社区足球赛方案.ppt

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football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,目 录,（项目阐述）,下半场,（执行规划）,背景分析 活动目的 活动策略 活动主题 阶段规划 场次规划,启动仪式 阶段赛 挑战赛 场地规划 站位规划 人员架构,1,上半场,1,：,1,项目阐述,2,组织一场全家参与的社区足球联赛,如何解决问题,?,背景分析,3,以孩子为切入点收集更多的家庭成员信息,在足球赛愉快、轻松的气氛中，,通过组织足球赛，宣传健康生活、享受足球的概念，,突出以家庭为核心的运动比赛,活动目的,4,活动策略,力推小球将,将孩子做为活动的亮点，孩子是一个家庭的重心，“抓住”孩子，就等于获得了一个家庭。,精彩挑战赛,少年组与成人组，年龄与体力的差距使这场比赛更具观赏性，制造宣传点，体现企业对足球事业的支持。,啦啦队评选,一场全家齐上阵地比赛，不落下任何一个家庭成员。,5,活动主题,大球员 小球将,2010,社区五人足球联赛,6,阶段规划活动告知期,持续宣传期,活动高潮期,足球赛启动仪式,活动告知阶段，制造媒体宣传点,阶段赛,形成媒体的持续性宣传，同时扩大宣传面。,挑战赛,成人组与少年组的较量，引爆宣传点，同时，形成后续宣传,7,场次规划,启动仪式,+,少年组,/,成人组 第一组,少年组,/,成人组 第二组,少年组,/,成人组 第三组,少年组,/,成人组 第四组,4,月,10,日,4,月,17,日,4,月,24,日,5,月,01,日,半决赛,半决赛,5,月,08,日,5,月,15,日,总决赛,5,月,22,日,少年组冠军成人组冠军 挑战赛,小组赛,半决赛,总决赛,挑战赛,5,月,29,日,8,大家有疑问的，可以询问和交流,可以互相讨论下，但要小声点,9,下半场,2,：,2,执行规划,10,启动仪式,1.,啦啦队开场舞,2.,主持人开场,3.,参赛队入场,4.,社区领导讲话,5.,裁判宣誓,6.,球员代表宣誓,7.,球队合影,8.,比赛开始,仪式流程,11,启动仪式,啦啦队开场舞蹈,热情洋溢的啦啦队员用她们的激情点燃绿茵场！,12,启动仪式,参赛队入场,参赛队员神采奕奕的走上场，展现了他们的斗志与决心。,当然，还少不了可爱的小球童。,13,阶段赛,比赛规则,14,阶段赛,家庭成员组成的啦啦队，可将比赛时各自啦啦队的图片提交组委会，粘贴于现场展示墙，通过大众投票，评选出“最佳啦啦队”,啦啦队评选,15,挑战赛,1.,主持人开场,2.,冠军队入场,3.,社区领导讲话,4.,球队合影,5.,进行友谊赛,6.,颁奖仪式,挑战赛流程,16,挑战赛,球队建制：五人,时长：,1,小时（上下半场各,30,分）,参赛队：成人组冠军队 少年组冠军队,简述：由 成人组冠军队 与 少年组冠军队 进行一场挑战赛，体现“小球将”们的风采，同时，调动“小球将”们背后啦啦队，达到接触目标客户，及促进销售的目的。,挑战赛规则,17,挑战赛,奖项设置,挑战赛冠军,成人组冠军,少年组冠军,最佳射手,最佳啦啦队,18,场地规划,主席台,运动员休息区,运动员休息区,观众休息区,观众休息区,广告看板,医务站,19,主席台,运动员休息区,运动员休息区,观众休息区,观众休息区,广告看板,站位规划,表演啦啦队,主裁判,边裁,医务站,20,人员架构,21,THANKS!,