收藏 分销(赏)

百度营销-打通全域营销破局长效增长.pdf

上传人:Stan****Shan 文档编号:1246275 上传时间:2024-04-19 格式:PDF 页数:46 大小:13.46MB
下载 相关 举报
百度营销-打通全域营销破局长效增长.pdf_第1页
第1页 / 共46页
百度营销-打通全域营销破局长效增长.pdf_第2页
第2页 / 共46页
百度营销-打通全域营销破局长效增长.pdf_第3页
第3页 / 共46页
百度营销-打通全域营销破局长效增长.pdf_第4页
第4页 / 共46页
百度营销-打通全域营销破局长效增长.pdf_第5页
第5页 / 共46页
点击查看更多>>
资源描述

1、1!#!#$%&%()*+,-./0!#!#$%&()*+,-./0123456789:;#;?0ABCDEF0;12G4HIJKLM#LM#NCOPQRSTUJKVWO0;XYZVK#HIJK_ab0cd;eAKVfH!#$%&1%23*+,4567KNCOKNCOPQPQghHIJKijkghHIJKijkJKlm#JKlm#JKno#JKno#JKpd#JKpd#!#$%&8%9:;()*+?qHIJKrstuvqHIJKrstuvqwxpdruvqwxpdruv!yz|xp*yzPQ*i6PQw*TUAB*JK!#$!#$!#$%&()*+,-./“,”“,”l!#$%!#$%&()*

2、+,-./0123456./789:;$?&ABCDl!EF%!EF%GHIJl!#KLM;N+O016PQRS%!#KLM;N+O016PQRS%l!#$%!#$%&(TU)*+VWXYZ_a23$b_cd6e&fg,hi456jkl$m(nopl!EF%!EF%GHIJ&q&rostl!TUuvw0 xyz+|_4s+|_r%!TUuvw0 xyz+|_4s+|_r%c+j$+O;N+Oc+j“”LM+ORS uv5w LM+O RS uvwHLM+OHRSyz”yz”uvT-mU-Te0 xTU“uvx4;x s1x;_VXY$784_V$4$_VXYfhe s1Gx;65m4_ sGx

3、9 H_G_l!#$%!#$%&()*+_!234#$U%&F()&56&%&F(*$)*+_)&$+,l!EF%!EF%rostl!$Ur-_./4&F!$Ur-_./4&F(6+|_fr0(%6+|_fr0(%#Kz”Kz”G1fh_./#234&546“G+|_./f3$7o4896&5%&F():!;?m(4RM+|_ABC G7DEFG)*+HIJ4DEK+|_LI!#!#$MoNOPQMoNOPQRSnTxhTRSnTxhT$%&(%&(MoUVWXYZZYMoUVWXYZZY44&F&F(G.w0wx$_G.w0wx$_ppMoMo_UDabGcdzSefTxg_UDabGcdz

4、SefTxg44hiTUGjkl,-mhiTUGjkl,-mnop$nop$44qr&Fqr&F(*$jkl!sF*$jkl!sF44tbuZx_tbuZx_$%(%(v,v,)pp&Mo_jTUlcdMo_jTUlcd441xjklwx1xjklwx44cdyzcdyzS|!S|!44x-x-&jx-x-&jppjTUlcd9TUhTjTUlcd9TUhT441x$&j9&F1x$&j9&F(azSlZazSlZ44wxwx(ll/?“”/?“”441xGcdl$1xGcdl$(9.X$lef(9.X$lef44iTUuZiTUuZ%ll)%jjll)pp&1x_$u 1x_$u 44c,$

5、|!c,$|!44jj$n30$n3044-1x-1x-44u&ju&j44SS_$!_$!pp%&%&$rr;N;N,-hi|!xG,-hi|!xG&lm,_cd$TUxE,_cd$(44_./$zC_./$zCppZ/_Z/_44jkjjkj1TUjklE$E,u1TUjklE$E,u44HlD!HlD!pp)*+()*+(&bf#!$bf#!$44eja$%&l()eja$%&l()*S$ej*S$ejpp)+,a&1w0wx$-23)+,a&1w0wx$-2344)*+_.)*+_./././ppGh0Bl1n$AB*Gh0Bl1n$AB*44x$)*+_bx$)*+_b$44j2_|

6、!cd$-3j2_|!cd$-3ppejej444&Feja4&Feja44bG55Z!$EF6789bG55Z!$EF6789_$e_$eFF441)*+_:(Z!$;1)*+_:(Z!$;pp:+?:+?44x$|!x$G_./DY=pp%?)%kk)5_$Aop5_$Aoppp&Fej1x&Fej1xm_kW?B&_C$m_kW?B&_C$441_nT$1_nT$zSDu$vzSDu$vpp(&$E-Z_n$?&$E-Z_n$?44Fx_EY8G$HqrFx_EY8G$Hqr44(IixuZIixuZ&%ZJK_ZJK_)44LM-N:$OPLM-N:$OP44Q?RS?,Q?RS?,4

7、4225JKxuZ5JKxuZpp/44(Ii_B&$*?Ii_B&$*?44mxGTmxGTOUOU;$VW;$VWpp$_VW$_VW44XYZXYZ44($73cd$AV$73cd$AVWWpp$_a$_aZ/_Z/_44jkjjkjbTUcd,bTUcd,&Fej$ef&Fej$ef44m_kWm_kW44uZvcd$juZvcd$jppTUgTUghi:ihi:i44j!$_8Gj!$_8G44uZTxkl$cdjuZTxkl$cdjpp()*()*$;N9=DEl1mEK;N9=DEl1mEK)+l14;I)+l14;I,-(,-($%&$%&()*+()*+0()$%&()+,-

8、./0;0()$%&()+,-./0;?0CDEFhKab0HIJKC;?0CDEFhKab0HIJKC;JKNCONCOPQPQ!-0!-0PQPQLM;RSKVWLM;RSKVWOOABCDEFGHIABCDEFGHIJ JKLMNO,KLMNO,23PQRSTUVW23PQRSTUVW!#$%&()*+*,-./01(23!#$%&()*+*,-./01(23 h./mn4l1l./RS4opqT)j j./rs./m4tpuu4kpv Qw0 x4-xyzD4|z-#K478jpTU“-$*4xxy4m4pTU!#$%&()*+,-.,/.012./m./m!#!#0123456789

9、:;?12:ABCDEFGHIJFKLMNOP(QRSTUVWX;YUVBZZ_abcd()*+,*-i 7 8 0 1 i 7 8 0 1 !03efghi789:;()*+,-.!&#!&#!#!#!#!#jklV6mnBopmqBrSsVtMNuvewnxByz|Vtmq56jhiB()*+,*$UBC Mo,-r78$(4!“4Xz4-“nw“|w4”$nwCnw,-Gr$9:;op4“78p-TU!#$%&()*+,-.0123456789:;?=ABCD!E34567FG&HIJKLM=?=G,-789:;4rcdG#F;56g$rOP zC4y,-rGzrgq-o56z78E$,

10、p,-r$kl,-r$klgq-$(gq-$oz$78!#$%&()*+,./7 8./7 845645647747747447476767878-./01234rzCrzC./0123/0123456456()9:;(23?ABCDE!)F!9:;(23?ABCDE!)F!GHIJKL-MNO)PQ(23GHIJKL-MNO)PQ(23+,-+,-./-./-.-.-RSTUVW)XYZNRSTUVW)XYZNj)*+6W%Y4)*+_YS81698903599889910319510674459.6064.5070.4073.0075.600.0 01 0.0 02 0.0 03 0.0

11、04 0.0 05 0.0 06 0.0 07 0.0 08 0.0 052 0 0 0 54 0 0 0 56 0 0 0 58 0 0 0 51 0 0 0 0 51 2 0 0 0 5!#$%!&()*+,-.+/网民规模(万人)增长率(%)x_kW?_&m(5kljop X(&m4-JKCpTU cd&m4k24X*?p-TUOBOB!#$%N.O P Q,R S S 3 R T U V N W X*Y Z O P _&()-.0 1!#$%#!&!%&!%#!&!#%#!&!%#!&U“”TU“”TA A ”!”!Z-Z-789:;#-?ABCD$&?EFDGH%?IJKL9M&!?

12、NOPQRS!)?(ABCDEFABCDEFQQFaFa(=?=?XYCZ,_abc,XYCZ,_abc,XY23dQ()*+XY23dQ()*+56%57%58%59%ZG&l$,8G4!1j$,8G4!Ecyvcd$pUTU TGC4Ce$g4zg$_,42vcdj456g$jpTUx-jkl$qr%xGX$j3*4-Sqrjklx$_#$+4_Hr-$p4-%:z$l)45j$,-T%z/)4pZCkl41%74%4#K#Kj#Kj#KBoBM)BV=B V8y z K y z K (!XYGH_:abZcd)efghi);jklXYGH_:abZcd)efghi);jklmnop-qN

13、mnop-qN!#$%&()-.01(5 T U V W!)!X Y Z JKXYJKXYmkmkJK$45JK$EFz04Q?xjpxTU$l4$g94Cx!4/Se-pUTU33jk$3l9j$X($X(4l$X(4I_no$l3m,-TUcd3$o4)$Tp-TUnncdFcdFcdM&j$4GcdX$/,&4cd$ccpxTUllll;H I J K;H I J K Oh0RS!hVOOh0RS!hVOwwfRsRsOfd|RsNCONCOPQPQ!j0CSyzJKw!j0CSyzJKwrstrstx(_55t55tx&,(_u7tu7tx!h-0RS;TUJKVWO!h-0RS;TU

14、JKVWO!#$%&()-.,/.0 1&F(_Z9_EF%&F(kW$&$?_C$p,(&$E-4gF_n4ixqr_EY8G4&F(ixuZ%ZJK)4LM#KQR,wOPp$UBC(#efCghefCghijijklABmnop,qrklABmnop,qrXYst*+uvh,XYwxyzu+XYst*+uvh,XYwxyzu+”-w-w”w w g o%”T UV jg&e$I-4y“|$&4 4kWm4g,$_49I-pTU Mo-S4:4v5-4zmY-$k,pmTU!#$%&()-.0101 0 0 0 02 0 0 0 03 0 0 0 04 0 0 0 05 0 0 0 06

15、0 0 0 07 0 0 0 08 0 0 0 09 0 0 0 01月2月3月4月5月6月7月8月9月主动经营商家数量(家):”:”IJ_abc-k-kdefgh#ijklfghmnopqrstuvwHrHr/xyzc|h%&?kk,h-$?abc($|C()*+,XY|C()*+,XY+u(+u(vwvwxyxyz|).abZXY0z|).abZXY0!#!#$%$%&()*+,-./012+3456&()*+,-./012+3456,W,W&,&r,Wr,W&r,&r,&0120123434oMoMjWjW5.-5.-,-&,-&./01./01NCONCOPQPQKi0yzhHIJKJ

16、KlKi0yzhHIJKJKlmOhnoxhJKw0cdyzHmOhnoxhJKw0cdyzHIJKIJK(%!#A A$!%&$()*”+w,)*”+w,abcdefgZh_ijkalmnopqrlstuvwxyzefef|;88l-.-./0U01)!;FB234l56l$78.78.$9:;:B!l?.?.A4BXA”BB;C1D?E$:FtG:FH5#$IJAAKL78&/00 11 22/00 33 44/00 55 66lh”.h”.F_h)MNOP-QRBSTUol”.”.UmV”WeXYZUmBKiKiPQPQ0cdyzHIJK0cdyzHIJKMUMU!#$%&()*+,(&

17、|+gh|+ghijij()*+()*+U“*U“*ZlX(TUnc/A AUUA A_A AhThTI-I-hThThThT*R fgVV”abcabc a a -T U T U -3|x|xMoTU$lZ4-$-4-3p#TUhTS4(!1jTU4m1#$TU&j3i“YZi“YZ”YZ”YZYZYZYZYZdeMo_5TUcd3)%$&ln1AC4S()MoTU*hT4+TUGMoZ/z0-l_no$l4iTUjkvcdxGMop(*+C“”()*+C“”()*+,+G*+g+,+G*+gi02yz12JK0Ki02yz12JK0KhJKNhJKN ,AfgYZYZ Agg 4mgg -

18、fg/l3,-3,-%k,-#4g!lke3./ke3./&%i78S4F,Q&lgMgM%l01/c%01/c%&-0 x23TU$401/cl56561/c%1/c%&23$4456cT/T/lTxcTxc%XYrV27/lXY89:XY89:%;dQ-F0mF rA0%23$44rgHqGHAIM0%C)“E-%JKEx-TU4SHr&?4k5ZEjTU4SHr&?4k5ZEjTUTUjjLL#$TU#$TU%TUcdj4Mm%TUcdj4Mm%!)启航星钻启航星钻,WW7|yzHIJK7|yzHIJK!启航星钻Hr&#-Hr)S)Sm()j*#*#-Hr,W,WUDaJKNOPU4&m

19、gIEx-4(7TUQP“PPRR$ISTTU=USTTU=U(jXeS!V&eS3Y4JK&:WXYTj-4,k5jXY,jXY,XY$FZ)4TU$x-4(JK(4v&_CGq qkWkWZk4YTUJ4vGwxz0jkl4#zTUGwxlGwxljj$IJ!$IJ!f f78g#78g#&!#$%&%()*+,-.%/-012345678*+,9:4;?ABCDEFGHIJ78KL#M%(%($#$#$)$)#!#!#(#(hi|jBk Rlm00noKpqrss5lmU“U“tu-RSOVvwxyzBwx_(|rssU“pBU“t&OVvprssl“U“eaDbceaDbcqWqW6

20、677869869!#$%&()-.0 1!(*+C*+C?*+,()*+*+,()*+p#Kip#KiPQPQ0p$0p$%iY&JKiY&JKXY,WsXY,WsvwWvwW:6+-:6+-(Z:Z:?l&?l&dd(ee)S)SHrk5Hrk5Z)F k l,-o p 4 T Uk5 o p m(?*q?4(Z:k 4 h iTU?k(eade4JKukl,-P (K )j (K )jVWd&/d&/dV 3 4)jV 3 4)jFZ)%*B T+,-./0./0%1%1 2 3 4 52 3 4 56 7 8 96 7 8 9:;:;U U$,?$,?yzyzOOyzyz$%&#TUf

21、ghe?l&49iZ)F4uZ)S_,4lk5;?=?AA!yzyz#ABVC34)j0yzDEJKh#ABVC34)j0yzDEJKhxJKF.u02KGFxJKF.u02KGFjkjk(4LMTUDTlop4LMTUDTlop(|BlVB6-Rs(mI$U:“”BKt,B(InF$JIJ$KLKL!t-t-PQMpN#8oFZ,MO00+I6=+I6=/A AUUA Aee*W*WUU#UU#qrTqrT*W*W#HsHs*W*WV#V#F45IW+Z0-ZTUI2F_e 6Blm1D_XLCD8m0o043BtaeEaww-ww-44(Z:b*Z:b*!#*+C9st),*+C9st),

22、Q,+9Q,+9PQPQwpd#NCOwpd#NCOPQPQZl0cyziZl0cyziXDfIXDfI-B&m-B&me&m4&m4B&mkWkRkWkRxyQ,lQ,zQ,&-hi|-hi|D-koQ,2?m&U“U“$:FT78m89#:FT78m89#&56789:;!#&TU($g,hi&4(G?e&kW-E$efkl2?x7BK3:FKTo:BT$!ZTBX)TKBTBbeZXrMR9eB)B:FBx&?,rssU“”E8l8-C“”!#$%&()-.01!)*s4l&mkWkRWRTU-l;$CC!$PQPQwpd#wpd#PQPQlIF.yzJKh:_lIF.yzJKh:_?0

23、ahb!xceA+Kd?0ahb!xceA+KdKdKdq q?ABCDE=?ABCDEZbZbFGHIAJKLMFGHIAJKLMNO!P#ef#ef#QR7Sab-.%bgGTE,ab-.?%?%a/GEefEef%/,3KK%,3KK%xliITUyz0gnITUyz0gnPQPQpd0hipIjpd0hipIjk)Ijwk)IjwBTlm.mEFFGHIEFFGHIJKLMJKLM&5&5&TUTU 1 1TUTUPQPQpIjpIj!%*+Cst,*+Cst,F,9stF,9stTUpIj#yzBTpl0cdJKIFTUpIj#yzBTpl0cdJKIF.n0GF.n0GFjdHrY

24、4”VWXY4kHrbOjdHrY4”VWXY4kHrbOA AAA!A A E78mvw:;E7878_TUVWXYZYYYYYYY#”ZTlj/4uZ?kZTlj/4uZ?kKLBQN7P$B:;Y:9B4R:;EcwHrsEF4cwHrsEF4,H5H57878ggY|R2222/lmKLlmKL/Y$Y!&TUAB#op$qwcdD4JK0yzqD4rrTUAB#op$qwcdD4JK0yzqD4rrqD4JKr0s23)j0+IAtID4qD4JKr0s23)j0+IAtID4(,-2m478jxy&m)*ggbb=O4:FEuv*JKvw0 x2yzBfJK#u|=vw0 x2yz

25、BfS-”-khT4MNktu”4iTU-j&4?78&4,-wwU“UmU“UmUVUmUVUmUU“l8Gl8&l8(TUO.kk,-”EYhk-kUuUuUUUUUmUmH5UmYZ$Um!N,4b,-”,4b,-”8ELEl8q#$#$A A%AA AA%&A&A(%AA!-JK#|./JKJK#|./JK*0i$,_0i$,_kZl4TU-3YkZl4TU-3YisE-.Cjk234567$%&89234567$%&89)JKJKx-%x-%$xUnw-cd4Unwnw-ZZ58t58tHrjHrj47ut47ut&5t5tljklEjklEzGjkl4&jk$kzGjkl4&jk$

26、k lk4 4kW4kW“l4d3,E4RM0:,4Hr lMUq44WUmUmh”h”)”)”“*”“*”()*+;()*+;*W*Wrtrt0ZFG;_a0ZFG;_abLcdefgbLcdefgljklk5jklk5:_S5T!#mf$uV)*sZ4!Tac iT-4Ax-s4b+OS*Sm+OIz0!/GlSSTU4z24Z!g,4F+Og,4F+OnonoJKJK|x-x-%UIZSeM,-z4“4a lk4nefGk$4k-14k?&4?Hr&4TUL#$42 l4e_S4Y:”+,”+,JKJKt-t-JKJKO”O”JKJK()*+;()*+;Jh_ijkaJh_ijkalmk

27、n;op_bqlmkn;op_bqljklk5jklk5ljklEjklEZZ7rt7rtHr&Hr&s7ts7t&ututAC%AC%e$/,6&m4mlC%lC%9Mo$VWEx-&56ef4Ex-,k5llX_aX_abcdefAXbcghijhklmjnopqropqraastuvwxyz|opefk5efk5,j&$G-_-4XY+xGV4j-4,k5A4-,Wj_-jG-e_-#9:;9:;rmstrmst:uvwxby;auvwxby;abLoz|_bLoz|_Hr,WHr,W74t74tHr&Hr&ustustlEENO_aRNO_aRgxgxAC%AC%TUe,-l4,kWl

28、C%lC%(m?Ex-4Ex-4zzTU42TU&j1#$TUTU&j1#$TU(%(%#$TU4TUKdlzC%lzC%kl%W“l%Ex-2dd-l%W TUl%kdd6-6-=QRWX_WX_$*+9:;*+9:;llopop!FGllk5lk5llElE-#$tB?.$/#$tB?.$/$*T9B$”03B23g 1122%B$”6BB$”6BAAAAAAAAAAAAAA?.53*?.53*-A A#$O#$OAAAA,456+BAAAAAAAA*x7118989$X#$X#$%$Um“”B6B=RsB*B8U:Q3Ex-Ex-oo3434BCDBCD“”“”aaVWVWWX_WX_C

29、p&st*+9:;st*+9:;4cd,4uZ-OP?k#K,W,Ws6ts6tHr&Hr&56t56tl-lE-lE(ww4-9Y“Z-4(mkst*+9:;st*+9:;l-lE-lEoo3434BCDDx1 aBCDDx1 aDSDSX_aX_aKAX“”aaADE A_!A_llefk5efk5Hr,WHr,W7ut7ut!#$%&()-.01eQ,eQ,-a-a:71DB?E:E1%TBZ+:voB6e;P(heheaa5656789789,W4Hr&m4,W4Hr&m4e&me&mA71DB=T3?AoBAAAAAwBoAC$:FBDEF3BAAAAAw,W4Hr&,W4Hr&,-

30、G-$y$4z1($64FqHr$4:(b$,pT-TU!#$%&()-.01:7GH7ZIBx:70JKZLVB3!B*7:”!BACM$:FBw?AoBwBoAND2lVB2”!-st*+9:;st*+9:;-3434BCDVaBCDVallX_aX_a7opqropqraaXTA DEAVDEA-uv56789efk5efk5,W,W86t86tHr&Hr&74t74tl-lE-lE-e-e-a9eA-a9eA(heheaa5656789789,W4Hr&m4,W4Hr&m4e&me&m,W4Hr&,W4Hr&kWm4,-hip5e4(v5?$(4v5?p-TU:VWdefaVWdefa

31、bLVWsvsvbLVWsvsvAC%AC%Hrkl4&m,WlC%lC%g,23sefz0/s4QkHreS4kHrcd”XYa4jHrOO$IJKL78$IJKL7856)ee|;(P(PBhADR;uvExABrDEAQRGDEGB0vVVl A!l BG#$%&GAB()*+#)Q*+9:;Q*+9:;llefk5efk5HrHr76t76tHrkHrkrtrtX_aX_a,-.aa!/10/123z/4567a4567aCAGG8!A9GG8!A#$:ZZ4t4t././4st4stlHrlEHrlE8t8tTl+Tl+OWOWQx_aef0igQx_aef0igAC%AC%6,-l

32、C%lC%,Moef4mkQ,-4jTX_aX_a;99?4567a4567aABCADEFGHIAJKLM)ANOPQRST7S-EQR.EQR.jX SwTU-Vhi11QR.QR.kWKTX-OVvY.OVvY.Z9QRBVZ9ZB;Z91D_*0qamq70Gab7BcdefB T7T7#(*+9:;*+9:;llefk5efk5HrHrjj67t67tq qHrHr7st7st48t48tTlTl*W*WllElE I-4Qx-s4aAI-49?IVWQX-YZK#_ Br-ghAghAijklijklm m lm lm11ghAghA45,JBij7Rtnlm45,JBij7Rtn

33、lmooghAghAGpwBwKnGpwBwKnqrE_&_N%#!*+9:;*+9:;llefk5efk57t7tHrHr6666.1/,-4W4c*.1/,-4W4c*VJawxVJawx#!Yn=U4Y”hi$-Ab4TU$vkLxGa“9$B4!k4-TULTUTU42$4-de-j!stUm!stUm12()Um12()UmuvUmKuvUmK!w9x!w9xU“U“*+9:;*+9:;-GXxXYx-49“w7.n4G/ef“9$B4!k4-TULTUTU42$u!stUmu!stUmytz/Umytz/UmUm$SUm$SU“U“lTUhT1TUjkl,mTUhT1TUjkl,m#ljj(Z:1TUhl(7E4Z:1TUhl(7E4jklwxjklwxl(Z/dZ/d&T/?ZT/l4(Q(TUATll(efef-&-kW4zHr,4i_Zl kkll&TU,-$jT4Z,-j.Z.Zxyxy-Z-ZQ+abZQ+abZ.(.(JKlmJKlmJKnoJKnoJKpdJKpd

展开阅读全文
相似文档                                   自信AI助手自信AI助手
猜你喜欢                                   自信AI导航自信AI导航
搜索标签

当前位置:首页 > 行业资料 > 其他

移动网页_全站_页脚广告1

关于我们      便捷服务       自信AI       AI导航        获赠5币

©2010-2024 宁波自信网络信息技术有限公司  版权所有

客服电话:4008-655-100  投诉/维权电话:4009-655-100

gongan.png浙公网安备33021202000488号   

icp.png浙ICP备2021020529号-1  |  浙B2-20240490  

关注我们 :gzh.png    weibo.png    LOFTER.png 

客服