©2010-2025 宁波自信网络信息技术有限公司 版权所有
客服电话：0574-28810668 投诉电话：18658249818
浙ICP备2021020529号-1 | 浙B2-20240490
关注我们 ：
1、Unit 14 课本单词 Advertising agency: Brand image Publicity 练习册P75 第8题 publicity噱头 Sacrilege Volkswagen Scrap off Billboard Furious Complaint Catholic church Liken Revelation (启示、揭示、显示) Recommend Double less Ironic Up-to-date Presumably Outrageous Benetton 贝纳通(意大利一个时
2、尚品牌) Revive Sue Reparation Carmaker Confess Retract Penance Substantial Catholic Vast Uncover =expose Ad land Thinker Semiotic Argue Take sth. as face value Challenge Give sth. Back Dominated Inception Inceptive Receptive Incept Reception Receptionist
3、 Social issue: human interest subjects News agenda 时事新闻、时政新闻 Horrible 可怕的、令人毛骨损然 Prostitute 从中盈利 Take offence 感到冒犯 PR: Public relation General 塑造 Pitch for 参与 Garner 收集、获取 Publicity 知名度 Deliberate 蓄意的、故意的 Coverage 范围、规模 Lie in 在于 Taboo 禁忌 Proposition 主题 Annoy = offend 冒犯 Internationa
4、lism 国际化 Counterparts 同僚 Tel Aviv 特拉维夫，（以色列首都） Shatter 打破禁忌 Collision 与···发生碰撞、冲突 Acumen 敏锐、精明 Acuity 敏捷、灵敏 星标单词 Outrageous: very shocking To sue: to claim money because you have been harmed Penance: suffering to show you are sorry To take sth. At face value: to accept sth. Without
5、thinking To garner: to collect A counterparts : a similar person in a different place Acumen: the ability to make good judgements To be in touch with: to understand Unit 13课本单词 1、military words & business words Casualties 伤亡=losses Surprise attack =marketing plan Territory 领土= c
6、ountry Surrender投向=give up Are outgunned被火力压制 =compete Key strongholds据点 =main market Campaign 战役、活动 =sales strategy Rage on 风靡一时 =continue Hassle-free 无忧的 =problem-free Under way 正在进行中 Moving in 深入 Exceed 超过 Desperate 绝望的，竭尽全力 Differentiate 差异化 Come up with
7、 提出，计划 Fragmented market 碎片化的市场 Niche market 细分市场 Profitable 有利可图的 Cutting edge 前沿、刀刃 Service station 加油站 Initiative 主动性 Brand initiative 品牌创新 Upgrade 升级 Segment 部门、市场细分 Degrade 没落 Moral degrade 道德沦丧 Pick up 接着讲述 Outlet 销路、批发商店 Anthropological 人类学的 Psychological profile Segment Pre
8、mium Speeder 速度为王 Simplicity 简单性 Upmarket 高端的、高级的 Pump： 泵 Access 通道 Caring 体贴的 Sensitive 敏感的 Common thread 130页 Eliminate 消除 Combine forces 整合力量 Sophisticated =complex 复杂的 n.老于世故的 Measurement 评价评估体系 Perception 感知 Ahead 领跑 星标单词 Go out of one’s way= Try one’s best 竭尽所能 Hassle：probl
9、em Gasoline：petrol To differentiate: to show how products are different from each other An upgrade: making sth. Work better, and do more To make a statement about sb.：to show what kind of person sb. Is To go out of one’s way: to make an effort Fueling(up)(US):filling up
10、 Unit 12 课本单词 Alliance and acquisition 联合与收购 Collaborate 合作 Joint venture 合资企业 Accumulate 积累 ego 自我、自大 egos collide (目标、意见)等冲突 Anthropology 人类学 Curriculum 课程表 Great apes 大猩猩 Uncanny 令人费解 Spectacular 惊人的 Pharmaceutical制药 Giant 巨头 Psycho-pathological 心理病态 Rival 竞争对
11、手 Novartis 诺华制药 Complementary 互补的 Complement 全体、全部 Compliment 表扬 Beast 野兽 Jungle 丛林 Outmaneuver 攻于心计 Alpha male 大男子主义 Bust-up 争吵 Go off 爆表 Egotistical 极端的任性，极端的自我为中心 Egoism利己主义 Altruism 利他主义 Take sb down 拉下马 Verge on 濒于、接近于 Paranoid 偏执狂、性格极端、完美主义 Precisely 一直 Transform 变革 Spectacu
12、lar 惊人的、令人感叹的 Spectacles 眼镜 Spectacle 奇迹、奇观 Tie the knot 永结同心 Stake 筹码 Takeover 收购 Premium溢价、额外的费用 Simmering 酝酿冲突 simmer 炖 resentment 怨恨 add spice to 火上浇油 revolt 反叛 dictator 独裁者 divorce离婚 repute 因··而出名 resignation辞职 in the driving seat 退出、让权 step down 下台 hold up 举某人某物作为例子 relinqu
13、ish 放弃权力、撤出、退出 compromise 妥协 break down 谈判破裂、关系破裂 all-out war 全面战争 imperative 命令 independent director独立董事 星标单词 An ego: a person’s opinion about him/herself Alpha: the highest mark in an exam Anthropology: the study of people Uncanny: strange and difficult to expain Streets ahead of: m
14、uch better than To outman oeuvre: to gain an advantage by having a better plan Verging on: almost, nearly Simmering: just hidden below the surface To relinquish: to let sb. else take Compromise: agreeing, while accepting some things you don’t like Unit 11 课本单词 Plc: publi
15、c limited companies Sole trader=sole proprietor 个体经营 Partnership 合伙企业 Private limited companies 私营股份有限责任公司 Minimum share capital 最低注册资本 Prolific 多产的、高产的、有创造力的 Household 家喻户晓 Venture 冒险 Big wave 大趋势 Borrowed start白手起家 Light dawned 曙光 Back-office 行政管理 NYS: 纽约证券交易所 Micro process 微处理器
16、 Chip 芯片 Phenomenal 显著的 Flop 彻头彻尾的 Sporty 远足、远行的 Compatible 兼容的 Concede 勉强承认 Stagnate 停滞 Buying spree 购买狂潮 Soar 激增 Fleeting victory 明日黄花 Division 部门 Embark on 从头开始 Restructure 重组 Slump （考试）大幅下降 Boardroom 会议室 Paralyze 瘫痪 Managing director 总经理 Step in 介入 Brain child 智力产品 Brain power
17、 脑力 Object 主体 Subject 客体 Compile 编辑 Component 构成的，组成的 Slot 插入 Slot machine 投币机 Commodity 商品 Swansong 绝唱 Directorship 董事 星标单词： Prolific: producing a lot 多产的，肥沃的 A household name: a very famous person 著名的人 Back-office: administrative 管理的，行政的 An inventory: the stock a company has a
18、t a particular time 清单、报表 A buying spree: a short, intensive period of buying To embark on: to start 从事、开始 To commodity: a product that can be sold 日用品、商品、日用品 A swansong: a person’s last piece of work 绝唱 Unit 10 课本单词 Philosophy 哲学 Illustration 说明、例证 星标单词： Validity：correctness 正确、
19、正当 Statement of earnings: profit and loss account 利润表 Lifeblood：the essential item 生命线、生命必需的血液 Statement of financial position: balance sheet 资产负债表 A snapshot: information that quickly shows a situation at a point in time 快照 Adequacy：恰当、足够 To lay out: to present呈现 A mission: the aim of an o
20、rganization 任务、使命 Unit 9 课本单词 Export 传播、出口、输出 Import 进口、对···意义重大，重要性 Tariff 关税、价格表、征收关税 Duty 增值税 Quota 指标、配额 Protectionist 贸易保护主义 Treaty 条约 Densely 浓密的 Crude oil 原油 Cereal 谷物 Iron and steal 钢铁 Citrus fruit 柑橘 Turn over 营业额 Sole agent独家代理 Multi-distribution 多批发商 Sales office
21、 销售处 Local subsidiary 子公司 Joint venture 合资企业 Head 负责人、带头人 Digital projector 数字投影仪 Assemble 组装、召集、集合 On the spot 在现场、立即、马上 Shift 转移 Strategic focus 战略重心 Emergence 出现、兴起 Emergency 突发事件、紧急情况 Move out 退出 Niche market 缝隙市场 Niche 十分合适的工作 Specialist display system 专业现实系统 Video monitor 可视监控设备
22、 Exploit 压榨、剥削、挖掘 Bureaucracy 官僚主义 Tax barriers 关税壁垒 Infamous=notorious 臭名昭著 Paperwork 文书工作 Hurdles 障碍、跨栏 Cultural hurdles 文化障碍 Deceptive 欺骗性 Operate 运营 Sensitive 敏感 Strata 阶层 Class 阶级 Subcontinent 次大陆 Outweigh 压倒、胜过 Subsidiary 子属的 Lender 债权人 Informative 有益的 Audit 审计 Auditor 审计师
23、 Audition 听觉 Auditory 听觉的 Auditorium 礼堂 星标单词 On the spot: in the place mentioned 在现场、马上 Emergence：appearing for the first time 出现、兴起 Potential：possible opportunities潜在的 A component: a part used to make sth. 零部件、组成成分 Strata: level 阶层 To outweigh: to be more important than压倒
24、 Unit 8 课本单词 Grant 资助 Feature 特写（新闻） Insulated 绝热的、隔绝的 Sport v. 夸饰某物、炫耀地穿戴 Insulate 隔绝、使免受影响 Avenue 康庄大道、途径 Institutional investor 机构投资者 Equity 公平 Equities 股票 Common share 普通股 Broker 经纪人、证券公司 Stake 筹码 Have a stake in 有利害关系 Dividend 分红、红利 Pay dividend
25、s 得到好处、产生效果 Trade 交易 Log on 登陆 target 瞄准 continent 大陆 hook钩、涉足 hooked 上瘾的 Hook up to sth. 连接到电子设备、接通 Hook up with sb.与某人来往 Boom 繁荣 Doom 注定要失败 In one’s infancy 起步阶段 Set one’s sight on以··为目标 Pose a challenge Accelerate 加速 Under way 在进展中 Lucrative profit 暴利 Lucre 钱财 Discount broke
26、r 佣金可以打折扣的交易商 Novel 新奇的、新颖的 Regulator 监管 Lay behind 落后 Foster促进、助长 Foster parent 养父养母 星标单词 Hooked：addicted To gather pace: to move faster and faster To accelerate: to make sth. Happen more quickly Novel: new, unusual and interesting To lag behind: to move more slowly than To foster: t
27、o help sth. Develop NASDAQ: a US electronic stock exchange To squeeze: to make it difficult for sb. To do business Unit 7 课本单词 Oil spill 原油泄漏 Ozone layer 臭氧层 Leak漏 Consumer society消费型社会 Synonym 同义词 Antony 反义词 Consummat
28、e 技艺高超的 Fiber 纤维 Flake 小薄片 Fleece羊毛 Gear 齿轮 Biodegradable 生物可降解 Refill 再注满 The ethic of radical environmentalism 激进的环保主义 Dedicate to 致力于，献身于 =be committed to 忠诚于 Social change 社会变革 Discipline 自我约束的 Sound business practices 有良好商誉行为 Moralize 道德说教 Proven 被证明的 Commitment 献身 Self-proclai
29、m 自称 Dial up 电话订货 Skeptics 怀疑论者 Anorak 厚夹克 Hiking boots 户外鞋 Catalog 目录 Exemplary 示范性的 Knowledgeable 理解 Restoration 恢复、重建 Demonstrate 证明、展示 Buy into a commitment 承诺 Green-marketing 绿色营销 Attribute 属性、特性 Take pains to do 不遗余力 =spare no effort Big picture 蓝图 Exclusive 专门的 Painstaking 辛苦
30、的 Essay 论文 Preferable 更好 Rational 合理的 Conventional传统的 Sustainability 持续性 Rationale 理念、动机 Garment 衣服 Premium 溢价、额外费用 Justify 正当化、合理化 Address 申明 Tax 使承担负担 Taxing the brains 绞尽脑汁 Literature 宣传材料 Packed 充满 Sales 促销 Engage 吸引 Sustainability 可持续的 Pamphlet 宣传手册 Corporate 共同的 Backflash 强
31、烈反对 Conduct 管理 Edible 可食用的 Grants 授权 Pledges 保证承诺 Dubbed 被评为 Biodiversity Old-growth forest 原始森林 Extraction 取出（拔牙） Social activism 社会参与 Sporting 夸示某物 Avenue 途径 星标单词 Loyal: always supporting Organic：made without artificial chemicals To engage sb. To attract sb. And keep their intere
32、st A blackflash: a strong reaction against sth. To dub: to give an unofficial name Through: until Grass roots: at the level of ordinary people Biodiversity: many different plants and animals existing in one area Resource extraction: taking natural products from the earth Unit 6 课本单词 Clear
33、ing banks 清算银行 Merchant banks 投资银行 Merger：兼并 Acquisition 收购 Chequebook 支票簿 Bank statement 银行对账单 Crucial 重要关键的 Critical condition性命攸关的 Shuttle 来回穿梭 Unlock解锁、吐露心扉 Boot up 登陆=log on Criteria标准 Search criteria 检索关键词 Selection criteria 选拔标准 Sterling 英镑 Foreign currency 外汇 Transfer 转账 Sta
34、nding orders 长期订货单 Credit 赊购、存款 Exclusive 专门的、高级的 Devote 致力于、奉献 Built-in 内置的、嵌入的 Off-line脱机的、离线的 Dovetail 吻合、契合 Designate 限定、指定的 Carry out 完成、实现 Sage: 圣人 Pegasus： 飞马座 Beneficiaries 受益人 Cut-off 截止日 星标单词 To present a cheque: to pass from the receiver’s bank to the payer’s bank, for pay
35、ment BACS: Banks Automated Clearing Services. This company works with the banks to initiate computerized payments. CHAPS: Clearing House Automated Payment System. This is a system for dealing with high-value payments. Surplus：extra 剩余、过剩 Off-line：not connected to the internet To dovetail: to
36、 fit together perfectly Unit 5 课本单词 Approach: 处理 Hierarchy：等级 Subordinate：下属 Authority：权威 Rights and obligations 权利与义务 Give order发号施令 Delegate 授予 Initiative 积极性 One fall in a pit. 吃一堑，长一智。 Cope with 应对 Minefield 雷区 Competitive sport 竞技体育 Pitfall 陷阱 Wary 小心翼翼的 Covert 秘密的 Aspiring s
37、ecret agents 特工 Encounters 遭遇 To date 迄今 Etiquette 礼节 Grip 紧握 Soles of your feet 鞋底 Post 公开、发布 Condensed 压缩的 Packed 拥挤的 Compliment 补足物 Going a bomb 成功 Convention 管理、约定俗成 Authority 政府部门 Fascinated 包容、接纳 Seminar 研讨会 Encounters 遭遇 Protocol 礼貌 Cancellation 取消 星标单词 To empower: to gi
38、ve sb. More control To go a bomb: to be successful Etiquette: polite behavior To bomb: to go badly(美国) Exuberant：happy，cheerful，full of energy Unit 4 课本单词 Franchise 加盟商 Front end fee 加盟费用 Royalty 专利费 Annual turn over 年营业额 Operation manual 操作手册 Master franchise 区域加盟商 Take up 开始从事 Com
39、puterized account 计算机管理账户 Conform 遵守 Refurbishment 重新装修 Regular 常客 Invoice 发票 Mystery 谜 Commended表扬 Tackle 处理 League 联盟 Ongoing 持续的 Queries询问 Payroll 工资单 Casual worker 临时工 Open distant doors打开遥远的门 Muck in 搭把手 Focus your energies where they are most effective 扬长避短 Priority order 优先 H
40、eed off 离开 End-of-month 结算 Non-fiction-maybe 非小说 Autobiography 激光 Snoring 打鼾 Craving 渴望 Pregnant 怀孕的 Premonition 前奏 Reservation 维护 Allegation 指称 Falsified 伪造 Fixtures and fittings 固定设备 Call charges 通讯费用 Gross margin 毛利 Marketing research 市场调研 Overhead 管理费用，日常开支 Shop fitting 商店固定设施 C
41、ontractor 承包商 Allowance 津贴 Security system 安保系统 Package 组合 Territory evaluation 土地评估 Property search and survey 选址 Operatios manual 操作手册 Market launch fee 市场开发费 Direct marketing 直销 星标单词 To boast: to have as a feature A rush: a busy period A bomb site: a place where a bomb has exploded
42、To snore: to breathe noisily when sleeping Unit 3 课本单词 Outlet 零售店 Retail chain 连锁店 Wholesale 批发 Co-operatives 合作社 Cash and carry 现付自运 Out of town location 远离城中心 Hypermarket 大卖场 Habitat 栖息地 Penetrate 刺穿 Warrant 担保、保证 Clocks up 达到特定的速度、时间 Operating margin 利润率 Soared 猛增 Managing dire
43、ctor 执行董事 Likeable 可爱的 Bloke 伙伴 Converted 转换的 Rap out 语气坚定 Property 不动产 Catching on 流行 Do it up 维修 Overhead 管理费 Surplus 尾货 Niche 适合你的位置 Cosmetically 丑陋的 Reduced price 打折的 Quirky 不寻常的 Distribution 分销 Late space 报纸上不起眼的地方、非主流的、 Brochure 宣传手册 Warehouse 库房 Tout 兜售 Leading name 知名品牌 S
44、tack堆 Banner 横幅 Proclaim 声称 Pushy 强硬的，生硬的 Plug 接通电源 Mine pie 肉馅饼 Ice lolly冰棍 Perfume 香水 Fragrance 香氛 Exclusive perfume stores 专卖店 Approach 接洽 Man oeuvre 部属 星标单词 Sales pitch: what salespeople say to persuade you to buy sth. To do sth. up: to repair sth. Quirky: unusual, untypical Al
45、ternative: not traditional Pushy: rude in trying to get what you want Unit 2 课本单词 Recruit 招聘 Curriculum=resume 简历 Short list 入围名单 Recruitment agency 招聘代理机构 Charm 魅力 Cunning 狡猾 Propel 推动 Propellant 推动者 Simulated 仿真、模拟 Brainteasers 难题、谜 Clerical 文书 Entrepreneurial 进取心 Coach 言传身教
46、Broader trend 大趋势 Pattern 行为、方式 Interrogation 询问 Bring sb. On board 拉某人入伙 Slashed 削减 Downsizing 公司削减 Anecdotal 奇闻异事 Size up 评估 Rationalize 理性化、使正当化 Land a job获得 Sexual harassment 性骚扰 Comprehensive 综合的，全面的 Personality traits人格 Bring sb. Around 说服某人 Simulation 模仿 Simulating 刺激性的、挑战性的 U
47、nwind 放松 星标单词 Cunning： the ability to deceive people A brainteaser: a problem which is fun to solve Intangible: sth. That can’t be felt or described A hire: a recruit: someone who starts to work for a company To slash: to cut Anecdotal: based on personal experience To bring around: to pers
48、uade sb. To agree with sth. A trait: q quality in someone’s character Unit 1 课本单词 Board of directors 董事 Managing director 执行董事 Senior management 高管 Middle management 中管 Hierarchy 层级 Department 分类 Board of management 管理委员会 Supervisory 监事会 Sector 部门 Component
49、部件、配件、组成部分 Gear 齿轮 Outlet 商业零售店 By the turn of the century 世纪之交 Innovation 刺激 Diversification 产品多元化 Launch onto the market 投入市场 Implemented 实施、执行 Main sector of business主要的经营领域 Packaging 包装材料 Contract out 外包 Trade union 工会 Industrial unrest 行业动荡潮、罢工 Consultation 咨询 Compulsory redundancy 强制裁员 11
©2010-2025 宁波自信网络信息技术有限公司 版权所有
客服电话：0574-28810668 投诉电话：18658249818
浙ICP备2021020529号-1 | 浙B2-20240490
关注我们 ：
