特斯拉报告分析-文档资料.ppt

,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,*,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Logo,Add Your Company Slogan,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,*,Logo,Add Your Company Slogan,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,*,Logo,Add Your Company Slogan,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,*,Logo,Add Your Company Slogan,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,*,Logo,Add Your Company Slogan,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,*,TESLA,发展分析,特斯拉,赢战未来,1,选择特斯拉，选择一种生活态度,让汽油成为历史,2,Tesla,的时间轴,3,产品介绍,4,SWOT,分析,5,安全性能高,日本,ACCORD,与其相撞损毁严重。,6,7,营销策略,市场细分,1,、人口统计细分,2,、地理系统细分,3,、心理系统细分,4,、行为系统细分,目标市场选择,1,、中高端市场,2,、年轻男、女性,产品定位,特斯拉致力于用最具创新力的技术，加速可持续交通的,。,8,Contents,1,产品，,Product,2,价格，,Price,3,渠道，,Place,促销，,Promotion,4,9,TESLA,营销策略,可能是汽车工业的未来发展方向,10,产品，,Product,具备高度创新性的产品,TESLA,是一款具备高端性能，在能源与控制 技术上具备充分创新的汽车产品,11,渠道，,Place,12,渠道，,Place,13,成功营销要点,具备高度创新性的营销模式,O2O,模式,互联网思维做产品,线下：直营体验店,线上：网络销售,一块电池,+,四个轮子,+,一台电脑,14,成功营销要点,创始人品牌,马斯克,明星效应,娱乐明星,科技明星,企业明星,15,成功营销要点,创始人品牌,马斯克,明星效应,娱乐明星,科技明星,企业明星,16,成功营销要点,创始人品牌,马斯克,明星效应,娱乐明星,科技明星,企业明星,17,终身免费充电承诺，解决后顾之忧,名人精英免费造势，提升品牌形象,政府政策支持，提升产品竞争力,促销，,Promotion,低价策略噱头，赢得客户好感,18,总结,最后我想说特斯拉的崛起，是汽车行业改革的必然趋势。,19,Thank you,20,