2024全球市场百宝书.pdf

C O N F I D E N T I A L&P R O P R I E T A R Y GCCC O N F I D E N T I A L&P R O P R I E T A R Y 2?Part 1:GCC?GCC?GCC?Part 2:GCC?GCC?GCC?Part 3:GCC?GCC?Part 4:GCC?GCC?3C?Part 5:GCC?GCC?Part 6:TikTok GCCGCC?TikTok?GCC?Part 7:GCC?GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 3C O N F I D E N T I A L&P R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y?(km2)71,0242,000,00011,625309,50017,818770?(?)9,89034,8142,8815,1074,2711,702?:?230:100137:100259:100158:100159:100169:1004来源：World Bank；Wikipedia；GCCSTAT?GCC?1981?5?(Saudi Arabia/KSA)?(Kuwait),?(United Arab Emirates/UAE)?(Oman)?(Qatar)?(Bahrain)?务?50%25%10%8%5%2%?GDP?61%16%8%8%5%2%?Editors Note?GCC?Market Bible?务,?GCC?GDP 75%?(UAE)+?(KSA)?GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 5?GCC?GCC?26?13?World Bank?GCCSTAT?The Conference Board?(15?)?GCC?GCC?(35?)?务?46%58%135 110 126 119 2022Q12020Q1?(?100?)66,747 89,935 63,414 45,853?GDP,PPP($)98%98%96%96%93%91%80%?务?C O N F I D E N T I A L&P R O P R I E T A R Y 6?Wikipedia?ResearchGate?GCCSTAT?World BankGCC?GCC?GCC?35?3400?)?GCC?11%89%63%37%14%86%54%46%30%70%47%53%?42%58%44%56%42%58%36%64%55%45%43%57%?35?35?17:83?:?GCC?告?GCC?务?务?(58%)?67%33%82%18%男性女性世界中东?C O N F I D E N T I A L&P R O P R I E T A R Y 0.8+?封?封?7?GCC?务?World Bank 2021?Brookings 2021?名?-?FunFact:?GCC?务?奉?愿?务?GCC?够?2030?2030?2030?2022?GCC?封?务?(KSA)?(UAE)?务?GCC?奉?封?尊?去?封?C O N F I D E N T I A L&P R O P R I E T A R Y 8?来源：World Bank 2021 年；Brookings 2021 年?1.6?厅?GCC?GCC?封?METAP?封?GCC?模?务?务?5,000厅?NEOM?2019?2025?务?700厅?GCC?5G?(IoT)?AR?VR?C O N F I D E N T I A L&P R O P R I E T A R Y 9?GCC?World?Bank?2021?GCC?90%?号?GCC?GCC?务?:?:?务?:?ppt?务,?务?C O N F I D E N T I A L&P R O P R I E T A R Y 10?123GCC?告GCC?封?GCC?4?GCC?告?号?GCC?5C O N F I D E N T I A L&P R O P R I E T A R Y 11C O N F I D E N T I A L&P R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 12?GCC?匹?务?99%98%92%73%64%?务?2023?来源：Datareportal 2022 年?20%8hr+?GCC?务?模?94%?994?+1.0%YoY3,484?+1.5%YoY94%57%24%92%71%35%?C O N F I D E N T I A L&P R O P R I E T A R Y 13?封?务?GCC?务?封?GCC?5G?vs.?33%?40%?2026?GCC?5G?73%6200?Datareportal 2022?Ericsson?2021?(Mobility?Report?2021)?(MBPS)136.42?29.06?GCC?vs.?68%?77%23.015.014.213.811.77.5GCC?(GB)GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 14?Datareportal 2022?Ericsson?2021?(Mobility?Report?2021)?McKinsey?2021?(Future?of?payments?in?the?middle?east?report?2021)?匹?59%?告?封?务?封?告?5?导?3%10%10%17%60%?1.?2.?3.?91%?务?C O N F I D E N T I A L&P R O P R I E T A R Y 15?2021?99%?22%30%?58%?Datareportal 2022?Redseer 2021?79%?2022?OTT?GCC?50%?OTT?OTT?封?务?24%?11%?34%18%20%10%12%7%28%23%18%11%11%8%?&?C O N F I D E N T I A L&P R O P R I E T A R Y 16?123GCC?GCC?OTT?GCC?4?5GCC?5G?C O N F I D E N T I A L&P R O P R I E T A R Y 17C O N F I D E N T I A L&P R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 18C O N F I D E N T I A L&P R O P R I E T A R Y?告?尊?2021?务?58%?67%?GCC?2020-2021?尊?vs.51%?47%?GCC?vs.31%(2020?)?57%?GCC?封?66%?GCC?53%?&?40%?32%?&?31%?PwC?(Middle?East?Consumer?Report)?2021?C O N F I D E N T I A L&P R O P R I E T A R Y 19?GCC?务?10?8?79%?68%?6?41%?65%10?7?PwC?(Middle?East?Consumer?Report)?2021?EY?2020?(Future?Consumer?Index?2020)?GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 20C O N F I D E N T I A L&P R O P R I E T A R Y?GCC?告?去?/?/?务?19%?30%?44%?PwC?(Middle?East?Consumer?Report)?2021?GCC?56%?2021?务?对?确?C O N F I D E N T I A L&P R O P R I E T A R Y 21?McKinsey?2021?/?(UAE/KSA?consumer?sentiment?report?2021)?Ipsos?2023?(2023?MENA?report)GCC?封?封?20-60%?75%68%27%22%18%17%?/?81%?2023?/?4/5?C O N F I D E N T I A L&P R O P R I E T A R Y 22?123?务?2021?GCC?4?务?C O N F I D E N T I A L&P R O P R I E T A R Y 23C O N F I D E N T I A L&P R O P R I E T A R Y GCC?C O N F I D E N T I A L&P R O P R I E T A R Y 24E-commerce?GCC?GCC?的?2023?2027?7%?奉2027?奉1,690?厅?GCC?AT?Kearney?2020?GCC?(GCC?e-commerce?report?2020)?Go-gulf?2021?研C O N F I D E N T I A L&P R O P R I E T A R Y 25E-commerce?务?66%?GCC?GCC?GCC?56%21%19%4%?$122?$76?$22?AT?Kearney?2020?GCC?(GCC?e-commerce?report?2020)?Go-gulf?2021?研?RedSeer?2021?(Primary?Research?and?Analysis?2021)?/?封?51%?务?-务?奉 2023?18%?99.3?419?20232028(F)C O N F I D E N T I A L&P R O P R I E T A R Y 26E-commerce?GCC?GCC?尊?务?GCC?:-?务?奉?奉?务?匹?-?64%?75%?务封?5?奉?4?50厅?奉?GCC?+18%?AT?Kearney?2020?GCC?(GCC?e-commerce?report?2020)?PwC?2020?(Consumer?Insight?Report?2020)?:-?AR?GCC?奉?C O N F I D E N T I A L&P R O P R I E T A R Y 27Gaming2023?72?+6.9%PC?1?-14.7%?/?PC?13?+3.5%?47?+8.6%?4?+6.9%?12?+6.4%?2023?METAP?Newzoo Global?2021?(Global?Gaming?Market?Report?2021)?锋?GCC?65%?奉47?厅?4.944?厅?PC?6?8?匹?奉2026?奉62?厅?9.4%?PC?奉2026?奉14?厅?PC?奉16?厅?1%18%65%16%C O N F I D E N T I A L&P R O P R I E T A R Y 28GamingGCC?68%70%?42%48%?Newzoo Global?2021?(Global?Gaming?Market?Report?2021)?#1#2#3#4?%?39%34%31%29%26%29%29%35%?/?对?/?X?Vs.?60%?81%?Y?Vs.?38%?62%?32%12%18%4%?务?(%?.)?C O N F I D E N T I A L&P R O P R I E T A R Y 29Gaming?务?IGN?务?封?尊?GCC?EA?FIFA?2022?封?务?FIFA?封?GCC?GCC?愿?GCC?:-?告?封?务?-?-?Zain?eSports?-?-?(IESF)?Motivate?Media?Group?务?的?C O N F I D E N T I A L&P R O P R I E T A R Y 303C0100002000030000400005000060000202020212022e2023e2024e2025e消费电子产品零售额(千件)沙特阿联酋?GCC?尊?Euromonitor?Passport?2021?研?(Country?Data?2021)C O N F I D E N T I A L&P R O P R I E T A R Y 务?:?6?(%?)?:?6?(%?)313C35%65%?GWI?2021?3?研?RedSeer?2021?(Primary?Research?and?Analysis?2021)?Bain?&?Company?2019?(E-commerce?in?MENA?2019)56%48%16%19%15%17%11%14%1%2%?/?&?GCC?(2021,?,?%)?/?:?6?(%?)?:?6?(%?)53%50%33%21%16%15%10%7%59%55%54%33%28%19%16%12%?3C?23%?GCC?70%?56%vs.31%?:?6?(%?)?:?6?(%?)48%45%37%33%33%26%22%19%48%48%43%37%35%33%32%25%?Zoot?Zoot59%48%41%29%29%23%22%9%64%51%36%40%16%13%13%10%C O N F I D E N T I A L&P R O P R I E T A R Y 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