翻译广告词常用表达法.docx

广告词常用表达法

A

a complete range of specifications 规格齐全
aesthetic appearance 式样美观
a great variety of models 款式多样
agreeable sweetness 甜而不腻
ample supply and prompt delivery 货源充足，供应及时
A plastic case is compartmentalized for safe storage 备有塑料盒，便于安全保存。
aromatic character and agreeable taste 香浓可口
aromatic flavour 香味浓郁
as effectively as a fairy does 功效神奇
attractive and durable 美观耐用
attractive appearance 造型美观
attractive designs 款式新颖
attractive fashion 式样新颖
available in various designs and specifications for your selection 备有各种款式的现货，任君挑选。
a wide selection of colours and designs 花色繁多

B

beautiful and charming 华丽臻美
beautiful in colour 色泽艳丽
bright and translucent in appearance 外观美泽透明
bright in colour 色彩鲜艳
bright luster 色泽光润
by scientific process 科学精制

C

can be repeatedly remoulded 能多次翻新
carefully-selected materials 用料精选
catalogues will be sent upon request 各有详细目录，惠索即寄
choice materials 选科考究
clear and distinctive 清晰突出
clear-cut texture 条文清晰
colours are striking, yet not vulgar 色彩夺目，迥然不俗
comfortable and easy to wear 穿着舒适轻便
comfortable feel 手感舒适
complete in specifications 规格齐全
complete range of articles 品种齐全
complete range of specifications 规格齐全
convenient to cook 烹制简便
cool in summer and warm in winter 冬暖夏凉
courteous service 服务周到
crease-resistance 防绉
customers from various countries and regions are welcome to establish and develop business contacts 欢迎与世界各地客商进一步加强合作，建立和发展贸易关系

D

delicacies loved by all 大众所喜爱之品尝佳品
delicious in taste 口味鲜美
dependable performance 性能可靠
distinctive for its traditional properties 具有传统风味特色
diversified practices and efficient services 方式灵活，方便客商
drip-dry 快干
durable in use 经久耐用
durable-modeling 定型耐久
durable service 经久耐用

E

easy and simple to handle 操作方便
easy contacts and flexible trading methods 业务联系方便，贸易做法灵通
easy to lubricate 易于润滑
easy to repair 维修简易
easy to use 使用方便
elegant and graceful 典雅大方
elegant and sturdy package 包装美观牢固
elegant appearance 美观大方
elegant in smell 香气高雅
elegant in style 式样雅致
elegant shape 外型大方
enquiries and orders are warmly welcome 竭诚欢迎客户惠顾
Enquiries are cordially welcome 欢迎洽购
excellent in cushion effect 缓冲好
excellent (in) quality 品质优良
exquisite craftsmanship 技艺精湛
exquisite traditional embroidery art 传统刺绣工艺
exquisite in workmanship 做工讲究
extremely efficient in preserving heat 耐热性强

F

Fashionable and attractive packages 包装新颖美观
fashionable patterns 花式入时
fashionable (in) style 款式新颖
fast colour 永不退色
fine craftsmanship 技艺精湛
fine quality 质地优良
fine (in) workmanship 做工精细
firm in structure 结构坚固
fragrant aroma 香气馥郁
fragrant (in) flavour 香味浓郁

G

good companions for children as well as adults 老少良友
good heat preservation 保温性强
good taste 味道纯正
great varieties 种类繁多

H

handsome appearance 造型美观
harmonious colours 颜色调和
highly polished 光洁度高
high quality materials 选料讲究
high resilience 富有弹性
high safety 保险性强
high standard in quality and hygiene 质量高，讲究卫生

I

ideal gift for occasions 节日送礼之佳品
in many styles 式样众多
in plain, fancy colour 色彩奇异大方
inquiries are welcome 欢迎洽询订购
J
jade white 洁白如玉

L
latest technology 最新工艺
limpid in sight 色泽清澈
long and rich experience 历史悠久、经验丰富
long performance life 使用寿命长久
lovely luster 色泽鲜艳可爱
lustrous, soft and antislippery 色泽光洁，柔软防滑
lustrous surface 表面光泽
luxuriant in design 设计华丽富贵

M

matching in colour 色彩协调
meticulous dyeing processes 染制精良
mild and mellow 口感和醇
moderate cost 价格适中
moderate price 价格公道
modern and elegant in fashion 式样新颖大方
modern design 设计新颖
modern technology 技术先进

N

neither too hard, nor too soft 软硬适中
new varieties are introduced one after another 新品送出
non-ironing 免烫
novel (in) design 款式新颖
numerous in variety 品种多样

O

orders are welcome 欢迎惠订
outstanding features 有点出众

P

packing of nominated brand 定牌包装
perfect in workmanship 制作精巧
pleasant in after-taste 回味隽厚
pleasant to the palate 清香爽口
please order now 请君速订
possessing Chinese flavours 具有中国风味
pretty and colourful 瑰丽多彩
professional design 专业设计
promoting health and curing diseases 保健治病
prompt delivery 交货迅速
punctual timing 走时准确
pure and mild flavour 香味纯和
pure white and translucent 洁白透明
pure whiteness 洁白纯正

Q

· quality and quantity assured 保质保量

R

rapid heat dissipation 散热迅速
reasonable price 价格公道
reliable performance 性能可靠
rich and magnificent 雍容华丽
rich experience and strict scientific management 丰富的生产经验和严格的科学管理
rich in … 富有
rich in poetic and pictorial splendor 富有浓厚诗情画意

S

selected materials 用料上乘
selling well all over the world 畅销全球
shrink-proof 防缩水
sincerely wish to strengthen business relations with counterparts both at home and abroad 竭诚欢迎国内外同行加强业务联系
skillful manufacture 制作精巧
soft and full 柔软丰满
sophisticated technologies 工艺精良
stocks are always available in large quantities for prompt delivery 备有现货，交货迅速
strict quality control 严格的质量管理
strong packing 包装牢固
strong resistance to heat and hard wearing 抗热耐磨
structural durabilities 经久耐磨
sturdy construction 结构坚固
sufficient supplies 货源充足
suitable for men, women ,and children 男女老少皆宜
superior performance 性能优越
superior (in) quality质地考究

T

the branch is ready to provide excellent service to customers 本公司准备为客户提供优质服务
timely delivery guaranteed 交货及时
to adopt advanced technology 采用先进技术和工艺
to assure years of trouble-free service 多年使用，不出故障
to be awarded a sliver medal 荣获银质奖
to be awarded super-quality certificate 荣获优质产品证书
to be distinguished for… 以┅著称
to be highly praised and appreciated by consuming public 深受国内外消费者的欢迎和好评
to be specially designed for… 专为┅设计的
to clear out annoyance and quench thirst 涤烦疗渴
to enjoy high reputation at home and abroad 誉满国内外
to enjoy high reputation in the world market 在国际市场上具有声誉
to ensure smooth transmission 传送灵活
to have a long historical standing 历史悠久
to have a long history in production and marketing 产销历史悠久
to have a long history, rich history, and reliable reputation 历史悠久，经验丰富，信誉可靠
to have a unique national style 独特的民族风格
to have both the quality of tenacity and hardness 韧硬兼蓄
to help digest greasy food 助消化，除油腻
to insure a like-new appearance indefinitely 外型永保如新
to invigorate health effectively 促进体质
to keep your fit all the time 保君健康
to make one feel at ease and energetic 安心益气
to offer you the best convenience 为君提供便利
to produce an effect of expelling hot, refreshment, and digestion helping.清火祛热，怡神醒脑，帮助消化
to provides clients with excellent service 向广大客商提供优良服务
to rank first among similar products居同类产品之首
to reduce body weight and prolong life 轻身延寿
to satisfy the demands of consumers 满足消费者的需求
to win a high reputation and is widely trusted at home and broad 深受国内外客户的信赖和称赞
to win high admiration 享有声誉
to win warm praises from customers 深受顾客欢迎

U

unequal in performance 性能无与伦比
up-to-date styling 款式新颖
utmost in convenience 使用极便

V

various styles 款式齐全
vivid and great in style 款式活泼端庄

W

warm and windproof 保暖防风
waterproof, shock-resistant and anti-magnetic 防火、防震和防磁
we accept orders according to customers’ requirements as well as processing on given materials and compensation trade. 我们接受客户订货，来料加工和补偿贸易
well-known for its fine quality 以优质闻名
wholesale and retail are welcome 欢迎批发零售
wide varieties 品种繁多
with a long standing reputation 久享盛名
with most up-to-date equipments and technique 采用最新设备和工艺
with traditional methods 沿用传统的生产方式
选词

1.广告英语常用形容词例解

1. absolute 绝对的；完全的：We make sure that every facet of your trip is absolute perfection.
2. advanced 先进的；高级的：One of the world’s most advanced compact autofocus cameras.
3. beautiful 漂亮；美丽的：Your eyewear should be as beautiful and superbly crafted as a fine watch or your other fashion accessory.
4. classic 古典的；第一流的：classic design.
5. comfortable 舒适的： with wider and more comfortable seats.
6. creative 创造性的：It also creative possesses creative functions.
7. delicate 优雅；柔和；悠扬：the delicate tones of these malts.
8. different 不同的：What makes us different?
9. easy 容易；简便：Its wide range of interchangeable autofocus lenses make it easy to expand your world of photographic creativity.
10. economical 经济的；省钱的：the economical engine in a dynamic and sporty shape.
11. enjoyable 快乐的：There’s never been a more enjoyable way to fly from Singapore to Sydney.
12. excellent 杰出；优良：And once on the road, it’s excellent handing and roadaility are proven at every turn.
13. experienced 有经验的：the most experienced international bank.
14. extraodinary 不同一般；非凡的：the extraodinary perfection of finish.
15. fabulous 难以置信的：with a whole day of fabulous shows,shows,shows!
16. fashionable 时尚的；流行的：And so fashionable that it’s seen in all the best places.
17. fast 迅速：For fast relief of athlete’s foot, get Tiactin.
18. flawless 完美无缺：Each Penisula hotel offers flawless service in a spectacular setting.
19. flexible 有弹性的：It offers more personal control and more flexible,personalised service than ever before.
20. free 免费的：We also extend to our guests a freetransfer service to the hotel.
21. friendly 友好的：the friendly smiles of our stewardesses.
22. gentle 温和；文雅：Ask our gentle hostess for some Insam Cha.
23. great 伟大；显著：A beautifully designed wall clock that will look great in your bath.
24. incredible 令人难以相信的：For incredible speed and accuracy, try the Minota 7000.
25. latest 最新的: This latest generation language at lows net new, fast vector graphics.
26. light 轻的: The eyewear is so light that you feel you’re wearing nothing at all.
27. local 当地的: We are local company.
28. lovely 可爱的: Lovely Quartz. Decoration clock for your bath.
29. luxurious 豪华的: Add to this luxurious guestrooms.
30. modern 现代的: the international airline with a growing modern fleet.
31 .new 新的: A striking new feature of the city skyline.
32. nice 美妙: Which is one more reason so many people find it so nice to come home.
33. original 独创的,新颖的: totally original in concept.
34. outstanding 杰出的: It’s loaded with outstanding features.
35. perfect 完美的: It creates the perfect ambience for enjoying our numerous other innovations.
36. precious 宝贵的: Each brush is a precious tool.
37. pure 纯净的: The quality: pure new wool.
38. relaxed 放松的: a relaxed attitude.
39. remarkable 稀奇的: What keeps these remarkable machines way ahead of competition is clever new ideas.
40. simple 简单的: It not only makes striving simpler, but offered improved automatic fuel economy as well.
41. smooth 平滑的: It ensures lines so sharp, curves so smooth and blacks so black, that documents look as though they’ve been typeset.
42. spacious 广阔的: Spacious, beautifully-appointed rooms and spectacular views from the world’s tallest hotel.
43. special 特别的: a special form of hydrated
44. splendid 绝妙的: splendid facilities, restaurants, poolside.
45. successful 成功的: The world most extensive and successful videotext system.
46. traditional 传统的: the traditional Chinese brush.
47.unique 独特的 to offer a unique blend of Western efficiency and Chinese hospitability.
48.universal 通用的: The universal availability of trained personnel.
49.valuable 极有价值的: These are valuable concepts for understanding how to manage business successfully into the 21st century.
50.vital 重要的: Northwest is more than just a way to the States, it’s a vital business connection.

2.广告英语常用动词例解

1.advance 发展;前进: Advance when technology does.
2.become 变成: MagneTek, since 1984, has become one of the leading producers of electrical equipment in the United States.
3.build 建立;制造: We build some of the world’s fastest supercomputers.
4.buy 购买: It’s like buying a new computer for the price of a single chip.
5.call 打电话: Call the Swiss life oasis number to find out more.
6.choose 选择: When you next travel, choose the airline that takes service a little further.
bine 联合: She combines a remarkable liveliness and spontaneity with an absolute obsession with perfection.
8.contact 与… … 联系 Fore more information, please contact your nearest office of the Hong Kong Bank group.
9.contain 含有: And its sleek shape hides the fact that it contains a powerful 36mm-110mm zoom lens.
10.craft 精巧地制作: Cathay Pacific First has been crafted from the ground up to meet the needs of the most discerning international travelers.
11.dedicate 奉献;致力于: MagneTek’s ongoing R&D is dedicated to improving on this already proven success.
12.design 设计: Designed to improve your photography at the touch of a button.
13.discover 发现: So why not contact your travel agent or local Gulf Air Office and discover for yourself the delights of flying.
14.enjoy 享受： You’ll enjoy many of these dishes on our flights, along with a wide choice of international cuisine.
15.establish 建立： It’s so technically innovative, easy to operate, it’s introduction establishes a new standard of photographic excellence.
16.experience 经历；体验：Now you can experience our uniquely hospitable style of service all the way.
17.find 发现：You’ll find the flight seems comfortably shorter.
18.fly 飞行：China Airlines flies to twenty cities all over the world.
19.give 给予：We’ll give you exactly what you want.
20.help 帮助：Ease of communications helps companies trade nationally and internationally.
21.improve 改善：We can improve people’s live in three fundamental ways: Communications, Energy and Transportation.
22.include 包括：This includes our new laptop series.
23.introduce 介绍：Now ALR can introduce you to a newer, simpler world.
24.invite 邀请：We invite you to see the complete range of Acer computers.
25.know 知道：What’s more, our associates know that they can rely on us as business partners not only in good times, but also when the going gets tough.
26.last 延续；持续：For us it lasts a moment, for you, a lifetime.
27.Let让：let you perform at your very best.
28.look 看：don’t look at the PC’s. Look at the ads.
29.make 使┅成为：It is our tradition of service that makes these flights the most enjoyable.
30.manage 经营：We are a group of companies managed by local people all over the world.
31.mean 意味着：Our products and production procedures mean that you as the end user have a product that combines a minimum of energy to achieve maximum efficiency.
32.meet 满足：Lufthansa goes all the way to meet these differing expectations.
33.need 需要：To succeed, you need a keen sense of vision and ability to react swiftly and with conviction.
34.offer 提供：Through these companied, our staff can offer clients the benefit of our years of experience in many financial fields.
35.operate 操作：In over 100 countries where we operate, we’ve made the world better place to live in.
36.perform 表演：You can count on them to perform dependably.
37.possess 拥有：It also possessed creative functions such as digital editing, which lets you recreate images by altering shapes.
38.prefer 更喜欢：When travelling the international lecture circuit, he prefers to fly Swissair.
39.provide 提供Specialized skills provide fast local