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*,本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。本资料仅供参考，不能作为科学依据。谢谢。不能作为科学依据。,本资料仅供参考，不能作为科学依据。谢谢。本资料仅供参考，不能作为科学依据。本资料仅供参考，不能作为科学依据。谢谢。不能作为科学依据。,Unit 2 Trade Fairs,1/23,Teaching Objectives,After completing this lesson,students should be able to:,Comprehend basic,trade fair,vocabulary;,Understand how to participate in a trade fair;,Recognize some famous international and domestic trade fairs,2/23,A,trade fair,(,trade show,trade exhibition,or,expo,)is an,exhibition organized so that companies in a specific industry can,showcase and demonstrate their latest products,service,study,activities of rivals and examine recent market trends and,opportunities.In contrast to consumer fairs,（消费品博览会、交易,会）,only some trade fairs are open to the public,while others,can only be attended by company representatives(members of,the trade,e.g.professionals)and members of the press,therefore,trade shows,(,商业展览会，博览会,),are classified as either Public,or Trade Only.,3/23,Part I Warm-up,1.What are some famous trade fairs in China?,中国进出口商品交易会(即广州交易会,简称广交会,英文名为Canton,kntn fair):创办于1957年春季，每年春秋两季在广州举行，迄今已经有五十余年历史，是中国当前历史最长、层次最高、规模最大、商品种类最全、到会客商最多、成交效果最好综合性国际贸易盛会。自4月第101届起，广交会由中国出口商品交易会更名为中国进出口商品交易会，由单一出口平台变为进出口双向交易平台。,4/23,中国国际旅游交易会(China International Travel Mart是亚洲地域,最大专业旅游交易会，交易会一年一届,从起，每年分别在,上海和昆明交替举行。),5/23,中国林产品交易会,(,China Forestry Products Trade Fair,中国林产品交易,会是我国唯一经国家林业局正式同意含有行业代表意义经贸盛会，其,常设会址获准在山东菏泽设置,并于每年,9,月,19,日定时举行。,),6/23,New Words and Expressions,1.expo,eksp,=exposition n.,(,美,),博览会,2.habitat,：,hbitt n.,(,动物,),栖息地,;(,植物,),产地,;,生活环境,3.epitomise,：,ipitmaiz vt.,为,缩影；代表,象征,;,表达,e.g.Professor Huang,epitomises,the truth of this saying,黄教授以身作则实践了这一格言。,4.aspiration,：,sprein n.,热望,渴望,e.g.He has no,aspiration,for fame or gain.,他不图名利。,Part II Listening Practice,7/23,5.disseminate,：,disemineit,vt.,散播,;,宣传,e.g.They use the press to,disseminate,right-wing views.,他们利用报刊来传输右翼观点。,6.eco-friendly,：,i:ku,frendlia.,生态友好,对环境无害,7.embody,：,imbdi vt.,表示,表示，使详细化,e.g.The Statue sttu,of Liberty,embodies,the spirit of freedom.,自由女神像表示了热爱自由精神。,8.legacy,：,legsi n.,遗产,8/23,Being the first World Exposition on the theme of city,Expo,Shanghai China will attract governments and people from,across of the world,focusing on the theme Better City,Better,Life“.,9/23,For its 184 days,participants will display urban civilization to the full extent,exchange their experiences of urban development,disseminate advanced notions,on cities and explore new approaches to human habitat,lifestyle and working,conditions in the new century.They will learn how to create an eco-friendly,society and maintain the sustainable development of human beings.,（为其,184,天,参加各国将全力显示其,在新世纪城市文明程度,充分交流,城市发展经验、传输先进城市发展,概念和城市人居环境探索新思绪、,生活和工作条件。他们将会学习如,何创造一个生态社会和人类可持,续发展计划。）,10/23,Expo will centre on innovation and interaction.Innovation is the soul,while cultural interaction is an important mission of the World Expositions.In,the new era,Expo will contribute to human-centered development,scientific and technological innovation,cultural diversity and win-win,cooperation for a better future.,（,世博会关键是创新和互动。,创新是灵魂，而文化交流是世博会,一项主要任务。在新纪元，,世博会将致力于以人为本发展，,科技创新，文化差异以及双赢,未来合作。）,11/23,Expo will also be a grand international gathering.we shall endeavor to,attract about 200 nations and international organizations to take part in the,exhibition as well as 70 million visitors from home and abroad,ensuring the,widest possible participation in the history of the World Expositions.,（世博会也是一个宏伟,国际集会。首先，我们要努力,吸引大约200个国家和国际组织,和7千万国内外参观者来参加,世博会，以确保是史上最盛大,世博会。）,12/23,In addition,Expo will offer a wonderful opportunity for cross-culture,dialogues.Before the conclusion of the Exposition,a Shanghai Declaration,will be issued.This declaration,hopefully a milestone in the history of the,World Expositions,will epitomize the insights to be offered by the participants,and embody ideas for future cooperation and development and extensive,common aspirations,thereby leaving a rich spiritual legacy of urban,development to people throughout the world.,（另外，,世博会使跨文化对话成为可能。,在对世博会总结之前，“上海宣言”会先发行。,这份宣言，有希望成为世博会历史上里程碑，,会摘录参展国看法也包含人们对于未来合作,发展想法以及广泛共同愿望，所以给全球,人们留下了一份宝贵关于城市发展精神遗,产。）,13/23,New Words and Expressions,1.encounter,：,inkaunt vt.,遭遇,(,敌人,);,碰到,(,困难,危险等,),e.g.I,encountered,great difficulties in learning English grammar.,我在学习英语语法时碰到了很大困难。,2.innovative,：,inuveitiv a.,创新,e.g.These designs are full of,innovative,ideas.,这些设计富有创新理念。,3.reputation,：,repjutein n.,声誉,名声,e.g.The store has an excellent,reputation,for fair dealing.,该店买卖公平,声誉极佳。,4.putter,：,put n.,轻击棒,Part II Task 2,14/23,domestic,suppliers,customers,value,services,ideal,compare,specialized,innovative,up-to-date,Keys for task 2,15/23,business operation,商业运作模式,business dealings,商业往来、交往,arts and crafts,手艺,be in the business,经商、经营,silk products manufacturing,丝织品制造商,printed material,印刷品,price list,价目表,specification,明细表，产品说明书,in great demand,需求量大,Part III Language Focus A,16/23,9.place a trial order,试订货,10.sound out,试探,11.market potential,市场潜在需求,12.sales network,销售网点,13.canned foods,罐头食品,14.be of special interest,尤其引人注目,15.marketable,销路好,17/23,Follow-up Practice,rentable,entertainment,transport,halls,exhibition,arena,facilities,conjunction,18/23,Exhibiting at trade fairs,Part,IV Video 1,New Words and Expressions,exhibit igzibit vt.,展示,陈列,promote,：,prmut vt.,宣传,推销,(,商品等,);,晋升促进,;,发扬,;,引发,e.g.,Your job is to,promote,the,new product.,你工作是促销这一新产品。,The Prime Ministers visit will,promote,the cooperation between the two,countries.,首相访问将促进两国间合作。,launch,：,l:nt vt.,将,.,投放市场,e.g.,The company researched the market demand and decided to,launch,their new product.,这家企业调查了市场需求，决定推出新产品。,19/23,New Words and Expressions,4.demonstrate demnstret,vt.,证实；演示；示范,e.g.They,demonstrated,for lower taxes.,他们游行示威要求减税。,5.specific spsfk,adj.,详细，明确；特殊；含有特效,n.,详情；特征,e.g.He never talked in,specifics,about his work.,他从不谈论相关自己工作详情。,6.measurable merbl adj.,可测量；主要；可预见,e.g.So far the effect is barely,measurable.,迄今为止，效果微乎其微。,20/23,Video 1,John:Good morning,Mr.Robbins.,Mr.Robbins:Good morning,John.How is it going?,John:Not too bad.Im reading some articles about trade fairs.Id like to ask you,some questions.,Q1,What benefits can I expect if I exhibit at trade fairs?,Mr.Robbins:Well,you can use trade fairs,to promote your products or services.,John:Yes,but,can you be more specific?,Mr.Robbins:Certainly.,A1,You must know that exhibiting at trade fairs,is an,effective way to test new markets or launch new products and,services.Trade fairs offer you a chance to demonstrate your,products or services to customers face-to-face.This way you can,feedback and find out what customers want.,21/23,John:I see.,Mr.Robbins:,A2,Trade fairs are also,good opportunities for building new business,since many potential customers and suppliers are concentrated in,one place.,John:OK,thank you.I wonder,Q2,whats the most important thing to know about,if I want to exhibit at a trade fair?,Mr.Robbins:,As an exhibitor,A1,choosing the right trade fair is essential.If the,trade fair is too specialist or too broad,its unlikely to attract,visitors who want to buy what you sell,and participating in trade,fairs can be a waste of time.So you see,when you attend a trade,fair,you should make sure you know what kind of customers you,want to reach and what you want to achieve.,John:Anything else I should know?,22/23,Mr.Robbins:One more thing.,A2,You should make specific and measurable goals.,If you choose your fair carefully and give yourself plenty of time,to plan your goals,youll have a good chance of doing good,business.,John:Good.You really are a specialist.Thank you.,Mr.Robbins:You are welcome,John.By the way,theres an IT trade show,being held now.it might be a good idea for you to go and have a,look.Youd get an idea of whats going on.,John:Thank you,I will.Thats a good idea.,23/23,
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