新东方孙欣BEC高级写作课件.docx

BEC Writing
Subjective-Objective
Criteria 标准-Business Environment
70 minutes
Statistics 统计学
Short Report 120-140
10-12 words

Business Report
Business Letter
Business Proposal
200-250

Scoring System
9-Band 5-simple, elegant and natural
4-6-Band 3-5-1

Threshold/Promotional Diploma
CET-4/6

图表作文
What is it?
How to do?

bar chart
line chart

pie chart
table

英文-中文
逻辑思维
并列-
A and B as well
A and B, as well as C
A, B and C respectively.
转折-
yet while whereas
although-in spite of/despite
nevertheless/nonetheless-递进转折
因果-
原因：对事物的描述 detail-description
结果：对事物的定性-褒贬义
绝对不可出现因果关系
causal relationship

递进
even/moreover/furthermore-比较级
比较句型：平行与对称
他跑得比我快。
He runs faster than do I, who am the slowest in the class, however.
than 连词
as…as…副词/连词-es/als
The cave is three times as deep as the building is high.

描述图表-原则
1.      客观原则-有什么写什么
2.      取点原则-取大放小/忽略细节
大趋势写明白-起点和终点/部分重要拐点
小细节-中间点/节点/次要拐点

3.      动词-同义替换
增加：increase/upsurge/skyrocket/
climb up/rise/ascend/take off/elevate/escalate

减少: descend/decline/decrease/land on/pitfall/drop/go down/

不变:
keep/remain stable/steady/constant
unchanged

狂变-fluctuate frequently
动副形名结构
轻微地 slightly mildly
迅速地 swiftly rapidly speedily
剧烈地 dramatically drastically
持续地
successively in succession consecutively continuously

I.                        Introduction
一句话-齐头式-写完一句，空一格
不建议使用从句-动词作分词结构
28
This short report aims at depicting the variation concerning turnover contributed by three types of outlet throughout the three-year period, 2000, 2001 and 2002 respectively, by means of comparison and contrast.

change-shift/alternation/variation/switch

 demonstrate/illustrate/unravel/depict/portray

subscriber
alliteration 压头韵
 critical and crucial
 beauty and beast
 treat or trick
 pride and prejudice
 sense and sensibility
 idea and ideal
 effective and efficient
 practical and pragmatic
 feasible and available

64
I.                        Introduction
According to/On the basis of/Based on/In terms of/ the three bar charts below, this short report attempts to portray the company’s performance, including operating profit, turnover and unit sales respectively within three years, 2001-2003.

II.                  Findings

Meanwhile the turnover almost stayed at the same level of $6200 million, however. Only did a minor/slight/mild fluctuation/decrease take place in 2002 (100 million). Compared with the unit sales in 2001 (10 million), that in 2002 and in 2003 respectively descended and ascended 10%.

 units
pieces 件

 peasant movement institute
subscriber
staccato 断断续续的
guts
mother case file
project n. v. projector
convert-converse n. 背叛 叛变v. 交谈

 1.      辅音吞音
2.      尾音强化

 ratio/rate/percentage/
exchange number of
figure/data/statistic/

 46
I.                        Introduction
Based upon the bar chart, the aim of the report is to illustrate the surveyed outcome concerning customer feedbacks towards the provided services in a leisure center with 1250 subscribers.

II.                  Findings
Amongst 1250 interviewees, in the realms of parking, booking service and attitude of staff, the positive feedbacks outnumber negative ones. In terms of booking service, the positive responses merely surpass 50 in comparison with negative ones which account for 600. Moreover, the discrepancy triples in parking than in booking service, amounting to 150 (700 positive VS 550 negative). The gap becomes even more pronounced concerning attitude of staff with 950 positive reactions dueling only 300 negative. Nevertheless, the outcome of ticket cost approximately reverts that of attitude of staff with 350 supports and 900 opposes.

 nearly/almost

amount to=equate to
reverse-revert

 participating/investigated/questioned.
consist of/comprised of/composed of
with+n.+动词作分词结构-伴随状态

II.                  Findings
data-描述-主线-横轴/分图/分线
The supermarkets made the greatest contribution to overall turnover with its number successively ascending from ￡65 million in 2000 to ￡80 million high in 2002. On the contrary, the turnover of the department stores in 2001 decreased pronouncedly by 30% in comparison with that in 2000 (￡50 million), keeping stable in the following year at the level of ￡35 million. Meanwhile/Simultaneously/During the correspondent period, the data of small shops decreased from 30 million in 2000 to 25 million in 2002, only in 2001 however, there was a pronounced/profound U-shape gap/pit/drop taking place at ￡20 million.

There was a pronounced U-shape pit taking place.

the fewest share/ratio to the turnover, descended from ￡30 million in 2000 to only ￡20 million in 2001, yet recovered/resumed/retained to ￡25 million in 2002.

（50-35）/50
下降了百分之多少 decrease by
下降到
decrease to

 A more than double B.
6 more than double 2.
A triple B.
A quadruple B.

A比B多。
Yao VS Yi
Yao duels Yi
Yao outdueled Yi
out-胜过

III.            Conclusion
一句话/排序
All in all/In a word/In sum/In summary/To sum up
In sum, the supermarkets all the while outperformed the department stores and small shops as well.

I．                  Introduction
Based upon the bar chart, this short report aims at by means of comparison and contrast outlining the differentiation between male and female executives in Star World.

8-10-6
5-7

split/differentiation/discrepancy/distinction

 IV.           Conclusion

 两句话主语-一致
Ken climbed the mountain with Aloof carried.

 carrying Aloof.

动词-语态
主动-现在分词
被动-过去分词

 大作文：200-250
Business Report-过去时 节约成本
Business Proposal-现在时 获得利润

cost-profit
SWOT analysis
s-w/o-t

I.                        Introduction

5p-
promotion/products-services/price/place-tunnel
people/public image-culture

Attribute/feature-属性
market research
a.       statistics/information
b.      questionnaire
c.        face-to-face communication
d.   telephone-media 媒体

sponsorship-patronage
a.   cash flow
b.   material
c.    brand name-activities/media
d.   kits/billboard

location/address/spot/site/situation/place
a.   population flow
b.   transport
c.    lease
d.   logistics warehouse
e.   obstacle
f.        competitor-congregate
g.   anticipation/vision

first move advantage

 I.                Introduction
This business report attempts to depict the appointed/assigned location with its strengths and weaknesses assessed on the purpose of exposing its availability and feasibility.

II.            Description of the site
The location situates at the downtown of the city, possessing myriad of population who are majority of local residents and commuting office staff. Moreover, the public transportations approaching to the spot are of great convenience, including metro, right downstairs, and nearby bus stop, no more than 5-minute walk.

III.        Advantages/Strengths
On the basis of the above-mentioned/foregoing description, this appointed location takes/occupies/grasps the advantage of attracting/absorbing/drawing the attention/awareness from potential customers. Meanwhile/Simultaneously/During the correspondent, since there is no competitive rival nearby, it is of great merit/beneficial that our new launched supermarket is going to enjoy the first move advantage within local area/district/field/realm/range/extent. More importantly, it is entirely/thoroughly owing to/due to the convenient public means of transport and complete/bettered infrastructure that those who pass by, even though living far away, would actively or passively enter the supermarket where inspires and motivates the desire of purchasing.

market share
the share of the market

bypass visitors
那些路过的人
那些喜欢我们超市的人
那些我们超市的忠实用户

 be+of+n.=be+adj.

 IV.     Disadvantages/Weaknesses
Nevertheless, the negative effects of locating at downtown district cannot be overlooked. On the one respect, only after weighing/balancing the cost-and-revenue relation should the board make the determination that the expensive lease will not surpass the due afford of the company. On the other respect, failing to rent the property of parking lots results in the distraction the purchasing power contributed by those who own/possess private cars.

V.         Recommendations

 条件状语从句
If letting you go, I will never know.
虚拟语气
If I were a bird, I could fly.
如果公司租赁附近场地的停车场，公司将吸引更多的潜在客户。

In order to tackle/cope with/deal with the issue of high lease, it is entirely possible that the board ongoing negotiate with the owner of the real-estate before penning/clinching the contract. In addition, the chain will overwhelmingly draw more potential customers if leasing those parking lots nearby and offering to customers for free. In sum, whether the site is suitable relies on appropriate lease and satisfied vacancies for parking as well.

 minimise the cost of lease and maximise the profit of earnings,

The more you eat, the fatter you will be.
If you eat more, you will be fatter.

profit/cost

maximise/minimise
expand/enlarge
narrow down

lack of/fail to/the shortage of/rarely/barely/scarcely/

I learned rarely in the university.
Rarely did I learn in the university.

 pessimist

the lease is very high.

 negative effect
disservice-disserve
damage
devastate

 Although/Despite/In spite of a handful of advantages,

 缺点：
1.   欲抑先扬-转折
2.   反话正说-比较-参照物

Company: JSF/BYS/NVN/Bank
Products-range: Cooling System/Pharmaceutical products
album/financial management
Department: marketing/sales
Target Customer: Factory/Patients
adolescent/youngster/young adult/rock n roll mania/fans/
Position:

promotion:
1.   Media-
TV commercial/Radio/paper-based/
Internet-based/
2.   Exhibition-street show
3.   Sponsorship

I.                Introduction
The aim of this business report is to illustrate the components of the advertising campaign with their strengths and weaknesses assessed on the purpose of enlightening the future publicity.

II.            The components
According to the design of the agency, this-year advertising campaign is primarily composed of three different strategies, including TV commercials, magazines as well as international fairs.

III.        Strengths
As a type of prestigious and royal symbol/embodience/exposure, the red wine, namely FULONG, has enjoyed/acquired the awareness of the market. Instead, the acknowledgement of its distribution has not been sanctioned to a large extent by wine-fans. It is owing to our TV commercials that majority of potential customers have accessed to the brand of our corporation, which primarily is responsible for distributing the red wine in pan-Asia district. Moreover, those who are business people are apt to be indoctrinated the positive image of our corporation via magazine promotions.

IV.     Weaknesses
Despite exciting promotional effects contributed by both TV commercials and magazines, the international fair we attended devastated the public image of our corporation and did not well present/exhibit our power and status in the complex. On the one facet, compared with the inherent factor/quality within the corporation, buyers who visited our booths were more concentrated on the luxurious and deluxe image exposed by us. However, it is a pity that we failed to fulfill their requirement. On the other facet, in comparison with our rivals, the design of our booths was dwarfed by that of others.

V.         Success of the Advertising
The TV commercials profoundly/pronouncedly elevated the brand value of the company; meanwhile, the promotion within the magazines drew public concerns, especially business people, with our brand. Therefore, the promotion campaign is of great merit.

VI.     Recommendation
For the sake of further steps/processes of publicity in the upcoming year, it is advisable that the board make the agreement that more investment into the trade fairs should be supplemented to the market at the expense of cost. As our organisation, the increase of cost amounts to/equates to the expansion of market share.

 luxurious taste/image

practical/pragmatic factor
inherent factor

 resulted in negative effect

 obliged to

recognized/sanctioned

widely/prevalently/popularly/extensively

 分销商 distributor/agent/
dealer-股票经纪
broker

embody

function
1.   awareness
2.   acknowledgement
3.   loyalty
4.   culture-public image
5.   social responsibility

 1.   creativity
2.   values
3.   topic-clarify
4.   background information
5.   spokesman

1.   repetition
2.   tedious/obsolete

 intensive-competition

 a grand number of
considerable
vast amount of population

Business Proposal
I.                Introduction
The aim of this business proposal is to introduce the status quo of internal communication within Sales Department with its weaknesses exhibited; meanwhile, this proposal will put forward relevant means/approaches of improvements.
II.            Status Quo
The institute primarily, especially within Sales Department, concentrated on making use of Intranet and E-mails in order to turn the fluent and fluctuated communication into being. Mobile phones and notices were quite frequently practiced according to recent survey amongst those who worked for the Sales Department.
III.        Weaknesses
Based upon the foregoing means of communications, there are in total two predominant/vital/essential/major drawbacks/defects/shortcomings/peccadilloes
to be noticed/aware of. First and foremost, although communicating with each other via Intranet makes sure the delivery of information precisely and accurately, the attribute/feature of Sales Department yet does not allow workforces to sit still in front of the computer and wait for the information. Therefore, those significant mails occasionally/conditionally fail to be received on time and in time. On the other respect, instead of showing extension number, the mobile phones can merely display call numbers, which results in that urgent calls are misinformed when sales members are on work outside/without notice.
IV.     Recommendations
For the sake of tackling/dealing with/coping with existing conflicts/obstacles/barriers, feasible and available measures/solutions/improvements/
implementations
are in great need. Firstly, if the Managing Director is to inform according/related meetings, to-do lists or sales target next time, multiple/comprehensive means of communications should be taken into account rather than via only limited one approach. Secondly, it is high time/strongly recommended/suggested that face-to-face communication be employee-friendly and therefore be encouraged and complicated rules and regulations, such as black-and-white, should be eliminated/ruled out. With such revolutionary progress, it is not only of benefits to improve the effectiveness and efficiency of communicatio