互联网餐厅商业计划书样本.doc

互联网餐厅商业筹划书

篇一：互联网+餐饮外卖o2o商业筹划书
目 录
第一某些 执行摘要
第二某些 产品与服务简介
第三某些 经营战略
第四某些 市场分析
第五某些
第六某些
第七某些
第八某些
营销方略 经营管理 公司经济及财务状况 核心风险和问题
第一某些 执行摘要
O2O云上餐厅业务创意
做某某学院嘉和学生街快餐领导者，打造先进地方美食品牌。以最人性化服务为客户提供最以便、舒心、快捷美食，汲取中华美食精华，觉得消费者提供最佳服务为己任，经营品种，最大限度满足顾客需求。
同步咱们最具创意一点是做成一种基于电子商务O2O微信服务系统，初期以某某学院、某某三中、立丰电商城、安福为重要目的市场，提供以营养、美味、健康中式快餐，同步以电子商务（微信支付）为手段，实现网上订餐以及前台后台电子化高效管理。
创意背景：
餐饮电子商务大势所趋，但是既有餐饮电子商务很少，并且水平较低，咱们提出“微信公众号”餐饮服务系统，不但为客户提供点餐、支付、评价，同步尚有先进前台后台一体化管理系统
产品
产品重要分为两大块：
食品某些：全生态绿色食品+合理营养元素搭配+美味烹调办法+顾客私人定制设计菜品。
服务某些：当前某某学院附近所有餐厅提供送餐服务都只是送到宿舍楼栋下面，本餐厅送餐人员所有找某某学院在校生，各个宿舍楼栋有专门负责人，只要有同窗点单就会有工作人员以最迅速度将订单送到下单人宿舍，服务到最后一米。
市场分析
餐厅地址位于某某学院大门前学院豪庭立丰电商城3楼，重要市场是电商城内部及社区、安福、莆，田三中和某某学院四个市场、某某学院既有在校生13000名，（其中南区1200人、中区6000人、艺术1000人左右、北区4000人、仙游800人）、当前粗略预计每天在学校食堂用餐有8000人次左右，嘉和学生街用餐或叫餐有6000人次左右、需求量算比较大；当前嘉和学生街经营快餐店铺有家，其中做比较好有（香格里客、豪客来、烤鸭套餐、包菜饭、北方香、梅花山庄等几家），做较好餐厅日营业额在3500左右。
公司发展三步走战略
运用2个月时间：将餐厅品牌在区域范畴内做出来，逐渐完善管理模式。
在半年时间内：做到日均销售额5000，并且逐渐扩大团队。 在两年时间内：在市区开第一家分店重要为安福地区和北区学生及公司服务。
餐厅管理
餐厅重要分为御膳房、海豹突击队、中情局、外交部、
咱们通过度阶段组织构造建立来确立不同阶段部门设立，管理职责，人员安排，在后继阶段不断充实构造内容及各部门职能。在巩固当前阶段同步，积极为下一阶段开拓作好充分准备
将不断加强和完善物流系统、信息管理系统贯穿于管理各个层面，以利于公司运营流畅和高效。
对管理职责实行清晰化，责任化，以便督导。

对所有工作人员进行培训，咱们将以强大、完善管理体系取胜于竞争者，迅速发展成为规模型连锁公司。
风险分析
重要面对风险和问题：爆发大规模传染病、长期阴雨天气、学校禁止食物进社区，外部大规模恶性竞争、经营风险、财务风险、政策性风险面对风险咱们一定要对的对待和运用风险
结论
总之，本餐厅是一种弥补了餐饮电子商务、生态餐饮空白新型餐饮公司，运用了微信公众号一体化系统，体现了新媒体营销和信息化管理新观念，初期定位于某某学院、某某三中、，针对性强，特许加盟连锁方式具备很强市场开拓能力，因此咱们公司将会有较好市场前景和发展。
篇二：互联网+餐饮行业o2o商业筹划书
目 录
第一某些 执行摘要
第二某些 产品与服务简介
第三某些 经营战略
第四某些 市场分析
第五某些
第六某些
第七某些
第八某些
营销方略 经营管理 公司经济及财务状况 核心风险和问题
第一某些 执行摘要
O2O云上餐厅业务创意
做某某学院嘉和学生街快餐领导者，打造先进地方美食品牌。以最人性化服务为客户提供最以便、舒心、快捷美食，汲取中华美食精华，觉得消费者提供最佳服务为己任，经营品种，最大限度满足顾客需求。
同步咱们最具创意一点是做成一种基于电子商务O2O微信服务系统，初期以某某学院、某某三中、立丰电商城、安福为重要目的市场，提供以营养、美味、健康中式快餐，同步以电子商务（微信支付）为手段，实现网上订餐以及前台后台电子化高效管理。
创意背景：
餐饮电子商务大势所趋，但是既有餐饮电子商务很少，并且水平较低，咱们提出“微信公众号”餐饮服务系统，不但为客户提供点餐、支付、评价，同步尚有先进前台后台一体化管理系统
产品
产品重要分为两大块：
食品某些：全生态绿色食品+合理营养元素搭配+美味烹调办法+顾客私人定制设计菜品。
服务某些：当前某某学院附近所有餐厅提供送餐服务都只是送到宿舍楼栋下面，本餐厅送餐人员所有找某某学院在校生，各个宿舍楼栋有专门负责人，只要有同窗点单就会有工作人员以最迅速度将订单送到下单人宿舍，服务到最后一米。
市场分析
餐厅地址位于某某学院大门前学院豪庭立丰电商城3楼，重要市场是电商城内部及社区、安福、莆，田三中和某某学院四个市场、某某学院既有在校生13000名，（其中南区1200人、中区6000人、艺术1000人左右、北区4000人、仙游800人）、当前粗略预计每天在学校食堂用餐有8000人次左右，嘉和学生街用餐或叫餐有6000人次左右、需求量算比较大；当前嘉和学生街经营快餐店铺有家，其中做比较好有（香格里客、豪客来、烤鸭套餐、包菜饭、北方香、梅花山庄等几家），做较好餐厅日营业额在3500左右。
公司发展三步走战略
运用2个月时间：将餐厅品牌在区域范畴内做出来，逐渐完善管理模式
在半年时间内：做到日均销售额5000，并且逐渐扩大团队。 在两年时间内：在市区开第一家分店重要为安福地区和北区学生及公司服务。
餐厅管理
餐厅重要分为御膳房、海豹突击队、中情局、外交部、
咱们通过度阶段组织构造建立来确立不同阶段部门设立，管理职责，人员安排，在后继阶段不断充实构造内容及各部门职能。在巩固当前阶段同步，积极为下一阶段开拓作好充分准备
将不断加强和完善物流系统、信息管理系统贯穿于管理各个层面，以利于公司运营流畅和高效。
对管理职责实行清晰化，责任化，以便督导。
对所有工作人员进行培训，咱们将以强大、完善管理体系取胜于竞争者，迅速发展成为规模型
连锁公司。
风险分析
重要面对风险和问题：爆发大规模传染病、长期阴雨天气、学校禁止食物进社区，外部大规模恶性竞争、经营风险、财务风险、政策性风险面对风险咱们一定要对的对待和运用风险
结论
总之，本餐厅是一种弥补了餐饮电子商务、生态餐饮空白新型餐饮公司，运用了微信公众号一体化系统，体现了新媒体营销和信息化管理新观念，初期定位于某某学院、某某三中、，针对性强，特许加盟连锁方式具备很强市场开拓能力，因此咱们公司将会有较好市场前景和发展。
篇三：互联网+餐饮行业APP商业筹划书
餐饮行业APP商业筹划书
餐饮行业APP
筹划书
商业
目 录
一、执行纲要·······························································5
1.1项目简介····························································5
1.2公司简介····························································5
1.3发展战略····························································6
1.4产品服务····························································6
1.5市场分析····························································6
1.5.1小炒类食堂在运营过程中存在痛点·······························7
1.5.2需求分析·······················································7
二、公司简介·······························································8
2.1公司名称与标志······················································8
2.2公司业务····························································8
2.2.1目的客户·······················································8
2.2.2经营内容·······················································8
2.2.3经营效果·······················································9
2.2.4经营宗旨·······················································9
2.2.5项目价值·····················································9
2.3 公司发展战略·······················································9
2.3.1初期···························································9
2.3.2中期··························································10
2.3.3长期··························································10
三、市场分析···························································10
3.1 市场现状及预测····················································10
3.1.1某某高校小炒类食堂状况分析···································10
3.1.2某某高校市场需求现状及预测···································13
3.2目的市场分析·······················································14
3.2.1目的市场拟定·················································14
3.2.2市场细分·····················································15
3.2.3目的市场消费习惯分析·········································17
3.3市场竞争分析·······················································18
3.4 SWOT分析··························································18
四、APP设计与实现······················································18
4.1当前老式高校小炒类食堂工作流程····································18
4.2所建议系统工作流程··············································19
4.3系统功能模块······················································20
4.4软件需求分析······················································21
4.5系统用例图························································22
4.6系统设计、系统实现、系统测试······································23
4.7项目开发与推广时间表··············································26
五、市场推广·····························································27
5.1前期推广·······················································27
5.2中期宣传·······················································27
5.3后期开拓与稳固·················································28
六、组织与人力资源管理·················································28
6.1组织构造及部门职能················································28
6.2人力资源管理······················································29
6.2.1核心管理团队构成·············································29
6.2.2员工招聘·····················································30
七、投资阐明·····························································31
7.1股本构造与规模····················································31
7.2融资筹划··························································32
7.3资金运营筹划······················································32
八、财务预测与分析······················································33
8.1基本财务假设······················································33
8.2财务数据预测······················································33
8.2.1办公费用预算表··············································33
8.2.2管理费用预算表··············································34
8.2.3财务费用预算表··············································34
8.3公司报表··························································35
8.3.1资产负债表（第一年）··········································35
8.3.2钞票流量表···················································36
8.4财务指标分析······················································37
8.4.1流动性指标··················································37
8.4.2收益性指标··················································38
8.5投资收益分析·····················································38
8.5.1贴现指标····················································38
8.5.2非贴现指标··················································39
九、风险分析和规避·····················································39
9.1宏观环境··························································39
9.2竞争风险··························································40
9.3技术风险··························································40
十、附件·································································41
附件1：某某市某些高校小炒类食堂服务状况调查登记表····················41 附件2：关于中央民族大学校园风味食堂服务质量问卷调查················42 附件3：劳动合同书····················································43 附件4：“金饭桶”校园点餐APP设计与开发方案···························48 附件5：关于项目赚钱模式阐明········································57
一、执行纲要
1.1项目简介
人类社会从PC时代迈入移动互联网时代，智能手机已经走入人们寻常生活。信息技术和互联网技术发展，变化着生活方方面面。每一次技术变革，都会随着着产业变革。技术变化甚至颠覆了许多老式产业。如今，随着信息技术和互联网技术兴起，“互联网+”成为新趋势。
依照对现实生活观测，咱们发现，中央民族大学风味食堂、清真小食堂当前均采用老式运作方式，存在着用餐等待时间长、拥挤、用餐体验差、运营效率不高等诸多痛点，痛点即机会，通过调查与分析，咱们筹划用“互联网+食堂”模式对老式食堂运营方式提出改进。本项目核心在于研发“金饭桶”APP（面向C端B端应用），直接连接顾客和商家终端，餐厅上传菜谱至数据库，顾客通过客户端实现远程点餐，餐厅通过终端接受订单信息，提前制作，顾客到店直取餐不必等待制作。简化中间环节，提高运营效率和提高服务水平，建立新型高运营效率、和谐和谐信息化食堂。此外，该APP尚有美食分享平台、餐厅流量预警、餐厅库存管理系统等基本功能。
老式食堂服务业通过互联网技术综合运用，达到优势互补，解决了食堂和学生顾客存在近年行业痛点。“互联网+食堂”模式将是对老式食堂革新，将极大提高餐厅运营效率和服务水平，优化学生用餐体验。当前在该领域市场还处在空白期，有较大发展潜力。 仅以中央民族大学为例，在前期市场调查中，有超过百分之八十师生对“金饭桶”APP表达期待。
本团队所有成员均是中央民族大学学生，是一群有梦想，热爱创业人。对互联网接受限度高，思想超前，具备极高创造力。团队中几种小伙伴，如今已经成为了独挡一面学生干部，执行力强，某些成员也曾有过创业经验。此外更核心是，本团队还得到了中央民族大学文传学院杨超教师、信息工程学院徐东教师、张新平教师、中央民族大学05级校友张豪师兄悉心指引，增强了团队决策成熟性。
综上，本项目是一项极具创新，具备充分想象空间、巨大市场需求创业项目，本团队所有成员将一同努力，推动本项目迈进，努力为社会创造价值。