商业模式3.pptx

Apple iTunes&iPodstrategic fitAthe business modelers toolboxco-creationideationvisualizationprototypingthe design process1.identify interdisciplinary stakeholders-set-up team2.understand business environment frame problem3.suspend reality-ideate4.bring back reality-prototype5.chose suitable design-decide6.sketch out projects&workload-draw implementation plan7.outline key indicators to follow-choose measures8.select the right teams and people-make responsible9.execute the plan-manage implementation&change10.evaluate,learn and redesign-manage improvementexamplesto comefeedback for this draft ppt welcome!Alexander Osterwalder,PhDall photos from Flickrunder a creative commons licenseauthors indicated in comment page of pptwe co-createNobody knows your business environment better than yourself.We co-design your strategic vision by building on your knowledge.Through group thinking we find the right answers to the right questions togetherwe operationalizeHaving a great vision is not sufficient-implementation counts.We help you reconcile long term views with short term actions.We make strategy everyones job by translating it into pragmatic and prioritized projects.we manage changeChange does not happen accidentally it has to be managed.We help you align strategy,people and processes with respect to your organizational culture and values.we build knowledgeWhen you stop learning,you stop competing.We scan the knowledge universe for you,across disciplines and industries.We transfer the best methods,tools and theory in business to your organization.we connectSpecific problems require specific skills that you do not necessarily dispose of in-house.Through our interdisciplinary network we connect you with leading domain experts.annexesannex Ibusiness model templateVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSINFRASTRUCTURECUSTOMEROFFERFINANCEa business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating,marketing,and delivering this value and relationship capital with the goal of generating profitable and sustainable revenue streamsVALUEPROPOSITIONCOSTSTRUCTURECUSTOMERRELATIONSHIPTARGETCUSTOMERDISTRIBUTIONCHANNELVALUECONFIGURATIONCORECAPABILITIESPARTNERNETWORKREVENUESTREAMSgives an overall view of a companys bundle of products and servicesportrays the network of cooperative agreements with other companiesdescribes the channels to communicate and get in touch with customersdescribes the arrangement of activities and resourcesexplains the relationships a company establishes with its customerssums up the monetary consequences to run a business modeldescribes the revenue streams through which money is earneddescribes the customers a company wants to offer value tooutlines the capabilities required to run a companys business modelINFRASTRUCTURECUSTOMEROFFERFINANCEdescribing a companys business modelVALUEPROPOSITIONvalue proposition 1value proposition 2OFFERdescribing a companys offerVALUEPROPOSITIONTARGETCUSTOMERvalue proposition 1value proposition 2target customer 1target customer 2CUSTOMEROFFERdescribing who a company offers value toVALUEPROPOSITIONTARGETCUSTOMERDISTRIBUTIONCHANNELvalue proposition 1value proposition 2distribution channel 1distribution channel 2target customer 1target customer 2CUSTOMEROFFERdescribing how a company reaches its customersVALUEPROPOSITIONTARGETCUSTOMERCUSTOMERRELATIONSHIPvalue proposition 1value proposition 2relationship type 1relationship type 2target customer 1target customer 2CUSTOMEROFFERdescribing the relationships a company buildsTARGETCUSTOMERREVENUESTREAMrevenue stream 1revenue stream 2target customer 1target customer 2FINANCEVALUEPROPOSITIONvalue proposition 1value proposition 2OFFERCUSTOMERdescribing how a company makes moneyCORECAPABILITIESVALUEPROPOSITIONcore capability 1core capability 2value proposition 1value proposition 2OFFERINFRASTRUCTUREdescribing what capabilities are requireddescribing what activities are requiredVALUEPROPOSITIONVALUECONFIGURATIONCORECAPABILITIESvalue proposition 1value proposition 2core capability 1core capability 2activity 1activity 2INFRASTRUCTUREOFFERdescribing the partners that leverage the business modelVALUEPROPOSITIONPARTNERNETWORKCORECAPABILITIESvalue proposition 1value proposition 2core capability 1core capability 2partner 1partner 2INFRASTRUCTUREOFFERVALUEPROPOSITIONCOSTSTRUCTUREcost account 1cost account 2value proposition 1value proposition 2FINANCEINFRASTRUCTUREOFFERdescribing the costs of a business modelCORECAPABILITIEScore capability 1core capability 2annex iiother