商务礼仪实务英语全套教学课件.pptx

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English,全国高等院校基于工作过程的校企合作系列教材,商务活动中的,行为准则,在商务活动中，为了体现相互尊重，需要通过一些行为准则去约束人们在商务活动中的方方面面，这其中包括仪表礼仪，言谈举止,、,情绪管理、接待礼仪、沟通礼仪、餐饮礼仪、国别礼俗职场礼仪、专题活动礼仪等内容。,课程导入(理解礼仪及其重要性),孔子云：“,不知礼，无以立,”,意思是说，你如果不懂礼貌和礼节，就难以在社会交往中立足。,应该说，中国古代的“礼仪”从本质上更偏重于政治体制上的道德教化。,西方“礼仪”一词始于法语”Eti,q,uette”，原意是”法庭上的通行证“。后来慢慢演变成“人际交往的通行证”。,课程导入,“,礼,”的三层意思：,1）政治制度,2）礼貌、礼节,3）礼物,“,仪,”也同样有三层意思：,1）容貌和外表,2）仪式和礼节,3）准则和法度,礼仪的含义,在中文里，最早的“礼”和“仪”是分开的。,纵观中外对“礼仪”的理解，归纳出以下意思：,1）是一种行为规范或行为模式,2）是大家共同遵守的,3）有它存在的合理性（保证社会秩序）,课程导入,礼仪的含义,人们在长期社会生活中形成的一种习惯。是人类生存和发展的需要，是人们之间相互交流所产生的一定形式，久而久之，约定俗成，形成一定的习惯便是礼仪。,礼：尊重；,仪：表现形式；,礼仪：表达尊重的方式。,孔子说：,礼者，敬人也！,何为商务礼仪？,商务礼仪,，,通常指的是礼仪在商务行业之内的具体运用，主要泛指商务人员在自己的工作岗位上所应当严格遵守的,行为规范,。,1.,礼仪是一个人的安身立命之本,2.,懂礼仪，充满自信，胸有成竹，处变不惊,3.,不懂礼，别人生气，后果严重,为何要学礼仪,模块1 综合素养,了解形象管理和情绪管理的内容，学习仪容、仪表和仪态礼仪以及如何有效进行情绪管理。,Project 1.Image Management,形象管理,The way you look directly affects,the way you think,the way you feel,the way you speak,the way you act or behave,and then the way others react or respond to you Judith Rasband,Task Three Manners Etiquette,Task Two Appearance Etiquette,Task One Grooming Etiquette,I.Lead in,Activity 1:Discuss the following questions with your partner.,1.What does a personal image constitute?,2.,Does your image have the desired influence on people?,商务人员形象,何为形象？,外界对我们的印象和评价,形象的两点重要性,1.,角色定位,2.,初次亮相、第一印象（首轮效应）,形象就是宣传 形象就是效益 形象就是服务,形象就是生命 形象重于一切,第一印象,一个人永远没有第二次机会给别人第一印象,58,%,外表,/,形象,仪态，表情，视线，衣服色彩，姿势，态度,35,%,声音,音调，语气，用词，说话速度，音量,7,%,言词内容,说话的话题及内容方面,Tips,：,我们应该把注意力放在,93%,的关键因素上（,外表,/,形象,+,声音,）,II.Reading:Read the following passages and have a group discussion.,What is Image Management?,What Image Management is Not?,Why does Image Matter?,Image Management is the ongoing,pro-active process of evaluating and controlling the impact of your appearance on you,on others,and the achievement of your goals.,Image Management is not personality development,which focuses only on the self,and it is not makeover or grooming which focus on the outside.,People recognize that the right image makes people attribute confidence,superior ability and other positive elements to them.,1.What is image management?,2.Why is image management important?,Activity 2:Group discussion.,pro-active,adj,.,intending or intended to produce a good result or avoid a problem,rather than waiting until there is a problem,积极的,framework,n,.,a structure around or over which something is built,框架；结构,groom,v,.,to make yourself ready to be seen;put in order,使做好准备；修饰,enhance,v,.,to improve the quality,amount,or strength of something,提高,downplay,v,.,to make something seem less important or not as bad as it really is,不予重视,optimal,adj,.,optimum,最佳的,New Words,Task One Grooming Etiquette,仪容礼仪,1.,首因效应,这是一个两分钟的世界,First impressions,what people think of each other when they first meet,can greatly help or hurt a relationship.,David J.Lieberman,s book“,Get Anyone to Do Anything,”,:,“Regarding first impressions,there is something called,the primacy effect,:the process whereby our first impression of another person causes us to interpret his or her subsequent behavior in a manner consistent with the first impression.”,way of talking,clothes and accessories,face,hair,posture(how a person sits or stands),body shape,Activity 3:How do you form the first impression about a person?Check(,)three things you notice.,1,）发型发式要求：,前发不遮眉，侧发不掩耳，后发不及领。,2,）面部修饰：,剔须修面（,每日必须,），,保持清洁,。,2.,男士仪容要求,修面：男士魅力的亮点,A,n electric shaver is a convenient way to get a quick,close shave in the morning before you,go,to work.,Preparation,Soften the hair and the pores on your face.,Technique,Begin with your neck and work your way up.The neck can be a hard place to shave.Rotate the razor in a circular motion as you shave,and move it quickly around.Press firmly on the shaver while youre shaving,but not so hard that it hurts.,Finishing,Use a little moisturizer or aftershave on the areas that youve shaved.,Activity 4:Group discussion.,1.Is it important for male to get a quick,close shave in the morning before going to work?,2.For boys,have you ever used an electric shaver?,1,）发型发式：“女人看头”,时尚得体，美观大方、符合身份；,不佩戴华丽的头饰，避免出现：,远看像圣诞树，近看像杂货铺的场面。,2,）面部修饰：,清新淡妆，妆成有却无,此处。,3.,女士,仪,容要求,突出美化自己脸上富有美感之处，掩饰面部的不足，以达到化妆的最佳效果。,化妆的原则,扬长避短,一般来说，化妆有晨妆、晚妆、上班妆、社交妆、舞会妆等多种形式，他们的浓淡程度都存在差别。因此，化妆的浓淡要根据不同的时间和场合来选择。如工作妆要简约、清丽、素雅，而舞会妆则可浓艳。,淡妆适宜,化妆或补妆应该遵循修饰避人的原则，选择无人的地方，如化妆间、洗手间等，切忌在他人面前肆熊猫惮地化妆或补妆。一般情况下，女士在用餐、饮水、出汗等之后应及时为自己补妆。,化妆避人,过浓的眼线,性感的猫眼妆,腮红,过浓,黑色,烟熏妆,一字平直粗眉,闪光的唇彩,一字又平又粗的眉毛在各大女星的带领下是成了越来越流行的眉妆之一，但要知道一字眉本身看起来就很夸张，根本就不适合出现在职场上，平时和知己逛街时倒可以尝试。,过浓的腮红同样是职场的禁忌，虽然涂上腮红后会让您脸部看起来更有生气，但过浓的腮红出现在职场时会让您看起来像十足的小丑。,不知何时开始，黑色烟熏妆就在时尚界刮起一阵猛风，但要知道这种彩妆只适合出现在晚会上，若是出现在职场上就会显得很怪了。,虽然眼线可以令您的眼部看起来很是迷人，同时有放大的作用，但若你每天都顶着过浓的眼线出现在上司、同事面前，绝对会让您的形象受损啊。,闪光的唇彩会有丰唇的熊猫效果，所以很多薄嘴唇的女生都会喜欢使用它，要知道这种闪光的唇彩远远看上去感觉就像嘴巴闪着油光般不清爽，所以为了避免这种尴尬，你还是少用它吧,!,猫眼妆也是近期很流行的哦，因为它会让女生们的眼部如猫眼部般那么性感，如果在上班时顶着如此性感的猫眼妆，留给别人是轻浮的形象还只是轻浮的形象。,化妆,禁忌,3.,化妆：女士职业形象的标志,1.Apply an oil-free moisturizer all over your face.Next,apply a primer and let it it absorb for about one minute.A primer is essential because it will make your foundation last longer.,2.Dip a flat-top brush in liquid foundation.Apply the foundation all over your face,making sure to blend away any harsh edges.Next,dip your concealer brush in cream concealer.Gently pat your brush on areas you want to conceal,such as under-eye circles and blemishes.Smile,and apply peach blush on the apples of your cheeks with a blush brush.,3.Pat eyeshadow primer on your eyelids gently,using your fingers.Let it dry for 30 seconds.Dip a small eyeshadow brush in some white eyeshadow.Apply the eyeshadow all over your lids and slightly above your crease.Apply two coats of black mascara on your top and bottom lashes.,4.Apply nude lipstick directly on your lips.Finish off with a clear lip gloss.,礼仪知识小贴士,职业女性化妆禁忌:,一忌浓妆艳抹,二忌盲目模仿,三忌当众化妆,四忌残妆示人,五忌借用他人化妆品,六忌非议他人妆容,1.What do you do for daily makeup?,2.How to makeup?,Activity 5:Group discussion.,4.,职业人士的发型要求,The bob hairstyle works for the business woman because it is a flexible hairstyle that looks polished.To get the bob hairstyle,ask for a blunt cut with no layering.If the hair is extra thick,you can ask the stylist to thin out the hair and ends underneath for a smoother look.An inverted bob,where the hair is longer in the front and cut shorter in the back,is another option for a business haircut that gives a the modern look with professional polish.,Bob Hairstyles,Long Layered Hairstyles,Long layered hairstyles will work for business situations as long as the hair and layers are kept in top shape.Layers are shorter lengths of hair cut throughout longer hair lengths for a more manageable hairstyle.Extra styling time and styling products may be required to keep layers in shape.Long hair can be worn straight,wavy,or extra curly.Find picture examples online of long layered hairstyles by typing those keywords into an image search engine.,Ponytail Updos and Chignon Bun Hairstyles,Quick hairstyles that always look professional are the ponytail or the classic chignon bun.The ponytail has come a long way.Previously considered as a hairstyle for leisure activities,the refined ponytail has made its way into formal events and the workplace.,1.Do you like your current hair styles?,2.Which hair style is suitable for you?,Activity 6:Group discussion.,Task Two Appearance Etiquette,仪表礼仪,1.,职业着装,Men and women alike should choose tailored,neutral-tone suits for business.,1.Business dress today is more formal than it was before 1960.,2.Whether already in the workforce or preparing for a job,interview,professionals should present an image of proper,business attire and feel confident with their appearance.,3.When selecting clothes,both women and men should avoid,flashy colors,fad styles,and clothes that are too tight or too,baggy.,4.Women can choose extreme styles,bright hair colors,overly,ornate hair accessories and heavy makeup in order to shine in,the workplace.,5.When choosing dress shoes,women can choose open-toe and,open-back dress heels or pumps.,6.When choosing accessories to customize business dress,you,should select items that are conservative and not overly flashy.,Activity 1:True(T)or False(F).,F,T,T,F,F,T,2.,男士服饰的选择与搭配,Make an Impression in Professional Attire,1,西装颜色搭配,在西服套装、衬衣、领带中，最少要有两个单色，最多一个图案。,2,深色西服配浅色衬衫和鲜艳、中深色领带；,中深色西服配浅色衬衫和深色领带；,浅色西服配中深色衬衫和深色领带,3,全身穿着限制在三种颜色之内,，,鞋子、皮带、公文包 一个颜色。,忌衣袖商标未摘掉、忌西装与皮鞋不相配、,忌不打领带,。,职业男士着装,西装怎样穿？,扣子系法,衬衫的搭配品位,领带的搭配原则,鞋子的搭配,商务用包,扣子系法,1）常见的西装，是双排扣，或者是单排扣，以两粒到三粒为主。,2）西装扣子可以不系，特别是一种单排款的西装可以不系（特别宽松的场合说，表达自己的潇洒和自如的时候，完全可以不系）,3）如果要系的时候，应该是怎么样系？,两粒扣的西装，只系上面一粒，下面一粒不要系；三粒扣的西装要么就系住中间的一粒，要么系住上面的两粒扣子。,4）各种款式的西装，最基本的原则就是下面的一个扣子永远是不系的，包括双排扣的西装。,衬衫的搭配品位,在一个男人的一个身上，只能允许有这种三种色系，衬衫的选择是以白色和纯棉的衬衫最为正式。,白色的衬衫是最安全的，也是最为国际上所公认的，最为正统的，最为正式的衬衫的颜色。,衬衫,面料：高支精纺的纯棉纯毛制品为主。以棉、毛为主要成分的混纺衬衫亦可。绒布、水洗布、化纤、真丝、纯麻的不可。,最好穿质地好的长袖衬衣；浅颜色衬衣不要太薄。,色彩：色彩单一。蓝、灰、棕亦可。杂、红、粉、紫、绿、黄、橙有失庄重，不可取。图案：无图案为佳，,尽量不要穿带有明花、明格的衬衣,。,立领、翼领和异色领的衬衫，不适合与正装西装配套。,领角有扣的衬衫即使不打领带也要扣上；不打领带时，衬衣第一个扣子要解开。,衣袖：正装必为长袖，,袖口要系好，袖子应比西装的袖子长出,1,公分，并能盖住手背,。,衣袋：以无衣袋为佳。有袋也少放东西。,领带的搭配原则,1,）领带的质地一定要优良,2,）领带的颜色一定要比衬衫的颜色深,3,）领带的长度，到达皮带扣的长度,领带可以提升男士阳刚、自信的形象,要改变一套西装给人的整体观感，最简单的方式就是改变领带的款式,领带,西装的灵魂,面料（真丝或羊毛。）,色彩（单色和多色之分。蓝、灰、棕、黑、紫红等单色均可。切勿多于三色，尽量勿浅色、艳色。色调应与衣装一致。）,图案（单色无图案、条纹、圆点、方格为主图案）,款式（箭头）,配套,平结,平结为最多男士选用的领结打法之一，几乎适用于各种材质的领带。,要诀：领结下方所形成的凹洞需让两边均匀且对衬。,鞋子的搭配,鞋子是最能够反映出一个男人修养和品位的东西。,男士的皮鞋应以深色为主，如黑色、棕色或灰色，不要穿太陈旧的皮鞋，要干净，跟不要太高。,袜子,应穿深色质地好的袜子，棕、深蓝、黑或灰色，无图案最好，几何图案亦可。切勿赤脚穿皮鞋，勿尼龙、丝袜。如不要穿质薄透明的袜子，尤其是不能穿白袜子。,腰带,一定是黑色皮腰带，腰带扣不要太花，不可打其它色腰带，也不能太旧。,裤子,裤子不得有褶，要有裤线，不要太短，应盖住鞋面。,公文包,公文包的式样、大小应该和你整体的着装配合。男士一般的物品，手机、笔记本、笔可以放在公文包中，尽量避免在口袋中携带过多物品，使衣服显得很臃肿，不适合商务场合。,男士着装,Dressing the Man,力求高档，一般情况下首选毛料,面料,庄重正统，不可轻浮随便，,藏蓝色、灰色、棕色,色彩,单一颜色，最好是白色,;,无图案为佳,;,长袖衬衫，无胸袋,衬衫,领带要外形美观、平整，,衬里不变形,;,面料以真丝、羊毛为最好,领带,西装只有一粒扣子，请直接扣好,;,西装是单排两粒扣，只扣上面那一颗扣子就行,;,西装是单排三粒扣，可以只扣中间那一颗，,也可以扣上面的第一颗与第二颗扣子。,纽扣,皮带色彩与裤子色彩搭配时，可采用同一色、,类似色和对比色。一般说来，黑色皮带可以配任何服装。,皮带,其他,徽标,公司的徽标需要随身携带，它的准确佩戴位置是男士西装的左胸上方，这是男士在选择西装时需要搭配的物品。,名片夹,应选择好的名片夹放名片，确保自己名片的清洁整齐。同时接受他人名片时，也应该找一个妥善的位置保存，避免直接把对方的名片放在口袋里，或在手中不停的摆弄。,钢笔,钢笔的正确携带位置应该是男士西装内侧的口袋，而不应该是男士西装的外侧口袋，一般情况下我们也尽量避免把它携带在衬衫的口袋里，这样容易把衬衫弄污。,纸巾,男士在着装的时候应随身携带纸巾，或者携带一块手绢，可以随时清洁自己面部的污垢，避免一些尴尬场面的出现。,商务便装,基本要求,-,可不着西装上衣；,-,可不打领带，但衬衣第一个扣子应解开；,-,可穿质地好带领的,T,恤衫，不要透明或上面有字；,-,可穿非运动类的便装皮鞋，不能穿运动鞋和布鞋；,-,最好不穿牛仔裤。,Professional Attire:The Basics,Suits,it goes without saying,are a must,whether or not you work in an office.Theyll come in handy on many different occasions throughout your adult life,so its good to have at least one or two crisp,single-breasted,suits,on hand.Look for styles with two buttons,and opt for colors that are classicblack is inherently timeless,while gray and navy also complete work wardrobes nicely.,Suits,You will need a shirt to wear with your suit,of course,but a basic,dress shirt,(or two)works in myriad other situations,too.Again,opt for neutralsyou can never go wrong with white or light blue.Faint pinstripes are also acceptable if you opt for a print.,Shirts,Professional Attire:The Basics,Pants are a necessary part of the equation,even if you own a couple of suits.Use these to mix and match with various blazers and dress shirts.Opt for a couple of dark pairsblack or charcoal are greatand at least a pair of khakis for spring and summer wear.,Pants,Your tie should be simple and conservative in a good quality silk.You can show some flair with a nice vintage tie and matching,handkerchief,but gauge your workplace carefully to be sure this is acceptable.Stick to classic patterns,as opposed to prints of animals or pin-up girls.,Ties,1.Everyone will dress the same in different firms.,2.In the financial,legal and management arenas,you can,dress casually.,3.As long as you make an investment in your appearance for,the interview,you can get the job.,4.Black and navy are classic colors for suits.,5.When wearing shirts you will never go wrong with white,light,blue or pink.,6.In order to impress others,the tie should be fashionable and,flashy.,Activity 2:True(T)or False(F).,F,F,F,T,F,F,3.,女士服饰的选择与搭配,Choose classic colors in business attire.,职业女性着装要点,西服正装,套裙,老年女士可以穿平于或者低于膝盖的裙子,在职的女士穿在膝盖以上三到六公分长的裙子可以表现出女士干净、利落和优雅的感觉,女士西服套裙的开叉在什么位置并不重要，前开、后开和侧面开都可以。,职业女性着装要点,鞋袜,长筒袜,首选肉色，其次是黑色。,冬天穿不透明的保暖丝袜，夏天穿透明的丝袜。,职业女士穿正装的时候，千万不要穿带网眼儿的丝袜。,职业女性着装要点,鞋袜,高跟鞋,五公分,粗跟和细跟之间，最好选择细跟。,职业女性着装要点,配饰,首饰,三件首饰，戒指、耳环和项链。,白色系列，比如珍珠、白金、白银、水晶和钻石。,同一系列更能体现品位。,职业女性着装要点,手表,两块，正装手表和休闲手表。,正装手表是钢表壳，造型中规中矩、富有女士色彩；,休闲手表可以是如运动表、时装表或各种造型夸张的手表。,职业女性着装要点,手提包,正式场合以提公文包的方式提着自己的包，不要背在肩上。,特别高级的休闲包，也是以皮包和公文包的方式提着比较好。,至于包的大小和式样，以在视觉上不太夸张为宜,。,职场女性穿衣,6,大禁忌,01.,过分性感,03.,过分随意,05.,配件乱用,02.,丢失职场威严,04.,过分生活化,06.,太紧太短,穿着暴露或过度性感不但起不到被别人认同和注意的目的，而且容易被人认为很轻浮。简约的职业装会带给他人大方得体的感觉，并提升你在同事眼中的整体形象分。,职场装扮就应该适合办公环境，,T,台上照搬下来的波西米亚风格、朋克风格等等都不适合办公室，优雅和得体才能保持威严。,一些淑女风的长裙虽然很美，但并不足够实用，穿进办公室难免给人过分随意的感觉，另外拖沓的长裙也会严重影响工作效率。,很多服装虽然平时看起来非常出色，但是并不一定适合在上班时穿着。比如，波普图案长裙搭配平底鞋固然舒适，也很有街头范，但并不适合在办公室里穿着。因为这样的装扮显得人不精神。,一般来讲，职场配件有一个原则，那就是尽量简单。永远不要把装饰繁多的鞋子穿进办公室，那样会使你显得很不专业。,即使安全的装扮也不能太紧身或者太短，不管你对自己的曲线多么自信，也不能随意暴露，适度宽松的服装总能让你工作起来得心应手。,Can you make a list of things that a womans business,wardrobe needs according to the passage?,Activity 3:Discuss the following question with your partner.,4.,不同场合的不同着装,Dress Professionally For Different Occasions,1.,_ can represent you as someone who doesnt take his/her job seriously,.,A.A casual or sporty dress,B.Wearing formal dresses,C.A tidy suit,D.Getting dressed professionally,2.What kind of dress is suitable for the interview according to the passage?,A.,sneakers,B.,a clean,long sleeved shirt with black or navy pants,C.,jeans,D.,collarless shirts,Activity 4:Reading comprehension,A,B,3.This passage offers some suggestions on how to dress,professionally for some occasions,including,_.,A.interviews and business meetings,B.office or workplace,C.both A and B,D.Dating,4.Which of the following statements is TRUE according to the,passage?,A.Y,our attire and your appearance doesnt play an important,role in your business world because inner beauty is more,important.,B.,Once you have got the job,you can easily ask about(or just,observe)the dress code at workplace and follow that.,C.,If you see senior ones wearing casual stuff,you can put on,street wear next week.,D.All business meetings require formal attires.,C,B,Task Three,Manners Etiquette,仪态礼仪,You communicate with others through your posture and movement.,令人生厌的仪态,表情严肃,架子十足,轻视的眼神,不礼貌,的动作,双手抱胸,坐姿不雅,目光游离,坐姿不端,弯腰驼背,漫不经心地倾听,神态疲惫,赢得好感的仪态,1,.,仪态礼仪,Definition,Posture and movement etiquette means the way you use your stance and body to communicate nonverbally with others.,Stance,Posture is one of the first things another person will notice about you.Communicate confidence by standing tall and maintaining your space by keeping your f