资源描述
Unit 14 课本单词
Advertising agency:
Brand image
Publicity
练习册P75 第8题 publicity噱头
Sacrilege
Volkswagen
Scrap off
Billboard
Furious
Complaint
Catholic church
Liken
Revelation
(启示、揭示、显示)
Recommend
Double less
Ironic
Up-to-date
Presumably
Outrageous
Benetton 贝纳通(意大利一个时尚品牌)
Revive
Sue
Reparation
Carmaker
Confess
Retract
Penance
Substantial
Catholic
Vast
Uncover =expose
Ad land
Thinker
Semiotic
Argue
Take sth. as face value
Challenge
Give sth. Back
Dominated
Inception
Inceptive
Receptive
Incept
Reception
Receptionist
Social issue: human interest subjects
News agenda 时事新闻、时政新闻
Horrible 可怕的、令人毛骨损然
Prostitute 从中盈利
Take offence 感到冒犯
PR: Public relation
General 塑造
Pitch for 参与
Garner 收集、获取
Publicity 知名度
Deliberate 蓄意的、故意的
Coverage 范围、规模
Lie in 在于
Taboo 禁忌
Proposition 主题
Annoy = offend 冒犯
Internationalism 国际化
Counterparts 同僚
Tel Aviv 特拉维夫,(以色列首都)
Shatter 打破禁忌
Collision 与···发生碰撞、冲突
Acumen 敏锐、精明
Acuity 敏捷、灵敏
星标单词
Outrageous: very shocking
To sue: to claim money because you have been harmed
Penance: suffering to show you are sorry
To take sth. At face value: to accept sth. Without thinking
To garner: to collect
A counterparts : a similar person in a different place
Acumen: the ability to make good judgements
To be in touch with: to understand
Unit 13课本单词
1、military words & business words
Casualties 伤亡=losses
Surprise attack
=marketing plan
Territory 领土= country
Surrender投向=give up
Are outgunned被火力压制
=compete
Key strongholds据点
=main market
Campaign 战役、活动
=sales strategy
Rage on 风靡一时
=continue
Hassle-free 无忧的
=problem-free
Under way 正在进行中
Moving in 深入
Exceed 超过
Desperate 绝望的,竭尽全力
Differentiate 差异化
Come up with 提出,计划
Fragmented market 碎片化的市场
Niche market 细分市场
Profitable 有利可图的
Cutting edge 前沿、刀刃
Service station 加油站
Initiative 主动性
Brand initiative 品牌创新
Upgrade 升级
Segment 部门、市场细分
Degrade 没落
Moral degrade 道德沦丧
Pick up 接着讲述
Outlet 销路、批发商店
Anthropological 人类学的
Psychological profile
Segment
Premium Speeder 速度为王
Simplicity 简单性
Upmarket 高端的、高级的
Pump: 泵
Access 通道
Caring 体贴的
Sensitive 敏感的
Common thread 130页
Eliminate 消除
Combine forces 整合力量
Sophisticated =complex 复杂的
n.老于世故的
Measurement 评价评估体系
Perception 感知
Ahead 领跑
星标单词
Go out of one’s way=
Try one’s best 竭尽所能
Hassle:problem
Gasoline:petrol
To differentiate: to show how products are different from each other
An upgrade: making sth. Work better, and do more
To make a statement about sb.:to show what kind of person sb. Is
To go out of one’s way: to make an effort
Fueling(up)(US):filling up
Unit 12 课本单词
Alliance and acquisition
联合与收购
Collaborate 合作
Joint venture 合资企业
Accumulate 积累
ego 自我、自大
egos collide
(目标、意见)等冲突
Anthropology 人类学
Curriculum 课程表
Great apes 大猩猩
Uncanny 令人费解
Spectacular 惊人的
Pharmaceutical制药
Giant 巨头
Psycho-pathological 心理病态
Rival 竞争对手
Novartis 诺华制药
Complementary 互补的
Complement 全体、全部
Compliment 表扬
Beast 野兽
Jungle 丛林
Outmaneuver 攻于心计
Alpha male 大男子主义
Bust-up 争吵
Go off 爆表
Egotistical 极端的任性,极端的自我为中心
Egoism利己主义
Altruism 利他主义
Take sb down 拉下马
Verge on 濒于、接近于
Paranoid 偏执狂、性格极端、完美主义
Precisely 一直
Transform 变革
Spectacular 惊人的、令人感叹的
Spectacles 眼镜
Spectacle 奇迹、奇观
Tie the knot 永结同心
Stake 筹码
Takeover 收购
Premium溢价、额外的费用
Simmering 酝酿冲突
simmer 炖
resentment 怨恨
add spice to 火上浇油
revolt 反叛
dictator 独裁者
divorce离婚
repute 因··而出名
resignation辞职
in the driving seat 退出、让权
step down 下台
hold up 举某人某物作为例子
relinquish 放弃权力、撤出、退出
compromise 妥协
break down 谈判破裂、关系破裂
all-out war 全面战争
imperative 命令
independent director独立董事
星标单词
An ego: a person’s opinion about him/herself
Alpha: the highest mark in an exam
Anthropology: the study of people
Uncanny: strange and difficult to expain
Streets ahead of: much better than
To outman oeuvre: to gain an advantage by having a better plan
Verging on: almost, nearly
Simmering: just hidden below the surface
To relinquish: to let sb. else take
Compromise: agreeing, while accepting some things you don’t like
Unit 11 课本单词
Plc: public limited companies
Sole trader=sole proprietor 个体经营
Partnership 合伙企业
Private limited companies
私营股份有限责任公司
Minimum share capital
最低注册资本
Prolific 多产的、高产的、有创造力的
Household 家喻户晓
Venture 冒险
Big wave 大趋势
Borrowed start白手起家
Light dawned 曙光
Back-office 行政管理
NYS: 纽约证券交易所
Micro process 微处理器
Chip 芯片
Phenomenal 显著的
Flop 彻头彻尾的
Sporty 远足、远行的
Compatible 兼容的
Concede 勉强承认
Stagnate 停滞
Buying spree 购买狂潮
Soar 激增
Fleeting victory 明日黄花
Division 部门
Embark on 从头开始
Restructure 重组
Slump (考试)大幅下降
Boardroom 会议室
Paralyze 瘫痪
Managing director 总经理
Step in 介入
Brain child 智力产品
Brain power 脑力
Object 主体
Subject 客体
Compile 编辑
Component 构成的,组成的
Slot 插入
Slot machine 投币机
Commodity 商品
Swansong 绝唱
Directorship 董事
星标单词:
Prolific: producing a lot 多产的,肥沃的
A household name: a very famous person
著名的人
Back-office: administrative 管理的,行政的
An inventory: the stock a company has at a particular time 清单、报表
A buying spree: a short, intensive period of buying
To embark on: to start 从事、开始
To commodity: a product that can be sold
日用品、商品、日用品
A swansong: a person’s last piece of work
绝唱
Unit 10 课本单词
Philosophy 哲学
Illustration 说明、例证
星标单词:
Validity:correctness 正确、正当
Statement of earnings: profit and loss account
利润表
Lifeblood:the essential item 生命线、生命必需的血液
Statement of financial position: balance sheet
资产负债表
A snapshot: information that quickly shows a situation at a point in time 快照
Adequacy:恰当、足够
To lay out: to present呈现
A mission: the aim of an organization
任务、使命
Unit 9 课本单词
Export 传播、出口、输出
Import 进口、对···意义重大,重要性
Tariff 关税、价格表、征收关税
Duty 增值税
Quota 指标、配额
Protectionist 贸易保护主义
Treaty 条约
Densely 浓密的
Crude oil 原油
Cereal 谷物
Iron and steal 钢铁
Citrus fruit 柑橘
Turn over 营业额
Sole agent独家代理
Multi-distribution 多批发商
Sales office 销售处
Local subsidiary 子公司
Joint venture 合资企业
Head 负责人、带头人
Digital projector 数字投影仪
Assemble 组装、召集、集合
On the spot 在现场、立即、马上
Shift 转移
Strategic focus 战略重心
Emergence 出现、兴起
Emergency 突发事件、紧急情况
Move out 退出
Niche market 缝隙市场
Niche 十分合适的工作
Specialist display system 专业现实系统
Video monitor 可视监控设备
Exploit 压榨、剥削、挖掘
Bureaucracy 官僚主义
Tax barriers 关税壁垒
Infamous=notorious 臭名昭著
Paperwork 文书工作
Hurdles 障碍、跨栏
Cultural hurdles 文化障碍
Deceptive 欺骗性
Operate 运营
Sensitive 敏感
Strata 阶层
Class 阶级
Subcontinent 次大陆
Outweigh 压倒、胜过
Subsidiary 子属的
Lender 债权人
Informative 有益的
Audit 审计
Auditor 审计师
Audition 听觉
Auditory 听觉的
Auditorium 礼堂
星标单词
On the spot: in the place mentioned
在现场、马上
Emergence:appearing for the first time
出现、兴起
Potential:possible opportunities潜在的
A component: a part used to make sth.
零部件、组成成分
Strata: level 阶层
To outweigh: to be more important than压倒
Unit 8 课本单词
Grant 资助
Feature 特写(新闻)
Insulated 绝热的、隔绝的
Sport v. 夸饰某物、炫耀地穿戴
Insulate 隔绝、使免受影响
Avenue 康庄大道、途径
Institutional investor 机构投资者
Equity 公平
Equities 股票
Common share 普通股
Broker 经纪人、证券公司
Stake 筹码
Have a stake in 有利害关系
Dividend 分红、红利
Pay dividends 得到好处、产生效果
Trade 交易
Log on 登陆
target 瞄准
continent 大陆
hook钩、涉足
hooked 上瘾的
Hook up to sth.
连接到电子设备、接通
Hook up with sb.与某人来往
Boom 繁荣
Doom 注定要失败
In one’s infancy 起步阶段
Set one’s sight on以··为目标
Pose a challenge
Accelerate 加速
Under way 在进展中
Lucrative profit 暴利
Lucre 钱财
Discount broker 佣金可以打折扣的交易商
Novel 新奇的、新颖的
Regulator 监管
Lay behind 落后
Foster促进、助长
Foster parent 养父养母
星标单词
Hooked:addicted
To gather pace: to move faster and faster
To accelerate: to make sth. Happen more quickly
Novel: new, unusual and interesting
To lag behind: to move more slowly than
To foster: to help sth. Develop
NASDAQ: a US electronic stock exchange
To squeeze: to make it difficult for sb. To do business
Unit 7 课本单词
Oil spill 原油泄漏
Ozone layer 臭氧层
Leak漏
Consumer society消费型社会
Synonym 同义词
Antony 反义词
Consummate 技艺高超的
Fiber 纤维
Flake 小薄片
Fleece羊毛
Gear 齿轮
Biodegradable 生物可降解
Refill 再注满
The ethic of radical environmentalism
激进的环保主义
Dedicate to 致力于,献身于
=be committed to 忠诚于
Social change 社会变革
Discipline 自我约束的
Sound business practices 有良好商誉行为
Moralize 道德说教
Proven 被证明的
Commitment 献身
Self-proclaim 自称
Dial up 电话订货
Skeptics 怀疑论者
Anorak 厚夹克
Hiking boots 户外鞋
Catalog 目录
Exemplary 示范性的
Knowledgeable 理解
Restoration 恢复、重建
Demonstrate 证明、展示
Buy into a commitment 承诺
Green-marketing 绿色营销
Attribute 属性、特性
Take pains to do 不遗余力
=spare no effort
Big picture 蓝图
Exclusive 专门的
Painstaking 辛苦的
Essay 论文
Preferable 更好
Rational 合理的
Conventional传统的
Sustainability 持续性
Rationale 理念、动机
Garment 衣服
Premium 溢价、额外费用
Justify 正当化、合理化
Address 申明
Tax 使承担负担
Taxing the brains 绞尽脑汁
Literature 宣传材料
Packed 充满
Sales 促销
Engage 吸引
Sustainability 可持续的
Pamphlet 宣传手册
Corporate 共同的
Backflash 强烈反对
Conduct 管理
Edible 可食用的
Grants 授权
Pledges 保证承诺
Dubbed 被评为
Biodiversity
Old-growth forest 原始森林
Extraction 取出(拔牙)
Social activism 社会参与
Sporting 夸示某物
Avenue 途径
星标单词
Loyal: always supporting
Organic:made without artificial chemicals
To engage sb. To attract sb. And keep their interest
A blackflash: a strong reaction against sth.
To dub: to give an unofficial name
Through: until
Grass roots: at the level of ordinary people
Biodiversity: many different plants and animals existing in one area
Resource extraction: taking natural products from the earth
Unit 6 课本单词
Clearing banks 清算银行
Merchant banks 投资银行
Merger:兼并
Acquisition 收购
Chequebook 支票簿
Bank statement 银行对账单
Crucial 重要关键的
Critical condition性命攸关的
Shuttle 来回穿梭
Unlock解锁、吐露心扉
Boot up 登陆=log on
Criteria标准
Search criteria 检索关键词
Selection criteria 选拔标准
Sterling 英镑
Foreign currency 外汇
Transfer 转账
Standing orders 长期订货单
Credit 赊购、存款
Exclusive 专门的、高级的
Devote 致力于、奉献
Built-in 内置的、嵌入的
Off-line脱机的、离线的
Dovetail 吻合、契合
Designate 限定、指定的
Carry out 完成、实现
Sage: 圣人
Pegasus: 飞马座
Beneficiaries 受益人
Cut-off 截止日
星标单词
To present a cheque: to pass from the receiver’s bank to the payer’s bank, for payment
BACS: Banks Automated Clearing Services. This company works with the banks to initiate computerized payments.
CHAPS: Clearing House Automated Payment System. This is a system for dealing with high-value payments.
Surplus:extra 剩余、过剩
Off-line:not connected to the internet
To dovetail: to fit together perfectly
Unit 5 课本单词
Approach: 处理
Hierarchy:等级
Subordinate:下属
Authority:权威
Rights and obligations 权利与义务
Give order发号施令
Delegate 授予
Initiative 积极性
One fall in a pit.
吃一堑,长一智。
Cope with 应对
Minefield 雷区
Competitive sport 竞技体育
Pitfall 陷阱
Wary 小心翼翼的
Covert 秘密的
Aspiring secret agents 特工
Encounters 遭遇
To date 迄今
Etiquette 礼节
Grip 紧握
Soles of your feet 鞋底
Post 公开、发布
Condensed 压缩的
Packed 拥挤的
Compliment 补足物
Going a bomb 成功
Convention 管理、约定俗成
Authority 政府部门
Fascinated 包容、接纳
Seminar 研讨会
Encounters 遭遇
Protocol 礼貌
Cancellation 取消
星标单词
To empower: to give sb. More control
To go a bomb: to be successful
Etiquette: polite behavior
To bomb: to go badly(美国)
Exuberant:happy,cheerful,full of energy
Unit 4 课本单词
Franchise 加盟商
Front end fee 加盟费用
Royalty 专利费
Annual turn over 年营业额
Operation manual 操作手册
Master franchise 区域加盟商
Take up 开始从事
Computerized account 计算机管理账户
Conform 遵守
Refurbishment 重新装修
Regular 常客
Invoice 发票
Mystery 谜
Commended表扬
Tackle 处理
League 联盟
Ongoing 持续的
Queries询问
Payroll 工资单
Casual worker 临时工
Open distant doors打开遥远的门
Muck in 搭把手
Focus your energies where they are most effective 扬长避短
Priority order 优先
Heed off 离开
End-of-month 结算
Non-fiction-maybe 非小说
Autobiography 激光
Snoring 打鼾
Craving 渴望
Pregnant 怀孕的
Premonition 前奏
Reservation 维护
Allegation 指称
Falsified 伪造
Fixtures and fittings 固定设备
Call charges 通讯费用
Gross margin 毛利
Marketing research 市场调研
Overhead 管理费用,日常开支
Shop fitting 商店固定设施
Contractor 承包商
Allowance 津贴
Security system 安保系统
Package 组合
Territory evaluation 土地评估
Property search and survey 选址
Operatios manual 操作手册
Market launch fee 市场开发费
Direct marketing 直销
星标单词
To boast: to have as a feature
A rush: a busy period
A bomb site: a place where a bomb has exploded
To snore: to breathe noisily when sleeping
Unit 3 课本单词
Outlet 零售店
Retail chain 连锁店
Wholesale 批发
Co-operatives 合作社
Cash and carry 现付自运
Out of town location 远离城中心
Hypermarket 大卖场
Habitat 栖息地
Penetrate 刺穿
Warrant 担保、保证
Clocks up 达到特定的速度、时间
Operating margin 利润率
Soared 猛增
Managing director 执行董事
Likeable 可爱的
Bloke 伙伴
Converted 转换的
Rap out 语气坚定
Property 不动产
Catching on 流行
Do it up 维修
Overhead 管理费
Surplus 尾货
Niche 适合你的位置
Cosmetically 丑陋的
Reduced price 打折的
Quirky 不寻常的
Distribution 分销
Late space 报纸上不起眼的地方、非主流的、
Brochure 宣传手册
Warehouse 库房
Tout 兜售
Leading name 知名品牌
Stack堆
Banner 横幅
Proclaim 声称
Pushy 强硬的,生硬的
Plug 接通电源
Mine pie 肉馅饼
Ice lolly冰棍
Perfume 香水
Fragrance 香氛
Exclusive perfume stores 专卖店
Approach 接洽
Man oeuvre 部属
星标单词
Sales pitch: what salespeople say to persuade you to buy sth.
To do sth. up: to repair sth.
Quirky: unusual, untypical
Alternative: not traditional
Pushy: rude in trying to get what you want
Unit 2 课本单词
Recruit 招聘
Curriculum=resume 简历
Short list 入围名单
Recruitment agency 招聘代理机构
Charm 魅力
Cunning 狡猾
Propel 推动
Propellant 推动者
Simulated 仿真、模拟
Brainteasers 难题、谜
Clerical 文书
Entrepreneurial 进取心
Coach 言传身教
Broader trend 大趋势
Pattern 行为、方式
Interrogation 询问
Bring sb. On board 拉某人入伙
Slashed 削减
Downsizing 公司削减
Anecdotal 奇闻异事
Size up 评估
Rationalize 理性化、使正当化
Land a job获得
Sexual harassment 性骚扰
Comprehensive 综合的,全面的
Personality traits人格
Bring sb. Around 说服某人
Simulation 模仿
Simulating 刺激性的、挑战性的
Unwind 放松
星标单词
Cunning: the ability to deceive people
A brainteaser: a problem which is fun to solve
Intangible: sth. That can’t be felt or described
A hire: a recruit: someone who starts to work for a company
To slash: to cut
Anecdotal: based on personal experience
To bring around: to persuade sb. To agree with sth.
A trait: q quality in someone’s character
Unit 1 课本单词
Board of directors 董事
Managing director 执行董事
Senior management 高管
Middle management 中管
Hierarchy 层级
Department 分类
Board of management 管理委员会
Supervisory 监事会
Sector 部门
Component 部件、配件、组成部分
Gear 齿轮
Outlet 商业零售店
By the turn of the century 世纪之交
Innovation 刺激
Diversification 产品多元化
Launch onto the market 投入市场
Implemented 实施、执行
Main sector of business主要的经营领域
Packaging 包装材料
Contract out 外包
Trade union 工会
Industrial unrest 行业动荡潮、罢工
Consultation 咨询
Compulsory redundancy 强制裁员
11
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