高一英语The-Advertising-Game1名师优质课获奖市赛课一等奖课件.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,本幻灯片资料仅供参考，不能作为科学依据，如有不当之处，请参考专业资料。,Unit 11 The Media,Lesson 3,The Advertising Game,(Period One),北京第十九中学,高一英语备课组,第1页,Objectives,By the end of this lesson,youll be able to,know the design,the idea and the effect of advertisements;,understand advertisement,development;,discuss advertising,第2页,Lead-in,Watch a video of an advertisement and guess,“What product is it for?”,第3页,Be Creative,Just do it.,只管去做吧!,第4页,Be Creative,Impossible made possible.,使不可能变为可能。（佳能打印机）,第5页,Be Creative,Intelligence everywhere.,智慧演绎，,无处不在。,（摩托罗拉手机）,第6页,Be Creative,The taste is great.,味道好极了。,（雀巢咖啡）,第7页,Be Creative,The choice of a new generation.,新一代选择,（百事可乐）,第8页,Be Creative,Lets make things better.,让我们做得更加好。（飞利浦电子）,第9页,Be Creative,Obey your thirst.,服从你渴望,（雪碧）,第10页,Be Creative,只溶在口，不溶在手,（MM巧克力）,M&Ms melt in your mouth,not in your hand.,第11页,Pre-reading,Can you think of some advertisements you have seen?Where have you seen advertisements?,on TV in the newspaper,on the Internet on the radio,in the street at bus/train/subway station,on the bus in the magazine,on the balloon on the clothes,in the catalogue on the board,in the window display,第12页,Choose the words for their definitions,1.,to make,known to the public,e.g.in a newspaper or on TV _,2.,something,used for advertising things,_,3.,the business,of encouraging people to buy goods by means of,ads,_,4.,the person,who makes,ads,_,advertiser advertise advertisement advertising,advertise,advertise,ment,advertis,ing,advertis,er,第13页,While-reading:1,st,reading,What does the passage talk about?,A.The advantages and disadvantages,of ads,B.Different sorts of ads,C.The development of advertising,D.The effect of ads on our life,E.Peoples attitude toward ads,第14页,While-reading:2,nd,reading Re-arranging,1.Products are sometimes linked with different concepts or ideas.,2.New and unusual ideas often appear in todays top advertisements.,3.An ad may give direct information like names or locations.,4.Public ads have helped to increase public knowledge.,5.Ads are made visually attractive to hold the attention of the public.,1,2,3,4,5,第15页,While-reading:3,rd,reading Answering,1.When does the simplest type of advertisement work?,2.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?,3.What ideas do todays advertisers use to make you notice their products?,4.What has the government done during the last decade?,第16页,1.,When,does the,simplest,type of advertisement,work,?,Answer the following questions,They work for products that people need when there is not much competition.,第17页,2.,Why,are,modern techniques,of design,not enough,for advertisements to be noticed in,modern cities,?,Because people are used to seeing high standards of visual design.,第18页,3.,What ideas,do todays advertisers use to make you,notice their products,?,new and unusual ideas,humourous,They use humour as well as new and unusual ideas to surprise people.They hope to make people forget that someone is trying to sell them something.,第19页,4.,What,has the government,done,during the last decade,?,saving,water,fighting,aids,helping,the poor,giving up,smoking,Over the last decade,the government has worked hard at using advertisements to educate the public on fighting AIDS,saving water,helping the poor,giving up smoking,etc.,第20页,The advertising game,Enjoy the advertisements and put them in the suitable places.,第21页,Problems,How to solve?,Examples,Types,1,2,3,4,Read in detail and complete the table.,第22页,Details,Problems,How to solve?,Examples,Types,It is _ to be just the _ of a _ or a _.,Ads need to _ and _ the _ of the public.,Some ads _ pictures or the _ of experts,others try to _ ads that people simply _ at.,_ advertisements,likely,name,company,general location,attract,hold,attention,consist of,words,create,enjoy looking,Celebrity,第23页,Details,Problems,How to solve?,Examples,Types,People are used to _,_.,Modern ads must _ the _ standards with ideas to make them more _.,Some ads may use the _ of _ to sell the car.Other common ideas include _,_ and _.,_ advertisements,seeing high,standards of visual design,combine,highest,attractive,freedom,concept,happiness,wealth,success,Concept,第24页,Details,Problems,For many of todays advertisers,_ old ideas is not a successful approach.,How to solve?,The advertisers look for other ways to make people _.,Examples,The top advertisers use _ as well as _ and _ ideas to surprise people.,Types,_ advertisements,repeating,notice their products,humour,new,unusual,Creative,第25页,Details,Problems,Some advertising is about _ and _ for profit.,How to solve?,Some ads aim to make _ to _.,Examples,1._ citizens to _ in improving their neighbourhood.,2._ the public on _ AIDS,_ water,_ the poor,_ smoking,etc.,Types,_ advertisements,selling products,services,contributions,society,Encouraging,participate,Educating,fighting,saving,helping,giving up,Charity,第26页,Voice your opinion,How do advertisements affect our daily life?Have you ever bought anything because you liked the idea promoted in the advertisement?,第27页,Thanks a lot!,第28页,