7?23%8?11%9?30%10?45%?11?34%12?50%13?57%14?39%15?29%16?30%17?30%18?51%19?53%20?31%?28%28%72%72%?41%41%59%59%?78%83%77%66%71%78%76%63%22%17%23%34%29%22%24%37%?72%70%61%50%58%69%69%35%28%30%39%50%42%31%31%65%?70%30%?0204060801001201400%10%20%30%40%18-23岁 24-30岁 31-40岁 41-50岁51岁+占比TGI?20%?16%?12%?8%?4%?8%?4%?滚?