Abriefintroductionofappleinc.doc

A brief introduction of apple inc.
产品列出来，
It is a hip-tech multinational company. It produces hardware and software, but most importantly, it is a corporation taking advantages over its competitors in the field of integrating software into hardware. It is a kingdom of phone business and labtop business, and new app and software developing center.

And here I am going to give a brief introduction of the external environment of Apple Inc.

Customers:
Mainly students, businesspeople. Actually its products can be seen everywhere.
Belief:
Most companies place enormous attention on customers, so is apple. However, apple does it in a different way. Apple never do customer preference research, and it believes that people never clearly know what they want and that what apple makes is what their customers crave for. Members of apple consider them selves as customer, and they create what their dream products.
Measures:
Every time a new product comes out, an introduction and promotion conference will be held by the apple team. Besides that, there are also impressive advertisements which blow people’s minds and revolutionize people’s lifestyles and ideas.
Through its products, Apple is successfully implanting into its customers what is fashion, and what is they want. Apple is leading the fashion.

Competitors:
Apple’s competitors include nokia, htc LG etc. in phone market, and Microsoft and google in the software market.
Advantages:
Apple creative ideas,
Sungsam competitive price, distribution channel
Microsoft extensive users
The weakest point of apple : it only produces software, hardware totally rely on it supplier
The competitive advantage : the ability of integrating software and hardware

Supplier:
The price and quality of goods provided by supplier will greatly impact a company.
Apple is a multinational company an:

Apple is committed to ensuring the highest standards of social responsibility wherever our products d it seeks cheap labor to assemble its products. Besides that, the reputation of its supplier also will affect it.
Rules on to choose a supplier are made. We insist that our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes. Apple’s program is based on our comprehensive Supplier Code of Conduct, which outlines our expectations for the companies we do business with. We evaluate compliance through a rigorous auditing program and work proactively with our suppliers to drive change.
Human resources:
Only the most outstanding talents in specific filed are what apple wants, and only that kind of person can survive in apple.
Apple’s research and development center is located in America, for the world’s most brilliant people are mainly in America.
团队成员
Recently, the leave of steve jobs has a great impact on apple.
Administering authority:
Environmental activists, media, and the whole world are watching Apple. It has a good environment for its product promotion, while on the same time, any mistake can not be ignored by the world.

Case study:
Two videos:
The first video is about apple’s supplier, foxcoon. A fire break out in its factory.
The second video is showing us because of foxcoon’s environmental problem and unfair working environment, a group of environmental activists are parading against apple.
In the mainland: China’s environmental protection organization are heading to America for negotiation.
What above reflect a fact that suppliers have great impact on a company.
It is not the first time apple is accused because of its supplier foxcoon. Years ago, ten workers committed suicide because of great working pressure and terrible working condition. After that, some environmental problems were publicized against foxcoon. the world’s attention was drawn to Apple. Apple was accused of its supplier, which placed a bad influence on apple.
A strict assessment system should be established.
Seek more suppliers.