财经英语新闻的阅读技巧.ppt

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,财经英语的阅读技巧,1,财经新闻英语的特点,专业名词和专业术语多,COMEX July copper futures slumped Friday morning as traders carried longs into September contract in the markets only feature,，,dealer said.,2,财经新闻英语的特点,多用外来语、俗俚语、口语表达形式以及比较生动、灵活的小词,.,“,At the same time,，,Ortiz threw cold water on the idea advanced by several U.S.lawmakers”,“The weak dollar has hammered the earnings of the big exporters at the heart of Japans economy.”,3,财经新闻英语的特点,各行各业与经济的联系日益紧密，一些,企业,，特别是一些新兴行业，如,计算,机，通讯，不断地介入经济领域，有关这些行业的财经新闻层出不穷。,Yahoo!B.ebay.E trade and other prominent sites were paralyzed for hours at a time last week when hacker overloaded them with fake traffic.,4,财经新闻英语的特点,.,财经报道用词的另一个突出特点是形容经济数据及市场变动的词通俗、形象。,Iridium had hoped for an eleventh-hour rescuer.,5,财经新闻英语的语篇特点,与普通新闻报道的结构一样，英文财经新闻报道也通常由三部分组成，即标题（,Headline,）、导语（,Lead,）和正文（,Body,）。,6,标题的阅读技巧,冠词基本省略。如,:,China to Acquire Overseas Stake for Second Time.,（,China Is to Acquire Overseas Stake for the Second Time.,）中国再次在海外购买股份。,7,标题的阅读技巧,联系动词通常省略。如,:,Three Dead after Inhaling Oven Gas.(Three Are Dead after Inhaling Oven Gas.),吸入炉灶煤气三人窒息身亡。,8,标题的阅读技巧,助动词通常省略。如,:,India Mending Fences.(India Is Mending Fences.),印度正在改善与邻国的关系。,9,标题的阅读技巧,缩略词。既节省标题词数，又能更好地提示新闻内容，读起来简洁易记。,英语新闻标题中出现的缩写词主要分为三类,:,组织机构等专有名称，如,:EU=European Union,（欧洲联盟）。常见事物的名称，如,:DJI=Dow-Jones Index(,道,琼斯指数,),.,表示人们的职业、职务或职称的名词，如,:VIP=Very Important Person(,贵宾,;,要人,),。,10,仔细阅读导语,导语要求围绕着新闻报道的五大基本要素,who,（人物），,what,（事件），,where,（地点），,when,（时间），,why,（原因）或,how,（进展）,用极其精炼的语言把事件的过程和真相一语道破。从某种意义上说，新闻导语乃是一篇完整新闻报道的浓缩形式。,11,例如阅读材料,1-2,：,Beijing will finally start allowing foreign companies to list in China,reflecting its ambitions to open up the countrys financial sector and transform Shanghai into an international financial centre.,12,请再看阅读材料,4-2,的导语及其与下文的关系。,It seems Warren Buffett bought the wrong oil company.His multi-billion dollar loss in ConocoPhillips was not just a matter of misreading the commodity bubble but coveting its low earnings multiple and forgetting that“price is what you pay but value is what you get”.,13,how,买错了石油公司，数十亿损失（,multi-billion dollar loss,）,why,误读了大宗商品泡沫（,misreading the commodity bubble,）；贪图低市盈率（,coveting its low earnings multiple,）,where,康菲石油（,in ConocoPhillips,）,when,？,14,重视副标题与图表、照片的作用,下面是,ChinaDaily,上的两个标题：（,1,）,CAACslapsrestrictiononair-farediscounts,（副标题）,PriceWarCutsintoAirProfits,（正标题）（,2,）,EffortstoBoostFujiansInvestment,（正标题）,Governmenturgedtocutbureaucracy,（副标题）,15,开始练习,16,财经新闻选读：,Apple unveils payout plan to ease$100bn cash mountain,By Richard Waters,Chris Nuttall,Tim Bradshaw,in San Francisco,in London.2012.3.20,17,Apple yesterday,outlined plans,to pay its first dividend in 17 years as the US technology group,sitting on a cash pile estimated to exceed$100bn,conceded it could not return cash to shareholders as quickly as it was generating it.,18,Americas biggest company by,market value,promised to return about$45bn to shareholders over the next three years,including$10bn to be spent buying back shares.But the payments are unlikely to prevent the further growth of its cash mountain,which grew$38bn last year alone.,19,Apple,executives,indicated that they had limited the scale of the,shareholder payout,（股东派息）,because the company would have faced an extra US tax liability if it had,dug,into the$65bn of cash and investments held outside the country.,.,20,They also,added their voices to,recent calls from wealthy technology companies for a,tax holiday,（免税期）,to bring more money home,though the US Treasury has stood firm against the idea in the absence of broader reform of,corporate taxes,21,Apples shares which had already gained 45 per cent since the start of 2012 on the back of a fresh surge in sales and the launch of the new iPad gained a further 2.4 per cent in early trading.The rise has added more than$180bn to Apples stock market value this year,lifting it to,more than twice,the value of closest tech,rival,（对手）,and,former nemesis,（宿敌）,Microsoft.,22,Apple will pay a quarterly dividend of$2.65 a share some time in its,fourth quarter,（第四财季）,which begins in July,（,开始于,7,月,1,日,）,.The payment is equivalent to a dividend yield of 1.8 per cent,below the level paid by tech groups such as Microsoft but higher than the 1.5 per cent paid by IBM.Its estimated$10bn dividend will be second only to AT&T,in terms of absolute payout among US companies.,23,