茶叶质量管理2(ppt文档).ppt

,Textmasterformate durch Klicken bearbeiten,Zweite Ebene,Dritte Ebene,Vierte Ebene,Fnfte Ebene,PPP China II,-Mr.Tobias Kuhl,-,*,PPP China II,PPP China II,-Mr.Tobias Kuhl,-,1,Quality,Requirements,in,Teatrade,-Mr.Tobias Kuhl-,PPP China II,-Mr.Tobias Kuhl,-,2,Trade&,Reality,today,we,will,talk,about,the,practical,side,of,tea-trade,mainly,from,the,view,of,your,customers,PPP China II,-Mr.Tobias Kuhl,-,3,Quality,quality is an abstract definition for something perfect,we are used to this word to promote our products,we use this word to justify higher prices,What,does,it,mean,for,you,?,PPP China II,-Mr.Tobias Kuhl,-,4,PPP China II,-Mr.Tobias Kuhl,-,5,Quality,means,full,service,identification,with,the,product,identification,with,the,company,Your,customer,will,feel,if,all,quality,aspects,are,fullfilled,by,you,and,your,company,PPP China II,-Mr.Tobias Kuhl,-,6,Good Price&Good Tea=Good,Quality,?,thats,not,enough,to,keep,your,customer,quality,means,more,for,example,attention,.,PPP China II,-Mr.Tobias Kuhl,-,7,Sleeping,Salesman,PPP China II,-Mr.Tobias Kuhl,-,8,a permanent exchange in ideas amongst producer,buyer and seller at any step is necessary to understand the meaning of quality,English speaking persons are necessary at,all,relevant positions of the company at any time,Knnen,Sie,mich,verstehen,?,Ich,habe,ein,Problem.Hallo,warum,versteht,mich,keiner,.,PPP China II,-Mr.Tobias Kuhl,-,9,Let,us,talk,about,tea,Very often importers refuse the consignment or send it back at,suppliers,risk and cost.this can be often avoided by taking reasonable steps,before shipment,Following aspects should help Chinese producers and exporters to avoid regular happened mistakes,PPP China II,-Mr.Tobias Kuhl,-,10,Quality,Control,Problems in,trade,analysing,system,in,origin,PPP China II,-Mr.Tobias Kuhl,-,11,Is,my,tea,really,pesticide,free,?,different analysing methods and equipment may cause problems between China and EU results,with the help and under authority of our partner QSI this project should help to find an international solution for this basic problem,for the time being it is possible to send your samples for pesticide check directly to,german,laboratories or ask your customers to do it for you,PPP China II,-Mr.Tobias Kuhl,-,12,Is,my,tea,really,clean?,PPP China II,-Mr.Tobias Kuhl,-,13,unclean factories with dirty tea producing machines may cause problems,same the way of withering is not always in line with,european,understanding of quality tea,PPP China II,-Mr.Tobias Kuhl,-,14,Machines,PPP China II,-Mr.Tobias Kuhl,-,15,PPP China II,-Mr.Tobias Kuhl,-,16,PPP China II,-Mr.Tobias Kuhl,-,17,No,need,to,be,perfect,PPP China II,-Mr.Tobias Kuhl,-,18,Clean,is,already,enough,PPP China II,-Mr.Tobias Kuhl,-,19,Microbiological,Risks,The risk is a so called“cross-contamination”that means even if the farmer is producing a clean and pesticide free tea leaf it could be infected by contaminated machine or packing material,Mr,lambert,mentined,the importance of,microbilogical,risks in near future,PPP China II,-Mr.Tobias Kuhl,-,20,Humidity,of tea,leaf,PPP China II,-Mr.Tobias Kuhl,-,21,A very common problem,some companies are not careful enough to check the humidity level before packing,It is of course very attractive to sell tea with 2%or 4%more humidity.we all know why.,.,but the risk is high,.,PPP China II,-Mr.Tobias Kuhl,-,22,when the tea is fresh with a certain humidity,the flavour is very attractive but the shelf life very short,Very often the leaf changes already during transport by undergoing an after fermenting process.,PPP China II,-Mr.Tobias Kuhl,-,23,The actual arrived tea changed its structure due to fermentation.,PPP China II,-Mr.Tobias Kuhl,-,24,In heavy cases the moisture is building yeast&,fungy,spores which are dangerous for health and same time totally destroy the tea.,PPP China II,-Mr.Tobias Kuhl,-,25,Sampling,PPP China II,-Mr.Tobias Kuhl,-,26,The normal and international way of sampling from China to Europe is known,a=offer sample,b=shipping/outturn sample,a+b,should,be,the,same,PPP China II,-Mr.Tobias Kuhl,-,27,Same,or,Similar,or,Different,Very often the real outturn sample is different from the offer sample,Reason might be storage,weather conditions or different final production),PPP China II,-Mr.Tobias Kuhl,-,28,Be,Honest,In order to,safe,time,the,customer,get,often,outturn,samples,which,are,not,directly,“,taken,from,the,actual,shipping-lot,PPP China II,-Mr.Tobias Kuhl,-,29,The importer will analyse a wrong sample,and the results of analysis between shipping sample and landed tea is different,Consequently the tea will be rejected or“in worst case”the customer will change the supplier,this happens very often be,carefull,PPP China II,-Mr.Tobias Kuhl,-,30,Transportation,&Dokumentation,PPP China II,-Mr.Tobias Kuhl,-,31,transportation is a very important point for the quality of tea,Too often this point does not find enough attention,but exactly in here a lot of problems occur,PPP China II,-Mr.Tobias Kuhl,-,32,same the documentation is essential for a trouble-free business,unsufficiant,or totally no knowledge about existing food laws or regulations may cost a lot of trouble and money,persons in charge for documentation should ensure at any time to have a well informed and,english,speaking person as replacement for,european,importers to talk to,in case they are out of office,PPP China II,-Mr.Tobias Kuhl,-,33,Ways,of,transportation,Packing,PPP China II,-Mr.Tobias Kuhl,-,34,the weight of tea should be in any case in correspondence to the packing material,that means that the packing material has to be strong enough,PPP China II,-Mr.Tobias Kuhl,-,35,packages arrive its destination often in damaged condition due to too much pressure,PPP China II,-Mr.Tobias Kuhl,-,36,the tea risk again a cross-contamination,(pesticide residue and/or microbiologically),especially so called“cheap teas”are mainly used for blending purposes.,Imagine your customer only use 5%of contaminated tea in a blend for 10 tonnes that is made for supermarkets.it can cost your existence.,PPP China II,-Mr.Tobias Kuhl,-,37,the photo shows the wrapping with plastic foil,this method protects the tea during transport on the one hand but avoid same time that the tea can breathing,if there is only a little humidity in the leaf of the package the tea will arrive at least with a fanged and humid smell,PPP China II,-Mr.Tobias Kuhl,-,38,Pallets,PPP China II,-Mr.Tobias Kuhl,-,39,very common are paper pallets which are not very,standable,especially during rainy season or too heavy weight,often importing companies have to unload the containers by hand that costs a lot of time and money.The reputation of the,chinese,export company will suffer a lot,proper and clean packing on plastic pallets is the best possible way to ship the tea,PPP China II,-Mr.Tobias Kuhl,-,40,Fork-lift trucks might be too big to lift up paper pallets the risk of destroyed cartons or paper sacks during unloading is very high.,PPP China II,-Mr.Tobias Kuhl,-,41,Lead,time,PPP China II,-Mr.Tobias Kuhl,-,42,in order to safe money the transportation ways are very slow and very long,the focus is not on tea but on favourable freight charges,the different temperature and humidity conditions during transport reduce the quality of tea,PPP China II,-Mr.Tobias Kuhl,-,43,shippers of cheaper lines do not always take care of the product during transport they store the consignment often for longer time under the sun or even in the rain during loading+unloading of the containers(mainly LCL-shipments),if there is no way to avoid these cheaper shipping companies from exporters side they should take care to use better and stronger packing material.,PPP China II,-Mr.Tobias Kuhl,-,44,Labeling,PPP China II,-Mr.Tobias Kuhl,-,45,Clear international and contracted shipping marks are important on every single carton,chest or sack,Do not forget all parts of documents.,the marks should be always on the outside of the ready packed pallet easy to recognise for everybody,PPP China II,-Mr.Tobias Kuhl,-,46,shipping marks should be stamped or printed only!,PPP China II,-Mr.Tobias Kuhl,-,47,Safety,first,PPP China II,-Mr.Tobias Kuhl,-,48,HACCP&ISO,quality systems such as HACCP or ISO ff are good sales arguments for Chinese exporters and factories,Importers in Germany and Europe can include these systems into their rating for suppliers,more detailed and specific information will be given during this project by our partner QSI,PPP China II,-Mr.Tobias Kuhl,-,49,Trust in Tea,for,full,enjoyment,PPP China II,-Mr.Tobias Kuhl,-,50,End of PPP China II,PPP China II,-Mr.Tobias Kuhl,-,51,