如何成为一个顶尖销售人员——讲义.docx

卫星远程培训学院
直播课程讲义

如何成为一个顶尖的销售人员
主讲人 方永飞
（2004年6月19日）

跨越时空 实时分享最优秀的培训课程

北 京 时 代 光 华 教 育 发 展 有 限 公 司
BEIJING TIMES BRIGHT CHINA EDUCATION DEVELOPMENT CO.，LTD

卫星远程培训学院
直播课程学员须知
课程名称：如何成为一个顶尖的销售人员
主讲人：方永飞
时间：2004年6月19日
地点：
学员注意事项：
一、为保证培训效果，在培训期间请学员务必关掉手机；
二、场内禁止吸烟，授课中学员不得随意走动，有特殊要求请与会务人员联络；
三、学员听课时应保持精神饱满，不要在现场大声喧哗或交头接耳，如对课程有不同见解，可与会场主持人或助教联系；
四、学员须在每次课程开始之前准时进入会场，在课间休息和午休后应尤其注意；
五、老师讲课中会有些互动游戏，希望学员能够配合，远端学员将在助教的组织下完成；
六、远端学员如有问题需要主播会场解答，应通过分会场助教向主播会场提出。
七、学员听课证在下午退场时，放在您的座位上由工作人员统一收回，请勿带出会场。

卫星远程培训学院
直播课程时间安排
8:30 学员开始入场
8:40-8:50 开始预播
8:50-9:00 主持人与学员沟通会场注意事项
9:00-10:25 讲师授课
10:25-10:35 课间休息
10:35-12:00 讲师授课
12:00-13:40 午休
13:40-13:55 公司宣传片播放
13:55-14:00 课前热身
14:00-15:25 讲师授课
15:25-15:35 课间休息
15:35-17:00 讲师授课
17:00 主持人总结 课程结束

如何成为一个顶尖的销售人员
Ø 为什么学习本课程：
销售人员应该具备怎样的心态去迎接挑战？销售人员如何去看透客户的心理？销售中难道真的没有一种更有效的手段吗？如何有效地引导客户朝着对销售人员有利的方面进行决策？如何从普通的销售代表向顶尖销售代表发展？……被一致评价为“极具感染力与煽动性”的实战派销售培训资深讲师方永飞先生，其10年的实战营销技巧融合世界级顶尖销售思想与策略，完美展现成为顶尖销售人员的成功路径，本课程的授课满意度高达99％（极大多数的学员评价其为最有价值的一堂课）
Ø 谁应该学习本课程：
营销总监、营销经理、各级销售代表和营销人员
Ø 通过本课程您将学习到：
如何克服成功销售的最大障碍，修炼成为顶尖销售人员
如何修正自我形象，改善销售业绩
用最有效的销售心理法则，赢得客户的心
AIDMA销售法则，SPIN销售技巧，FAB标准销售话术
影响并激励你的客户，最终实现优秀的销售业绩
如何成为顶尖的销售人员
Ø 培训方式：
专题演讲，问答参与
Ø 讲师介绍：
    方永飞
曾任日本MIMAKI中国区域行销总监，康尔全国机构行销总监、执行总经理、副总裁，北京时代光华教育发展有限公司特聘高级培训师，杭州麦思特管理顾问有限公司总裁、首席讲师，美国领导力研究中心“情境领导”中文认证讲师，资深企业营销与管理教练，曾主持东信、胡庆余堂、张小泉等众多企业销售特训。

讲义提纲:

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