敦煌网分享晚礼服外贸及新娘配饰跨境电商选品知识.docx

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敦煌网分享晚礼服外贸及新娘配饰跨境电商选品知识目录一、晚礼服外贸及新娘配饰选品答疑 1 二、婚纱礼服外贸英语 3 三、跨境电商婚纱礼服行业海外买家热搜词 4 一、晚礼服外贸及新娘配饰选品答疑针对婚纱礼服行业卖家比较关心的问题，敦煌网行业经理给予了解答。本文主要讲几个潜力较大的产品线：晚礼服、妈妈装、新娘配饰。这些产品线的选品和货源问题都有什么窍门？　　1、晚礼服在中国的需求好像不是很大，好像只有演出什么的才会用到,晚礼服在国外卖的好吗? 　　敦煌网：这个问题如果反过来问也是一样的，旗袍在国外好像不是很热卖，在国内如何呢? 　　好不好卖要看国家的习俗，也就是生活习惯。我们中国人休闲娱乐回去KTV,茶馆等场所，而在欧美国家，人们经常在自己家里举办中小型家庭派对，或去酒吧，也就是他们所谓的club跳舞，或者高档的**举办鸡尾酒会或晚宴。这就是东西方文化的差异。　　那么在这个大的文化背景下，礼服就是他们不可缺少的行头。在国外，每个女孩一年平均要购买14件以上的礼服。如果我们抓住这样的机遇，是不是特别可观。　　不单单是晚礼服如此，他们的生日派对礼服，高中舞会礼服，毕业礼服，返校节礼服等等各式各样的礼服层出不穷。只要找对了流行趋势，就能把握买家的需求，才能提升销售额。　　2、妈妈装应该选择什么样的款式能在国外好卖? 　　敦煌网：妈妈装是我们的一条重要的产品线，我们做了很多的研究，并且制定计划要在几个方向着手努力。　　首先，传统妈妈装-顾名思义，就是新娘或者新郎的妈妈在婚礼上穿的礼服。　　其次，妈妈装我们可以延展到每个30岁以上，甚至是有了孩子的母亲都能穿的礼服，不单单是卖给参加婚礼的宾客，还面向广大中老年成人女性，这样我们的买家范围又扩大了。　　最后，妈妈装还可以是明星引领的明星礼服，如安吉丽娜朱莉，可儿等众多名人的礼服都可作为妈妈装的代表。　　针对以上三个方向，我们计划重点发展的款式为，长款晚礼妈妈装(长袖，披肩，马甲，蕾丝，雪纺，厚缎，塔夫绸，鱼尾，端庄为重要特点);短款套装(及膝外套加内配紧身连衣裙，紧身短款连衣裙加精致短款七分袖马甲，长袖蕾丝透明网纱领紧身鸡尾酒礼服等);名人参加颁奖礼穿着的长款名人礼服。　　3、目前想卖婚纱的配饰，但是不确定卖什么好，比较好的进货渠道或者网站能不能推荐给我几个，或者推荐一些比较热销并且性价比高的配饰图片做参考。　　新娘配饰包括：新娘头纱、婚鞋、新娘衬裙、新娘头饰、新娘珠宝、新娘手套、新娘披肩、新娘手包、新娘腰饰和腰带、新娘内衣、手伞和遮阳伞等。　　其中，2月份销售额Top3为：新娘衬裙、婚鞋、新娘头纱;每年2-6月份，是新娘配饰的销售旺季，大家抓紧行动起来。　　4、我是个新人，想卖婚纱，不太懂，听说我们苏州这边有很多婚纱工厂，能不能教我怎么选产品卖会比较好? 　　选品：选热销品：参考敦煌网以及其他网站婚纱礼服产品，哪类款式在热卖。以及多关注敦煌网每周在新品集结号上传的新品。　　选新品：(1)要符合新的流行趋势(2)要含有流行元素　　帮助工具有：Google Trends、Google Adwords 　　了解最新的流行趋势的途径：(1)国外知名颁奖礼，如奥斯卡(2)资讯类网站，如VOGUE、海报网。二、婚纱礼服外贸英语　　敦煌网婚纱礼服类外贸英语词汇-款式篇　　领型抹胸 Strapless 单肩 One-shoulder 挂脖 Halter 　　细吊带 Spaghetti Strap 　　宽带 Strap 　　无袖 Sleeveless 　　短袖 Short Sleeves 　　卡肩 Off Shoulder 　　V领 V-Neck 　　裙型 A字 A-Line 　　贴身 Slim-line 　　直筒贴身 Sheath/Column 　　鱼尾 Mermaid 　　大摆 Ball Gown 　　高腰 Empire 　　低腰 Low 　　公主型 Princess 　　名人 Celebrity 　　孕妇 Maternity 　　加大 Plus 　　裙长全长 Full-length 　　膝盖以上 Above Knee 　　迷你裙 Mini 　　短款 Short-Length 　　到膝盖 Knee-Length 　　到膝盖(酒会款)Cocktail-Length 　　到小腿 Mid-Calf 　　直线到地 A-Line Floor Length 　　拖尾 Train 三、跨境电商婚纱礼服行业海外买家热搜词跨境电商平台敦煌网公布每周买家热搜关键词top50，以下是4月7日-5月4日期间，婚纱礼服行业热搜关键词，跨境电商卖家在选品、设置关键词时可重点参考。　　本次搜索词以两个时间段的维度作了对比，根据搜索词来看，开叉晚礼服(Split Evening Dresses)、沙滩婚礼礼服 (beach wedding dresses)、两件式礼服(Two Pieces Dresses)、大码礼服是比较热门的款式。品牌上，仙女牌 Elie Saab热度不减。另外，除了普通的婚纱礼服，伴娘服、穆斯林风格的婚纱礼服的需求量也比较大。行业 4.21-5.4 search_keywords 4.7-4.20 search_keywords Weddings & Events Elie Saab wedding dress Weddings & Events beach wedding dresses ‫درب التبانة chocolate Weddings & Events wedding dress 2016 wedding dresses Weddings & Events 2016 wedding dresses Split Evening Dresses Weddings & Events Split Evening Dresses المريخ chocolate Weddings & Events cheap dresses Two Pieces Dresses Weddings & Events Two Pieces Dresses 2016 Weddings & Events bridesmaid 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