南航贵宾室媒体资料.pptx

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2019/11/23,#,-,贵宾休息室媒体推介书,MEDIA KIT ADVERTISINGS IN VIP IOUNGES,中国南方航空,公司简介,Company profile,北京华艺泓泰文化有限公司是一家致力于开发南航、国航、东航在全国机场所属贵宾休息室最具有影响力的中高端广告媒体运营商，打造覆盖北京、上海、广州等全国主要机场南航、国航、东航贵宾休息室的航空数码新媒体，努力拥有中国航空公司所属贵宾休息室数码新媒体市场,95%,的市场占有率。,北京华艺泓泰自成立之初，凭借不断创新的媒体技术和高效的运营能力，建立中国主要的城市机场南航、国航、东航贵宾休息室视频及数码刷屏系统，实现了机场贵宾休息室数码媒体的网络化覆盖。,我们的发展目标是打造中国航空领域一流的媒体宣传平台，未来我们将寻求多元化的媒体发展之路，将实现具有,“,高端影响力,”,与,“,媒体网络化,”,的发展轨迹，努力成为中国航空领域最具价值的新媒体。,Beijing Huayi Hongtai Culture Co.,Ltd is a middle and high-end advertising media operator focusing on developing the most effective VIP lounges in national airports subordinated to China Southern Airlines,Air China,and China Eastern Airlines,creating aviation digital new media covering VIP lounges in national main airports of China Southern Airlines,Air China,and China Eastern Airlines in Beijing,Shanghai,and Guangzhou etc.,and trying hard to possess 95%of market share of the digital new media market of VIP lounges subordinated to Air China.,Since its establishment,by virtue of continuously innovative media technology and efficient operation capability,Beijing Huayi Hongtai Culture Co.,Ltd has built video and digital spam system in VIP lounges of China Southern Airlines,Air China,and China Eastern Airlines in main city airports in China,and realized the networking cover of dital media in VIP lounges at airports.,Our development target is creating first-class media propaganda platform in China aviation field,and in the future we will pursue diversified media development,南航位列亚洲第一、全球第三,中国南方航空股份有限公司是中国运输飞机最多、航线网络最发达、年客运量最大的航空公司。目前，南航经营包括波音,777,、,747,、,757,、,737,，空客,A330,、,321,、,320,、,319,、,300,、,380,在内的客货运输机,400,架，机队规模跃居世界前六。形成了以广州、北京为中心枢纽，密集覆盖国内,150,多个通航点，全面辐射亚洲全面辐射亚洲,40,多个通航点，链接欧美澳非洲的发达航线网络，航线数量,660,多条，每天有,1500,至,2000,个航班穿梭于世界各地，每天投入市场的座位数可达,20,万个。通过与天合联盟成员密切合作，航线网络通达全球,884,个目的地，连接,169,个国家和地区，到达全球各主要城市。,2010,年，南航旅客运输量,7646,万人次，位列亚洲第一、全球第三，已连续,31,年居国内各航空公司之首,是亚洲唯一进入世界航空客运前五强，国内唯一连续,6,年进入世界民航客运前十强的航空公司。截至,2010,年,6,月,3,日，南航已累计安全飞行安全飞行达,700,万小时，连续保证了,16,年,3,个月的空防安全，安全运输旅客已累计超过,5,亿人次，安全管理水平在国内、国际均处于领先地位。,2008,年,7,月,16,日，南航荣获中国民航局颁发的飞行安全最高奖,“,中国民航飞行安全五星奖,”,，成为国内安全星级最高、安全业绩最好的航空公司，在国际上也处于领先地位。,截止,2010,年底，拥有超过,1500,万会员、里程累计积分最多、增值最快的常旅客俱乐部,南航明珠俱乐部。,南航是亚洲唯一进入世界航空客运前五强，国内唯一连续,6,年进入世界民航客运前十强的航空公司。,China Southern Airlines ranks Number 1 in Asia and Number 3 in the global,China Southern Airlines Co.,Ltd is an airline company with the most transport airplanes,the most developed route network,and the largest annual amount of passenger transport.At present,China Southern Airlines operates 400 passenger aircrafts and cargo aircrafts,including Boeing 777,747,757,and 737,and Airbus A330,321,320,319,300,and 380 etc.,whose aircraft group dimension leaps to top six in the world,which has formed developed airline network regarding Guangzhou and Beijing as the center hub,densely covering more than 150 navigation points in China,comprehensively spreading to more than 40 navigation points in Asia,and connecting Europe,America,Australia,and Africa,with more than 660 airlines.In addition,1500 to 2000 scheduled flights travel all over the world every day,and the seating capacity input the market every day can reach 200 thousand.Through the close cooperation with members of SkyTeam Alliance,the airline network can get to 884 destinations,connecting 169 countries and regions,and reaching main cities around the globe.,In 2010,the volume of passenger volume of China Southern Airlines was 76,460 thousand persons/times,ranking number 1 in Asia and number 3 in the globe,which has continuously ranked in the first among airline companies in China for 31 years,been the only one in Asia entering into the top five among passenger transport in world airways,and been the only one in China entering into the top ten among civil air passenger service in the world for continuous six years.Up to June 3rd,2010,China Southern Airlines has safely flied for 7 million hours,continuously guaranteed the air defense safety for 16 years and 3 months,and safely transported more than 0.5 billion persons/times passengers in all,and its safety management level has been in the leading position at home and abroad.On July 16th,2008,China Southern Airlines had the honor to win“Five Star Award for Air Safety of Civil Aviation Administration of China”,the highest award of air safety issued by Civil Aviation Administration of China,to become the airline company with the highest safety star and the best safety achievements in China,and it was in the leading position internationally.,At the end of year 2010,it established Sky Pearl Club of China Southern Airlines,a frequent flyer club with more than 15 million members,the most mileage accumulative points,and rapidest value addition.,媒体设备介绍,Introduction of media devices,媒体设备采用高清,LCD,屏幕作为广告载体，可以播放视频、图片、,FLASH,等文件。,As for media devices,high definition LCD screen is adopted as advertisement carrier,which can play several kinds of documents,such as videos,pictures,and FLASH etc.,媒体设备分布在六个区域，分别为：,Media devices are distributed in six regions,which are,南航贵宾客票接待区、南航明珠卡会员休息室、头等舱休息室、要客休息室及最为关注的南航,A380,休息室。,VIP Passenger Ticket Reception Area of China Southern Airlines,Lounges of Sky Pearl Card Members,of China Southern Airlines,Lounges of First-class Cabin,and Lounges of Very Important Passengers,and the most concerned A380 Lounge of China Southern Airlines.,高清视频媒体,High Definition Video Media,媒体形式：采用,46,英寸高清液晶屏幕,Media Form:use 46-inch high definition LCD screen,播放形式：视频、,Flash,Play Form:video and Flash,播放时长：平均每天滚动播出,15,小时,Play Duration:repeatedly play 15 hours in every day,on average,广告时长：,15,秒、,30,秒,Advertisement Duration:15 seconds or 30 seconds,循环周期：,5,分钟循环一次,Cycle Period:cycle once every 5 minutes,广告频次：,180,次,/,天,Advertisement Frequency:180 times/day,数码刷屏媒体,Digital Spam Media,媒体形式：采用,55,英寸高清,LCD,作为广告载体,Media Form:use 55-inch high definition LCD as the,advertisement carrier,播放形式：各种格式的图片文件,Play Form:Play Form:image files of various formats,播放时长：平均每天滚动播出,15,小时,Play Duration:repeatedly play 15 hours in every day on average,广告时长：,15,秒、,30,秒,Advertisement Duration:15 seconds or 30 seconds,循环周期：,5,分钟循环一次,Cycle Period:cycle once every 5 minutes,广告频次：,180,次,/,天,Advertisement Frequency:180 times/day,贵宾休息室实景,Environment of VIP lounges,实物展示,Display of Material Object,展示形式：实物展柜、模型,Display Form:material-object showcases and models,摆放位置：首都机场南航头等舱、公务舱、明珠会员休息室、要客室和,A380,休息室,Place Position:First-Class Cabins of China Southern Airlines in Capital Airport,Business Classes,Lounges of Sky Pearl Card Members,Lounges of Very Important Passengers,and A380 Lounges,刊例价格：,36,万元,/,月,/,组,Publication Price:RMB 360 thousand Yuan/Month/Group,备注：展示形式可根据客户的需求而定,Remarks:the display form can be determined according to customers demands,媒体优势,Media Advantages,高端受众,媒体覆盖顶级商务人士及政府高层、有较强的预算支配权及购买决策权,拥有年,500800,万人次的高端人群目标受众,精准投放,具有有效到达率高、累计观看时间长、信息接受频次多，信息增值服务成本低廉等优势,效果最优,数字高清输出的媒体设备，展示高端、时尚的广告内容，绝好的的展示效果，更详尽地向旅客传递信息,相对封闭舒适的候机环境，最贵便捷的贵宾服务，足以吸引顶级人士从容接受商品信息,精美的实物展示，受众亲身感受、亲自体验,无限的媒体创意空间,休息室独特的媒体空间，不同的媒体组合营造整体的媒体效果,不局限的媒体表现，灵活运用的媒体空间，未来宣销一体的营销模式，为不同客户量身定制的媒体服务与客户体验,提供国际化的平台服务，塑造品牌与产品的高品质形象,受众优势,Audiences Advantages,受众数量,北京南航地面服务有限公司日均保障南航、厦航、重航进出港航班约,220,架次、出港旅客,26000,人以上。目前，我公司在首都机场二号航站楼拥有明珠金银卡会员休息室、头等舱,/,公务舱休息室、要客休息室、,A380,休息室，面积约,4000,多平米，截止,2010,年底，拥有超过,1800,万会员、里程累计积分最多、增值最快的航空公司。,受众品质,高管：,70,的受众是企业高管，,60,的受众在企业中有预算支配权。,高薪：航空受众平均月收入超过,20000,元人民币，家庭年收入超过,50,万元人民币。,高消费：航空人群具有独到的生活追求和品质，有很强的消费能力，信用卡、旅游、奢侈品、,数码产品、汽车、房产、高档酒都是他们的关心的消费领域。,繁忙：近,75,的受众乘机目的商务出差，平均每月出差,3,次以上。,Audiences Quantity,Ground Service Limited Company of China Southern Airlines in Beijing ensures that there are about 220 flights entering and leaving airports of China Southern Airlines,Xiamen Airlines,and Chongqing Airlines,and more than 26 thousand travelers.At present,our company has Lounges for Sky Pearl Gold and Silver Card Members,Lounges of First-class Cabin/Business Class,Lounges of Very Important Passengers,and A380 Lounges,with an area of more than 4000 square meters.Up to the end of 2010,it has become the airline company with more than 15 million members,the most mileage accumulative points,and rapidest value addition.,Passengers Quality,Executive:70,of passengers are corporate executives,and 60,of passengers have budget dominion right in enterprises.,Competitive Salary:average monthly salary of passengers of the airline company exceeds RMB 20,000 Yuan,and their annual household income exceeds RMB 500,000 Yuan.,High Consumption:with unique life pursuit and quality and strong consumption capacity,airline passengers,刊例价格,Publication Price,