轻卡消费者市场研究.pptx

按一下以編輯母片標題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,#,中国轻型卡车市场调研,用户样本特性,需求用户总样本数,n,=,1,0,1,0,【,访问地区别,】,7.4,14.4,27.7,9.9,3.0,37.6,0,10,20,30,40,华北,东北,华东,中南,西南,西北,【,驾驶品牌别,】,20.3,15.3,14.3,5.9,15.2,6.8,8.9,4.3,5.5,3.4,0,5,10,15,20,25,福田,东风,跃进,庆铃,小解放,江铃,江淮,一汽红塔,金杯,北京轻汽,单位,:%,中国轻型卡车市场调研,用户样本特性,【,轻卡类型别,】,【,载重吨位别,】,普通载货车,79.6%,专用车,20.4%,1(,含,),2,吨,2(,含,),3,吨,3(,含,),4,吨,42.7%,39.7%,17.6%,45.3,34.2,12.1,4.7,3.8,0,10,20,30,40,50,2(,含,),5,年,5(,含,),10,年,10(,含,),15,年,15(,含,),20,年,20,年,(,含,),以上,【,驾驶经验别,】,单位,:%,中国轻型卡车市场调研,品牌认知度,96.0,95.3,92.6,79.3,91.4,90.7,88.8,79.2,84.7,76.9,3.8,0,40,80,120,福,田,东,风,跃,进,庆,铃,小,解,放,江,铃,江,淮,一,汽,红,塔,金,杯,北,京,轻,汽,其,它,(n=1,010),中国轻型卡车市场调研,购车信息渠道,56.4,38.9,20.3,39.6,9.9,42.1,15.9,1.5,10.7,24.3,54.5,6.0,72.7,1.1,0,30,60,90,汽车市场（销售中心）,修理厂,车展,电视,广播,报纸,杂志,互联网,宣传单,广告牌（户外广告）,亲朋好友,公司采购人员,同行,其它,单位：,中国轻型卡车市场调研,购车考虑因素,11.58,17.94,14.96,16.43,9.87,14.23,9.34,5.62,0,5,10,15,20,生,产,厂,家,或,品,牌,动,力,性,承,载,性,经,济,性,舒,适,性,安,全,性,可,靠,性,车,身,造,型,16.15,15.45,15.9,15.84,8.98,10.74,10.49,6.24,需求用户,经销商,中国轻型卡车市场调研,未来购车需求规格,品牌,20,0,5,10,15,11.73,15.08,8.38,9.64,14.98,10.77,16.38,4.38,4.64,3.99,福,田,东,风,跃,进,庆,铃,小,解,放,江,铃,江,淮,一汽红,塔,金,杯,其它,中国轻型卡车市场调研,未来购车需求规格,类型,70.96,28.76,0.28,64.1,35.9,0,20,40,60,80,普通载货车,专用车,其它,0,需求用户,经销商,中国轻型卡车市场调研,未来购车需求规格,额定载重吨位,60,33.14,42.82,24.04,47.76,35.26,16.99,0,15,30,45,1(,含,)2,吨,2(,含,)3,吨,3(,含,)4,吨,需求用户,经销商,中国轻型卡车市场调研,未来购车需求规格,车型,单排,双排,一排半,其它,31.77,28.96,39.05,0.21,39.74,24.68,35.58,0,0,15,30,45,需求用户,经销商,中国轻型卡车市场调研,未来购车需求规格,价位,6.39,13.5,16.87,17.17,19.44,14.92,11.75,12.01,23.51,17.72,12.57,8.47,10.55,15.17,0,10,20,30,3,万元,以下,3,(,含,),4,万,元,4(,含,),5,万,元,5(,含,),6,万,元,6(,含,),8,万,元,8(,含,),10,万,元,10,万元,(,含,),以,上,需求用户,经销商,中国轻型卡车市场调研,轻卡,市场,细分趋势,区域别,2006,年,未来五年,中南,22.2%,华北,29.9%,东北,8.9%,华东,22.9%,西南,10.7%,西北,5.4%,华北,29.5%,东北,8.1%,华东,23.1%,中南,25.4%,西南,8.6%,西北,5.3%,中国轻型卡车市场调研,轻卡,市场,细分趋势,类型别,2006,年,未来五年,普通载货车,86.7%,专用车,13.3%,普通载货车,64.2%,专用车,35.8%,中国轻型卡车市场调研,轻卡,市场,细分趋势,载重吨位别,2006,年,未来五年,1(,含,),2,吨,57.5%,2(,含,),3,吨,29.8%,3(,含,),4,吨,12.7%,1(,含,),2,吨,51.6%,2(,含,),3,吨,27.9%,3(,含,),4,吨,20.5%,中国轻型卡车市场调研,轻卡,市场,细分趋势,车型别,2006,年,未来五年,单排,41.2%,双排,26.6%,一排半,32.2%,单排,39.8%,双排,29.5%,一排半,30.7%,中国轻型卡车市场调研,轻卡,市场,细分趋势,燃油类型别,2006,年,未来五年,汽油,8.7%,柴油,91.3%,汽油,8%,柴油,92%,中国轻型卡车市场调研,轻卡,市场,细分趋势,价位别,2006,年,未来五年,3,万元以下,5.8%,3(,含,),4,万元,16.2%,4(,含,),5,万元,34%,5(,含,),6,万元,11.9%,6(,含,),8,万元,14.2%,8(,含,),10,万元,9.9%,10,万元,(,含,),以上,8%,3,万元以下,4.9%,3(,含,),4,万元,16.8%,4(,含,),5,万元,39.7%,5(,含,),6,万元,16.7%,6(,含,),8,万元,11.8%,8(,含,),10,万元,6.8%,10,万元,(,含,),以上,3.3%,中国轻型卡车市场调研,轻卡,市场,细分趋势,客户行业别,2006,年,未来五年,农业,12%,矿业,4.1%,制造业,12.2%,建筑业,5.8%,运输业,45.9%,服务业,18.9%,其它,1.1%,农业,11.2%,矿业,2.2%,制造业,8.1%,建筑业,2.2%,运输业,52%,服务业,23.5%,其它,0.8%,