国际商务英语lesson-two-incoe-level-and-the-world-trade..ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Lesson 2,Income level and the World Market,warm-up questions,1.,If you are a seller of Benz,are you willing to sell your products to beggars?How about sell them to graduates of MBA?,2.Can you explain your answer?,Income level,purchasing power,National income,Income,generated from the products,National product,Value,of the products themselves,potential:,the inherent ability or capacity for growth,development,or coming into being.,潜力，潜能成长、发展或形成的内在能力或才能,clue:,something that serves to guide or direct in,the solution of a problem or mystery,.,线索助于引导或指示解决问题或迷惑的某物,sum total,:,总数,总计,turn out:,to produce,as by a manufacturing process;make,:生产,产出,assess,:,to determine the value,significance,or extent of;appraise,.,评价,评估,dividend：,a share of a surplus;a bonus,.红利；盈余,distort:,to give a false or misleading account of;misrepresent,.曲解，歪曲，误传给出假象或使人迷惑的原因；误传,comprise,VS,compose,The traditional rule states that the,whole,comprises,the parts,;,the parts,compose,the whole.,Eg:联邦包括50个州。,The Union,comprises(consist of),50 states.,Fifty states,compose(or constitute or,make up),the Union.,staple:,adj,.,1),principal;main,:,主要的基本的；主要的：,Eg:谈论的主要话题,a,staple,topic of conversation.,2)roduced or stocked in large quantities to meet steady demand,:,经常需要的大量生产或贮存以满足稳定的需求的：,Eg:小麦是大量生产的粮食作物,Wheat is a,staple,crop.,bear sth.in mind:将记在心中，关注，挂念,spur：v.tr.to incite or stimulate:刺激，鞭策：,trade surplus：,贸易顺差,贸易盈余,出超,complementary:,supplying mutual needs or offsetting mutual lacks,.互补的互相满足对方需求或补足缺陷,suffice,v.,1),intr.to meet present needs or requirements;be sufficient,:,满足满足目前的需要或需求；充足：,2)To be equal to a specified task;be capable:,有能力胜任满足某项特定任务所需的条件；有能力：,Eg:没有言语能够表达我的悲伤,No words will,suffice,to convey my grief.,proximity:,n.the state,quality,sense,or fact of being near or next;closeness,:,接近，邻近临近或相临的状态、性质、感觉或事实；接近：,Indicators of national income,GNP:,market value of goods and services produced by the property and labor,owned by the residents,of an economy,GDP:,market value of goods and services produced,within the geographic area,of an economy,Difference,National,who,Domestic,where,GNP GDP,:,export,of investment is larger,GDP GNP,:,import,of investment is larger,total GDP vs per capita GDP,total GDP,1.indicates,：,overall size,of an,economy,2.importance:,market assessment for,durable equipment,or,bulk goods,per capita GDP,reveals:,average income level,of,consumers,importance:,marketing consumer durables,3 categories of countries by annual Per capita income,high-income=$9,386,Most members of OECD(originated in Europe,now with 30 members,research on world economic situations),North America,:U.S.,Canada,Europe,:Britain,France(Headquarters),Germany,Italy,Benelux,Switzerland,Sweden,Denmark,Ireland,Iceland,Spain,Portugal,Asia,:Japan,Korea,Oceania,:Australia,New Zealand,Rich oil producing countries of the Middle East,Small-industrialized countries or regions,2.,$765 middle-income$9,386,Most East European countries,:,Poland,Romania,Bulgaria,Slovakia,Most members of Commonwealth of Independent States,Russia,White Russia,Ukraine,Kazakhstan,6 OECD members,Some Latin American countries,Some comparatively developed Asian countries,South Africa,oil-producing Libya,Nigeria,Algeria,3,.,low-income=import of raw materials,The largest creditor country in the world,Quad=Triad+Canada,Summary,Relation between income level and potential of a market,Income level,purchasing power potential of market,Meanings of GDP(overall size),per capita GDP(average level of consumers),income distribution,High,middle,low income countries,standards for classification,Representative countries,characters,Triad and Quad,Other markets important for China,1,、字体安装与设置,如果您对PPT模板中的字体风格不满意，可进行批量替换，一次性更改各页面字体。,在,“,开始”,选,项卡,中,，点击“,替,换”按,钮右,侧箭,头,，,选,择“,替,换,字,体,”。（如下,图）,在图“替换”下拉列表中选择要更改字体。（如下图）,在“替换为”下拉列表中选择替换字体。,点击“替换”按钮，完成。,26,2,、替换模板中的图片,模板中的图片展示页面，您可以根据需要替换这些图片，下面介绍两种替换方法。,方法一：更改图片,选中模版中的图,片,（,有些图片与其他,对象,进行了组合，,选,择,时,一定要选中图,片 本身，而不是组合）。,单击鼠标右键，选择“更改图片”，选择要替换的图片。（如下图）,注意：,为防止替换图片发生变形，请使用与原图长宽比例相同的图片。,26,赠送精美图标,