社区足球赛方案.ppt

Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football Play football,*,*,目 录,（项目阐述）,下半场,（执行规划）,背景分析 活动目的 活动策略 活动主题 阶段规划 场次规划,启动仪式 阶段赛 挑战赛 场地规划 站位规划 人员架构,1,上半场,1,：,1,项目阐述,2,组织一场全家参与的社区足球联赛,如何解决问题,?,背景分析,3,以孩子为切入点收集更多的家庭成员信息,在足球赛愉快、轻松的气氛中，,通过组织足球赛，宣传健康生活、享受足球的概念，,突出以家庭为核心的运动比赛,活动目的,4,活动策略,力推小球将,将孩子做为活动的亮点，孩子是一个家庭的重心，“抓住”孩子，就等于获得了一个家庭。,精彩挑战赛,少年组与成人组，年龄与体力的差距使这场比赛更具观赏性，制造宣传点，体现企业对足球事业的支持。,啦啦队评选,一场全家齐上阵地比赛，不落下任何一个家庭成员。,5,活动主题,大球员 小球将,2010,社区五人足球联赛,6,阶段规划,活动告知期,持续宣传期,活动高潮期,足球赛启动仪式,活动告知阶段，制造媒体宣传点,阶段赛,形成媒体的持续性宣传，同时扩大宣传面。,挑战赛,成人组与少年组的较量，引爆宣传点，同时，形成后续宣传,7,场次规划,启动仪式,+,少年组,/,成人组 第一组,少年组,/,成人组 第二组,少年组,/,成人组 第三组,少年组,/,成人组 第四组,4,月,10,日,4,月,17,日,4,月,24,日,5,月,01,日,半决赛,半决赛,5,月,08,日,5,月,15,日,总决赛,5,月,22,日,少年组冠军成人组冠军 挑战赛,小组赛,半决赛,总决赛,挑战赛,5,月,29,日,8,大家有疑问的，可以询问和交流,可以互相讨论下，但要小声点,9,下半场,2,：,2,执行规划,10,启动仪式,1.,啦啦队开场舞,2.,主持人开场,3.,参赛队入场,4.,社区领导讲话,5.,裁判宣誓,6.,球员代表宣誓,7.,球队合影,8.,比赛开始,仪式流程,11,启动仪式,啦啦队开场舞蹈,热情洋溢的啦啦队员用她们的激情点燃绿茵场！,12,启动仪式,参赛队入场,参赛队员神采奕奕的走上场，展现了他们的斗志与决心。,当然，还少不了可爱的小球童。,13,阶段赛,比赛规则,14,阶段赛,家庭成员组成的啦啦队，可将比赛时各自啦啦队的图片提交组委会，粘贴于现场展示墙，通过大众投票，评选出“最佳啦啦队”,啦啦队评选,15,挑战赛,1.,主持人开场,2.,冠军队入场,3.,社区领导讲话,4.,球队合影,5.,进行友谊赛,6.,颁奖仪式,挑战赛流程,16,挑战赛,球队建制：五人,时长：,1,小时（上下半场各,30,分）,参赛队：成人组冠军队 少年组冠军队,简述：由 成人组冠军队 与 少年组冠军队 进行一场挑战赛，体现“小球将”们的风采，同时，调动“小球将”们背后啦啦队，达到接触目标客户，及促进销售的目的。,挑战赛规则,17,挑战赛,奖项设置,挑战赛冠军,成人组冠军,少年组冠军,最佳射手,最佳啦啦队,18,场地规划,主席台,运动员休息区,运动员休息区,观众休息区,观众休息区,广告看板,医务站,19,主席台,运动员休息区,运动员休息区,观众休息区,观众休息区,广告看板,站位规划,表演啦啦队,主裁判,边裁,医务站,20,人员架构,21,THANKS!,