“飞行终点站”--酒店形象设计创新时代网供稿形象设计.doc

“飞行终点站”--酒店形象设计
新加坡这家wanderlust酒店名称直译就是“旅行癖”之意，设计者打造了一种轻松释放的酒店形象。

Description
Project brief: Wanderlust is a design boutique hotel by Singaporean hotelier Loh Lik Peng. This hotel, located in the colorful Little India area of Singapore, targets travelers who not only understand and appreciate design but also are curious and interested in discovering, engaging and immersing in new experiences. Each floor is designed by a different designer who was given free creative reign to design the rooms on that particular floor.

The project goal is to create a quirky and fun brand that is synonymous with the ideas and experience of travels and journeys, the process of discovery and that innocent dreamlike feeling. The vision of the hotel owner has always been grounded by the history and surroundings of his property. Since each floor is designed by a different designer, the floors all look and feel very different, even though the designs are pretty engaging. Our challenge is to achieve a cohesive voice and unity through the branding and identity—a voice that will augment the ideals and creativity of the project yet preserve the honest feeling of “wanderlust.”

创新时代网 华人设计第一门户

创新时代网 华人设计第一门户

创新时代网 华人设计第一门户

创新时代网 华人设计第一门户