BEC中级口试历年真题PART2及答案汇总.doc

BEC中级口试历年真题PART2及答案汇总
真题二Whatis important when entertaining clients?
· types of activities
· Cost
Firstly,we must chooseappropriate types of activities to entertain different clients. Differentclients have different tastes interests and hobbies. In order to make them feelsatisfied and comfortable we must choose the activities they prefer and areinterested in. For example if you find your client has a taste for art or musicthen take him or her to a concert. If he or she is a sports fan take him or herto the sports event.
Secondly, Cost isnot always the essential thing. How much we spend is depending on thenature/characteristics of the transaction or the size of the deal. Butsometimes we should consider the profit issue. If the company is expecting tomake big gain/profits out of a specific client, it should at least put inproportional investment to entertain/please its clients. The ideal plan wouldbe spending as little money as possible to get the deal done. But you must notoffend your clients. You should make them feel being welcomed.
Whatis important when choosing retail premises to rent?
· Locationof site (transportation)
· Lengthof contract
· Demandfor products or services
· Laborcosts
· Competition
· Localworkforce available
Firstly, locationof site is very important. You need to consider whether it’s convenient andeasy for raw material supply and transporting out the products, whether it’seasy to get access to the electricity, water, gas and other supporting energy,whether it’s convenient for staff to go to work.
Secondly, lengthof contract is also important. Longer contract would cover issues in moredetails. The contract should cover certain matter, which are likely to happen,such as, assignment, service charges.
What isimportant when deciding on packaging for products？
· Image
· production process
The packaging ofour products is in fact a kind of advertisement for our products. So when wedecide on packaging for products we must first consider if the packaging canreflect the image of our products. It must best represent the quality of ourproducts through its design and layout which can attract our customers to buyour products. The packaging should show the distinctive features of our productsso that every customer can have a better understanding of our products afterjust taking a look at our products.  Andwe should make sure that the customers can identify our products immediatelythrough the packaging.
Besides, the productionprocess decides the physical characters of your products. Forexample, what they are made of, metal glass or wood? Because of thesecharacters you have to select different kind of packaging. For example beingfragile your products made of glass should be packaged in a soft containerwhich can stand the impact of collision. Your wood products should be kept inthe anti-wet and anti-mold packaging. As for metal products anti-wet andanti-rust packaging is necessary. Appropriate packaging can ensure the quality ofyour products during the delivery. 
Whatis important when packaging?
· image
· production process
· convenience
First of all, whenpackaging, it’s very important to choose the color, shape and design thatconvey the high-quality image to our customers. With special appearance, ithelps make the product distinct from others and attract consumers’ attention.
Second, productionprocess is also important, the product will be handled for many times duringits production process, so the packaging material we use should be strongenough to resist any damage.(we should also consider the transit process sothat the package we design will protect the product against spoilage.
Apart from thistwo aspects, it’s also of great importance to offer consumers convenience. Packagingshould be designed in such as way to make it easier for customers to open thecontainer and use the product.
What isimportant when selecting staff for promotion?
· Attitude to work
· Current performance
· Personal qualities
Attitude to work工作态度: The staff who hold a positive attitude toward work should bepromoted. If a person likes his job, he will devote his heart and soul into thejob and try every effort to accomplish the task. Moreover, his hard-workingmight well influence the other staff and set a good example for them. Thecompany needs such kind of spirit.
Currentperformance (Quality of performance / work-related qualities)专业素质: You know, all staff are looking forward to promotion. The one whogets the chance should be the best one among all staff. Otherwise other staffwon’t be convinced. Current performance can just tell all staff what he or shehas done and can also tell the staff the reason for promotion. Then everybodywill try his/her best to work hand and make some achievements.
Personal qualities人品:Relevant personal qualities are important as well, such as loyalty to thecompany, responsibility and so on, since these qualities can establishcredibility and integrity among colleagues. The selecting staff should be as acontributor to the company and as a person of high personal standing with acapacity for leadership.
Communicationskills，Cooperation skills
What is importantwhen considering a career change?
· Further study or training
· Opportunities for future promotion
· Salary
· Location
· Company reputation
Firstly, furtherstudy or training cannot be neglected, since training can keep their skillscurrent and up-dated, thus making them more competitive throughout their lives.
Secondly, future promotionnormally provides an increase in pay and status and brings you a sense ofcareer achievement.
Thirdly, Salary isnot the most important thing in the world. I do think so. But without money, we’llbe in difficulties. When we can’t support our families, we will naturallyconsider career change.
Location must betaken into account, especially for one who is married and has children. If thenew job means relocation, moving to a strange city, it can be a great threat toone’s family life, and various problems will arise, such as children’s education,etc. Besides, people have to consider whether the climate, food and the culturethere fit them or not.
What is importantwhen planning an advertising campaign?
· Market research
· Selecting appropriate media
Market research:It enables you to know what is popular in the market and what prices customerscan accept. All the above are very crucial for you to decide when, where andwhom you can give your advertisement.
Selectingappropriate media: For example, if your new product aims to reach young people,it is a wise choice to put an advertisement on either TV or Internet, for theyoung are used to getting news there. Or it will be a waste of money.
Pricing: Aftercarrying out market research, we can know what the most rational price of a newproduct is.
What is importantwhen choosing transport for business trip?
· Convenience
· Cost-effectiveness
· Comfort
Firstly,Convenience transport can help to make your trip easy, efficient and free fromfatigue.
Secondly, It isadvisable not to choose a transport whose cost is beyond your budget, sinceexpensive transport can even stop you from meeting your targets. You shouldnever allow this kind of cost to ruin your whole business.
Finally, Comfortmeans being physically relaxed and contented, free from worries andunhappiness. With comfortable transport, you can arrive well rested and readyfor your work. This is vital for the success of your business.
Whatis important when exporting goods or services for the first time?
· Cultural differences
· Professional advice
When exportinggoods or services for the first time ,it is very important to consider culturaldifferences. Cultural differs from country to country. People in differentcountries have different tastes and needs for goods or services. In order tocater to the tastes and needs of people in foreign countries, a company shouldtake cultural differences into consideration when exporting goods or servicesfor the first time. Otherwise, the goods or services won’t sell well.
Professionaladvice is also important. Since the company has never done internationalbusiness before, it may lack experience of exporting goods or services. If thecompany seeks professional advice, it may avoid marketing disasters which maylead to big losses. In addition, it’s also important for the company to locatea good exporting firm which can provide great assistance in selling goods orservices to foreign countries.
What’simportant when dealingwith complaints from clients?
· Offering an apology
· suggest a solution to the problem
Offering anapology is the very basic level. When the clients think that they have receivedunfair treatments, the first thing that the company should do is to calm themdown and try to keep the client. An apology is the first step and a usefulmethod to maintain control of the situation. Offering an apology is animportant gesture to show that the hosting company is fully aware of thesituation and would like to take the potential responsibility for its mistakes.The complaining clients would feel that their complaints are being paidattention and may therefore be happy to proceed to the transaction with thehosting company.
It is necessary tosuggest a solution to the problem as well.
The clients wantto enter into the transaction in a good mood and with a reliable andtrustworthy business partner. Apart from an apology, the client would want tohave the problems and misunderstanding solved before their communication movesto the next level. If the hosting company failed or refused to suggest asolution, its sincerity of entering into the transaction would be put intodoubt.
What is importantwhen setting prices for new products?
· Production costs
· Competitors’ prices
· Demand
· Quality
The first thing wemust take into account is Production costs when setting prices for newproducts. Prices should cover the costs, such as insurance, raw materials, rentand equipment. Otherwise, the company will make a loss.
Competitors’prices: If we sell our products at a lower price than our competitors, we canseize a large market share quickly. Then, large sales volume can help ourcompany reduce production costs and achieve higher profits.
Demand需求:When demand is strong, we can set high prices. When demand is weak, we can setlower price. Firms must estimate the quantities of a product that consumerswill demand and then set the price for the new product.
Quality质量:If the new products are of better quality and can perform more functions thancompetitors’, then the prices can be high.
Whatis important when aiming to reduce staff turnover?
· Financial incentives
· career structure
· Pleasingwork environment
· flexible working hours
· training
Firstly, financialincentives are important. Staff want some sort of recognition for the job thatthey do. Correct Financial incentives plan will arouse their enthusiasm.Otherwise, they would feel being ignored (neglect/overlook).
Secondly, careerstructure is also important. Employees will remain with their employer ifcareer opportunities are presented. Career plans for those who what to upwardin the company undoubtedly improve morale and boost engagement. (This can leadto some motivational values and enhance employees’ fulfillment.)
Thirdly, creatinga pleasing workplace is very important when aim to retain good staff. Apleasing workplace includes everything from having the right tools available toprovide basic comfort, such as proper lighting and noise control, etc.
On top of that,flexible working hours should be also taken into account. It allows the staff acertain degree of freedom, which is essential for the balance of life and work.
Besides, trainingcannot be neglected, since training can keep their skills current and up-dated,thus making them more competitive throughout their lives.
真题四What is important whenPlanning a presentation？
· Audience
· Equipment needed
Firstly，Youneed to know who is going to be the target audience. Whether the audience knowanything about the topic of your presentation, What they are interested in,and  Why they come to your presentation.Once you have found out something about the target audience, you need to keepin mind their interests and needs so as to make your presentation interestingand meaningful for the target audience.
Secondly, you needto decide what kind of equipment will be needed for the presentation, e.g.over-head projector; clear transparencies; computer; microphone, acoustic forthe venue where the presentation will take place. Also,You need to make surethat the equipment needed will be available on the day when the presentationwill take place. what’s more, you need to check that all the equipment is ingood condition and works well.
What is important whenselecting an interpreter for a meeting with foreign clients
· Experience
· Reliability
Firstly, you needto select an interpreter who is experienced in interpreting for such meetings,the interpreter should have a wide knowledge about business management andfamiliar with the special terms and jargons for commercial negotiations,finance, law, etc. in addition, a background knowledge about the target countryis also important too.
Secondly, theinterpreter for a meeting with foreign clients should be reliable in thefollowing aspects: being punctual for the meetings,keeping information learnedat the meetings confidential and interpreting accurately what is beingdiscussed
What is important whenintroducing a new product range onto the market
· Timing
· advance publicity
Firstly ,theintroduction should be made at an appropriate time, i.e. when the market ismatured for having this new product range, in other words, there will beprospective customers to buy the products. If there are any competitors who areplanning to introduce similar products onto the market, then it is necessarythat the introduction should be made ahead of their introduction so as to grabas much market share as possible.
Secondly, advancepublicity is important in that it will pave the way for the introduction, i.e.to make it known to the general public. There are different ways to implementadvance publicity.
-- to have a newsconference to declare the introduction
--to advertise onTV/radio, in newspaper/magazines
--to deliversamples of the new product (delivery can be made in the streets, insupermarkets, to people’s homes etc.)

What is important when aimingto improve career prospects (职业规划)?
When aiming toimprove career prospects, I would take three factors into account, a goodreading habit, a good command of foreign languages, a further education andorganic frame of the world
To start with, agood reading habit can enrich your knowledge. When you are reading businessarticles, the latest business events will give you a clue of what to do on yourown opinions.
Secondly, foreignlanguage learning is becoming increasingly（有意识的替换more and more） popular in companies be